Career Summary
Overall I am a web 2.0 & social media enthusiast. I love new technologies, and I try to stay on the cutting edge of all new
and “open” tools that can be used to make processes more efficient. I am passionate about marketing, and people. I
love creatively solving problems. I also, love to write, and communicate clearly with others.
• Dynamic web 2.0 marketing professional with experience using new & traditional media to develop
consumer brands, stimulate awareness, loyalty, and drive customer acquisition.
• Experience in brand development, online/offline marketing & advertising, social media marketing, online
community management & awareness strategies, and website content strategies to support “inbound
marketing” efforts.
• Excellent communication (written & verbal) collaboration, and leadership skills accompanied by the
ability to mange competing priorities and still, deliver results.
Experience
Account Manager, Palmer Advertising; San Francisco – 5/2007 to Present
Palmer is a boutique “full-service” agency which provides branding, strategic development and tactical deployment of
advertising campaigns through multiple channels (online, print, outdoor, social media, etc.) and to varied audiences.
• General client services; account management, budget planning, preparation of forecasts, analysis & reporting
of marketing data and campaign results. Also, project planning and management of various projects at
once.
• Community Manager for Social Media efforts; developed an “Advertising Community” (AdChatCafe.com),
wrote content for company blog, and community blog. Responsible for all online social out-reach strategies
through social media marketing (twitter, facebook, linkedin, blogosphere) and deeper website development
(content strategies).
• Develop and manage Internet marketing strategies via Email, SEO, SEM, PPC, SMM (Social Media
Marketing), also advanced content strategies for client websites. Industries including: Healthcare, Automotive,
Solar Power, Financial, Women’s Fitness, and Technology.
• Responsible for the creative voice, design and concept (features, navigation, CMS) development of the site.
Barbra Gago
• Conducted market research, competitive analysis, developed brand platform and long-term content
strategy for the site.
• Responsible for all marketing efforts, collaborative efforts (recruiting writers, contributors, etc.) and driving
traffic through social media (community) interactions & word of mouth marketing.
Public Relations & Event Coordinator, Besnik, LLC., San Francisco & NYC – 8/2002 to 6/2006
Besnik is an avant-garde women’s fashion designer. Based in San Francisco, the designer grew an “organic” following
through word of mouth, and local PR. Regular fashion shows as well as high-end private sales events were held to build
brand awareness.
• Responsible for the planning and orchestrating fashion shows & private sales.
• Set up casting calls and cast models for fashion shows & shoots.
• Administrative and production support; scheduled appointments, managed events calendar, and hired
appropriate staff (i.e. make-up artists, hair stylists, models, photographers, etc.)
Education
San Francisco State University, Bachelor of Science Apparel Design & Merchandising
Search Engine Marketing Seminar (2 day event) covering the following topics - Search Marketing, Link Building, PPC,
Organic Search, and Social Media.
User Generated Content Conference - Advertising models in Social Networking, Video & Viral Marketing & Marketing 2.0
AdTech Conference 2008 - Various seminars focusing on Marketing 2.0, Advertising in Video Games & Mobile Marketing
Skills
• Solid communication, collaboration, planning and presentation abilities (Keynote & Power Point).
• Proficient in; Desktop publishing (Microsoft, iWork, Open Office) Photoshop, InDesign, OmniPlan, OmniGraffle,
FTP Clients
• Advanced Experience with Open Source CMS (WordPress, Drupal, Ning, and related tools).
• Social Media Applications such as; Facebook, Twitter, LinkedIn, and related tools, 00000etc.
• Ability to develop site maps, wire frames, and user experience guidelines.
Interests
Technology, Robotics, Theoretical / Quantum Physics, Psychology, Writing, Website Statistics, Color & Design, Fashion,
Music, Literature & Poetry, Photography, Pop Culture, Social Media, Web 2.0, and French.