Austin

T. Lyons 916.705.0222 | AustinTLyons@gmail.com

Education The University of Texas at Austin Bachelor of Science in Advertising
December 2012

Business Foundations Certificate | 18 hour multi-disciplinary program | McCombs School of Business Advertising Projects New Venture Start-up | fetch | Austin, TX Spring 2012 Developed a full functioning business plan for an invention named fetch, find everything that can hide. Plans for making fetch a product reality in the near future. Details available on request. Media Plan Project | Polkadots Cupcake Factory | Austin, TX Fall 2011 Created a media plan using a budget of $75,000 for Polkadots new location in University Village, Seattle. The media plan included 3 advertising flights utilizing SEO, SEM, radio, print, and online advertising. Research Group Project | Skype | Austin, TX Fall 2011 Conducted a focus group of 9 active college Skype users. Distributed/analyzed surveys through Qualtrics software. Using the research gathered, my group developed a recommendation for Skype on how to effectively increase their market share within the target market of college students. Creative Campaign | fetch | Austin, TX Spring 2011 Lead a group of 5 advertising students in the creation of a creative campaign of a new unique product idea called fetch.

Advertising Experience

Advertising Internship | Emmis Austin Radio | Austin, TX Fall 2012 The internship was tailored to gain experience in multiple departments ranging from Account Planning to Event Promotions. For digital, used Google Analytics, Ando Media, DoubleClick and in- house software to analyze the effectiveness of Emmis Austin Radios digital advertising efforts. Marketing Internship | Next Generation Marketing | San Antonio, TX Summer 2010 Assisted with clientele allocation, made and received client phone calls, performed direct customer contact, implemented SEM and pay per click advertising. Created Excel spreadsheets for categorizing client services and expenses, and placed print advertisements in the San Antonio Express News. Caterer | Royal Fig Catering | Austin, TX Customer Service Administrator | H.E.B. | San Antonio, TX 2010 - 2011 2007 - 2008

Additional Experience

Leadership and Involvement

Alpha Kappa Psi Professional Business Fraternity | Treasurer and Member Texas Advertising Group | Social Committee Chair and Member Churchill High School | Founder and Manager of first profitable school store

2010 - 2012 2010 - 2012 2006 - 2008

Skills/Interests
Business/Writing | Microsoft Office, Adobe CS5, Business Plans, Creative Briefs, Media Plans, Presentations Research/Analysis | Ando Media, Google Analytics, DoubleClick, Mintel, LexisNexis Social Media | Facebook, Twitter, Instagram, Tumblr, Blogger Interests | Media, Technology, Entrepreneurship, Sports, Music, Traveling, Astronomy