Anda di halaman 1dari 36

3 MONthS, 2011 @NINGBO Individual Work Product Design, design strategy

02> Graduation Design in Ruyi AN experience in real manufacturing


Unlike most design schools, the graduation project of School of Design HNU must be real in a real company. Many students complete the project in design companies or the research institutes, I was very lucky to do my project in a manufacturing company, Ningbo Ruyi Joint Stock Co.,Ltd, for more than two months in the recommendation of my tutor. I can not only get requirements of the chairman and other senior directly, but also communicate with workers, while the engineers of technical department were very willing to help me solve the problem of feasibility and cost. These advantages made me understand more deeply about stacker and its users, I also explored the possibility of shape, as well as its ergonomics, culture, business, psychology and other multi-level interpretation of the product.

I had three tasks in Ningbo Ruyi Co.,Ltd. The first part is to unify the identification of the existing Electric Pallet Stackers and Trucks, including analysis, finding solution, coordination with other departments and test spray on prototypes. The second part is the product Base Color Selection and Planning. With the help of the manager of the Painting Workshop and engineers, I made a unified color system, with the methods of research, color image scale, color psychology, etc. The most important task is the design of the stacker CDDK15, including product design and prototyping. I experienced the entire product design process from investigation and analysis, positioning, sketches, 3D digital models, renderings and CNC modeling.
Zhuangshi

http://www.izhsh.com.cn/doc/185/3_1270.html

22 | XINGDESIGN.IT | graduation design in ruyi | Introduction

content

1
Electric Stackers CDDK15
Design Task Defination // Design Task // About CDDK15 Research Phase // Competitors // Competitorss Products (Style Cross) Creativity and Sketching // Study Of The Existing Structure // Target Style // Sketch & Ideas // Core Concept Of Design // Assembly Optimized Product Design & Scale Model // Components & Functions // Renderings // CNC Modeling Details & Structure // The Structure Inside // Other Details Outline Dimensions // Techincal Drawing

2
Unify the baisc color system
Task Defination For Color System // The Problem of Color in Ruyi the PrOceSS tO chOOSe cOlOr // Choose from culture and market // hue scale With images // color gradient test Final Color System Proposal //Prototyping

3
uniform colors For Existing
Design Task Defination // The reason to unify the existing // Process To Unify The Identity The new plan of color // microcosmic Reason // Identification Spray Test Prototype // The prototyping // Reflections After

4
A Time for change
introduction // a great oppotunity problem&solution finding // Shortcoming // Lack Of Design Strategy Thoughts // Act As An Active Factor OuTlines // 1st Chapter From Manufacturing To Branding // 2nd Chapter From Technology To Design // 3rd chapter from product to service

P46-49

P50-53

P54-56

P24-45
content | graduation design in ruyi | XINGDESIGN.IT | 23

1.1

Design Task Defination

Electric Stackers CDDK15

Existing Design

Design Task: A Stacker That Its Internal Engineering Part Had Almostly Been Developed
CDDK15 is a new products which is developing by the Technology Department of Ruyi company. It is an electric pallet stackers with pedal, that allows you to efficiently store and distribute goods and packages, and its maximum loading capacity is 15 tons. It is suitable for operating within a narrow channel, so it is a ideal tool used in warehouse, supermarket, shop to load and unload palletized cargo. The internal engineering part had almostly been developed. The original design was done by mechanical engineers. The company wanted to redesign it on the basis of the existing structure, for the shape and color. The final product should have a beautiful design with Xilin characteristics, easy to assembly and maintenance, as well as ensuring its functional performance.

The Existing Design Has No Design


Because it is made my engineering without any designer invovled in, the performance is perfect, but the shape and interaction was not considered carefully. Its details was primitive, with a lot of meaningless redundant shape, and assembly was a little bit complicated. My challenge is to understand the engineering part of the stacker, and re-design it with design perspective, but not lose the performance,

24 | XINGDESIGN.IT | graduation design in ruyi | Design Task Defination

Electric Stackers CDDK15


Research Phase

1.2

Competitors Analysis: Chinese Stacker Companys Always Act As A Follower


The manufacturing of stacker does not need cutting-edge technology, and there are a lot of the companys in China and oversea. Overall, the European are the leader in the field, while most of Chinese companys rely on price advantage to win the market, and they are lack of differentiation.

