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AFRAA EMD Workshop

NAIROBI 28 March 2012

Thibaut RUY Implementation Manager, e-services

e-services (100% EMD)

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EMD implementation in BSP

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e-services IATA Board Target


End-2010: 6 major GDS and 10 airlines EMD capable (achieved!) End-2011 : 40 airlines EMD capable and 6 major GDS EMD live* in IATA BSP (achieved!) End-2012: 75%* industry EMD capability and increase EMD usage in IATA BSP End-2013: 100% EMD usage in BSP
2010:
Pioneer year

2011:
Pivotal year

2012:
Critical year

2013:
Final year

1st January 2014: end of vMCO/vMPD => 100% EMD


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* EMD capable airlines should represent at least 75% of passenger volume by end 2012

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GDS EMD deployment is an industry priority


Sales channel deployment

IATA urges airlines and GDSs to work together as 96% of airlines engaged said they are planning to deploy EMD in all sales channels (including direct sales and through GDS as well)
All sales channels 96%

Only direct sales (e.g. ATO/CTO, call center) 4%

Source: StB e-services campaign Oct 2010


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EMD implementation in BSP: Basic requirements


Airline EMD server is capable to connect to GDS Airline has contacted a given GDS to deploy EMD with its travel agencies Airline has selected a market to deploy EMD, therefore BSP reporting in this market When necessary (GDS not certified yet), GDS must test and implement EMD as a new industry product in this BSP (with a launch partner) Objective is to validate the settlement process of EMD within IATA BSP Testing has been streamlined and limited to 13 DPC/Regions Once certified in a market an airline and its GDS choose when to deploy with real travel agencies
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GDS EMD tests: 12 key DPC/Region key


Region
Americas Americas Europe

DPC
Accelya ACCA Accelya

Europe
Europe Europe MENA

ACCA
T-Systems (Germany) Multicarta (Russia) Accelya ACCA MHIR (Japan) KEB (Korea)

Africa
AsiaPac AsiaPac AsiaPac

AsiaPac
North Asia
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Deutsche Bank (India)


ACCA
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EMD MatchMaker

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IATA Support EMD MatchMaking


What is EMD MatchMaker? A web tool/online matchmaking platform (www.matchmaker.aero) also used in other StB Projects Provides airlines and GDS to manage, schedule and report EMD implementation status worldwide Why we need EMD MatchMaker? To facilitate EMD deployment between airlines, GDS and BSP - help airline find GDS for EMD testing and deployment in BSP - help GDS engage airline To facilitate Interline-EMD (I-EMD) implementation between airlines* Follow-up EMD penetration by GDS/Airlines/BSP (target 100% EMD)
* I-EMD functionality comes in 2nd Phase development of EMD MatchMaker
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EMD Matchmaker Key Definitions


1. Official IATA e-services color status for airlines
Reported for airline during the whole EMD project Capture the whole lifetime of the project

2. MatchMaking (MM) Status


Reported for airline on a per BSP per GDS basis (airline X GDS X BSP) Indication of testing status of EMD for 1 airline with 1 GDS in 1 BSP

3. GDS/BSP Indicator
Reported for GDS on a per DPC per Region basis Indication GDSs readiness in terms of deploying EMD in specific BSP

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EMD Matchmaker a web platform


Report on EMD penetration in IATA BSP

Summary on EMD testing progress

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EMD Matchmaker Airline Users


Help airlines identifying in which BSP GDS has already received IATA signoff via the GDS/BSP Indicator Select your GDS partner request to be put in contact with the GDS (slot, test process, etc..) via e-mail Update and monitor your airlines EMD deployment readiness (MM Status)

GDSs EMD readiness in specific market (DPCDPC Software-Region)


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Airlines EMD readiness in specific BSP with specific GDS

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