2012

Market Research Customer Experience Strategic Business Advisory Implementation Assistance

Feedback Business Consulting Services Pvt. Ltd. www.feedbackconsulting.com

Base Year: April 2011 to 2012 (FY 12) Market Forecast: FY 12 to FY 17 Currency: Rs. The market has been classified as below End User Segmentation

Product Categorization

Regional Classification

Player Categorization

Chips Namkeen

Institutional customers Individual customers

North South East West

National Local

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Section 1 to 3

Section 1: Background
Scope of this research Research aim and objectives

Research methodology

Section 2: Executive Summary

Market landscape Future opportunity

Section 3: Market Overview

Market value chain Consumer behavior demographics by centers, respondents age , source of income Preferred RTE product demographics Market structure (player categorization) Business model Player wise presence by product category Distribution structure Typical price points

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Section 4 to 7

Section 4: Estimate of Market Size in India

All India RTE snacks market size (value) Past 3 years market growth (value)

Section 5: Market Share Estimates

Market size by product categories (value) Market size by players (value) Market size by regions (value)

Section 6: Factors Impacting Market Growth

Market drivers Market challenges Market restraints

Section 7: Market Forecast

Overall RTE snacks market forecast FY 12 to FY 17 (value) 5 years market forecast by product categories(value)

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Section 8 to 9

Section 8: Snapshot of Key Players

National players
Frito Lays

Haldiram
ITC (Bingo)

Local players
Balaji Wafers Bikanervala Samrat Namkeen

Section 9: About Feedback Consulting

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List of Charts
1. Price chart 2. Consumer behavior across demographics by

List of Players Covered

National players Frito Lays Haldiram ITC (Bingo) Local players Balaji Wafers Bikanervala Samrat Namkeen

3. 4.
5. 6. 7. 8. 9. 10. 11. 12.

centres, respondent age and source of income Impact of TV on RTE snacks brand awareness Purchase trends (frequency of purchase) of products on weekly basis Product rating based on quality, taste, price, flavors, promotional offers, etc. RTE snacks distribution structure All India RTE snacks market size 2012 (value) Market size by product categories 2012 (value) Market size by regions 2012 (value) Product range by players segmentations Overall RTE snacks market forecast 2012-17 (value) Overall market forecast by product categories 2012-17 (value)

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Report Cost
Electronic Copy (PDF format): Rs. XXXX + Service Tax Electronic Copy (PPT format) : Rs. XXXX + Service Tax

100% payment in advance

The report will be delivered in 10 working days from the day of placing the order No of pages: 55 60 (approx.)

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This report provides an insight into the Indian RTE Snacks current market scenario, structure and practices. In depth market scenario includes current market size estimates, market splits by players, end user segments and by regions. Market structure details player categories, product ranges, key players presence across products and end user segments. Market practices include understanding the RTE Snacks business, market trends, distribution practices and pricing The report also provides a snapshot of key competition, past market trends with forecast over the next 5 years, anticipated growth rates and the principal factors driving and impacting growth Market data and analytics are derived from a combination of primary and secondary sources

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The market values and volumes are order of magnitude estimates, based on discussions with stakeholders Qualitative information is based primarily on discussions held with the key players and could therefore be subject to variations Study of individual user segments are excluded from the scope of this research Forecasts are based on current prices and have not factored in inflation, any changes in duty structures, etc.

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All Rights Reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Feedback Business Consulting Services Pvt. Limited. The information contained herein has been obtained from sources believed to be reliable. Feedback Business Consulting disclaims all warranties as to the accuracy, completeness or adequacy of such information. Feedback Business Consulting shall have no liability for errors, omissions or inadequacies in the information contained herein, or for interpretations thereof

For information regarding permission, write to / reach us at:

Feedback Business Consulting Services Private Limited, 5th floor, Oxford Towers, 139, Airport Road, Bangalore 560 008 | India

Phone: +91 80 4062 3800

E-mail: ots@feedbackconsulting.com marketing@feedbackconsulting.com

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