Anda di halaman 1dari 64

A PROJECT REPORT On Evaluation of sell Promotion schema in Demat Account

A project Report submitted In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION

PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person ,I achieved a better knowledge about sales . The experience which I gained by doing this project was essential at this turning point of my carrer this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic Evaluation of sell Promotion schema in Demat Account

ACKNOWLEDGEMENT
I would like to express my appreciation and gratitude to various people who have shared their valuable time and made possible this project ,through their direct indirect cooperation . My honourable Mam Mrs. Swati Tiwari (HOD) and Mrs. Srishti Sharma (Faculty)Rai business School VARANASI ,for allowing me to work on this project and provide necessary help. I thank my respected faculties ,dear friend & colleagues ,who help me in every possible ways , support me and encouraged me to explore new dimensions.

DECLARATION
I Praveen Kumar do here by declare that the project work entitle on the Evaluation of sell Promotion schema in Demat Account at Varanasi is the original work done by me . This project report presented as a partial fulfillment requirement for the degree of Master of Business administration.

CONTENTS Introduction Company Profile Product of the Reliance Money Need for the study Competitors Objective Research Methodology Data Analysis and Interpretation Observation and Finding Limitation Bibiliography 7 8 16 35 36 43 44 53 55 57 61

INTRODUCTION Reliance Money Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services.Whether you wish to transact in equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money.Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window.

PROFILE OF RELIANCE MONEY The Reliance Anil Dhirubhai Ambani Group is among Indias top three private sector business houses on all major financial parameters, with a market capitalisation of Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion) Reliance Money is a comprehensive electronic

transaction platform offering a wide range of asset classes. Its Endeavour is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life &

General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards. Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Reliance Capital is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. The company has interests in asset management and mutual funds, life and general insurance, private equity andproprietary investments, stock broking and other activities in financial services

RELIANCE ADA GROUP

10

Reliance Money
Reliance Money is a group company of Reliance Capital, one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and
11

banking companies, in terms of net worth. Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group.Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its endeavour is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards

The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and has a market capitalisation of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion),

12

net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.

Chairman's Profile:

13

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil Dhirubhai Ambani is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance Power.He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat.Till recently, he also held the post of Vice Chairman and Managing Director in Reliance Industries Limited (RIL), India's largest private sector enterprise. Anil Dhirubhai Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company's management

If we look for examples to prove this quote then we can find many but there is none like that of Reliance Money. The company which is today known as the largest financial service provider of India.

14

Reliance Capital has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial products, consumer finance and other activities in financial services.Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest growing life insurance company and among the top 4 private sector insurers. Reliance General Insurance is India's fastest growing general insurance company and the top 3 private sector insurers.

Reliance Money is the largest brokerage and distributor of financial products in India with more than 2.5 million customers and the largest distribution network. Reliance Consumer finance has a loan book of over Rs. 8,000 crores at the end of June 2008. Reliance Capital
15

has a net worth of Rs.6,862 crores (US$ 1.6 billion) and total assets of Rs. 19,940 crores (US$ 4.6 billion) as of June 30, 2008 and over 26,000 employees.Money has increased its market share among private financial companies to nearly Convenient & effective Anytime & anywhere financial transaction capability. Launched inApril 2007. It provides the Flat fees system. It has 2.2 million customers in 1 year of official launch. It has over 5,000 outlets across 700 towns/cities. Average daily turnover in excess of Rs 2,000 crores. Considering the entire life market, including the Rs. 12,890 crores booked by life insurance Corporation, Reliance life insurance market share works out to around 6.25% .The life insurance market continuous to be dominated

by LIC which has about 67% share this only a marginal dip from its 73% share in end-July . These comparisons are only for first year or new business premium.
R E L I A N C M O NE Y P R O D U C T O F F E RI N G
16

1. Trading Portal (with almost negligible brokerage ) Equity Broking Commodity Broking Derivatives ( Futures & Options ) Offshore Investments (Contract For Differences) D-Mat Account. 2. Financial Products Mutual Funds Life Insurance o ULIP plan o Term Plan

o Money Back Plan General Insurance o Vehicle/Motor Insurance

17

o Health Insurance o House insurance IPOs NFOs 3. Value-Added Services Retirement Planning Financial Planning Tax Saving Children Future Planning 5. Credit Cards 4. Gold coins retailing

18

.Success is a journey, not a distination EVALUATION OF SELL PROMOTION SCHEMA IN DEMAT ACCOUNTS
Overview of Demat Account In India, a Demat account the abbreviation for dematerialised account, is a type of banking account which dematerializes paper-based physical stock shares. The dematerialised account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. This account is popular in India. The
19

Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April 2006, it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007. Procedure 1. Fill demat request form (DRF) (obtained from a depository participant or DP with whom your depository account is opened).

