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OBJECTIVE OF THE STUDY

To find out market share of ONIDA InfoTech. To study the awareness level of ONIDA IT products. To find out various types of IT Infrastructure being used by various Organizations. To find out the requirements in IT Infrastructure of various Organizations. To compare other IT Companies with ONIDA Ltd. on various IT parameters. To promote the ONIDA IT products. To find out marketing strategy of ONIDA.

RESEARCH METHODOLOGY

RESEARCH DESIGN
A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. On the basis of fundamental objectives of the research we can classify research design into two general types:

1) EXPLORATORY RESEARCH 2) CONCLUSIVE RESEARCH


Exploratory research is one type of research design, which has its primary objective the provision of insights into, and comprehension of, the problem situation confronting the researcher. Conclusive research is designed to assist the decision maker in determining evaluating and selecting the best course of action to take in a given situation.

Conclusive research can be further divided into two types:-

Descriptive Experimental
The research design used in this project is a DESCRIPTIVE DESIGN.

Descriptive study as the name implies is designed to describe something-for example the characteristics of users of a given product, the degree to which the product use the varies with income, age, etc.

SAMPLING TECHNIQUE USED:


This research has used convenience sampling technique. 1) Convenience sampling technique: Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient.

SELECTION OF SAMPLE SIZE:


For the study, a sample size of 30 has been taken into consideration.

SOURCES OF DATA COLLECTION:


Rsearch will be based on two sources: 1. Primary data 2. Secondary data

1) PRIMARY DATA:
Questionnaire: Primary data was collected by preparing questionnaire and the people were randomly being requested to fill them.

2) SECONDARY DATA:
Secondary data will consist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way.

STATISTICAL TOOLS USED


The main statistical tools used for the collection and analyses of data in this project are: Questionnaire Pie Charts Bar Charts Line Charts Column Charts Gender M/F Area Rural / Urban Age Income -

QUESTIONNAIRE
NAME: GENDER: M/F AGE: ADDRESS: Occupation

CONTACT NO:

1.How long you are using ONIDA PRODUCT? A.0-6 months B.6-12 month C.1-2 yrs D.More than 2 yrs

2. Are you using other companys product also? A. YES B. NO

3. What is your Annual Income ? (a) 1 to 2 Lakh (b) 2 to 4 Lakh (c) 4 to 5 Lakh (c) Above 4. If YES Which other companys product are you using? A.Godrej B. LG C.Samsung D.Onida E. Onida

F. Any other_________________ 5. How do you find your ONIDA product against your other product? 1 2 3 4 Better Good Equivalent Inferior 6. Rate your Importance OR priority (From 1To 5), while selecting a ONIDA product?. (Most Important -1, Important-2, Neutral-3, Not So Important-4 , Least Important-5) Priority 1 2 3 4 5 PRICE QUALITY MAINTENANCE TECHNOLOGY USED AVAILABILITY AFTER SALES SERVICES BRANDNAME 7. Which feature/s made you buy this ONIDA product ? A. Quality E. Easy to use B. Price C. Usage D. Maintenance cost

8 Rate the satisfaction level, of ONIDA product on a scale of 1 to 5. (1-Highly Satisfied, 2-Satisfied, 3-Neutral, 4-Dissatisfied, 5-Highly Dissatisfied) 1[Highest] 2 3 4 5 [Lowest] 1 2 3 4 PRICE QUALITY MAINTENANCE COST TECHNOLOGY USED AVAILABILITY EASY TO USE 9.Did you have any problem with your ONIDA product in recent past? a. YES b. NO

10. IF YES, i)Did you inform to the service centre about it? A.YES B. NO II) Did you get Onsite service? A.YES b .NO

III) Did you get the solution to your problem? A.YES b. NO IV) Problem was repeated after the service? A.YES b. NO V) After the service any other problem occurred? A.YES B.NO 11. Rate the satisfaction level of after sales services received, on a scale of 1 to 5. 1 2 3 4 5 (Highly Satisfied) (Satisfied) (Neutral) (Dissatisfied) (Delighted) 12. Will you buy the same ONIDA product again? A.YES b. NO

14. Will you tell others to buy the same A.YES b. NO

Sign of Customer

Sign of Surveyor