A project report submitted to

Asian school of business management (ASBM) For the partial fulfillment of PGPRM
Under the Guidance of Mr. Taranisen pattnaik, DM, Big Bazaar patia. Prof. Jaya Gopalkrishnan
(Faculty Guide) Asian School of Business Management

SUBMITED BY

Ashish senapati
Post Graduate Programme in Retail Management E-mail:ashishsenapatiasbm@gmail.com

ASIAN SCHOOL OF BUSINESS MANAGEMENT

SIKSHA VIHAR, BHOLA CHHAK, CHANDAKA, BHUBANESWAR-754005

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Declaration:
I here by declare that this project impact of Wednesday Bazaar offer on the sales of food Bazaar, PATIA is my own work, to the best of my belief. It contain no material previously published or written by another person nor material which to a substantial extent has been accepted for the award of any other degree or diploma of any other degree or diploma of any institute, except where due acknowledge has been made in the text.

Ashish senapati DatePGPRM 09-11/05 Asian school of business management

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CERTIFICATE FROM THE FACULTY GUIDE

This is to certify that work entitled project title Impact of Wednesday Bazaar offer on the sales of food Bazaar ,patia is a piece of work done by student named Ashish senapati under my guidance and supervision for the partial fulfillment of degree of PGPRM/09-11, Asian school of Business Management, Bhubaneswar

To the best my knowledge and belief the thesis; a. Embodies the work of the candidate himself.

b. Has duly completed. c. Fulfils the requirements of the rules and the regulation relating to the internship of the institute. d. Is up-to standard both in respect to contents and language for being referred to the examiner.

Signature of the Faculty Guide

Name of the Faculty Guide

Designation
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CERTIFICATE FROM THE CORPORATE GUIDE

This is to certify that work entitled project title Impact of Wednesday Bazaar offer on the sales of food Bazaar ,patia is a piece of work done by student named Ashish senapati under my guidance and supervision for the partial fulfillment of degree of PGPRM/09-11, Asian school of Business Management, Bhubaneswar

To the best my knowledge and belief the thesis; a. Embodies the work of the candidate himself. b. Has duly completed. c. Fulfils the requirements of the rules and the regulation relating to the internship of the institute. d. Is up-to standard both in respect to contents and language for being referred to the examiner.

Signature of the Company Guide

Name of the company Guide

Designation
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ACNOWLEDGEMENT
I sincerely thank my director Dr.

Bswajeet pattanaik for giving me this

opportunity to work on this project.

I sincerely thank my corporate Guide, TARANISEN PATTNAIK (Department Manager, food Bazaar, patia) for giving me this opportunity to work in their esteemed organization and helping me for completing the project in a successful manner. Of course, I also must thank him who allows me the privilege of sharing my ideas on marketing research, elite performance and self mastery with his employees as a Management student.

It is also important to express my gratitude to Mr.prabodh Baral (store manager, patia), who has been supportive my work and his co-operation out to much value added.

My regards to my faculty guide prof.jaya Gopalkrishana, for guiding me and clarifying the doubts in the area of my project study. And her enthusiasm always inspires me. At last but not the least offer heartfelt thanks to her giving me opportunity to reach my destiny. At last especially, I would like to give my special thank to my friends, and my parents for help, support, love and blessings to complete this work.

Again, I sincerely thank all of them

Ashish Senapati ASBM, Bhubaneswar

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SUMMARY
With 30% growth rate, the Indian food retail is going to be major driving force for the retail industry. Food and grocery constitute the largest retail segment accounting for 63% share in the Rs 1330, 000 (USD 300 Billion) Indian retail markets. This topic deals with impact on Wednesday Bazaar offer on the sales of Food Bazaar patia. This project report contains ten different chapters dealing with different aspect business at Food Bazaar. This reports starts with introduction to retailing. In this chapter I have given brief idea about current scenario food retailing in India. The second chapter gives a brief idea regarding pantaloon Retail India Limited, its area of operation, its organization structure, history, its achievement, etc. In next chapter I have given brief idea about Big-Bazaar Patia, where this is undertaken. The fourth chapter of this project discuss about the Wednesday Bazaar of Big Bazaar, its importance of the offer on the customers, for understanding customers at Patia I took personal interview through questionnaire method which is discussed in next two chapters. After that chapter I took two hypotheses and proved them. The last chapter of this report is covered by Recommendation part, which is made after a depth study of the analysis part of thesis. I hope this repot will be extremely useful for those it is meant. Constructive and healthy suggestion for improvement of the report will be great fully appreciated

