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A WINTER TRAINING REPORT ON PEOPLES EXPERIENCE TOWARDS DIVYA-BHASKAR NEWSPAPER IN VARACHHA

SUBMITTED BY: JATIN N. VIRADIYA [10BBA129]

SUBMITTED TO: MR. PRATIKSINH VAGHELA

B.B.A PROGRAMME (YEAR 2012-2013)

SHREE J.D.G COMMERCE COLLEGE & SHREE SWAMI ATMANAND SARASWATI COLLEGE OF MANAGEMENT, VNSGU, SURAT.

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CERTIFICATE
This is to certify that the winter Project Report has been prepared by Jatin N. Viradiya (10BBA129),under my guidance and supervision. This project embodied the result of his work and is of standard expected from a candidate for the degree of BBA. The report submitted toward the partial fulfilment of the requirement for the degree of BBA has been found satisfactory.

Principal Mr. P .R .Patel .

Guide Mr. P .S .Vaghela .

DATE: PLACE: SURAT

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DECLARATION

I hereby declare that this winter project report submitted to SHREE J.D.G COMMERCE COLLEGE &SHREE SWAMI ATMANAND SARASWATI COLLEGE OF MANAGEMENTSurat, in the fulfilment of requirement of BBA (Bachelor of Business Administration) degree. The project is result of my own work carried out during 1ST Dec 2012 to 28THFeb 2013. This project report is entirely an outcome of my own efforts and has not been previously submitted to any other university or institute for any other examination and for any other purpose by any other person.

DATE: PLACE: SURAT

JATIN N. VIRADIYA 10BBA129

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ACKNOWLEDGEMENT

I am thankful to the VEER NARMAD SOUTH GUJARAT UNIVERSITY who provides me this golden opportunity of preparing the project report which providing us practical knowledge about market and industry. I thank to Principal MR. P.R.PATEL SHREE J.D.G COMMERCE COLLEGE &SHREE SWAMI ATMANAND SARASWATI COLLEGE OF MANAGEMENT for giving me an opportunity to come on this stage and for the field experience and also the compilation of the project work for examination of B.B.A.Concerning this project report, I would like to thanksMR.P.S.VAGHELAfor giving me valuable guidance for completing my research work. At last but not least , I am greatly thankful to my parents , relatives and friends who give me support in completing this report.

JATIN N. VIRADIYA 10BBA129 (T.Y.B.B.A SEM-VI)

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EXECUTIVE SUMMARY

My topic for winter training is To know the peoples experience towards DivyaBhaskarnewspaper in Surat city. It is useful to find out the satisfaction level and opinion of people who read the DivyaBhaskarnewspaper in Surat city. This project report is written in accordance with the Bachelor of Business Administration program prescribed by Veer NarmadSouth Gujarat University, Surat. Thus, it is our morale and obligatory duty to take this as a part of our studies with great enthusiasm and seriousness and give at the more important. This training helps me to become a true student of management and administration. For that I have selected to go for the survey in this area such as varachha. to find out the experience of the people. For that I was done the survey of 100 respondents who read the DivyaBhaskarnewspaper. I have only one and half month for doing the research and the scope of the study was limited to Surat city only. I have used the descriptive research design, in it questionnaire and face to face talking as the primary data and the website of the Company and the other details such as books, magazines, newspaper, etc. as the secondary data. Then I had done the Survey in this area and collected the data by the questionnaire. I had analyzed it by charts, graphs & tables and from that I have conclude the findings and the suggestions to the Company. The report will help to know the strengths and the weakness of the Company. In this research we found that the respondents is good about some factors such as DivyaBhaskarnewspaper provide them knowledge and make them smarter, interesting and anxious etc. there are some negative
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point about DivyaBhaskarnews paper also such as they cover more portion of advertisement than other important news and they cannot give regular gift related to coupon system.

