Brand Consultant
BACKGROUND CONTACT
An engineer from IIT-Varanasi and alumni of IIM Kozhikode, X-67 Regency Park 2
Sandeep has a core-competence in strategic planning and DLF Phase 4, Gurgaon 9
development of holistic brand communications.
Telefax: +91 124 2572615
He is Founder and Director of The Consultative Network Pvt
Ltd (TCN: www.tcnpl.com) since 1997, which is among Mobile: +91 98116 19125
India’s first and few integrated marketing and
communications companies driven by a radically new snath@angio.in
network management model.
DEFINING PHILOSOPHY
Life is as complicated as you want it to be
ASSIGNMENTS BRANDS
2008- Founder, ANGiO Management Consultants Pvt Ltd Network Electronic Typewriters
Business growth & direction
2006- Navigator, TCN Worldwide
Indianoil
1997- Director & CEO, The Consultative Network Pvt Ltd Internal communication
Sandeep believes brands are built from the inside-out. Unless UniStab
the purpose, vision, values, brand kernel and messaging are Holistic business growth
first defined and shared internally and across the supply chain,
external brand manifestation is an exercise in superficiality. Union Networks
Perception auditing & strategy
Brand strategy rests on business strategy and is within the
jurisdiction of a top-rung governance team of the brand owner. Kakinada SEZ
Thus brands are built to become assets and Sandeep facilitates Social awareness branding
the scientific creation and growth of such assets / businesses.
Sony Pictures
Deploying a process-driven approach that touches the Brand localization
business and its industry 360-degrees, Sandeep applies
branding principles using (a) domain experts and (b) cross- Kothari Group
industry knowledge for the benefit of his brands. Strategic branding
Sandeep Nath
Brand Consultant
GOOD TO KNOW
• Information Technology
• Energy
• Retail
• Education
• Government
• Lifestyle & Healthcare
• Materials Technology
• Consumer Products
• Network Marketing
• Financial Services