Does the Company have enough businesses in very attractive industries? Will the proportion of mature or declining businesses cause corporate growth to be sluggish? Are the companys businesses overly vulnerable to seasonal or recessionary influences or to threats from emerging new technologies? Does the firm have enough cash cows to finance cash hogs with potential to be star performers? Does the make up of the business portfolio put the company in good position for the future?
Every MANAGER has an active role in the process of executing the firms strategic plan and all employees are PARTICIPANTS. Managing strategy implementation is more art than science