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TABLE OF CONTENT

Chapter no. 1 Title page

Title

Page no. I II III IV V


01-07 2 7 13-15 16-19 17 17 17 18 18 19 19 20-31 32 36 38 40

College Certificate Declaration Acknowledgement Executive summary Introduction 1.1 Industry profile 1.2 Company profile 2 3 Literature review Research methodology 3.1 Problem Statement 3.2 Research Objective 3.3 Research Design 3.4 SampleDesign 3.5 Data Collection Method 3.6 Reserch Tools Applied 3.7 Limitation Of Study 4 5 6 Data analysis Findings & recommendation Conclusion Bibliography Appendix

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TABLE OF CHART

Chapter no.
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Title
Satisfied With Price Charge Satisfied With The News Satisfied With The Supplementary Paper Satisfied With The Supplementary Paper Reliable Information Average Reading Into The Newspaper Importance In The Newspaper Best Describes Obtain This Newspaper Anything Dislike In The Newspaper Age Of Respondent Gender Of Respondent Education Of Respondent Marital status of respondents. Occupation of respondents.

Page no.
21 21 22 23 24 25 26 27 28 28 29 30 30 31

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CHAPTER 1

INTRODUCTION

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1.1 INDUSTRY PROFILE

The Industry Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal Gazette from Calcutta. James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The first newspaper in an Indian language was the SamacharDarpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the SamacharSudhaVarshan began in 1854. Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali. In 1997, the total number of newspapers and periodicals published was 41705, which include 4720 dailies and 14743 weeklies. The highest numbers of newspapers was published in Hindi, 16864.

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The Indian Print Media industry is estimated to have grown by 7.6% in 2008 and reaching around INR 172.6 billion in size. The industry is projected to grow at a CAGR of 9% over the next five years and reach around INR 266 billion in size by 2013. As per PwC report, the print industry is expected to grow from Rs 128 billion in 2006 to Rs 232 billion by 2011, at 12.6% CAGR. While the newspaper industry is estimated at Rs 112 billion, the magazine segment is valued at Rs 16 billion. The print media is divided on the basis of the languages. Out Of the daily newspapers, 46% are vernacular, 44% are in Hindi and 10% are English. Approximately 7% of the population in urban areas read Englishlanguage newspapers, compared to a readership of only 0.3% of the population in the rural areas. There are two basic sources of revenue for the newspapers:

1. Advertising:
The bonus of making a profit after all costs is on the advertising revenue.

2. Circulation:
The circulation revenue recovers only a part of the cost of producing a newspaper

In print media industry the labor market is highly skilled. Number of employees is the sole basis of the industry. Skilled labors required are press operator, information system analyst, HR, reporter, journalist, editor, librarian, sales supervisor, promotion manager, publisher, general manager, web manager.

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Status of the Indian Print Industry


More than 160,000 Printing presses in active operation all over the country. 1.6 million work force 18 Printing Engineering Colleges, Several diploma schools and many print training institutions. Over 2000 Printing Graduates every year.

List of players in the industry:


The Times of India DainikJagran MalayalaManorama The Hindu Deccan Chronicle Ananda Bazar Patrika Amar Ujala DainikBhaskar Hindustan Times Hindustan Eenadu The Economic times The New Indian Express The Telegraph The Times of India AajTak India Abroad Deepika Global Asian Age Business The Financial Express

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Brief profile of players in the industry


The Times of India (TOI) is a popular English-language broadsheet daily newspaper in India. It has the widest circulation among all Englishlanguage daily newspapers in the world, across all formats (broadsheet, compact, Berliner and online). It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. In 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations as the world's largest selling English- language daily newspaper, placing as the 8th largest selling newspaper in any language in the world. According to the Indian Readership Survey (IRS) 2008, the Times of India is the most widely read English newspaper in India with a readership of 13.3 million. This ranks the Times of India as the top English newspaper in India by readership. The Hindu is a leading English-language Indian daily newspaper with a circulation of 1.45 million and is the second-largest circulated daily English newspaper in India after Times of India, and slightly ahead of The Economic Times. According to the Indian Readership Survey (IRS) 2008, The Hindu is the third most-widely read English newspaper in India (after Times of India and Hindustan Times) with a readership of 5.2 million. The Hindu became, in 1995, the first Indian newspaper to offer an online edition. Eenadu, headquartered in Hyderabad, India, is the largest circulated Telugu news daily in the state of Andhra Pradesh. According to NRS (National Readership Studies) 2005 it has got a readership of 1,134,000 and is the third most circulated regional language daily and 10th most circulated daily in India.