Ashish Senapati

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CHAPTER-1

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INTRODUCTION TO RETAIL
Retailing is not like an Elian for any human being. It is a part of our everyday life. From the very past we were acquainted with it. First there was exchange policy. People used to take their desired product on the exchange of other partys desired products. Then it came to use of money and with time the way of retailing changed Use of money lead the treading, again which created market and bazaar. This is our unauthorized sector of retailing. But now a day with change of time peoples desire and preference are changed. And on the basis of which current way of retailing ids changed and given a new look; as per the old proverb old wine in new bottle. The world Retailing originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumer for their own personal or household use. According to Levy and Wetiz, Retailing is the set of business activates that adds value to the products and services sold to consumers for their personal of family use. Often people think of retailing only as the sales of products in stores , but is also involves sales of services like overnight lodging in a motel, a doctors check up, a hair cut, a home delivered pizza are also come under retailing. India has sometimes been called nation o shopkeepers. This epithet has its root in the huge number of retail enterprise in India, which totaled over 12 million in 2003. About 78%of these are small family business utilizing only household labour. Even among retail enterprise that employ or hired workers, the bulk of them useless than three workers. Retailing is the most active and attractive sector of last decade. While the retailing industry itself has been present since ages in our country. It is only the recent past that it has witnessed so much dynamism. The emergence of retailing in India has more to do with the increased purchasing power of buyers, especially postliberalization, increase in economics of scale, with the aid of modern supply and distribution solution.

Indian retailing today is at interesting crossroads. The retail sales are at the highest point in history and new technologies are improving retail productivity. Through are many opportunities to starts a new retail business, retailer is facing numerous
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challenges. Indians retail sector appears underdeveloped not only by standard of industalised countries but also in comparison with several other emerging markets in Asia and elsewhere. Today this Indian market is like a HOT CAKE in the field of retail and each of the big retail giants are eying on it for a big slash of it.

INDIAN ORGANISIED RETAILING PIE INDiAN ORGANISED RETAING PIE

Footweare, 9% Furniture & furnishing , 8% catering & services , 7% Footweare , 7% Others, 4% Music & gifts, 3% Mobile handsets, 3% Food & grocery, 11% consumer durables, 9% Clothing & textile Food & grocery Mobile handsets Clothing & textile, 39% Music & gifts Others Footweare catering & services Furniture & furnishing Footweare consumer durables

As India surges high with its growth story, the retail sector in the country is bound to come across opportunities like never before. Till a few years back, the retail sector in India was more of an unorganized one with petty vendors dominating the chunk of the industry but now the scenario has fast been changing. Finally, the sector is converting into what we call as organized retailing.

Not only India corporate majors like Reliance , ITC and Pantaloon have entered into the segment but more and more foreign players are also showing interest in USD 350 billion Indian retail market. Now worlds largest retailer Wal-Mart is also planning ambitiously to trade in India
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With the favorable growth patterns, expanding middle class and easing economic policies, India is ranked as the most attractive emerging for retail investment, even above Russia and China. The growth story of India retail sector is based primarily on its huge middle class. According to a study undertaken by the National Council for Applied Economic Research (NCAER). The growing India middle class, the upper middle and highincome urban households in India will touch 3.8 core by 2007 ( from 1.46 core in 2000). The sheer size of its middle class market makes India a happening market place for retail players. According to NCAER the 9.2 crore strong Indian middle class (whose annual income ranges between (Rs 2 lakh and Rs 10 lakh) is expected to cross 15.3 crore by 2009. Undoubtedly, such trends corroborate that retail sector boom is here to stay in India on sustained basis.

CURRENT SCENARIO
India has the highest number of retail outlets in the world. There are an estimated 12 million outlets in India with a total retail space of about 2 billion sq ft. owing to this fragmentation; the availability of retail space per capita in India is among the lowest in the world, 2 sq ft per capita compared with 19sq ft in the US.

Some 5 million of these outlets engage in the retail of food and food products. The degree of fragmentation is much higher among food retailers than among non-food retailers. The majority of food and food products are retailed through neighborhood kirana store. A typical kirana store has a retail area of 200 sq ft and sells 500 to 800 stock keeping units (SKUs). The kirana stores focus on dry food products because the infrastructure for cold storage is lacking. The majority of fresh produce is sold from the carts of travelling vendors. Such produce is associated with low product quality, variety and hygiene. A kirana stores greatest advantage over organized formats is its proximity to consumers. However, the limited space and capital of such stores translate into restricted choice, low value for money, poor quality and lack of shopping experience for the customer.
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Until the late 1990s, it had been concentrated in the south of the country. Southern India has been witnessing frenetic activity in food retailing. It has thoroughly experienced the food retailing in various formats such as the supermarket, hypermarket and neighborhood stores. These include Food World, Subhiksha, Nilgiris, Margin Free, Big Bazaar and Giant. The reason being that most entrepreneurs who started organized retail came from southern India and the cost of real estate in the southern region was less than other regions(particularly north and west). Since then, however, organized food retailing has emerged across the country, stimulated by the presence of high potential markets in the north, west and east as well as the success of some non-food retailers and food services companies in these regions.