Domestic Competitors: Little Companys With Big Groups, And Most Of The Competitors Are From The Same Area Of Ruyi
Most of the competitors in China are located in the southeast China. Some of them only produce Stackers and Turcks. Some large enterprises take part in the market as well.

Research Phase | graduation design in ruyi | XINGDESIGN.IT | 25

Simple

Hard

Soft

Complex

Competitorss Products (Style Cross): FInd The Position of Ruyi XILIN Stackers In The Market
Most of domestic companies like to Imitate new design from U.S. and European companies. And the designs from U.S. and European companies are various. Crown, Jungheinrich, Linde, Hyster, BT have the best design in stacker. Back to Ruyi Xinlin Stracker. On the right side is the same series of stracker that is already produced in Ruyi. The style of them can be placed on the green point of the cross.

26 | XINGDESIGN.IT | graduation design in ruyi | Application

ElEctric stackErs cDDk15


creatIvIty aNd SketchING

1.3

study of the structure With the help of Engineers


as the first step of creativity & Sketching phase, I studied engineering structures of cddk15. the engineers of technical department told me what parts cannot be changed, and what part is changeable, the boundary of the change, as well as the changes effects of appearance and interaction. thus, I can understand some knowledge of feasibility in this design project, and let me have a realistic approach, rather than the endless unrestrained imagination. the parts marked yellow or red in the picture 2/3/4 can be changed, as well as all the cover of the mainframe.

2 3 4

creatIvIty aNd SketchING | GraduatION deSIGN IN ruyI | XINGdeSIGN.It | 27

target style: board of inspiration simple/large curve/steady/Elegance


Board Of Inspiration is a useful way to define roughly the target style before sketching. It is a process collecting relative pic that to show the feeling of the design. It is better to collect other products or objects images rather than the same kind of product you are designing. this board not only show the direction of the sketching, but also a good way to inspire .

28 | XINGdeSIGN.It | GraduatION deSIGN IN ruyI | creatIvIty aNd SketchING

creatIvIty aNd SketchING | GraduatION deSIGN IN ruyI | XINGdeSIGN.It | 29

core concept of Design: concave surface can give user sense of Driving
Based on ergonomic and material technology, combined with the characteristics of ruyi company, I gave inclusive, peaceful feelings by concave surface and relative arc, and it seems closer to the people, at the same time make it more professional and modern. it reflected the principle that form follows function.

convex

concave

top view. Pay attention to the negative space.

30 | XINGdeSIGN.It | GraduatION deSIGN IN ruyI | creatIvIty aNd SketchING

Assembly Optimised: Only Need To Remove One Part To Maintain The Internal Parts
Because the Stacker often needs to open the cover to carry out the necessary maintenance of the fuel tank of hydraulic pressure, battery and circuit, so it is necessary to have a simple assembly. The original design needs to disassemble the fence, handle and top panel to open the cover, the optimised structure just need to unscrew a few screws which is much more simple.

Normal State

Disassembly

Ready For Maintenance

Creativity and Sketching | graduation design in ruyi | XINGDESIGN.IT | 31

1.4

ElEctric stackErs cDDk15


PrOduct deSIGN & Scale MOdel

overhead guard

mast

top panel

handle

guard bar

fork

footboard

cell box
32 | XINGdeSIGN.It | GraduatION deSIGN IN ruyI | PrOduct deSIGN & Scale MOdel

PrOduct deSIGN & Scale MOdel | GraduatION deSIGN IN ruyI | XINGdeSIGN.It | 33

34 | XINGDESIGN.IT | graduation design in ruyi | PRodUct Design & Scale Model

Takes The Advantage Of Pedestrian And Ridable Stacker


The stacker combined the flexibility of pedestrian stacker and the speed of the ridable stacker. No matter it is long-distance, short distance or on a slope transportation, or put goods into corresponding shelf in narrow alleyways, CDDK15 can be perfectly competent.