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Substitutes for print media are:


radio, television, e-papers, online newspaper, door to door campaigns, exhibition, and Pamphlet distribution.

Print and allied items: market value, 200512 ($ millions)

2005 Printing

2006

2007 14,118.70 143 434.1 465.3

2012 25,084.60 1274.9 835.9 992.3

11,580.90 12,609.70 125 380.8 402.4

Consumables 112. Ink Machinery Total 343.3 358.4 2,394.70

13,517.90 15,161.10 27,187.70

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1.2 COMPANY PROFILE OF DIVYA-BHASKAR NEWSPAPER


Vision
To emerge as a powerful group in the international media scenario in the next 5 years. Though our origin in India and we are rooted in India but our views and conduct are global. We shall study the world media and will follow the policies, which are unparalleled in the world. Our efforts shall not be confined merely to newspapers. We shall move ahead with time and shall reach the heights untouched by others.

History
The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name SubahSavere in Bhopal and Good Morning India in Gwalior. Later in year 1957, it was renamed as SamacharKranti, and then again in year 1958 as BhaskarSamachar. Finally in year 1960, it was published as DainikBhaskar in Bhopal and Gwalior of the central province. There were only 100 prints of the newspaper on the first day of its publication, a figure which increased by 69566 within a week and rose to over 2.5 million prints daily in 2008.

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DainikBhaskar is a Hindi-language daily newspaper of India. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. Its current editor is Ramesh Chandra Agrawal. DainikBhaskar is published from many cities of North and Central India: Bhopal, Indore, New Delhi, Lucknow, Nagpur, Akola, Raipur, Gwalior, Jabalpur, Jaipur, Ajmer, Jabalpur, Satna, Varanasi, and Ahemedabad. DainikBhaskar Group publishes a varied range of magazine helpful in many ways, like 'Aha zindgi' a magazine based on highlighting the positive features of life. The company also runs English newspaper DNA in partnership with Zee Group. D B Corp is the only Newspaper Group which has presence in 13 states, in 4 different languages namely Hindi, Gujarati, Marathi and English. D B Corp Ltd. is the largest print media company in India, publishing 7 newspapers, 62 newspaper editions and 191 subeditions in four languages (Hindi, Gujarati, Marathi and English) in 13 states in India. In Gujarat, and Western Madhya Pradesh the Gujarati Version of the newspaper is also published as DivyaBhaskar.DainikBhaskar (in hindi), DivyaBhaskar and Saurashtrasamachar(in Guajarati), have a combined average daily readership of 18.4 million readers, making them one of the most widely read newspaper groups in India with presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Jharkhand, Uttrakhand, Delhi, Jammu & Kashmir, Gujarat and Maharashtra.

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Gujarati Newspaper "DivyaBhaskar" is largest Circulated Newspaper of Gujarat and is present in 2 states with 7 editions as per the following chart:

DivyaBhaskar S.N. 1 2 3 4 5 6 7 Maharashtra State Name Gujarat Editions name Ahmedabad Rajkot Surat Baroda Bhavnagar Bhuj Mumbai

The newspaper was launched in Ahmedabad on 23 June 2003, under the name DivyaBhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara (Baroda). To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, DivyaBhaskar became the largest circulated Gujarati daily with 11.5 copies.

