Please tell us a little about yourself. 1. What is your gender? What is your gender? Male Female 2.

What is your age? What is your age? 18-24 25-30 31-35 36-40 41-44 45-49 50-54 55-59 60-64
3. Please rate the following lifestyle choices

65+

Not important Eating healthy Exercise Leading trends Learning new things Making informed decisions Making safe choices Spirituality Tradition 4. Do you have children? Do you have children? Yes No 5. Do you own a dog? Do you own a dog? Yes No

Somewhat important

Important

Essential

Please tell us more about your dogs. 1. How many dogs do you own? How many dogs do you own? 1 2 3 4+ 2. How old is your dog? How old is your dog? Puppy Young Adult (1-3 years) Adult (4-9 years) Senior (10+) If you have more than one dog, please list ages. 3. Please describe your relationship with your dog(s)?

1. Where do you buy your dog's food? Where do you buy your dog's food? Other (please specify) 2. Where do you get information about your dog's food? Where do you get information about your dog's food? N/A Experts Online Forums Vet Friends Magazines TV Commercials Websites In-store Packaging Human Nutrition Breeder Other Dog Owners Pet Magazines

Newspapers Daily News Other (please specify)

3. What factors determine which dog food you buy to feed your dog?

Not important Nutritional Content Smell is not offensive Health Benefits Convenience Brand Source of Production Smells Good Special Formula Premium Ingredients Largest bag Endorsement Organic/Natural Value Raw Cheapest Packaging Prescribed Medical Need Trusted Source

Somewhat important

Very important

Essential

4. What factor is the MOST IMPORTANT factor in choosing what to feed your dog?

What factor is the MOST IMPORTANT factor in choosing what to feed your dog? Other (please specify)

5. How much do you estimate you spend monthly on dog food? How much do you estimate you spend monthly on dog food? Less than $10 $11-$20 $21-$30 $31-$50 $50+ How many years of experience do you have feeding your dog? How many years of experience do you have feeding your dog? Zero. I just got a dog. <1 year 2-5 6-10 10+ 2. How many times per day do you feed your dog? How many times per day do you feed your dog? 3. What types of food have your fed your dog? Check all that apply. What types of food have your fed your dog? Check all that apply. Combination of types Semi-Moist Raw Grain-Free, Protein Focused Formulas Dry Formulas Canned Formulas Allergy Formulas Table Scraps Other (please specify) or describe combination 4. What type of food are you currently feeding your dog? What type of food are you currently feeding your dog? Other (please specify) or describe combination 5. What brands of dog food have you fed your dog? Check all that apply. What brands of dog food have you fed your dog? Check all that apply. APD Select Choice

Beneful Canidae for Dogs Cesar Eagle Pack Eukanuba Evangers Fromm Family Goodlife Recipe Gravy Train Halo, Purely for Pets Hill's Prescription Diet Hill's Science Diet Holistic Blend IAMS Kibbles 'n Bits Meaty Bone Merrick Mighty Dog Milk Bone Mulligan Stew Natural Choice Complete Nature's Best Nature's Recipe Nature's Recipe Nature's Variety Northwest Natural Nutra Man Nutri Source Nutri-Life Ol' Roy Orijen Pedigree Pup-Peroni

Puppy Chow Purina Dog Chow Purina One Purina Pro Plan Purina Veterinary Diets Raw or BARF (Non-Branded) Royal Canin Sensible Choice Snausages Solid Gold The Blue Buffalo Timberwolf Ultra Dog VitaLife Waltham's Wellness If you have fed your dog another brand or a special type of one of the brands listed above, please enter it here. 6. What brand of dog food are you currently feeding your dog? What brand of dog food are you currently feeding your dog? If you are feeding your dog another brand or a special type of one of the brands listed, please enter it here.
7. Related to the following attributes, how do you perceive the dog food you are currently feeding your dog?

Lowest Price Nutrition Value Quality Nutrition

Low

Moderate

High

Highest

8. When it comes to feeding your dog, how restrictive are you in the foods fed your dog? When it comes to feeding your dog, how restrictive are you in the foods fed your dog? Extremely (highly specialized diet) 9. How often do you switch what you feed your dog? Moderately (concerned about nutrition) Lax (everything goes)

How often do you switch what you feed your dog? Daily Weekly Monthly Bi-Annually Yearly Never 10. What is the primary reason you switch your dog's food? What is the primary reason you switch your dog's food? Recommendation of vet Recommendation of pet owner News related (negative) Health reasons Novelty, I wanted to try something new Searching for something my dog will eat. News related (positive) Other (please specify)
1. When it comes to feeding your pet, you

Strongly Disagree Trust and rely on information provided by packaging and advertising Buy what is cheapest Trust and rely on your vet's opinion Dislike processed food. Are searching for the "best" food for your dog Have tried alternatives and found what works best Trust and rely information on the internet Are 100% informed about the food's nutritional content Love to prepare your dog's meals from scratch. Carefully select the brand Trust and rely on friends Are concerned about the safety of the food.

Disagree

Neutral

Agree

Strongly Agree

N/A

Strongly Disagree Believe you are doing what is best for your dog 2. What best describes how you feed your dog?

Disagree

Neutral

Agree

Strongly Agree

N/A

What best describes how you feed your dog? Nutritionist, feed what is of high nutritional value Dog Food is Dog Food, don't think about it too much Vet Approved, feed what vet recommends Cheap Calories, feed the cheapest dog will eat Chef, prepare from fresh ingredients Package Reader, feed what sounds best from packaging Table Scraper, feed table scraps Vet Prescribed, feed what vet prescribes Raw, feed biologically appropriate raw food 3. Would you ever consider making your own dog food from fresh, natural ingredients? Would you ever consider making your own dog food from fresh, natural ingredients? Yes No

For either answer please tell why 4. Have you ever tried feeding your dog "raw" food? Have you ever tried feeding your dog "raw" food? Yes, raw is the only thing I feed my dog. Yes, but raw was too expensive, so I quit. Yes, but raw was too time consuming, so I quit. No No, I don't consider raw safe. No, it's too messy. No, I don't consider raw healthy. No, but I have heard about raw. No, but I have heard about raw, and I am meaning to try it. What's raw? Other (please specify) 5. Do you ever give your dog special treats that may not be healthy? Do you ever give your dog special treats that may not be healthy? Yes No