20

2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for dematerialisation. 3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent . 4. After dematerialisation, your depository account with your DP, would be credited with the dematerialised securities. Reliance Money Demat Account Services Reliance Money Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services.Whether you wish to transact in equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in mutual

21

funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money.Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window. Benefits of having a reliance money account

Its cost effective You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just Rs. 500/- and 750/- and transact through reliance

money. This fee is valid for two months or a specified transaction value

22

The table below for details.

Its offers single Through reliance moneys associates, you can transact in equity, equity and commodities derivatives, offshore investments mutual funds, IPOs life insurance, general
23

insurance, money transfer, money changing and credit cards, amongst others. Its convenient You can access reliance moneys services through The internet Transaction kiosks The phone (call & transact) Our all India network of associatesOn an assisted trade (through the call centre or our network of associates) a charge of Rs 12 per executed trade applicable.

24

Its SafeYour account is safeguarded with a unique security number that changes every 32 seconds. This number works as a dynamics password to keep your account extra safe.

You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.

25

Its Its provides you a demat account provides you a 3-in-1 facility

You can access your banking, trading and demat

account through a single window and transfer funds across accounts seamlessly. It provide you value- added services At www.reliancemoney.com, you get Reliable research, including views of external experts with an enviable track record Live news updates from Reuters and Dow Jones CEOs / expert views on the economy and financial markets Tools that help you plan your investments, tax,

retirement, etc. in the personal finance section Risk Analyser for analysis of your risk profile

26

Asset allocators to build an appropriate investment portfolio Innovative use of technology for facilitating convenient trading/investments kiosks (similar to ATMs)

27

Reliance Money Provide the kiosks (similar to ATMs) Facilities, to their customer through which the customers can trade on available kiosks at the particular Branch of Reliance Money. The company are going to open these kiosks in the market as the ATMs of the Banks.Reliance Money provides 3 different trading platforms for equity trading: Insta Trade Fast Trade Easy trade The benefits A safe and convenient way to hold securities; Immediate transfer of securities; No stamp duty on transfer of securities;

28

Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts etc.; Reduction in paperwork involved in transfer of securities; Reduction in transaction cost; No odd lot problem, even one share can be sold; Nomination facility; Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately; Transmission of securities is done by DP eliminating correspondence with companies;

29

Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc. Holding investments in equity and debt instruments in a single account. Required Documents The extent of documentation required to open a demat account may vary according to your relationship with the institution. If you plan to open a demat account with a bank, a savings, current and, or other account for which the holder have been issued a check book, such holder has an edge over the non-account holder. In fact, banks usually offer additional incentives to customers who open a demat account with them. Along with theapplication form, your photographs (with coapplicants) and proof of identity/residence/date of birth

30

have to be submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a broad list:

A canceled check, preferably MICR Proof of Identification Proof of Address Proof of Pan card (mandatory) Recent photographs, one and, or moreFor proof of identification and, or address self-attested facsimile copies of PAN card, Voters ID, Passport, Ration card, Drivers license, Photo credit card, Employee ID card, Bank attestation, latest IT returns and, or latest Electricity/Landline phone bill are sufficient. While

31

they only ask for photocopies of the documents, they will need the originals for verification.

Points To Remember
1. Only securities admitted by NSDL can be

dematerialized. The list is available with your DP. 2. Only securities registered in the name of the account holder can be dematerialized. 3. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/ their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit. 4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status

32

5. All the joint holders should sign the DRF. 6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. 7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put afteror prior to the surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. 8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional documentation (like

33

bank attestation/ notarisation, etc.) to prove that the certificate belongs to the person who forwarded the DRF. 9. In case there is any problem in processing the DRF, contact your DP and if he cannot resolve the problem you may contact NSDL.