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Consistency & Growth

13 States 64 editions 4 Languages

Readership 18.4 MN

D B Corp Ltd. is engaged in:


MYFM
Launched in 2006, now present at 17 stations in 7 states Strong Competitive advantage because of knowledge of consumers Radio business achieved EBIDTA margin of 18% in FY 2010-11

& advertisers due to presence of our newspapers in these markets

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Magazines
Aha Zindagi: Aha Zindagi is the new age family magazine on Positive Living, its content revolves around body, mind and soul. BalBhaskar: Magazine is a hit amongst the kids Lakshya: Career and Professional Grooming monthly Young Bhaskar: Fortnightly 40 page issue packed with information and inspiration

Lifetime Achievement Award


Ramesh Chandra Agarwal, Chairman, DBCL received Rajiv Gandhi Award 2009 for Lifetime achievement in the field of Journalism.

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Members of the Board Mr. Ramesh Chandra Agarwal Chairman Mr. Ajay Piramal Non Executive Independent Director

Mr.SudhirAgarwal Managing Director

Mr. Kailash Chandra Chowdhary Non Executive Independent Director Mr. PiyushPandey Non Executive Independent Director Mr. Harish Bijoor Non Executive Independent Director

Mr.GirishAgarwal Non-Executive Director

Mr.PawanAgarwal Non-Executive Director

Mr. NitenMalhan Non-Executive Director

Mr. AshwaniSinghal Non Executive Independent Director

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CHAPTER 2

LITERETURE REVIEW

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This study considers review of following literature:


1. Edward C. Malthouse, Bobby J. Calder, Wayne P. Eadie (2003). To measure magazine readership in terms of the behavior of readers. To measure the subjective, qualitative experiences that people have when they read magazines. These experiences represent the strengths of the medium. There may be strategic reasons for any individual magazine to discount one or more of them, otherwise individual magazines ignore them at their peril. They represent a new, more complete way of looking at the value that magazines provide. 2. Bobby J. Calder and Edward C. MalthouseFrom Northwestern University, USA.To understand the experience of reading a newspaper. Media management must have to improve both content and advertising, to increasing readership. Stronger consumer experiences increase reader usage. Experiences motivate or inhibit reading. 3. Edward C. Malthouse and Bobby J. Calder (2004)To understand the experiences involved in reading a magazine. The magazine as not coming in a timely wayis to increaseconsumer commitment by migrating light users to heavier users. The experience of television may be quite different from the magazine and newspaper experiences identified here. 4. Magazine Publishers of America (MPA) in partnership with the American Society of Magazine Editors (ASME). The aim was to help the magazine and advertising industries understand and begin to measure consumers experiences when they read a magazine and how those experiences do (or dont) drive readership and advertising impact. There is no more difference between magazines and newspapers according to their readers so magazine publishers must

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have to provide some new content in their magazine. Magazine usage is made up of time spent and frequency of reading

5. Malthouse, Calder, and Eadie (2003) Analysis of the experience metrics and overall engagement of people with magazine. Reading magazines involves rich set of multi-dimensional experiences. Magazines with stronger experiences have greater usage

6. Malthouse and Calder (2002)To analyze the readers intention towards qualitative variables in newspaper. Stronger reader experiences lift ad impact. Experiences can be used to enhance effectiveness of editorial, advertising and consumer marketing 7. Brown (1999)To Measures how many times in a week people read the newspaper.The newspaper has too many pages overall and the stories are too long so they must have to reduce their pages by covering only necessary detail.Newspaper reading experiences are highly multidimensional.

8. Calder and Malthouse (2003)To identify feelings, emotions and reactions that make people read their daily newspaper more, or read it less. To identify feelings, emotions and reactions that make people read their daily newspaper more, or read it less. To identified the Impact study to the affects you want to create in consumers. This research provides survey measures that could be incorporated into industry-level research and into benchmarking research by individual newspapers.

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CHAPTER 3

RESEARCH METHODOLOGY

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3. RESEARCH METHODOLOGY

3.1 PROBLEM STATEMENT:


This research is conducted to know the experience of people towards DIVYA BHASKAR NEWSPAPER in Surat city.