ORGANISED FOOD RETAILING IN INDIA

With 30% growth rate, the Indian is going to the major driving force for the retail industry. The changing life styles, tastes and higher disposable income, growing need for convenience, higher aspirating among youth, exposure to the western lifestyle and increasing number of working women have revolutionized the food retail scenario of the country. According to Arvind Singhal, Chairman, Technopak the food retail has surpassed the dominating apparel and accessories sector. Contrary to the belief that fashion is the largest segment of organized retail in India, food &beverages is the major segment, worth Rs 8, 97,000 cores. Food and Grocery constitutes the largest retail segment accounting for 63 percent share in the Rs 1,330,000 core (USD 300 Billion) Indian retail market. Only 1 percent of this segment was organized in 2007, as per India Food Report 2008 to be the Food Forum India at the Renaissance in Mumbai on 6 & & May 2008. Food, Grocery & Beverages constituted about 43% of Indias private final consumption expenditure, 63% of countrys total food & Grocery retail market, and only 11% of organized retail market in 2006. Only 0.5% of F&G market was organized in 2004, the share of organized segment increased to 0.8% percent in 2006 and is estimated to have increased to over 1% in 2007.

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MARKET SIZE
The size of organized foods retail in India stands at Rs 25-30 Bn. The organized form of food retail accounts for less than 1% of food consumed in India. Balance sales are dominated by kirana stores. Organized food retailing has grown at about 25% per annum for last two years and the momentum is likely to increase with the entry of large corporate and possible relaxation of the FDI policy. The growth rate is likely to be 30% for the next five years and the size of organized food retail can become Rs 110 bn by 2010. The Indian F&B services sector is estimated to be worth Rs70, 000 core in 2007, at current prices, out of which about Rs 5,750 core is accounted for by the organized sector. This is roughly 8.2% of the market being organized as compared to just 6.9%of the market being of the total Rs 1,200,000 core retail market in 2006 to about 5.26% of the Rs 1,330,000 core retail market in 2007, as per preliminary estimates.

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CHAPTER-2

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Pantaloon Retail (India) Limited:

Pantaloon Retail (India) Limited, is India's leading retail company with presence across multiple lines of businesses. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and is able to capture almost the entire consumption basket of the Indian consumer. Headquartered in Mumbai (Bombay), the company operates through more than 5 million square feet of retail space, has over 450 stores across 45 cities in India. Pantaloon Retail forayed into modern retail in 1997 with the launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain and launch Central, a first of its kind seamless mall located in the heart of major Indian cities. Some of its other formats include, Collection i (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationary), ALL (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its retailing venture, futurebazaar.com.

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The group's subsidiary companies include, Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture companies with a number of partners including French retailer Etam Group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee of international brands like Marks & Spencer, Debenhams, Next and Guess in India.

Today Pantaloon Retail (India) Limited is Indias leading retail company with its presence across various lines of business. The company owns and manages multiple retail formats with an endeavor to get closer to more homemakers across the country.

Today Pantaloon Retail (India) Limited has converted into Future Group in order to give the organization a new identity and get into various other sectors like finance, insurance and others.

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Future Group:

Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial products and services), and Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial arm, focuses on asset management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, In division. It also plans to get into insurance, consumer credit and other consumer-related financial products and services in the near future. Future group currently developing over 50 malls and consumption centers across the country and has formed a joint venture company focusing on mall management with Singapore-based CapitaLand, one of Asias largest property companies.

Group Vision:
"Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner."

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Group Mission:
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

Core Values:
Indianness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our conduct. Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: to build long term relationships.

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Simplicity & Positivity: Simplicity and positivity in our thought, business and action. Adaptability: to be flexible and adaptable, to meet challenges. Flow: to respect and understand the universal laws of nature.

Corporate credo:
Rewrite rules, Retain values.

