Unit 7013- Being a strategic leader Introduction Unilever was formed in 1890s, brands with a social mission have

been at the core of its business, and now corporate responsibility underpins its strategy. Unilever is a well known multinational company it does not matter in which part of world we are living but we are all very familiar to its products and used them in daily routine. Its brands are very popular and trusted by everyone. Unilever produced goods for our personal use like foods and also for keeping our homes clean and fresh. Today life of peoples is changing very fast and it also changed our taste and needs. And for this purpose the Unilever innovates and produces new products which work in an efficient way and for better promotion of the organization. The Unilever is a successful multinational organization because it not works only for the sake of profit but also it respects its customers, employees and the environment around it. Unilever is the one of the most convenient firm which products are used by at large number. And to remain in the competition and for growth it appraises employees if they innovate and develop a new idea that helps to produce new products. And it also goes very close to its customer to know their needs and try to produce that to satisfy them. When employees come with new ideas it is responsible to make the required goods for the consumers. Unilever have almost 400 brands like (Lipton, Knorr and Dove etc.) serving the entire world with 14 different ways and still no organization is able to compete it because it has great portfolio of products. And at has more than11000 employees in the united sates that generate almost 8 million dollars every day. So I am going to explain how the Unilever uses the marketing strategies for the development of its profit. It is the logo of Unilever organization. And we recognize its products by this logo.

Task 1:
Define strategic leadership and strategic management. Highlight the key differences between the two responsibilities. Discuss the proportion of a senior managers time that might be spent on each responsibility, and identify some of the conflicts that may arise. Compare and contrast different approaches taken to managing these dual responsibilities, by means of at least three illustrative examples. Provide an objective critique of the impact individual personalities can have on the approach taken to management and leadership. You may use work based examples and external examples to support your answer. Leadership is a very common word and it has not any specific definition and it is often for the betterment of the firm. And the definitions that are used are same in many aspects. And it is a unseen able service which cannot be measured. And they often follow rules, procedure and practices and did not concern with the important issue like vision and mission. Strategic management means accomplishment of goals and strategic objective of the firm by controlling and allocating of resources. And a good firm manage its resources to got the main objectives of the organization like Unilever. The Manager The manager administers The manager is a copy The manager maintains The manager controls The manager has a short-range view The Leader The leader innovates. The leader is an original. The leader develops. The leader inspires trust. The leader perspective. has a long-range

The manager asks how and when

The leader asks what and why.

The manager has his or her eye on the The leader has his or her eye on the bottom line horizon. The manager is the classic good soldier The manager does things right The leader is his or her own person. The leader does the right thing.

These are the some roles and responsibilities of the managers that he should have to do with time to time. And these are very important for the growth of the firm like Unilever. And if these all function perform well by all managers that organization grew up and also rewards for the managers. The Managers Role INTERPERSONAL Figurehead INFORMATIONAL Monitor: scans for information. DECISIONAL Entrepreneur: change. seeks

Leader

Disseminator: shares information Disturbance handler: with other people. responds to pressures and crisis. Spokesperson: shares information Resource allocator: with outsiders. gives resources to others. Negotiator: agreement. reaches

Liaison

And sometime when managers are failed to monitor its subordinates than he is unable to check and seeks the changes of the market that are very necessary for the development and to face the competitive challenges and also for the flow of information. Due to this firm are unable to meet its competitive advantages. Because they have not information about markets ups and downs. And if manager has got information from some where he should have to share with others. If he will not do than his people will undergo pressure and will unable to complete the task. And firm will face crises. Providing information to insider is very necessary for the development of the organization like Unilever Pakistan. And it is also its duty to share information with outsiders for the resources allocation and for binding of contracts. If he will not inform outsider than he will be unable to do anything for the growth of the organization as compare to Unilever who has great relation with insiders and outsiders.

Task 2:
Complete an analysis of the culture and values of your organization or an organization of your choice, using a recognized management model. From your conclusions, discuss the impact culture and values have on strategic leadership in the organization? VALUES The values of any culture are hidden attributes that cannot be analyzed like behavior. May be the stated values are different from the operating values. Organizational Environment: The actors and forces that affect a firms ability to build and maintain successful relationships with customers The ability of an organization to builds strong relationships with customer by using some strong actors and forces. And we divide this environment in two main types. i) ii) i) Micro environment Macro environment Micro environment:

Those factors which are very close to the organization

Suppliers: These are the people who meet your needs of necessary resources and services. And it is very compulsory to build a strong organizational culture to build good relations with supplier. Marketing Intermediaries: Those people who play an important role in the culture. These make available goods from company to the final consumers. And a firm must have to select the best and agents who deliver its products at time and at the right place. If the middleman is not satisfied by firms they ignore its products. Consumers: It is the main character of the culture because all work is done to satisfy it. And all decisions are taken for fulfillment of its needs and wants. Competitors: There is also an important character which is known as competitor. And a good manager stay tuned with the current market situation and get information to make strong its own organization culture in respect of competitors. External Macro Environment: These are those actors and forces that an organization cannot control. And every firm make strategies by remaining in limits and boundaries set by these actors. Demography: An organizational culture is closely related with the demography. Mean design your objective by following the rate of population and their behaviors which depends on their age. And produce the goods that suit them. Economic Environment: An organization can develops its culture if it produces the goods b taking in mind the purchasing behavior of the consumer. And it is possible when organization closely attached with customers and knows about their incomes. Then firms can sell its products very easily. Physical Environment or Natural Forces: A company has to adopt its policies within the limits set by nature. A man can improve the nature but cannot find an alternative for it.