3.2 RESEARCH OBJECTIVE:

PRIMARY OBJECTIVE: o The primary objective is to know the experience of people towards DIVYA BHASKAR NEWSPAPER. SECONDARY OBJECTIVE:

o To know the satisfaction level of people who read the DivyaBhaskar newspaper. o To know the peoples opinions towards DivyaBhaskar newspaper. o To know the availability or effectiveness of distribution channel of DivyaBhaskar newspaper.

3.3 RESEARCH DESIGN :


We use descriptive research design in the report, in it we fill up questionnaire through personnel interview.

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3.4 SAMPLEDESIGN:
SAMPLING DESIGN: Here non-probability convenience sampling has been used. SAMPLE SIZE:

I have taken approximately 100 samples as sample size. SAMPLING UNIT: The sampling units are the people who read the DivyaBhaskar newspaper. DURATION FOR DATA COLLECTION: 1st December 2012 to 28thFebruary 2013 RESEARCH INSTRUMENT: We will use questionnaire with personnel interview as a

researchinstrument.

3.5 DATA COLLECTION METHOD:


Primary data: The necessary data required for the study was collected through structured questionnaire. Secondary data: Secondary data was collected from books, internet, newspaper & magazine etc.

3.6 RESERCH TOOLS APPLIED:

For analysis of data percentage method, frequencies tables, cross tab, graphs, Charts have been used with help of Microsoft excel.

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3.7 LIMITATION OF STUDY:


Within two months, it is hard to cover large area of Surat city It may happen that some respondent gave wrong information.

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CHAPTER 4

DATA ANALYSIS

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1. Do you satisfied DivyaBhaskar?

with

price

charge

by the

Satisfied With Price Charge


90 80 70 60 50 40 30 20 10 0 No Yes

CHART NO : 1

Interpretation Only those respondents are selected who 81% satisfied the price of newspaper and 19% not satisfied with the price charge.

2. Do you satisfied with the news provided by the newspaper?

Satisfied With The News


40 35 30 25 20 15 10 5 0 Highly satisfied satisfied Natural Dissatisfied Highly Dissatisfied

CHART NO : 2

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Interpretation According to above chart it is found that Out of total 100 respondent 37% respondents highly satisfied with the news through newspaper and 24% respondents satisfied with the news rest 4% and 2% are dissatisfied with the news.

3. Do you satisfied with the paper provide with newspaper?

supplementary

Satisfied With The Supplementary Paper


100 80 60 40 20 0 No Yes

CHART NO : 3

Interpretation According to above chart it is found that Out of total 100 respondent 90% respondent are satisfied with the supplementary paper and other respondent not satisfied with the supplementary paper. Means most of the respondents are read the newspaper at daily basis.

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4. If yes, than which is the best supplementary paper according to you?

Satisfied With The Supplementary Paper


45 40 35 30 25 20 15 10 5 0

CHART NO : 4

Interpretation According to above chart it is found that Out of 100 respondents 20% respondents are read only madhurima and bal-bhasker, 19.5% respondents are kalash and 14.4% are read navyug. Than 13.3% and 12.8% respondents are read Sunday and dharamdharshan. According to above chart more respondent are more read the supplementary paper.

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5. How

much

reliable

information

of The

DivyaBhaskar is?

Reliable Information
50 45 40 35 30 25 20 15 10 5 0 Very much Much Natural Not much Not at all

CHART NO : 5

Interpretation Above chart shows that the entirerespondent that we select aregiven the information are reliable or not.

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6. Daily how much time do you spend on an average reading or looking into the newspaper?

Average Reading Into The Newspaper


35 30 25 20 15 10 5 0 1-15 minutes 16-30 minutes 31-45 minutes 46-60 minutes 61 minutes Depend on Do not read or more mood this newspaper

CHART NO : 6

Interpretation According to above chart it is found that Out of total 100 respondents 11% respondents are read the newspaper 1to15 minutes, 27% are read 16 to30 minutes, 29% are read 31to45 minutes, 16% are read 46 to60 minutes, 3% are read 61 minutes or above, and 10% are read depend on their mood. According to above chart more respondents are read the newspaper up to 30 minutes.