PRodUct Design & Scale Model | graduation design in ruyi | XINGDESIGN.IT | 35

36 | XINGDESIGN.IT | graduation design in ruyi | PRodUct Design & Scale Model

PrOduct deSIGN & Scale MOdel | GraduatION deSIGN IN ruyI | XINGdeSIGN.It | 37

CNC Modeling: The First Step From Digital To Physical


1. 3D MODEL TO CNC CODE 2. CNC PROCESSING 3. MOVABLE PARTS 4. ASSEMBLY TOGETHER 5. PAINTING

1 3

2 4

38 | XINGDESIGN.IT | graduation design in ruyi | PRodUct Design & Scale Model

final 4:1 model (Photo)


Made by aBS. the handle, guard bar and the footrest can be move to simulate the way of operation.

PrOduct deSIGN & Scale MOdel | GraduatION deSIGN IN ruyI | XINGdeSIGN.It | 39

1.5

Details & Structure

Electric Stackers CDDK15

7 8

2 1 3

4 6

1 2 3 4
40 | XINGDESIGN.IT | graduation design in ruyi | Details & Structure

Axis Hydraulic Tank Hydraulic control Battery box

5 Guard Bar support 6 Balance wheel 7 Battery Cover 8 Control Panel

Exploded Diagram Simply Assembly


As Mentioned before, the stacker has a simply assemby that make the maintaince very easy. Every part is connect by screws.

Details & Structure | graduation design in ruyi | XINGDESIGN.IT | 41

UG Virtual Human Body Test


There is a function in UG NX used to simulate the interaction relation between the product and human body to ensure the size is correct. Although i dont need to change the dimensions of the stacker because the engineering parts is fixed in this case, but I use the software tool to guarantee everything is correct, and also for showing the way to operate the machine. I choose a man which is 1.8 m tall and 78 Kg weight as my model.

42 | XINGDESIGN.IT | graduation design in ruyi | Details & Structure

The Smooth Surface Gives User A Safe And Sedate Feeling


Compact structure, with two long arcs which are parallel to the ground, gives users the feeling of stable and reliable. On the two side and front, the surfaces are smooth and simple.

The Design Of Top Panel Follows The Arc


On the top panel, there are all operating interface. The top panel are also designed to follow the arc, and make everything look more uniform.

Details & Structure | graduation design in ruyi | XINGDESIGN.IT | 43

OTHER DETAILS

Foldable Guard Bar And Pedal

Arc Elements Used In Fork

Foam Plastic Guard Bar To Protect Users

44 | XINGDESIGN.IT | graduation design in ruyi | Details & Structure

Electric Stackers CDDK15

Outline Dimensions

1.6

Dimension Of The Stacker


Length : width : High = 2200 : 1848 : 2230 Minimum rotation radius R = 1700 (Unit: mm)

2230

265

814

745

848

R=1

700

Outline Dimensions | graduation design in ruyi | XINGDESIGN.IT | 45

2.1

taSk defINatION fOr cOlOr SySteM

unify thE baisc color systEm

Spray-paint department of ruyi company

task 2: unify thE color systEm ruyi Didnt have a fixed color for their Products
the color of each batch or each series has slight difference. I find the reason is that they dont regard it as a serious thing. the Spray-Paint workshop mixs a batch of paints from the primary colors every two day, by a young man in a dark room. the results rely entirely on visual recognition and experience. the director of Spray-Paint department said, many colors is specified by the customers because they offer the service of customisation. for the basic color, it has no very strict management. he is also eager to unified the color system, that is helpful for the standardization of their work. the color of Black and Gray are not mixed by themselves, they are directly supplied by the Ministry of Supply. according to the observation of the samples which display in the show room, I found the yellow color of is within the range of these two colors on the right. So it is urgent to unify the color.

46 | XINGdeSIGN.It | GraduatION deSIGN IN ruyI | taSk defINatION fOr cOlOr SySteM

Color Image Scale

Unify the baisc color system


2011.3.30 Sion Wang

The Process to Choose Color

2.2

How To Find The Suitable Color System For Ruyi? From Culture And Market.
Research about the history and culture of the enterprise and understand the course of the evolution of the product line; Talk with the directors and managers to understand the future development direction of the enterprise; Study with the Color system of competitors and foreign enterprises and then propose a reform plan which is suitable to Ruyi product. The Consensus: Unified color recognition; A fine color management; Select the color by the market and the cultural characteristics , reduce saturation and improve brightness.

