I had three tasks in Ningbo Ruyi Co.,Ltd. The first part is to unify the identification of the existing Electric Pallet Stackers and Trucks, including analysis, finding solution, coordination with other departments and test spray on prototypes. The second part is the product Base Color Selection and Planning. With the help of the manager of the Painting Workshop and engineers, I made a unified color system, with the methods of research, color image scale, color psychology, etc. The most important task is the design of the stacker CDDK15, including product design and prototyping. I experienced the entire product design process from investigation and analysis, positioning, sketches, 3D digital models, renderings and CNC modeling.
Zhuangshi
http://www.izhsh.com.cn/doc/185/3_1270.html
content
1
Electric Stackers CDDK15
Design Task Defination // Design Task // About CDDK15 Research Phase // Competitors // Competitorss Products (Style Cross) Creativity and Sketching // Study Of The Existing Structure // Target Style // Sketch & Ideas // Core Concept Of Design // Assembly Optimized Product Design & Scale Model // Components & Functions // Renderings // CNC Modeling Details & Structure // The Structure Inside // Other Details Outline Dimensions // Techincal Drawing
2
Unify the baisc color system
Task Defination For Color System // The Problem of Color in Ruyi the PrOceSS tO chOOSe cOlOr // Choose from culture and market // hue scale With images // color gradient test Final Color System Proposal //Prototyping
3
uniform colors For Existing
Design Task Defination // The reason to unify the existing // Process To Unify The Identity The new plan of color // microcosmic Reason // Identification Spray Test Prototype // The prototyping // Reflections After
4
A Time for change
introduction // a great oppotunity problem&solution finding // Shortcoming // Lack Of Design Strategy Thoughts // Act As An Active Factor OuTlines // 1st Chapter From Manufacturing To Branding // 2nd Chapter From Technology To Design // 3rd chapter from product to service
P46-49
P50-53
P54-56
P24-45
content | graduation design in ruyi | XINGDESIGN.IT | 23
1.1
Existing Design
Design Task: A Stacker That Its Internal Engineering Part Had Almostly Been Developed
CDDK15 is a new products which is developing by the Technology Department of Ruyi company. It is an electric pallet stackers with pedal, that allows you to efficiently store and distribute goods and packages, and its maximum loading capacity is 15 tons. It is suitable for operating within a narrow channel, so it is a ideal tool used in warehouse, supermarket, shop to load and unload palletized cargo. The internal engineering part had almostly been developed. The original design was done by mechanical engineers. The company wanted to redesign it on the basis of the existing structure, for the shape and color. The final product should have a beautiful design with Xilin characteristics, easy to assembly and maintenance, as well as ensuring its functional performance.
1.2
Domestic Competitors: Little Companys With Big Groups, And Most Of The Competitors Are From The Same Area Of Ruyi
Most of the competitors in China are located in the southeast China. Some of them only produce Stackers and Turcks. Some large enterprises take part in the market as well.
Simple
Hard
Soft
Complex
Competitorss Products (Style Cross): FInd The Position of Ruyi XILIN Stackers In The Market
Most of domestic companies like to Imitate new design from U.S. and European companies. And the designs from U.S. and European companies are various. Crown, Jungheinrich, Linde, Hyster, BT have the best design in stacker. Back to Ruyi Xinlin Stracker. On the right side is the same series of stracker that is already produced in Ruyi. The style of them can be placed on the green point of the cross.
1.3
2 3 4
core concept of Design: concave surface can give user sense of Driving
Based on ergonomic and material technology, combined with the characteristics of ruyi company, I gave inclusive, peaceful feelings by concave surface and relative arc, and it seems closer to the people, at the same time make it more professional and modern. it reflected the principle that form follows function.
convex
concave
Assembly Optimised: Only Need To Remove One Part To Maintain The Internal Parts
Because the Stacker often needs to open the cover to carry out the necessary maintenance of the fuel tank of hydraulic pressure, battery and circuit, so it is necessary to have a simple assembly. The original design needs to disassemble the fence, handle and top panel to open the cover, the optimised structure just need to unscrew a few screws which is much more simple.
Normal State
Disassembly
1.4
overhead guard
mast
top panel
handle
guard bar
fork
footboard
cell box
32 | XINGdeSIGN.It | GraduatION deSIGN IN ruyI | PrOduct deSIGN & Scale MOdel
1 3
2 4
1.5
7 8
2 1 3
4 6
1 2 3 4
40 | XINGDESIGN.IT | graduation design in ruyi | Details & Structure
OTHER DETAILS
Outline Dimensions
1.6
2230
265
814
745
848
R=1
700
2.1
task 2: unify thE color systEm ruyi Didnt have a fixed color for their Products
the color of each batch or each series has slight difference. I find the reason is that they dont regard it as a serious thing. the Spray-Paint workshop mixs a batch of paints from the primary colors every two day, by a young man in a dark room. the results rely entirely on visual recognition and experience. the director of Spray-Paint department said, many colors is specified by the customers because they offer the service of customisation. for the basic color, it has no very strict management. he is also eager to unified the color system, that is helpful for the standardization of their work. the color of Black and Gray are not mixed by themselves, they are directly supplied by the Ministry of Supply. according to the observation of the samples which display in the show room, I found the yellow color of is within the range of these two colors on the right. So it is urgent to unify the color.
2.2
How To Find The Suitable Color System For Ruyi? From Culture And Market.
Research about the history and culture of the enterprise and understand the course of the evolution of the product line; Talk with the directors and managers to understand the future development direction of the enterprise; Study with the Color system of competitors and foreign enterprises and then propose a reform plan which is suitable to Ruyi product. The Consensus: Unified color recognition; A fine color management; Select the color by the market and the cultural characteristics , reduce saturation and improve brightness.
Yellow Study: Hue Scale With Images Find The Imago Of All Kind Of Yellow
The existing Ruyi product used uncertain yellow as their character color, and It shouldnt change to continue the brand identity. From this foundation, choosing a certain yellow is the main task. In order to understand the color of yellow more, I found quite a lot of yellow pictures and sort them by the hue. Then try to find the possible relation between the color and the image, understand their imago.
2.3
3.1
task 3: Expedient identication reconstruction for the Existing Products Without changing the shape
Because the product design in ruyi is always outsource to different design companies, bidding, or implemented by the engineer who has no professional design approaching, so the product identification of ruyi xilin products is messy, not systematical. It has a bad impact on the establishment of healthy brand image. even from the first conversation with the manager of technology department, i was highly expected to help them to unify its identity of existing electric Stacker and Pallet truck. Because of the cost, I was asked only can change the painting. the company didnt want the re-mole any parts of the existing products.
3.2
re-color
strengthened identication
according to the characteristics of existing products, i tried to unify the identity of the old products. the following diagram explains the largest common denominator of the new coating products: Battery compartment is colored with yellow, elsewhere in dark gray. Seen from the side, the yellow rectangle is highlighted, with the 2*3 cooling holes.
3.3
After coordination with the Production Department, Paint Workshop and Assembly Workshop, I tried to spray the new color scheme on a prototype to test the results.