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7. Rank the following on the scale of 1 to 5 according to your preference to read a particular newspaper (where 1 is most important and 5 is least important).

Importance In The Newspaper


3.50 3.00 2.50 2.00 1.50 1.00 .50 .00 Price Content Offers Language Availability

CHART NO : 7

Interpretation According to above chart the respondents are given more preference to availability, supplements, offers, price, and glamour news. The respondents give less preference to content, standard of language, format of the newspaper.

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8. Which statement below best describes how you typically obtain this newspaper?

Best Describes Obtain This Newspaper


50 45 40 35 30 25 20 15 10 5 0 Delivered to my home Delivered to my workplace Read someone else's copy Purchased by me or someone in my household at a store

CHART NO : 8

Interpretation According to above chart most of the respondents that is 70% are get the newspaper at their home, 10% are get at their workplace, 16% are read the copy of someone else, 4% are purchase from a store, and 0% cannot get the newspaper in a regular way.

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9. Anything you dislike in The DivyaBhaskar .

Anything Dislike In The Newspaper


120 100 80 60 40 20 0 No Yes

CHART NO : 9

Interpretation All the respondents are like the news.

10. Age of the respondents

Age Of Respondent
60 50 40 30 20 10 0 15 to 25 26 to 45 45 TO 65 Above 65

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Interpretation It shows in above chart that more newspaper read by those respondents whose age from 26 to 45 years that include 52% respondents, 37% respondents are those who are from 15 to 25 years old, 8% are from 46 to 65 years old, and rest 3% respondents are more than 65 years old who read the newspaper.

11. Gender of the respondents

Gender Of Respondent
90 80 70 60 50 40 30 20 10 0 Female Male

CHART NO : 11

Interpretation According to above chart it is found that Out of total 100 respondents 58% respondents are female who read the newspaper, and 42% respondents are male, which is less compare to the female respondents.

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12. Education level of the respondents

Education Of Respondent
40 35 30 25 20 15 10 5 0 SSC HSC Graguation Post graguation other

CHART NO : 12

Interpretation According to above chart graduate people more read the newspaper compare to other. From our total 100 respondents 39% respondents are Graduate, 26% respondents are study up to HSC, 24% are study up to SSC and 11% respondents are Post graduate.

13. Current marital status of the respondents.

Marital Status
53 52 51 50 49 48 47 46 Unmarried Married

CHART NO : 13

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Interpretation According to above chart it is found that Out of total 100 respondents 59% respondents are married and 41% respondents are unmarried who read the newspaper.

14. Occupation of the respondents.

Occupation
40 35 30 25 20 15 10 5 0 Government service Businessman Private Service Student Other

CHART NO : 14

Interpretation According to above chart graduate people more read the newspaper compare to other. From our total 100 respondents 34% respondents are
Private Service, 28% respondents are Student, 24% are Businessman and 12% respondents are Other.

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CHAPTER 5

FINDING

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Findings

Only those respondents are selected who 81% satisfied the price of newspaper and 19% not satisfied with the price charge.

Out of total 100 respondent 37% respondents highly satisfied with the
news through newspaper and 24% respondents satisfied with the news.

Out of total 100 respondent 90% respondent are satisfied with the
supplementary paper.

Out of 100 respondents 20% respondents are read only madhurima


and bal-bhasker, 19.5% respondents are kalash and 14.4% are read navyug. Than 13.3% and 12.8% respondents are read Sunday and dharamdharshan.

Above chart shows that the entirerespondent that we select are given
the information are reliable or not.

DivyaBhaskar newspaper read by respondent mostly between 31to 45


minutes, those respondents are 29% of total sample size.

On an average the respondents give more preference to the availability


and offers given by the DivyaBhaskarnews paper than other factors like price, content, supplements etc.