These all have great impact on the organizational strategic leadership. Because each and every strategy is develop by studying these all factors. And if a firm did not study these all factors deeply then the firm cant get growth and market shares.

Task 3:
Identify the major legal, regulatory and ethical requirements to which your organization or an organization of your choice is subject. Discuss how these requirements impact on strategic leadership in the organization. Principles of ethics provide an outline about various modern concepts for work. And these principles are more than for any organization for increasing its market shares and traditional business. Ethical investment means invest your money in such businesses those are beneficial for general public and that dont cross the limits. Ethical investment is growing aspect of business since 1970s. Ethical law means do everything according the laws. Then the each activity of business becomes ethical. But sometime laws are become unethical results. And sometimes things are unlawful but they are ethical. In fact while most unlawful actions will also tend to be unethical, certain situations can contain a strong ethical justification for breaking the law, or changing the law. Ethics also involve and based on religion beliefs. But religion is a consistent base for ethics. For people who are not religious, or who have a different religious faith to decision-maker, these words are a little disturbing in the context of ethical decision-making. Unilever fulfill its all legal, regulatory and ethical requirements and these have good impacts on its strategic leadership. Unilever do everything by following the right path. Therefore nobody can sue against it. And it produces all goods those are no prohibited in any country and so it is doing an ethical business also. Due to this it is growing every year and increasing its market shares. And these are very compulsory requirements for any successful organization.

Task 4:
Looking at the external environment, identify current and emerging social concerns and expectations. Determine and justify which are the most significant to your organization, or the organization of your choice, and describe the effect these are likely to have on strategic leadership, making your rationale very clear and showing both the positive and negative connotations of the external forces identified. The external environment means the external factors that influence the organization like customers, suppliers, competitors, culture, demographic, economic and technological factors. And the current and emerging factors are the neon technology which includes the methods of improving manufacturing methods, water purification systems and methods for better food

production. And it can be use at a very narrow area where previously task operations were inaccessible or at very low in size. Unilever is one of the well known organizations which is using this technology and getting good results and getting more market shares. But there are some risks involved in it and also harmful for human health and safety issues. But it has changes the traditional production methods and now it is dominating in the industries. And sometime its harmful effects are overlooked due to its more significance and benefits. Leadership should be distinguished from management. Management involves planning, organizing, staffing, directing, and controlling, and a manager is someone who performs these functions. A manager has formal authority by virtue of his or her position or office. Leadership, by contrast, primarily deals with influence. A manager may or may not be an effective leader. A leader's ability to influence others may be based on a variety of factors other than his or her formal authority or position.

Task 5:
Identify, describe and critique at least three different theories on leadership styles, explaining with well supported argument what the benefits and drawbacks are to each of your selected styles. Use at least two practical examples to demonstrate leadership styles being adapted in different situations, describing the impact this had on the organization, and on its strategic decisions, highlighting the advantages and disadvantages in each case? Here are some leadership theories that Unilever adopts and uses for its development and which are introduced with the passage of time when required. The first theory is trait theory that was introduced in 1930s and this theory says that a leader is different from other individuals. He performs every task with a different style at different situation. The next theory is behavioral theory that was first time given in 1940s & 1950s and this says leaders are of two types first are the task oriented who complete their task within the given time period and the other are the relationship oriented. It means they save relation with their insider and outsider stakeholders. In 1970s & 1980s charismatic leadership theory was given and this theory says that good and effective leaders appraise their employees and make commitment with them for accomplishment of goals by translating its vision in an effective way.

Task 6:
Describe what is meant by the term leadership strategy. Discuss two differing leadership strategies and analyze their merits. Identify the type of internal or external situations that might cause an organization to re-evaluate and change its leadership strategy. Taking a practical example of a leadership strategy from your organization or an organization of your choice, analyze how this strategy has supported organizational direction? Leadership means setting a vision the future, and reinforce for desired behavior by creating self image by empathy and charisma. These are two qualities that a leader must have to adopt.

Empathy means that leader puts him on the position of other and takes the decisions. Of a leader is not empathy he become emotionally blind in frustrated and aspirated situations. And by doing this he get the beliefs of its subordinates and can win their hearts. And charisma creates confidence in you. And it is often needed in crises where anyone can be hyper by such situation and shoe himself friendly.