COMMUNICATION AND CONTROL.

PREPARED FOR IIPM | PROF SURAJIT

COMMUNICATION
Communication is a process whereby

information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium.

The receiver then decodes the message and

gives the sender a feedback.

PREPARED FOR IIPM | PROF SURAJIT

 All forms of communication require a sender, a

message, and an intended recipient

Communication requires that all parties have an

area of communicative commonality. T

here are auditory means, such as speech, song,

and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, through media, i.e., pictures, graphics and sound, and writing.
PREPARED FOR IIPM | PROF SURAJIT 3

The importance of communication in an organization can be summarized as follows:

Communication promotes motivation by informing and

clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark. organizational members for decision-making process as it helps identifying and assessing alternative course of actions. individuals attitudes, i.e., a well informed individual will have better attitude than a less-informed individual.
PREPARED FOR IIPM | PROF SURAJIT 4

Communication is a source of information to the

Communication also plays a crucial role in altering

 Communication also helps in socializing.

As discussed earlier, communication also

assists in controlling process. It helps controlling organizational members behaviour in various ways.

PREPARED FOR IIPM | PROF SURAJIT

COMMUNICATION PROCESS

PREPARED FOR IIPM | PROF SURAJIT

FLOWS
Downward communication :

Downward communication flows from people at higher levels to those at lower levels in the organizational hierarchy.

PREPARED FOR IIPM | PROF SURAJIT

 Upward communication:

Upward communication travels from subordinates to superiors and continues up the organizational hierarchy.

PREPARED FOR IIPM | PROF SURAJIT

 Lateral or Horizontal communication:

Crosswise communication includes the horizontal flow of information, among people on the same or similar organizational levels, and the diagonal flow, among persons at different levels who have no direct reporting relationships.

PREPARED FOR IIPM | PROF SURAJIT

BARRIERS
PHYSICAL BARRIERS PERCEPTUAL BARRIERS

A traveller was walking down a road when he met a man from the next town. "Excuse me," he said. "I am hoping to stay in the next town tonight. Can you tell me what the townspeople are like?" "Well," said the townsman, "how did you find the people in the last town you visited?" "Oh, they were an irascible bunch. Kept to themselves. Took me for a fool. Over-charged me for what I got. Gave me very poor service." "Well, then," said the townsman, "you'll find them pretty much the same here.
PREPARED FOR IIPM | PROF SURAJIT 10

 EMOTIONAL BARRIERS CULTURAL BARRIERS LANGUAGE BARRIERS GENDER BARRIERS

PREPARED FOR IIPM | PROF SURAJIT

11

 Working activities are those tasks which

follow the rules and procedures of contact but no more. interactions which are about winning and losing. They include "rackets" and "stamps".

Games are subtle, manipulative

Closeness is the aim of interpersonal

contact where there is a high level of honesty and acceptance of yourself and others.
PREPARED FOR IIPM | PROF SURAJIT 12

CONTROLLING
Control of an undertaking consists of

seeing that everything is being carried out in accordance with the plan which has been adopted, the orders which have been given, and the principles which have been laid down.

Its object is to point out mistakes in order

that they may be rectified and prevented from recurring.

PREPARED FOR IIPM | PROF SURAJIT

13

TYPES OF CONTROL
Feedforward controls, sometimes called

preliminary or preventive controls, attempt to identify and prevent deviations in the standards before they occur. Feedforward controls focus on human, material, and financial resources within the organization.

PREPARED FOR IIPM | PROF SURAJIT

14

Concurrent controls monitor ongoing employee activity to ensure consistency with quality standards. These controls rely on performance standards, rules, and regulations for guiding employee tasks and behaviors.

Feedback controls involve reviewing information to determine whether performance meets established standards.

PREPARED FOR IIPM | PROF SURAJIT

15

FINANCIAL CONTROL
Management control (as exercised in

planning, performance evaluation, and coordination) of financial activities aimed at achieving desired return on investment. Managers use financial statements (a budget being the primary one), operating ratios, and other financial tools to exercise financial control.

PREPARED FOR IIPM | PROF SURAJIT

16

BUDGETARY CONTROL
Methodical control of an organization's

operations through establishment of standards and targets regarding income and expenditure, and a continuous monitoring and adjustment of performance against them.

PREPARED FOR IIPM | PROF SURAJIT

17