Respondents getting their newspaper mostly at their home than other


places of getting newspaper i.e. 70%.

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Mostly respondents agree with that the DivyaBhaskarnews paper


contain useful things and make them smarter, it nearest to 4(3.39), and make them anxious, that is also nearest to 4(3.35). 49% of total respondents are of age between 26 years to 45 years.

85% male and 15% female read DivyaBhaskar newspaper. Most of


female are reading a newspaper of DivyaBhaskar.

DivyaBhaskar newspaper mainly read by educated people (32%) who


are Graduate.

48% people who read DivyaBhaskar newspaper are married and 52%
people who read DivyaBhaskar newspaper are unmarried. Most of people who read DivyaBhaskar newspaper are married. It is found that on an average the people have good or positive experience and opinion towards DivyaBhaskarnews paper.

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Recommendation or Suggestions
As per the research conducted the researcher give some suggestions to the DivyaBhaskarnews paper as below:

a) DivyaBhaskarnews paper should cover more news compared to advertisement. b) DivyaBhaskarnews paper should increase the sports news, educational news and business news. c) DivyaBhaskar should enhance the portion of local news compare to other. d) DivyaBhaskarnews paper also has to increase health care and cooking information. e) DivyaBhaskarnews paper has to restart the coupon or gift system again.

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CHAPTER 6

CONCLUSION

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Conclusion:
On the basis of research it is found that people feels happy to read DivyaBhaskar. It is admired by educated people; their overall experience with DivyaBhaskar is satisfactory and also needs more value edition in terms of news.

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BIBLIOGRAPHY

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Websites:
1) http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=44 9269548 2) www.allindianewspapers.com 3) http://www.bhaskar.com/ 4) http://www.businessdictionary.com/definition/productplacement.html 5) http://www.readership.org/new_readers/data/all_experiences 6) http://www.readership.org/new_readers/data/measuring_results 7) http://www.readership.org/consumers/NewsExp.htm.

Reference:
1) G.C Beri (2009), marketing management, a south Asian perspective. 2) Philip kotler, marketing management, the millennium edition, prentice hall of private ltd., new delhi-2000.

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APPENDIES

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Part-A
1. Do you satisfied with price charge by the DivyaBhaskarnews paper? Yes No

2. If, no then how much price should be charge? Rs.______

3. Do you satisfied with the news provided by the news paper? Highly satisfied Natural Highly dissatisfied 4. Do you satisfied with the supplementary paper provide with news paper Yes No Satisfied Dissatisfied

If yes, than which is the best supplementary paper according to you. Sunday Madhurima Kalash Dharamdarshan Navyug Bal-bhaskar

5. How much reliable information of The DivyaBhaskar is? Very much Much Natural Not much Not at all

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6. Daily How much time do you spend on an averagereading or looking into thenewspaper? 1-15 minutes 1-15 minutes 31-45 minutes 61 minutes or more Do not read this newspaper 7. Rank the following on the scale of 1 to 5 according to your preference to read a particular newspaper (where 1 is most important and 5 is least important) 16-30 minute 46-60 minutes Depend on mood

Price Content/Mattercovered Offers Language Availability

8. Which statement below best describes how you typically obtain this newspaper? Do not get the paper Do not get in a regular way Delivered to my home Delivered to my workplace Read someone else's copy Purchased by me or someone in my household at a store 9.Anything you dislike in The DivyaBhaskar . No Yes (If any mention ______________________)

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10. Give your suggestions to DivyaBhaskar newspaper: _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _____________ Part-B Name: _____________________________________ Phone no: ______________________________ Age: 15 to 25 26 to 45 46 to 65 Gender: Male Above 65 Female 46 to 65 Above 65

Education:

SSC HSC Graduation Post-graduation Other_____________________.

Current marital status:

Married Unmarried

Occupation:

Government service Businessman Private Service

Student Other ______________________.

Thank You.....
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