Consumer Survey form

I am undergoing summer training and this training is being conducted in lieu of partial fulfillment of 3rd semester for the degree of PGDM and means no business.

Personal information: Name: Place: Land holding(in acres):

1. Which brand of tractor do you own? a) Sonalika d) Swaraj b) HMT c) John Deere

e) Mahindra f) Others(Please specify)

2. Are you aware of all the major market players? a) Yes b) No

3. For how long you are using this brand? a) <3 years b) 3-6 years c) 6-9 years d) >9 years

4. Which is the most important factor you consider while purchasing a tractor? a) Brand b) Price e) Maintainance

c) Service d) Quality f) Requirement g) Fuel efficiency

5. Who influences you the most in making the buying decisions? a) Family b) Friends

c) Past users d) Others

6. From where do you come to know about latest developments & innovations? a) Exhibitions b) Print media

c) Telivision

d) Trade fares

e) Others

7. Are you satisfied with the after sales service of your tractor? a) Yes b) No

8. Are you satisfied with the overall performance of your tractor? a) Yes b) No

9. In future, which brand would you like to switch upon? a) Sonalika b) HMT d) Swaraj c) John Deere

e) Mahindra f) Others(Please specify)

10. According to you, which brand gives the most benefits to the customers? a) Sonalika b) HMT c) Swaraj d) Mahindra e) Others

11. What type of problems are you facing with tractor? a) Engine b) Gear Box c) Main transmission

d) Hyadraulic lift

e) Brakes f) Miscelleneous

12. Why did you puchased this particular brand? a) Price b) Brand image c) Fuel efficiency d) Low maintainance cost e) After sales service f) Other

13. Why didnt you purchased HMT? a) High Price b) Poor Brand image c) Less Fuel efficiency d) High maintainance cost e) Poor after sales service f) Other

14. What was the mode of raising finance for your tractor? a) Own sources b) Loan from bank c) Borrowed from friends/relatives d) Others

15. Have you ever switched upon another brand? If yes, why? a) Price b) Brand image c) Fuel efficiency d) Low maintainance cost e) After sales service f) Other

16. What problems are you facing since purchasing this tractor? a) High maintainance cost b) Less fuel efficiency c) Poor after sales service d) Others

17. How many times did a company representative visited your home? a) <3 b) 3-6 c) >6

18. Availability of Spare parts a) Easily b) Difficult

19. What is the average use of your tractor? In fields: a) <3 hours b) 3-6 hours c) >6 hours Others : a) <3 hours b) 3-6 hours c) >6 hours

20. For how much time do you plan to use/replace your existing tractor? a) <2 years b) 2-6 years c) 6-10 years d) >10 years

21. What type of work are you taking from tractor? a) Agriculture c) Threshing b) Transportation d) Pumping