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Big Bazaar- Isse Sasta aur accha kahin nahin

On October 12, 2001, PRIL launched Big Bazaar as offering in the value retailing segment. By removing inefficiencies from the distribution chain PRIL able to unleash attractive savings which are passed on to the consumer. Big Bazaar is Indias first hypermarket in the discount store format. Big Bazaar provides more than 2,00,000 items- food, grocery, utensils, kitchen needs, home needs, bath needs, toys, stationery, electronics and white goods which are sold at a discount to the maximum retail price. Price is the principal value proposition at these stores. A big driver at Big Bazaar is the product variety. This is achieved by selling a wide range of products and through the Shop-in-Shop format. As a result, a typical Big Bazaar comprises shops that stock medicines, optical accessories, camera rolls, bakery products, dry fruits, crockery, glassware, health and beauty products, ladies accessories, electronics, infant necessities, watches, clocks, computer accessories, food and beverages, stationery, readymade garments, household appliances, home furnishings, luggage. Pantaloon believe this is a win- win situation as the customer is assured of product availability, the shop owner can benefit of the infrastructure and the company enjoy assured income without needing to stock inventory. Also the Shop-in-Shop offering is able to increase the customer traffic into the stores. The Big Bazaar has been positioned to the customer as a place where the customer can shop for each and everything for which it goes to a market. The number of Big Bazaar stores has increased from 4 in 2002 to more than 80 till June, 2008.
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Pantaloon has also launched our Private Label initiative in Big Bazaar. Understanding of the apparel industry, decades of experience and a vertically integrated structure provides us with more compelling reasons to expand the number of Private Labels. The company has launched a full range of accessories to supplement its apparel business including imitation jewelers, sunglasses, watches, mobile etc. At Big Bazaar, one will get the best products at the best prices. From apparel to general merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and music, computer accessories and many, many more. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide customers with a complete look. So be it mens wear, womens wear, kids wear, sportswear or party wear, Big Bazaar fashions has it all.

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FOOD BAZAAR (Ab Ghar Chalaana Kitna Aasaan)

Food Bazaar invites you for a shopping experience, unique by its ambience. At Food Bazaar you will find a hitherto unseen blend of a typical Indian Bazaar and international supermarket atmosphere. Flagged off in April02, Food Bazaar is a chain of large supermarkets with a difference, where the best of western and Indian values have been put together to ensure your satisfaction and comfort while shopping. The western values of convenience, cleanness and hygiene are offered through pre packed commodities and the Indian value of See- Touch- Fell are offered through the bazaar-like atmosphere created by displaying staple out in the open, all at very economical and affordable prices without any comparison on quality. The best of everything offered with a seal of freshness and purity will definitely make your final buying decision a lot easier.

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CHAPTER-3

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FOOD BAZAAR- PATIA

With a giant size of 3879 sq.ft. the Food Bazaar Patia is one of the largest Food Bazaar in Bhubaneswar. The ground floor covered by this department. Not only in terms of size, but also this department consists of the larger number of SKUs in whole Big Bazaar. Food Bazaar also gives a huge contribution towards achievement of store target. In terms of customers at food bazaar patia you will find a hitherto unseen blend of a typical Indian Bazaar and international supermarket and international supermarket atmosphere. DIFFERENT SECTION AT FOOD BAZAAR Food bazaar patia is divided in different section on the basis of types of products. The sections at Food bazaar are Golden Harvest, Hungry Kya. Chef Zone, Spic n Span, Head to Toe, Revlon, Colarbar, Chill Station & Beverages, farm Fresh, Confectioneries. GOLDEN HARVEST

This section deals with only staple products like pulses, Cereals, Atta/Flour,oil/ghee,spice, Dry fruitsetc.
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HUNGRYKYA

This section breakfast, Canned foods, wafers, namkeens, milkpower, processed food Biscuits etc.

CHEF ZONE

This section contains of various type of biscuits like cream biscuits, salt biscuits , glucose biscuits etc.
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SPIC N SPAN;

This section deals with products like Utensils Cleaner, Shoes care, Housing cleaning, Room Fresher, Insecticides, Whitening, Fabric Softener, Stain Remover, Detergent powder, Bars, Liquids.

HEAD TO TOE;

This section deals with cosmetics, medicare products, oral care, tooth paste, shaving need, skin care, various types of shampoo etc.
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STAR & SITARA

This section is for only cosmetic of LAKME & REVLON and this section have agent from respective company.

FARM FRESH

This section deals with only fresh Vegetables and fresh fruits
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CHILL STATION

In this section of Food Bazaar you can find cold drink, juice, fresh fruits, butter, milk, dairy products.

CONFECTIONERIES

This section is meant for chocolates

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CHAPTER-4

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Topic of the research;Analysis of sales of food bazaar due to Wednesday Bazaar offer

Objective
To know the impact of Wednesday Bazaar offer on the sales of Food bazaar.

Research Design
Research design is the basic framework which provides the guidelines for the rest of the research process after the problem identification and setting objectives. It is the blue print according to which research is going to be conducted. It provides information on the proposed research instrument, sample unit, sample size, sampling procedure and contact method. I have used the descriptive research design here for a conclusive analysis. Descriptive information provides a sound basis for the solution of marketing problems. So the descriptive study is planned carefully with respect to the source of information consulted and procedure used in collecting information.

