November- 2012
CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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YESTERDAYS BUSINESS
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Foto: DesignedInBarcelona.com
TODAYS BUSINESS
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OR NOT?
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IS MUSIC A BUSINESS?
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BON JOVI
Exemple de Josep Valor (IESE), 2011
2010
The most downloades
BON JOVI
Exemple de Josep Valor (IESE), 2011
Sold: 28.000.000
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BON JOVI
Exemple de Josep Valor (IESE), 2011
Sold: 28.000.000
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Sold:
BON JOVI
Exemple de Josep Valor (IESE), 2011
Revenues: 30.000.000$
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BON JOVI
Exemple de Josep Valor (IESE), 2011
Revenues: 30.000.000$
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Desintermediation
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CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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http://dealbook.nytimes.com/2012/02/09/oracle-to-buy-taleo-for-1-9-billion/
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CLOUD FORECAST
Source: http://softwarestrategiesblog.com/2012/01/17/roundup-of-cloud-computing-forecasts-and-market-estimates-2012/
CLOUD FORECAST
Workload processed in the Cloud
Source: CISCO
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns1175/Cloud_Index_White_Paper.pdf
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CLOUD COMPUTING
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CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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EVERY 15 YEARS
A major technological jump in IT
TIC
2012
MAINFRAMES
Mainframes
1965
1980
1995
2010
2025
PERSONAL COMPUTERS
Personal Computers
Mainframes
1965
1980
1995
2010
2025
INTERNET
Internet
Personal Computers
Mainframes
1965
1980
1995
2010
2025
INDUSTRIALIZATION OF IT
Huge Data Centers
Internet Personal Computers
Mainframes
1965
1980
1995
2010
2025
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Source: http://www.facebook.com/media/ set/?set=a.190842620965185.47008.140375289345252
28.000 m2 40 Mw
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Foto: Google
Foto: Google
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ENERGY CONSUMPTION
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1W IT 1 or 0,7 W cooling
ENERGY CONSUMPTION
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foto: http://www.submarinecablemap.com/
foto: http://www.flickr.com/photos/alvy/22800735
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CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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IT AS A SERVICE
Cloud Computing represents a major change in IT service architecture, delivery and consumption
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Foto: J.T.
IT AS A SERVICE
(*) IaaS
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IT AS A SERVICE
Rapid elasticity
EXAMPLE: WORKLOAD
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SYSTEM CAPACITY
Capacity
Resources
Demand
Time
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Resources
Demand
Time
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WASTE OF RESOURCES
Capacity
Resources
Demand
Time
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CUSTOMER BEHAVIOR
Resources
Capacity
Demand
1 Time (days)
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CUSTOMER BEHAVIOR
Resources
Capacity
Demand
1
Time (days)
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Resources
Capacity
Demand
Time
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TYPES OF CLOUDS
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TYPES OF CLOUDS
Tradicional
Apps
IaaS
Apps
PaaS
Apps
SaaS
Apps
Frameworks
Frameworks
Frameworks
Frameworks
VM
VM
VM
VM
Server
Server
Server
Server
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INFRAESTRUCTURE AS A SERVICE
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Source: Security Guidance for Critical Areas of Focus in Cloud Computing , April 2009. Cloud Security Alliance.
CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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EC2 PRICING
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CONNECT TO INSTANCE
e.g. SSH
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TERMINATE INSTANCE
IMPORTANT! As soon as your instance starts to boot, you're billed for each hour or partial hour that you keep the instance running (even if the instance is idle). When you've decided that you no longer need the instance, you can terminate it.
FIB/UPC 2012
CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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AN EXAMPLE
La Vanguardia, 2/2/2012
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MEGAUPLOAD
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DATA RECOVERY
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DATA THEFT
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LEY LOPD
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TRUTH
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PRIVACY
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Lack of Standards
Data Recovery ...
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CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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SCENARIO
Enterprise resources
Data+ Programs + Hardware
CLOUD
electronic devices with identification/computing/storage/communication capabilities
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User
Sep 2011
PUBLIC CLOUD
PRIVATE CLOUD
User
SELF-MANAGED CLOUD
Enterprise resources
Data+ Programs + Hardware
PUBLIC CLOUD
PRIVATE CLOUD
Client-aware Services
Services that intelligent take advantage of user devices capabilities as mobile or context-aware
User
HYBRID CLOUD
Workload
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HYBRID CLOUD
capacity
Workload
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HYBRID CLOUD
capacity
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HYBRID CLOUD
External Provider
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EVERYTHING AS A SERVICE
X
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Foto: DesignedInBarcelona.com
CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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WHAT NEXT?
Green
Computing
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WHAT NEXT?
Green
Computing
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EVERYBODY CONNECTED
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EVERYBODY CONNECTED
http://www.searchenginejournal.com/the-growth-of-social-media-aninfographic/32788
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A MOBILE FUTURE
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http://money.cnn.com/2011/02/09/technology/smartphones_eclipse_pcs/index.htm
INTERNET OF THINGS
http://www.urbiotica.com
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http://download.intel.com/newsroom/kits/embedded/pdfs/ECG_WhitePaper.pdf
INTERNET OF THINGS
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WHAT NEXT?
