THE CRAFT OF

TECHNICAL &
SCIENTIFIC WRITING &
PRESENTATION

28 - 29 OCTOBER 2013
KUALA LUMPUR
31 OCT - 1 NOV 2013
SINGAPORE

For
Engineers, Scientists &
Other Technical Professionals

COURSE OVERVIEW
The Craft Of Technical & Scientific Writing & Presentation is a
two-day workshop, Technical & Scientific Writing on Day 1 and
Technical & Scientific Presentation on Day 2.

YOUR INTERNATIONAL
COURSE FACILITATOR
Michael Alley

This is a complete workshop which will transform your ability to

communicate clearly and memorably, in both written and oral form,
about your technical & scientific work.

MSc. Electrical Engg, MFA Writing

These interactive workshops will provide direct opportunity for you to

make progress on both a written document and a presentation of
your work.
You will learn practical, yet cutting edge techniques that will make
your technical & scientific communications most effective.

Write quickly and you will never write well;

write well, and you will soon write quickly.
- Marcus Fabius Quintilianus

Exclusive Takeaways:
1. A copy of best-selling books
The Craft of Scientific Writing &
The Craft of Scientific Presentations
by Michael Alley, Associate Professor
Engineering Communications,
Penn State University.
2. Workshop Materials:
A training manual containing
an overview of the course plus
work-sheets, examples and exercises.

Associate Professor
Pennsylvania State University

PROFILE
Holding a master of science in electrical engineering
and a master of fine arts in writing, Michael Alley is
an
associate
professor
of
engineering
communication at Pennsylvania State University.
He is the author of three textbooks: The Craft of
Scientific Presentations (2003), The Craft of Editing
(2000), and The Craft of Scientific Writing (1996).
Over the past twenty years, he has taught technical
writing and presentations to engineering and
science students at Penn State, the University of
Texas, the University of Wisconsin, and Virginia Tech.
In addition, his professional communication
workshops have been held across the United States
and in Europe. Sites include Harvard Medical School,
Lawrence Livermore National Laboratory, and the
Environmental Protection Agency.
Alley is the founder and lead editor for the popular
web-site Writing Guidelines for Engineering and
Science Students, which has a half-million visitors
each year and is the first Google listing for the topic
of engineering writing. The research on PowerPoint
by his Penn State team is being featured in an
upcoming documentary Rethinking PowerPoint by
Ron Galloway.

Latest TESTIMONIALS
Best course among many!
Wow! One of the best courses on presenting I've ever attended amazing!
Amazing! Will revolutionize the way I do my presentations.
Outstanding presentation, great templates, game-changing.
Probably one of the most useful and practical courses on writing & presentation.
This course totally revolutionized my approach to delivering presentations.
Absolutely fabulous and practical presentation.
Excellent presentation! Great role model for what a great presentation should be like.

Unbelievable!! This was excellent.

Very useful and fun presentation.

360 BSI (M) Sdn Bhd (833835-x), Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.

www.360i-group.com

THE CRAFT OF
TECHNICAL & SCIENTIFIC WRITING
& PRESENTATION
For Engineers, Scientists &
Other Technical Professionals

COURSE CONTENT - PART ONE

DAY1 THE CRAFT OF TECHNICAL &
SCIENTIFIC WRITING
The Craft of Technical & Scientific Writing is a one-day short course
designed to help scientists, engineers, and technical professionals improve
the way that they communicate their work in journal papers, conference
publications, and proposals.
The course has three goals:
(1) to learn the stylistic differences between strong writing and
weak writing in research documents;
(2) to make the writing process more efficient; and
(3) to break ground on a research document.

COURSE OUTLINE

Introduction to Technical & Scientific Writing

Analyzing Constraints (Audience, Purpose, and Occasion)
Making the Writing Process Efficient to Perform
Organization, Emphasis, Depth
Language: Avoiding Needless Complexity
Language: Avoiding Ambiguity
Language: Making the Writing Energetic
Language: Designing Illustrations That Persuade
Writing Proposals and Other Special Documents
Avoiding Common Errors of Form

WHY THIS EVENT

360 BSI recognizes that there is a significant gap
that occurs between training delivery and
successful implementation.
These workshops will transform your ability to
communicate clearly and memorably, in both
written and oral form, about your scientific work.
These interactive workshops will provide direct
opportunity for you to make progress on both a
written document and a presentation of your work.
You will learn practical, yet cutting edge techniques
that will make your scientific communications more
effective.
After completion of the course, you will be able to
apply and use the right and effective writing &
presentation techniques immediately when you
return to work.
This is a unique training course and full of new
information, ideas and latest techniques that will

DAY2 THE CRAFT OF TECHNICAL &

SCIENTIFIC PRESENTATIONS
The Craft of Technical & Scientific Presentations is a one-day short course
designed to help scientists, engineers, and technical make their research
presentations more understandable, memorable, and persuasive.
The course, which focuses on research presentations, has four goals:
(1) to learn effective strategies for structuring research presentations;
(2) to rethink the design of visual aids;
(3) make technical presentations more understandable and memorable; and
(4) to learn how to translate the passion for the work into confidence during a
presentation.

COURSE OUTLINE

Introduction to Technical & Scientific Presentations

- Analyzing Constraints (Audience, Purpose, and Occasion)
- Beginnings of a Research Presentation
Middles of a Research Presentation
- The Problem with Slides as Typically Designed
- What Psychology Research Tells Us about How People Learn with Slides
- Key Assumptions
The Assertion-Evidence Slide Structure
- Key Steps for Creating Assertion-Evidence Slides
- Examples from Research
Endings of a Research Presentation
- Achieving Confidence

The art of communication is the language of leadership.

- James Humes

WHO SHOULD ATTEND

All Engineers & Technical Professionals

Scientists & Researchers
Project Managers
Architects & Software Developers
Operation, Maintenance & Plant Managers
Those who must communicate regularly about
scientific or technical material. This course will
also help the Engineering, Science & Medical
students to excel in technical presentations.

COURSE SCHEDULE
8.00
8.30
10.00 - 10.20
12.30 - 13.30
14.40 - 15.00
16.00

360 BSI (M) Sdn Bhd (833835-x), Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.

Registration & Coffee / Tea

Workshop commences
Morning coffee / tea
Lunch
Afternoon coffee / tea
End of day
www.360i-group.com