Data source
The first step in data collection process is to look for the secondary data. My secondary data were collected from the interest and customer service desk of Big Bazaar. The data that are still needed after the search is completed will have to be developed specifically for the research project is known as primary data. An important source of primary data is survey research. My primary data were collected through a market survey with structured questionnaire.

Research Approaches
The research approach was based on survey with regard to Big Bazaar to know the customer view, preference and opinion about Wednesday Bazaar offer of Food Bazaar and to know the satisfaction level of employees at different attributes.
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Research Instrument
The questionnaires were prepared keeping in mind the objective. There were openended and close ended questions to know the customers views, preferences and opinion about their buying habits towards offers, I used the structured through out the survey.

Sampling Techniques
Sample unit; Data are collected from the customer of Patia Big Bazaar. Sample size; the sample size is 100 Sample Method; convenience sampling was used in study to get an unbiased result and clear view of market. Contact method; among various contact methods I choose personal interviewing method and questionnaire method as it was beneficial in extracting additional information about the respondents Sampling Frame; Sex; - Male, Female Age;-18-25, 25-35, 35-45 & 45 above

Data Collection & Analysis

The information collected through personal interview on the basis of the questionnaires used during the survey, tabulated and plotted through pie and bar charts to represent the finding in a better way. The analysis has made by calculating the percentage for each questionnaire out of 100 for customer. Then the result is plotted through pie and bar diagram.

Time Frame
The data are collected from 14th April to 03th June 2010
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Limitation during the study

It was quite unbalancing for me when I interviewed people. The difficulties I faced in doing so are; Most respondent were did not like to spent time in filling the questionnaire as it was immaterial to them. I have to survey my research inside the store Many people I approached refused to waste their valuable time. Few people know in detail about their consumption budget. The rating given by the respondent did not base on their knowledge but their feelings towards the companies as they are not very much aware of all the attributes for the Retail business. Some employee felt hesitation while giving the interview as it was related to their job. Some of the employees gave the interview on the basis of their perceptions

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CHAPTER-5

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NUMBER OF FOOTFALL

Footfall(%)
Saturday, 15% Friday, 13% Thursday, 11% Sunday, 18%

Sunday Monday Tuesday

Monday, 12% Tuesday, 10% Wednesday, 21%

Wednesday Thursday Friday Saturday

From the secondary data, the graph had shown the average weekly footfall. It is found that 21% footfall is on Wednesday and 18% footfall is on Sunday then number of footfall decrease to 13% on Friday. 11% footfall is there on Thursday while only 10% footfall I have seen on Tuesday. Footfall increases in Wednesday due to some special offer on various items and potato, onion coupon. Also in Wednesday bazaar some activities like Pepsi piyo competition, jugal bandhi competition etc which attract customers .

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TOTAL SALES DURING 1st MAY to 3th JUNE

Total Sales

Friday, 14% Sunday, 20% Thursday, 11% Monday, 11% Wednesday , 24% tuseday, 9%

Sunday Monday tuseday Wednesday Thursday Friday

From the data it is clear that 24% sales are on Wednesday while 20% sales are on Sunday. The total sales decreased to 14% i.e. on Friday while on Thursday and Monday the total sales decreased to 11% and on Tuesday the total sales decreased to 9%. During this period The great Indian shopping festival was going on maximum offers was given on food bazaar items .

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GENDER RESPODENT

Gender Respondent

FEMALE, 29%

MEN MEN, 71% FEMALE

Out of 100 respondent 29% respondent are female and 71% respondent are male. Patia has an average literacy rate 80% with male literacy at 80% and female literacy at 69%. This is the reason why in my research maximum no. of respondent are male who is coming for the shopping in organized sector.

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AGE GROUP

40% 35% 30%

25-36, 36%

35-45, 25% 25% 18-25, 20% 20% 15% 10% 5% 0% 18-25 25-36 35-45 45+ 45+, 19%

From my research survey mainly 36% respondent are of age group between 25 to 36 years. 25% respondents are of age group between age 35 to 45 years while 20% respondent are of age group between age 18 to 25 years and 19 % respondent are above 45%. This age group includes young stars and newly couples they are vary much fashionable. Maximum cosmetic and personal care products are being used by this group. Mostly nuclear families develop in this age group and also they enjoy the shopping environment .

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OCCUPATION

45% 40% 35% 30% 25% 20% 15%

Service, 43%

business, 23% student, 17% housewife, 13% Series 1

10% retired person, 4% 5% 0% retired person Service business housewife student

From the market survey it is found that 43% respondent are service man while only 23% respondents are businessman the data clearly shows that service man is more than businessman in Patia. 13% respondent is housewife and 17% respondents are student.

