Worth the Read on GOTV: Republican Party's Technology Revival Hopes Hinge On Data and Data Analysis - Google

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3/14/13 2:42 PM

Google Groups Worth the Read on GOTV: Republican Party's Technology Revival Hopes Hinge On Data and Data Analysis
Peter [LaborUnionReport] Posted in group: Groundswell Feb 7, 2013 8:43 PM

This is what it all comes down to... Although Anita and Katherine E. can probably speak to this more, we have four different systems (that I'm aware of) and none (except for possibly one) has the capacity to match the Dems. Republicans using GOP Data Center, the RNC's centralized voter database, logged about 80.5 million voter contacts during the 2012 election, mostly in battleground states. That includes 14.5 million door-knocks in battleground states and another 900,000 in highly competitive races outside of the presidential battleground, according to Republican National Committee spokesman Sean Spicer. The numbers confirm what Republicans already know: They were whalloped in 2012. In the Obama campaign's "Legacy Report," campaign officials claim volunteers contacted voters nearly twice as often as their Republican counterparts did about 150 million times. (That number includes volunteer recruitment and voter turnout attempts.) But the numbers also reveal something that a lot of people seem to have forgotten: Republicans didn't just sit on their hands in 2012. They were knocking on doors and phonebanking just not as vigorously, and probably not as efficiently, as the Obama campaign's supporters. Nor did the Republicans fail to collect information. Mitt Romney's campaign amassed piles of data on voters, donors and other supporters, which digital director Zac Moffatt has said the campaign transferred to the RNC. During the campaign, Republicans used data to track every absentee ballot from a likely Republican voter and followed up in an effort to ensure that ballot was cast for Romney. While the Romney campaign had fewer data analysts on staff, operatives on both sides believe the Democrats have a deeper bench of people trained in the kind of statistical modeling that may become a staple in future campaigns, and it isn't known how reliable the data was that Republicans were using when they did make data-driven decisions, it isn't as if Republicans this year weren't trying to keep track of what was going on. More: http://techpresident.com/news/23479/republican-partys-technology-revival-hopeshinge-more-just-skype

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