Our products are specifically targeted towards children for a healthier and fun alternative to the lunchbox or dinner table or playground.
Our interactive packaging concept encourages parents and children to choose an Appy drink. The mobile phone app can be enjoyed by kids playing together or with their parents alike, encouraging more social interaction! Working with leading international juice suppliers we have developed product ingredients tried and tested under strict guidelines. Safety, quality and certified We are proud to make mums life easier, more affordable and fun for the child. Why dont you make everyday an Appy Day ?!
Males
12.2m 21.5m
Females
23.4m
40% 5.3
We have
B.
A. Appy drinks ticks most of the claims that mums look for on packaging
Own Label
B. Appy is entering the bigger sector in lunchbox market with the only healthy EDV brand C. Our drink is entering a marked dominated by unhealthy high sugar drinks D. With parents and kids demanding something affordably healthy
Orange pineapple drink: water, fruit juices: oranges (19%) pineapples (1%), citric acid, ascorbic acid - acidity regulators, vitamin C, natural aromas, natural flavours, sweetener; steviol glycosides Calories:18kcals 100ml Nutritional Information per 100ml: energy 38kj/9 Kcal, protein <0.1g, carbohydrates 2,2g (of which is sugars from fruit 2,2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g, vitamin C 15mg Traffic Light : All green rating for : Fats, Salts, Saturates, Sugars Tropical Vitamin drink: water, fruit juices: apples, passion fruit, pineapple juice, orange juice, lemon, carrot juice, citric acid, ascorbic acid natural aromas, vitamins (A, E, C, B5, B1, B2, B6, B12, niacin, B8 ) natural flavours, sweetener; steviol glycosides Nutritional Information: energy 38kj/9 Kcal, protein <0.1g, carbohydrates 2,2g (of which is sugars from fruit 2,2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g, vitamins A, E, C, B5, B1, B2, B6, B12, niacin, B8 Calories : 18 Kcal / 100ml Traffic Light : All green rating for : Fats, Salts, Saturates, Sugars Apple & Blackcurrant: water, fruit juices: apples (19%), blackcurrant (1%), citric acid, acidity regulators ascorbic acid, natural aromas, natural flavours, sweetener; steviol glycosides Calories : 18 Kcal / 100ml Nutritional Information: energy 38kj/9 Kcal, protein <0.1g, carbohydrates 2,2g (of which is sugars from fruit 2,2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g Traffic Light : All green rating for : Fats, Salts, Saturates, Sugars
OUR TETRA PAK RANGE GIVE YOUR KIDS SCHOOL APPPROVED DRINKS
%
of
drinks
repertoires
summary
of
all
ages
,
2011
vs.
2010
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 4 0 14 0 14 30 23 5 0 13 0 23 0 5 1 20 1 10 0 28 1 16 0 4 0 12 0 1 1 7 0 1 1 1 6 0 3 1 2 8 1 0 1 14 30 2 1 9 0 3 14 2 4 17 1 0 2 8 3 3 16 1 1 4 10 34 18 4 1 20 13 0 3 4 10 1 0 8 0 19 6 1 3 3 11 2 0 10 0 18 0 11 0 2 2 6 1 0 5 0 14 1 13 1 12 23 1 1 17 28 1 1 1 1 2 22 1
Hot
Chocolate
Coffee 26 28 26 25
Tea
Alcohol
(Total) 36 37 7 0 5 2 9 1 0 7 0 12 0 37 43 46 53 50
Total
Energy
&
Sports Drinks
Mineral
Water
Dairy
Drinks
Squash
Concentrate 13 0 2 1 4 1 0 4 0 8 10 0 3 2 5 0 5 0 9 0
Fruit
Juice
Drinks 13 0 2 1 2 0 4 0 5 10 0 2 2 3 0 4 0 4 10 0 1 1 2 1 0 5 0 3 9 0 2 2 2 1 0 5 0 3
Smoothies
Pure
Juice
Adult/Table
Drinks
Total
Carbonates
25
27
30
28
28
20
5 1 19 0 4
- Our Juices are only 18 calories per pouch -Our pouches also Come in school approved nectar juices with 50% less sugar and 50% less calories.
6- 10
11 -1
17 -2
25 -3
35 -4
Kantar WorldPanelUsage, Total Consump@on, 12 m/e Aug 2011, Drink Units (%),
45 -6
65 +
0- 5
10
Orange pineapple drink: Ingredients: water, fruit juices: oranges (47%) pineapples (3%), citric acid, ascorbic acid acidity regulators, vitamin C, natural aromas, natural flavours, steviol glycosides Nutritional Information per 100ml: energy 95kj/22 Kcal, protein <0.1g, carbohydrates 5,6g (of which is sugars from fruit 2.2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g,
Tropical Vitamin drink: Ingredients: water, fruit juices: apple, orange, lemon, passion fruit, pineapple juice, white grape, carrot, banana citric acid,natural aromas, vitamins (A, E, C, thiamin, niacin, B6, folacin, B12, biotin, pantothenic acid) natural flavours, steviol glycosides Nutritional Information: energy 96kj/22 Kcal, protein <0.1g, carbohydrates 5,6g (of which is sugars from fruit 5,6g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.01g, vitamins A, B6, B12 C, E, thiamine, niacin, folacin, biotin and pantothenic acid
Apple & Blackcurrant: Ingredients: water, fruit juices: apples (47%), blackcurrant (3%), citric acid, ascorbic acid acidity regulators, natural aromas, natural flavours, steviol glycosides Nutritional Information: energy 95kj/22 Kcal, protein <0.1g, carbohydrates 5,6g (of which is sugars from fruit 5,6g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g
11
15
Consumer Products 64M at retail in the UK in 2012 10% growth YOY in 2012 40 New and Refreshed lines in 2013
TV
Movie release 2014 with huge marketing spend 90 % of kids have heard of SpongeBob and half of them regularly watch the show SpongeBob SquarePants has contributed the #2 highest amount to rankings (3,1%) of any show on kids channels this year. On average 97,000 viewers tune into the Sponge on Viva 67% of viewers on Viva are 16+
Online
SpongeBob is the #1 visited on nick.co.uk 37MM+ Fans on Facebook Patrick has over 16m fans Gary nearly 1m fans
16
17
87% of Mums of pre-schoolers in cable/sat homes have heard of Dora the Explorer and a third of them regularly watch the show
COMING SOON
20