Benefit
Demat account has become a necessity for all categories of investors for the following reasons/ benefits: SEBI has made it compulsory for trades in almost all scrips to be settled in Demat mode. Although, trades up to 500 shares can be settled in physical form, physical settlement is virtually not taking place for the apprehension of bad delivery on

34

account of mismatch of signatures, forgery of signatures, fake certificates, etc. It is a safe and convenient way to hold securities compared to holding securities in physical form.. No stamp duty is levied on transfer of securities held in Demat form. Instantaneous transfer of securities

enhances liquidity. It eliminates delays, thefts, interceptions and subsequent misuse of certificates. Change of name, address, registration of power of attorney, deletion of deceased's name, DP. etc. can be effected across companies by one single instruction to the

35

Each share is a market lot for the purpose of transactions - so no odd lot problem. Any number of securities can be

transferred/delivered with one delivery order. Therefore, paperwork and signing of multiple transfer forms is done away with. It facilitates taking advances against securities on low margin/low interest.

NEED OF THE STUDY


The need of the study arises because of the reason that a trainee must understand the company, its achievements and tasks, products and services and also to collect information about its

36

competitors, its products and services offered. So that, after understanding about the and collecting and its information organization

competitors, a trainee will be able to work well for the organization. From the study I have learned very much, about the company as well as the strategy of the customers, which helps me a lot at my working days.

37

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit. HDFC BANK is Depository particpant both with

38

National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). Features & Benefits As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading in Demat form has the following benefits : Settlement of Securities traded on the exchanges as well as off market transactions. Shorter settlements thereby enhancing liquidity. Pledging of Securities. Electronic credit in public issue. Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS. Auto Credit of Public Issue refunds to the bank account. No stamp duty on transfer of securities held in demat form. No concept of Market Lots.

39

Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be effected across companies held in demat form by a single instruction to the Depository Participant (DP). Holding / Transaction details through Internet / email. Incase you need any more information or have any queries , feedback & complaints , you may please mail us at dphelp@hdfcbank.com Secured & easy transaction processing HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (https://speede.nsdl.com). SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the

40

counter to the depository participant. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis. Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system. You are requested go through the guidelines of the depositories before taking any further action. For detailed guidelines, you are requested to approach your nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the above. Also HDFC Bank might ask for additional information / documentation than what has been stated above to process your application / instruction.

41

ICICI DIRECT

ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE ICICIDirect offers 3 different online trading platforms to its customersType

of Account

1. Share Trading Account Share Trading Account by ICICIDirect is primarily for buying and selling of stocks in BSE and NSE.

42

This account allows Cash Trading, Margin Trading,

MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on phone. ICICIDirect.com website is the primary trading platform for this trading account. They also provide installable application terminal based application for high volume trader.

2. Wise Investment Account


3. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility to invest in
43

Government of India Bonds and ICICI Bank Tax Saving Bonds. 2.Active Trader account gives more personalized investment options to the investors. It allows investor to use online and offline stock trading. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI.

Active Trader also provides commodity trading.


Brokerage and fees
Account opening fees : Rs 750/- (One time nonrefundable)

44

Brokerage : ICICIDirect.com brokerage

varies on volume of trade and inclusive of demat transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades. Disadvantages of ICICIDirect 1. Getting access to ICICIDirect.com website during market session can be frustrating.

45

OBJECTIVE To find the market potential and market penetration of Reliance Money product offerings in Varanasi. To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e.g. Indiabulls, Sharekhan, Indiainfoline, Religare, Alankit , Unicon. To expand the market penetration of Reliance money. To provide pricing strategy of competitors to fight cut throat competition. To increase the product awareness of Reliance money as single window shop for investment solutions.
46

RESEARCH METHODOLOGY
Research Methodology refers to search of knowledge .one can also define reseach methodology as a scientific and systematic search for required information on aspecific topic.

The word research methodology comes from the word advance learner s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systemstized effort to gain new knowledge.

47

TYPES OF RESEARCH
ANALYTICAL RESEARCH:-

It has to used facts or information already available and analyze these to make a critical evaluation of material. SAMPLE SIZE :Considering the constraints it was

decided to conduct the study based on sample size of 50 people in specific age groups.