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MONTHLY INCOME

Monthly Income
up to 5,000, 13% no response, 20% 5001 to 10,000, 13% up to 5,000 5001 to 10,000 above 20,000, 27% 10,001 to 20,000, 27% 10,001 to 20,000 above 20,000 no response

From the research study it is found that 27% respondent are those person whose monthly income are between 10001 to 20,000 and the same number of respondent are there whose monthly income are above Rs 20,000/-. 13% of respondents are the person whose monthly income is either up to 5,000 or between Rs 50001 to 10,000. While 20% of the respondents are not give response because of either they are student or did not want to disclose their income.

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VISITING PATTERN

visiting pattern in %

Regularly once a month, 33% Regularly, 32% once a week once in half month once a month once a week , 25%

once in half month, 10%

From the research survey it is found that 33% respondent is visiting Big Bazaar once in a month for shopping. And 32% customers are visiting Bog Bazaar regularly for shopping. 25% customers say that they visit Big Bazaar once a week while 10% customers visit once in half month. So that means more customers prefer to shop monthly basis from Big Bazaar, and next to that in the opposite that the 2nd highest percentage is the people who comes daily.

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PREFERENCE OVER OTHER RETAIL STORE

preference over other retail store

Ambience 8%

product product, 35% service, 30% offer service Ambience

offer, 27%

From the survey, it is found that 35% respondent choose Big Bazaar because of product variety over retail store and 30% respondent think that service is good at Big Bazaar that is why they prefer for shopping at Big Bazaar over other retail store . 27% respondents are attracted by the offers at Big Bazaar over other retail store while 8% are attracted by the ambience of Big Bazaar. Due to availability of wide rage of product and good customer service they prefer to shop big bazaar.

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PREFERENCE TIME FOR SHOPPING

70% 60% 50% 40% 30% 20% 10% 0% Morning Afternoon Morning , 4% Afternoon, 27%

Evening, 66%

Late evening, 3%

Evening

Late evening

From the survey it is found that 66% respondent prefer in the evening for shopping and 27% respondent prefer afternoon for shopping because at that time there is not too much rush and the customer can easily shop and pay the bill. 4% respondent says that they prefer shopping morning time while 3% respondent prefer late evening for shopping. Generally in the evening hour maximum customer get relaxation form their busy schedule and that time provides good shopping experience to the customers.

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ACOMPANY YOU PREFER FOR SHOPPING

acompany you prefer for shopping

Beloved, 5% Colleagues, 5%

Friends, 30% Friends Family member, 60% Family member Beloved Colleagues

From the survey, it is found that about 60% customers shopping with their family member and 30% customer prefer shopping with friends. 5% respondent would like to shop with their beloved while the same percentage i.e. 5% respondent shop with their colleagues. Due to planned purchase habit maximum customer come with their family as they purchase huge amount. They always purchase on certain period. And the next category which generally come with their friends to entertain inside a mall and to enjoy the shopping.

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THE MAIN ITEMS YOU ARE SHOPPING

The main item you are shopping

Plastics and Utensils, 6% All, 8% Others, 12% Food Bazaar Food Bazaar, 50% Apparels, 24% Apparels Plastics and Utensils Others All

From the survey it is found that maximum customer would purchase from food bazaar i.e. 50% customer shop from Food Bazaar and 24% customer purchase from apparels section.12% respondent purchase from other section like electronic, kids, or gift item while 6% respondent purchase from plastic and utensils section and 8% of the respondent says that they purchase items from everywhere i.e. according to their needed. Food bazaar provides products like grocery items staples, personal care, ready to eat, ready to cook, chill items, farm fresh which meet the daily consumption of family.

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PREFERANCE DAY FOR SHOPPING

Preferance day for shopping

Wednesday, 26% Sunday, 46% Sunday Saturday Friday Saturday, 13% Friday, 5% Wednesday

From the survey, it is found that most of the customer i.e. 46% respondent would like to prefer for shopping in Sunday and 23% respondent prefer Wednesday for shopping, 13% respondent says that they prefer Saturday for shopping and 5% respondent says that Friday is their favorite day for shopping, 13% respondent says that they can purchase any day whenever needed they did not prefer any particular day.

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AWARENESS ABOUT BIG BAZAAR

Awareness about Wednesday Bazaar

No, 35% Yes No Yes, 65%

From the survey, it is found that 65% respondent aware about the Wednesday Bazaar offer while 35% respondent says that they dont know about Wednesday Bazaar offer. Big bazaar communicate with customers through television, print media, van announcement, leafleting and maximum customer come to big bazaar on a regular basis so they are update to the big bazaar offer and prices.

