Unit 7006 Organisational Direction TO BE FILLED IN BY THE ASSESSOR Action Date Outcome Task 1: Pass/Refer Task 2: Pass/Refer First

Submission 00/00/000 Task 3: Pass/Refer Task 4: Pass/Refer Task 1: Pass/Refer Task 2: Pass/Refer 00/00/0000 Task 3: Pass/Refer Task 4: Pass/Refer Assessors Name : ABCD Date: 00/00/0000 ========================================================================= TO BE FILLED IN BY THE STUDENT STATEMENT OF AUTHENTICITY I confirm that the work within the completed assignment is all my own work, and does not include any work completed by anyone other than myself unless referenced. I have completed the assignment in accordance with CMI instructions and within the time limits set by my CMI Approved Centre. By signing my name below I am agreeing that I have read and understood the Learner Statement of Authenticity Student Signature: XYZ Student Name: XYZ Date Start: 00/00/0000 Tutor/Assessor Name: ABCD Date: 00/00/0000 CMI Learner No: 12345 Date Finish: 00/00/0000 Assessors Signature: Feedback

Second Submission

ASSIGNMENT QUESTION With reference to your organisation, write a report on Organisational Direction. Your report should cover the following learning outcomes and assessment criteria:LO1: Review and determine the organisational strategic aims and objectives. Assessment Criteria 1.1Identify the current strategic aims and objectives Note: The candidate is expected to choose an organisation of his/her choice and describe briefly its current strategic aims and objectives. For example the organisation might be aiming at becoming market leader in providing high quality products, or aiming at providing low cost products to target customers who are cost conscious. Some organisations might have other aims. 1.2Undertake an evaluation of the component parts of a strategic plan Note: The strategic plan may be evaluated by taking their components individually like vision and mission. Vision may be judged by five ways suggested by Hamel and Prahalad as applied to the organisation selected by the candidate. Similarly the mission may be judged by assessing how far it meets the formulations seen by Lynch. 1.3Analyse the factors affecting the strategic plan Note: The candidate can list and explain briefly those factors which are affecting the organisation so much that their role in shaping the strategies cannot be ignored. Factors such as competitors, social or economical factors or some internal factors should be identified and discussed.

LO2: Evaluate alternative strategies to meet the desired future strategic position. Assessment Criteria 2.1 Apply a range of strategic analysis tools to audit progress towards strategic aims and objectives Note: The candidate may make SWOT analysis of the organisation chosen.

2.2 Review and assess the expectations of major stakeholders and their influence upon the organisational strategy Note: The candidates are expected to identify major stakeholders like the management board, customers, suppliers, government etc. And discuss how they are influencing the strategies of the organisation. Their conflicts if any may also be discussed.

2.3 Analyse, interpret and produce a structured evaluation of the organisational strategic position Note: The challenges faced by the organisation may be identified, for example, competitive environment, external climate and globalisation (if applicable) may be examined. The knowledge gained by studying Porters three generic strategies and PESTAL analysis may be applied.

LO3: Decide upon a strategy and identify how, if required, you would justify your selection to meet the required future strategic position. Assessment Criteria 3.1 Identify and develop a range of alternative strategic options to meet strategic aims and objectives Note: This section requires the candidate to apply his/her own judgement so that a few alternate options are visualised and discussed,. For example the candidate may propose emphasis on alternate products, or increased after sale service, or following aggressive marketing strategy etc. 3.2 Determine and justify the strategic option that meets the revised strategic position Note: Out of the alternate options in 3.1 above, the one which is considered to be most suitable to meet the new strategic position, may be identified. Justification may be given as to how this selected option is likely to fit in the present position.
General Instructions To address the Learning Outcomes/Assessment Criteria you are required to make statements as a Strategic Manager and Leader which demonstrate that you have fulfilled the Learning Outcomes/Assessment Criteria.

Your statements in answer to the question need to be prefixed with the relevant Learning outcomes/Assessment criteria title (please consult your teacher regarding this). This will help you keep on track and should ensure you address the details. Work submitted without learning outcomes/assessment criteria prefix will be returned unmarked. Your statements should not be just a description of work place activities but should include what you have learned from your programme of study. In other words you need to show how you can relate what you have learned to day-to-day management activities.
In total, it is suggested that your report should not be less than 3000 and not more than 3500 words ,

although learners may complete a larger , more in-depth piece of work if this is appropriate. The word count does not include front page, references/bibliography and appendices. You should make appropriate use of tables, graphs, diagrams, Gantt charts, flowcharts etc. You must make sure that you reference any sources you have used to complete this

assignment; listing reference material and web sites used. Follow Harvard Referencing (for details check folder titled Extra Reading) Your assignment may be kept by the Institute/College for quality assurance purposes. Any assignment not kept for quality assurance will be securely deleted. You are required to include a title page with all your assignments. A template of the title page is available in the Academics folder. All CMI assignments should be submitted in the following format:

Font Type: Font Size: Font Colour: Page size: Page Margins: Line spacing:

Times New Roman/Arial 11/12 (you can select a bigger font size for headings) Black A4 1 from all sides 1.15 (preferable) Justified Right bottom in Page X of Y format.

Paragraph Alignment: Page numbers:

Students MUST consult Assignment Submission Policy 2009-2010 to find out assignment submission schedule/procedure and associated regulations.