48

METHODS OF DATA COLLECTION


In the project work Primary data secondary data (both) sources of data has been used . 1. Primary sources of data:In the primary sources of data used Observation Method & Questionnaire method. 2. Secondary sources of data :In the secondary sources of data is used. (Internet , mazazine ,books, journals)

TOOLS OF ANALYSIS

49

In the project work quantitative technique & percentage method are has been used.

RESEARCH DESIGN

For the proper

analysis of data simple

quantitative technique such as percentage were used . It help in marketing more accurate generalization From the data available .The data which was collected from a sample of population was assumed to be representing entire population was interested .Demographic factor like age, income and educational background was used for the classification purpose .

50

DATA ANALYSIS AND INTERPRETATION


Q .1 Which bank is easily available every were ?
Company Name Reliance Money ICICI HDFC Percentage of respondent 25 15 10

25 20 15 10 5 0

Reliance

ICICI

HDFC

51

Interpretation:- 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI.

Q.2Which banking Demat account offered you a large no. of services?


Company Name Reliance money HDFC ICICI Percentage of respondent 25 10 15

25 20 15 10 5 0

RLIANCE

HDFC

ICICI

4th Qtr

52

INTERPRETATION : 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI.

Q.3 Which bank provide you abetter email facility?


Company Name Reliance money HDFC ICICI Percentage of respondent 23 11 16

25 20 15 10 5 0 Reliance HDFC ICICI

53

INTERPRETATION: 46% have respondent of Reliance

Money, 22% have respondent of HDFC, 32% have respondent of ICICI.

Q.4 Which company provide a less BROKARAGE rate ?


Company Name Reliance money HDFC ICICI Percentage of respondent 21 15 14

25 20 15 10 5 0 Reiance HDFC ICICI 4th Qtr

54

INTERPRTETATION: 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI.

Q. 5 Which company provide you a large number of product and services?


Company Name Reliance money HDFC ICICI Percentage of respondent 21 15 14

55

25 20 15 10 5 0

Reliance

HDFC

ICICI

INTERPRETATION:- 42% have respondent of Reliance

Money, 30% have respondent of HDFC, 28% have respondent of ICICI.

Represent a pie chart

56

ICICI 27% Reliance 45%

HDFC 28%

OBSERVATION To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior, response and
57

mindset towards the product and services the company offers. 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI. 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI.

46% have respondent of Reliance Money, 22%

have

respondent

of

HDFC,

32%

have

respondent of ICICI.
42% have respondent of Reliance Money, 30%

have

respondent

of

HDFC,

28%

have

respondent of ICICI.

42% have respondent of Reliance Money, 30%

have

respondent

of

HDFC,

28%

have

respondent of ICICI.

SUGGESTION
58

The Brand image of Reliance Money is good in market but according to customer saticfaction the company have to provide the better service. And also change the Market strategy Limitations
The time constraint was one of the major problems. The study is limited to the different schemes available under the Demat account selected. The lack of information sources for the analysis part.

CONCLUSION Evaluation of sell Promotion schema in Demat Account is better than other Demat account .
59

Reliance Money have good return of investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. At last all con be concluded by that Reliance Money is still growing industry in India Evaluation of sell Promotion schema in Demat Account have less brokerage rate . It provide a security with the use of specisl type of key .

QUESTIONNAIRE

Q .1 Which bank is easily available every were ? Reliance Money HDFC


60

ICICI

Q.2Which banking Demat account offered you a large no. of services? Reliance Money HDFC ICICI

Q.3 Which bank provide you abetter email facility? Reliance Money HDFC ICICI

Q.4 Which company provide a less BROKARAGE rate ? Reliance Money HDFC ICICI

61

Q. 5 Which company provide you a large number of product and services? Reliance Money HDFC ICICI

BIBLIOGRAPHY
Websites: www.reliancemoney.com www.hdfc.com www.icicidirect.com
62

Referencebooks: 1. FINANCIAL INSTITUTIONS AND MARKETS L.M.BHOLE 2.INVESTMENT MANAGEMENT - V.K.BHALL 3.Research methodology :KOTHARI

63

64