Sandeep Nath

Brand Consultant

BACKGROUND CONTACT

An engineer from IIT-Varanasi and alumni of IIM Kozhikode, X-67 Regency Park 2
Sandeep has a core-competence in strategic planning and DLF Phase 4, Gurgaon 9
development of holistic brand communications.
Telefax: +91 124 2572615
He is Founder and Director of The Consultative Network Pvt
Ltd (TCN: www.tcnpl.com) since 1997, which is among Mobile: +91 98116 19125
India’s first and few integrated marketing and
communications companies driven by a radically new snath@angio.in
network management model.

TCN - which operates the ANGiO brand of strategic

consulting services - is among India's few specialist brand
consulting companies. It operates in the area of brand
governance and has developed banks of intellectual
property in brand scorecards, including brand feedback
systems, culture development, and measures to create
customer centricity across multiple brand touchpoints.

Sandeep has been President, Rotary Club, and on the

management committee of the 8o Clock Club - of new-
economy company CEOs. He is a Network 21 mentor, ex-
faculty at IIPM, and a guest lecturer at the CAs federation,
and at several management institutes and corporates.

DEFINING PHILOSOPHY
Life is as complicated as you want it to be

Values: Honesty, Commitment, Consistency and Clarity

 Sandeep Nath
Brand Consultant

ASSIGNMENTS BRANDS

2008- Founder, ANGiO Management Consultants Pvt Ltd Network Electronic Typewriters
Business growth & direction
2006- Navigator, TCN Worldwide
Indianoil
1997- Director & CEO, The Consultative Network Pvt Ltd Internal communication

2004-06 Managing Partner, Jalwa Events Margadarsi

Financial services branding
2004-05 Co-founder, OneConsumer Knowledge Processing
Ramoji Film City
2003-04 Co-founder & Director, SFA Systems Pvt Ltd Business strategy & messaging

2000-03 Director, Livewires Advertising Pvt Ltd Visakhapatnam Steel Plant

Corporate image building
1997-98 Co-producer, Vishnu Mahima Teleserial
Shakti Gas
1996-97 Co-founder, Zezan Global Web Consultants Holistic business growth

1994-96 Creative Head, Percept Advertising Hyderabad Motorola

Sales effectiveness mapping
1992-94 Creative Consultant, RK Swamy/BBDO + others
Digital Shoppy
1990-92 Sr Executive, Trikaya Grey Advertising Delhi Brand future-proofing

1989-90 Territory Manager, Network Limited Delhi Deccan Chronicle

Online branding
1987-89 Founding co-editor, GraffITi
Sierra Atlantic
Integrated communications

CORE BRANDING FUNCTION SmartValue

Holistic business growth

Sandeep believes brands are built from the inside-out. Unless UniStab
the purpose, vision, values, brand kernel and messaging are Holistic business growth
first defined and shared internally and across the supply chain,
external brand manifestation is an exercise in superficiality. Union Networks
Perception auditing & strategy
Brand strategy rests on business strategy and is within the
jurisdiction of a top-rung governance team of the brand owner. Kakinada SEZ
Thus brands are built to become assets and Sandeep facilitates Social awareness branding
the scientific creation and growth of such assets / businesses.
Sony Pictures
Deploying a process-driven approach that touches the Brand localization
business and its industry 360-degrees, Sandeep applies
branding principles using (a) domain experts and (b) cross- Kothari Group
industry knowledge for the benefit of his brands. Strategic branding
 Sandeep Nath
Brand Consultant

EDUCATION / INTERESTS PERSONAL

Foundation DPS RK Puram Family

Father: Retd GM, Railways
Engineering IIT-V Mother: Teacher & Writer
Wife: Brand Consultant
Management IIM-K, ASCI, CK Prahalad Sister: Psychologist

Leadership Network 21, Rotary Date of birth

02 Jan 1968
Spirituality Oneness University, Colin Tipping, Nityananda,
Louise Hay, Reiki, Art of living, Puttaparthi References
All clients, peers

GOOD TO KNOW

Sandeep has been involved in the development of branding

tools and brand strategy for significant entities in:

• Information Technology
• Energy
• Retail
• Education
• Government
• Lifestyle & Healthcare
• Materials Technology
• Consumer Products
• Network Marketing
• Financial Services

Envisioned, evolved & enabled the Network Enterprise Model

Won several national & regional awards for advertising copy

and photography

Steers lobbying and PR activities for industry building

Has delivered several talks / published papers / presentations

on CRM, loyalty management and customer retention

Conducts programs on leadership and brand management

Nurtures a life-objective to be an industry guru