Green
Computing
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GREEN COMPUTING
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ELECTRICITY CONSUMPTION
Based on current projections, the demand for electricity will more than triple to 1,973bn kWh
The combined electricity demand of the internet/ cloud (data centers and telecommunications network) globally in 2007 was approximately 623bn kWh.
Source: How Clean is Ypur Cloud? Greenpeace, April 2012
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Foto: J.T.
ICT industry, which includes the Internet, produces roughly 2 to 3 percent of global GHG emissions.
Source: Climate Groups Smart2020 report (www.smart2020.org)
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How?
With more efficient Data Centers With more IT components Using renewable energy
for example by letting data and computational load to follow-thesun/wind/tide in distributed and cooperative service infrastructure, such as the clouds, to exploit renewable energy sources and variable energy prices offered by Smart Grids.
...
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LOCATION MATTERS
A major evolutionary trend in data center design underway is the utilization of free cooling, or the use of outside air instead of energy-intensive chillers to keep the computers from overheating.
This shift is already happening among most major utility-scale operators; as they have identified the major cost savings that can result from efficient building designs and modular containers they rely less on the resource-intensive cooling equipment.
Rapidly growing regional data center hubs around the world: how are powered by existing capacity.
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SOURCE: Report How Clean is your Data Center, GreenPeace. April 2012
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The Cloud paradigm is a key tool to reduce the energy consumption (and reduce the CO2 emisions)
Cloud Computing are helping create a more sustainable future for the Internet and the growing sector of government, companies and people whose data resides in the cloud
Cloud computing suppliers have at least two inherent advantages on power and costs over in-house IT
load diversity and economies of scale
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2-3%
ICT can significantly contribute to control and reduce the 98% of emissions caused by other activities and industries.
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use of computing resources efficiently use of e-documents, reducing travel and teleworking, tools that others areas may use to reduce energy consumption minimizing environmental impact (eWaste)
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SMART COMPUTING
Energy Grids: up to 40% of the energy produced might be lost on its way to the consumer.
Traffic jams:
cost Europe 135 billion a year, and drivers lose five days per year while sitting in traffic.
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WHAT NEXT?
Green
Computing
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OPEN DATA
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http://www.datacenterknowledge.com/archives/2011/06/28/digital-universe-to-add1-8-zettabytes-in-2011/?utm-source=feedburner&utm-medium=feed&utmcampaign=Feed:+DataCenterKnowledge+%28Data
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A data scientist's job description goes like this: Make discoveries while swimming in data. Possess an intense curiosity. Bring structure to formless data and make analysis possible, all while having a feel for business issues and an empathy for customers. Advise executives on how to use the information to make better products.
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IRONMAN-TRIATHLON!
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Conventional
Execution Time
Systems
GBs
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Data Volume
PBs
DATA MANAGEMENT
NoSQL
DBMS in-memory
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DATA PROCESSING
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CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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http://techcrunch.com/2012/10/27/big-data-right-now-five-trendy-open-source-technologies/
AN OPPORTUNITY
Foto: DesignedInBarcelona.com
LA VANGUARDIA, 06/10/11
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AN OPPORTUNITY
IT applications and services over the years Applications
2025
1965
1980
1995
2010
AN OPPORTUNITY
we'll see millions of new applications and services built on top of these disruptive technologies
Millions of applications
Hundreds of thousands of applications
1950
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1965
1980
1995
2010
2025
Applications
Users
Millions of users
Thousands of users
1965
1980
1995
2010
2025
Users
Billions of users
Millions of users
Thousands of users
thanks to these millions of applications we'll see billions of users and trillions of things connected
1950 FIB/UPC 2012
1965
1980
1995
2010
2025
This growth will bring many trillions of Millions euros for smart & sustainable of users solutions in the new digital economy!
Thousands of users
Millions of applications
1965
1980
1995
2010
2025
MOBILE APPS
MOBILE APPS
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MOBILE APPS
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INTERNALS: PARSE.COM
Una d'aquestes bbdd nosql que ens deixen guardar informaci sense una estructura i geolocalitzar la gent que tenim a prop en un no res, i sense programar al servidor (ni el toquem).
-Xavi Guardia http://mobility.sfy.com
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MOBILE APPS
Summary:
Many mobile apps use server-side components to accomplish tasks such as deliver content, manage access control or share data between users.
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CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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YOUR PROJECT?
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YOUR PROJECT?
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YOUR PROJECT?
Source: http://aws.amazon.com/es/Android-development-with-AWS/
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YOUR PROJECT?
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Source: http://aws.amazon.com/es/Android-development-with-AWS/
YOUR PROJECT?
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CLOUD COMPUTING
1. Yesterdays Business 2. Cloud Computing is here to stay 3. How do we get here? 4. What is cloud computing? 5. Case study: AWS 6. Cloud Computing inhibitors 7. Cloud Computing today 8. Future of Cloud Computing 9. An opportunity for entrepreneurs 10. Lets get to work
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CONCLUSION
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HOMEWORK - I
Homework: Read chapter 1 (page 1-21)
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