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IF YES, REASON FOR SHOPPING ON WEDNESDAY

Reasons for shopping on Wednesday

Not shopping, 14% Best offer on different items, 32% Best offer on different items Both(i) & (ii), 30% Potato, onion coupon, 24% Patato, onion coupon Both(i) & (ii) Not shopping

From the customer response it is found that 32% respondent shop because of best offer on different items and 24% shop for the potato, onion coupon. 30% respondent says that they shop for both the reasons while 14% respondent said that they didnt purchase on Wednesday while they aware about the Wednesday bazaar either they dont have time on Wednesday or they think that the offer is not satisfied. Potato and onion coupon can not be redeemed on grocery items as customer has limited choice to redeem their coupon.

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WEDNESDAY OFFER IS CHEAPER THAN OTHER DAY

wednesday offer is cheaper than other day

No, 28%

Yes Yes, 78% No

From the customer feedback it is found that 72% respondent think that Wednesday bazaar offer is really cheaper than other day while 28% think that they dont found any extra offer on Wednesday bazaar as comparison to other day. Wednesday bazaar provides offer on wide range of products as well as potato onion coupon cane be redeemed on purchase of Rs99 and customer will get one kg potato and one kg onion.

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ANY OTHER SUGGESTION

Any other suggestion

No, 38%

Yes, 62%

Yes No

From the customer feedback it is found that 62% respondent reply that they want some change in Big Bazaar like fewer prices than the market price and some respondent said that most of time they didnt found their product. Sometimes it is available and next time it is not found. Some of the customers said that they want proper communication about offer and schemes. 38% respondent said that they are satisfied with the service price or facility provides by the store like no parking facility, far away from town.

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CHAPTER-06

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HYPOTHESIS
1) Wednesday is the cheapest day in a weak. 2) Best offer attract more customer than potato onion coupon in Wednesday bazaar.

TEST OF HYPOTHESIS

1) Wednesday is the cheapest day in a weak. TEST

Ho (null hypothesis) - Wednesday is not the cheapest day in a weak. H1 (alternate hypothesis) - Wednesday is the cheapest day in a weak.
= (level of significance) = 5% i.e. 0.05 Z statistics=

P0- probability of population. Ps- probability of sample.

N no of sample.

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P0= 60/100=0.06 Ps=78/100=0.78

N=100 qo= 1-Po qo= 1- 0.60=0.40 Z statistics=

=4.5

Z tabulated at 5% level of significance= 1.65 Z calculated is = 4.5 Z calculated Z tabulated. H0 is not accepted. H1 is accepted.

CONCLUSION
As H1 accepted, i.e. Wednesday is the cheapest day in a weak

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HYPOTHESIS
1) Wednesday is the cheapest day in a weak. 2) Best offer attract more customer than potato onion coupon in Wednesday bazaar. TEST OF HYPOTHESIS

1) Best offer attract more than potato onion coupon in Wednesday bazaar. TEST

Ho (null hypothesis) Best offer attract more customer than potato onion
coupon in Wednesday bazaar. H1 (alternate hypothesis) Best offer attract less customers than potato onion coupon in Wednesday. = (level of significance) = 5% i.e. 0.05 Z statistics=

P1- probability of 1st sample. P2- probability of 2nd sample.

N1, N2= Sample size.=100

P=combined probabilities. P=
q= 1-p

= 0.28

q=1-p=1-0.28=0.78 P1= 32/100=0.32 P2=24/100=0.24

N1=100, N2 = 100

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Z statistics=

=1.33

Z tabulated at 5% level of significance= 1.65 Z Calculated is = 1.33 Z Tabulated Z Calculated. H0 is not accepted. H1 is accepted.

CONCLUSION
As H0 accepted, i.e. Best offer attract more customer than potato onion coupon in Wednesday bazaar. .

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CHAPTER-07

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Bhubaneswar is the capital of the Orissa. Bhubaneswar is has an average literacy rate of 75% with male literacy at 80%and female literacy at 69%. 10% of the population is under 6 year of age. At such an important place there were a lot of scopes for Big Bazaar. Here, I found good response for Big Bazaar, especially at Food Bazaar daily sales is good. This store is just a store of 3 year and here people are also not acquainted with mall culture, so it will take few more months to run in full flow Most of the customer who has the patato onion coupon they are waiting for the Wednesday Bazaar offer for their shopping which is hampers the sales of food bazaar. Also, most of the customer are preferred shopping either than Saturday or Sunday they can not so most of customers can not grab the opportunity of offers at Big Bazaar.