Yellow Study: Hue Scale With Images Find The Imago Of All Kind Of Yellow
The existing Ruyi product used uncertain yellow as their character color, and It shouldnt change to continue the brand identity. From this foundation, choosing a certain yellow is the main task. In order to understand the color of yellow more, I found quite a lot of yellow pictures and sort them by the hue. Then try to find the possible relation between the color and the image, understand their imago.

The Process to Choose Color | graduation design in ruyi | XINGDESIGN.IT | 47

5 yellows which are chosen

Color Gradient Test in real iron plates

Choose The Right Color Combination By The Color Gradient Test


After studying the imago of all kinds of yellows, plus comparing with the existing yellow colors in Ruyi, i chose 5 yellows from the Pantone System: 1225C, 134C, 135C, 143C, 109C. The director of Spray-Paint Workshop helped me to test these color on the Iron plate to estimate the final effects. Additional we also study the Gray which will used in the future products. Color Gradient Test is a useful way to try colors.

The Precautions Of Color Gradient Test


Toning work should be in the sunshine, so that the result can be as close as possible to the selected Pantone Color; Regard the colors of the Pantone cards as standard, do not refer to this printout; Please mark the Pantone Number on the back of the Test plates ; indicate the proportion of each of the color primaries.

48 | XINGDESIGN.IT | graduation design in ruyi | Task Defination For Color System

Unify the baisc color system

Final Color Ststem proposal

2.3

The Final Chosen Colors


After comparing carefully and discussion with the managers in the company, We chose Pantone 135C as the base color, And the Gray doesnt change. I wrote a report to the president and Technology Department to suggest that choosing a professional paint manufacturer to offer a complete color management, rather than mixing by self. The photo above is the sample applied the new color.

Final Color Ststem proposal | graduation design in ruyi | XINGDESIGN.IT | 49

3.1

deSIGN taSk defINatION

unify colors for Existings

task 3: Expedient identication reconstruction for the Existing Products Without changing the shape
Because the product design in ruyi is always outsource to different design companies, bidding, or implemented by the engineer who has no professional design approaching, so the product identification of ruyi xilin products is messy, not systematical. It has a bad impact on the establishment of healthy brand image. even from the first conversation with the manager of technology department, i was highly expected to help them to unify its identity of existing electric Stacker and Pallet truck. Because of the cost, I was asked only can change the painting. the company didnt want the re-mole any parts of the existing products.

Process to unify the identity


1. Study market positioning and business background of the two series 2. learn about their form and function 3. designPositioning and trade-offs elements 4. visual image and a design proposal 5. Spray prototyping

color assortment of existing electric Stacker and Pallet truck of xIlIN

50 | XINGdeSIGN.It | GraduatION deSIGN IN ruyI | deSIGN taSk defINatION

unify colors for Existings

the NeW PlaN Of cOlOr

3.2

re-color

more good-looking, more stable, more Professional, more convenient in Production


1. Increased black ratio, reduced the yellow ratio, that makes it more mature perception; 2. the Part close to the ground used black matte paint, that can cover up the defects of some products that have exposed wheels; 3. considering about the material factors, the plastic part can not use the yellow paint; 4. frame, mast and fork always use dark gray.

the NeW PlaN Of cOlOr | GraduatION deSIGN IN ruyI | XINGdeSIGN.It | 51

strengthened identication
according to the characteristics of existing products, i tried to unify the identity of the old products. the following diagram explains the largest common denominator of the new coating products: Battery compartment is colored with yellow, elsewhere in dark gray. Seen from the side, the yellow rectangle is highlighted, with the 2*3 cooling holes.

reections after the spray test Prototype ->


1. due to the processing technology did not reach a sufficient level, (or the reason of cost), increased black can cover up flaws in this process. Moreover the black paint is cheaper, and the maintenance is simpler. 2. lower cost. Paint black all the body including internal part, then paint yellow where necessary. 3. customisation of the color on the plastic by the customers needs will be more convenient.

52 | XINGdeSIGN.It | GraduatION deSIGN IN ruyI | deSIGN taSk defINatION

unify Colors for existings

Spray Test Prototype

3.3

After coordination with the Production Department, Paint Workshop and Assembly Workshop, I tried to spray the new color scheme on a prototype to test the results.

Spray Test Prototype | graduation design in ruyi | XINGDESIGN.IT | 53

A Time for change


a time for change

A photo on the lecture/exchanging meeting

A Great Opportunity To Exchange


On May 7, 2011, I made a lecture called A Time For Change to the chairman, the CEO and all engineers in Technology Department, on the request of Ruyi companys chairman Chu. This is a great opportunity for me to formal face-to-face communicate with the enterprise. In the meeting, I introduced the work I did in Ruyi, my thought about the design in Ruyi, and called three changes for the future Ruyi: from the manufacturing to the branding, from technology to design, from production to services. I tried my best to practice what i learnt at school to the real manufacturing environment to solve the problems that the typical Private medium enterprises in China faced. And also I can listen about what the company think. The audiences spoke highly about lecture.

54 | XINGDESIGN.IT | graduation design in ruyi | a time for change

Grassroot Made Shortcoming Of The Private Enterprises In China


In the three months I stayed in Ruyi, I never stopped to think of this enterprise, especially from the design perspective. It is the first batch of a private company established in China after the Reform And Opening-up Policy in 1980s. Its boss came from the grassroots who are tend to be very smart and hardworking, but due to the horizons factors, they also have their own limitations, especially in brand management and corporate strategy.

Lack Of Design Strategy Thoughts


Ruyi has a strictly management. The managers attaches great importance to technological development and it has a strong technology department. But it doesnt set up a design team yet. There was just one trial existing industrial designer when I was in Ruyi. The Enterprise is lack of the system cognition about product design and strategic thoughts. Due to lack of strong design forces in Technology Department, most of the engineers still have a misunderstanding of design. Even the some engineer graduated from prestigious universities thought that what a designer do is only the cover. Product designers regard as the cover designer.

The poster of the A Time For Change

Desiring To Enhance Competitiveness By Design


Fortunately, the manager of technology department, the vice president, Feng, he wanted to enhance the Ruyis brand value and customer loyalty by design. He organised design competition, design bidding, and cooperate with the top design companies, also eager to hire the best designers.

I Should Act As An Active Factor In The Company


I, as an intern, which should be the most active factor in this company, to push this change. After a talk with chairman of the company about my opinions about the design in Ruyi, he ask me to have a lecture to communicate my idea to a wider scale of people. I analysed the current situation, and proposed three changes, which Ruyi will face in the future.

One of the assembly workshops in Ruyi


a time for change | graduation design in ruyi | XINGDESIGN.IT | 55

1. From Manufacturing To Branding


Corporation Image Identity And Soft Power - The spirit should be materialised - The design evaluation needs criteria Product Identity System - Introduction Of Product Identity System // (Case: The analysis of PIS for Jungheinrich stackers and pallet trucks) - The Benefits of PIS // Consistent Styling, brand effect // Clients loyalty and persistence of redound // Sense of belonging of the employees // Facilitate the development of new products and reduce the cost // Let Design has guidelines, rather than only on emotional experience - How To Build The Product Identity System // The content of a Product Identity System (Case: Leica Design Management) // uniform basic color system, unified the identity of the existing electric pallet trucks and Stacker, the methods of identity system establishment, product identity manual, identity management

The analysis of PIS for Jungheinrich stackers and pallet trucks)

2. From Technology To Design


More Attention Should Be Paid To Branding & Design // The unlimited pursuit of technology, new forms and concepts will bad for forming a clear brand image // Designed will bring good products, increase the competitiveness of enterprises // The execution of Product Identity System What Is Design? // Business-oriented Design // The centre of design is human // Design from overall viewpoint // Design as adhesive // Designers to stimulate innovation Corporate Restructuring Cannot Go On Without Structural Adjustment Of The Talents // Bureaucratic intervention into design decision is a disaster (Case: Visual Guiding System of the Shanghai Expo 2010) // Democratic procedures are not suitable for the design decisions (Case: Chinese version Wikipedia homepage design) // Scientific design decisions: design decision-makers, design manager and design consultant // Design Management Manual as guideline

3. From Product To Service


From Providing Products To Provide Solutions and services: users want a hole instead of an electric drill - Case: Apple products and services - Provide services is the future - Case: Jungheinrich products and services - Future development of Ruyi: from the forklift company to material handling and warehousing solutions company

56 | XINGDESIGN.IT | graduation design in ruyi | a time for change

Anda mungkin juga menyukai