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CHAPTER-08

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RECOMMENDATION

Most of the customer have visited the store once in a month so to attract those customers they should change offer weekly and new offers to attract the customer weekly In the afternoon time the footfall are very less as comparison to the evening time so some games activity should be organized in the store to attract the customer. Most of the customer can not shop on Wednesday Bazaar because they dont have time. So there should be some special offer day other than Wednesday so that they can also grab the opportunity of offer. Only 24% customers are known about the Potato, onion coupon card so that should be properly communicated to attract the customers. Big Bazaar should not change their terms and condition regularly it will hamper the loyal customer. Food Bazaar should give one list of the price of staples in the local daily newspaper. So that customer will see the price and they will compare it with other shops and they will come to Food Bazaar to avail the quality goods at low price. If possible, pricing should be reviewed, with customer citing it as negative factor. The offer which is being given in offers days, the same offer should not be given in nominal days. Otherwise it will hamper the sales of offer days like Wednesday Bazaar. All the signage of offer in the store and needs to be highlighted properly

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CHAPTER-09

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BIBLIOGRAPHY
Retailing management- Levy-Weitz, edition-fifth edition..April 2003, Publisher- Tata Mc Graw- Hill, Customer Buying Behavior. Pages no-107

Research Methodology- C.R Kothari, edition-2004, reprint 2006 Publisher- New Age international(p) Ltd, publishers Methods of Data Collection, Page no-95 Sampling fundamentals, pages no- 152

Marketing Research- G C Beri, fourth , edition 2000, Publisher-The McGraw Hill Company

Webliography
http://en.wikipedia.org/wiki/Big_Bazaar http://www.pantaloon.com/companyinfo.htm http://www.indiaretailbiz.com http://www.fnbnews.com http://www.indiaretailing.com http://www.indianmba.com

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CHAPTER-10

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Dear Sir/ Madam, I am a student of Retail management from Asian School of Business Management. As a part of my project, I am carrying out a survey on Big Bazaar customers. Please fill the questionnaires (academic only) below which will take 05-06 minute of yours. QUESTIONNAIRE Q1. How often you visit Big Bazaar? a) Regularly b) Once a week c) Once in half month d) Once a month Q2. Why do you choose Big Bazaar over other retail store for shopping? a) Product b) Services c) Ambience d) offer e) Other(s),if any Q3. At what time would you like to go for shopping Big Bazaar? a) Morning b) Afternoon c) Evening d) Late evening Q4With whom you like to go for shopping Big Bazaar? a) Friend(s) b) Family Member c) Beloved e) Colleagues Q5.Your shopping mainly consists of a) Food Bazaar b) Apparels c) Plastics and utensils e) Others Q6. Which day in a week would you prefer for shopping?
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a) Sunday c) Saturday

b) Friday e) Wednesday

Q7.Are you aware about the Wednesday Bazaar offer at Big Bazaar? a)Yes b) No Q8.If yes, why do you shop on Wednesday Bazaar? a) Potato onion coupon b) Best offer on different items c) Both (a) & (b) Q9. Do you really think that Wednesday Bazaar offer (Hafte ka sabse sasta din) is cheaper than other days offer? a) Yes b) No

Q10. Rank the attribute of Big Bazaar according to your preference from 1 to 8 (1 being the best)? a) Price/offer ( ) b)Quality ( ) c) Varity ( ) d)Store Ambience ( ) e)Music ( ) f)Customer Service ( ) g) Other fringe benefit like parking space etc. ( ) h) Others (if any) ( ) Q11.Do you want any other facilities at Big Bazaar patia? a) Yes b) No If Yes, please specify NAME AGE GENDER CONTACT NO. EMAIL ID. OCCUPATION..

MONTHLY INCOME (a) Upto 5,000 (b) 50001 to 10,000 (c) 10,001 to 20,000 (d) Above 20,0Signature DATE Thank you for your cooperation
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Content
Acknowledgement Summary 1. INTRODUCTION Introduction to retail Organized Food retailing in India Current scenario 2. COMPANY PROFILE Pantaloon Retail India ltd. Future Group Big Bazaar Food Bazaar 3. BIG BAZAARPATIA Food bazaar patia Wednesday Bazaar 4. RESEARCH METHODOLOGY 5. DATA ANALYSIS 6. TEST OF HYPOTHESI FINDINGS 8. CONCLUSION 9. RECOMMENDATION 9. BIBLIOGRAPHY 10. ANNEXURE

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FINDINGS
1. Wednesday having the maximum footfall in week. 2. 50% customers shop from food bazaar.

3. Due to offer on maximum products, the customers shop on Wednesday. 4. Wednesday is the cheapest day in a week. 5. Some of the customers arent aware about the branded products available in food bazaar. 6. Limited stock of a product causes dissatisfaction.

7. Graphics, signage and product display is playing a vital role to commutate the customers.

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