ACKNOWLEDGEMENTS

I would like to express my deepest gratitude to Shahi Exports Pvt. Ltd. India for allowing me and giving me the opportunity to work with them and their proficient designers and managers , hence providing the perfect platform for me to learn and succeed . I would also like to thank the National Institute Of Fashion Technology for giving me this wonderful opportunity to work with the industry and get hands on training in its best way possible. I would also like to thank my faculty and mentors for guiding me in the best way possible all through the duration of the internship and for making me learn in an enjoyable way. I wouldn't be doing my duty properly if I don't thank my parents for being the perfect support system and helping me in all my endeavours.

CONTENTS
Company Profile Infrastructure Organisation Chart Product Specialisation of The Company Different Departments Process Flow Work Assigned By The Company Collection Inspiration Board Colour Board Client Board Brand Study Board Spec Sheet of Garment 1 Measurement Chart

PAGE NO.
5 12 20 21 22 36 39 43 44 45 46 47 48 49
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Costing Photoshoot Spec Sheet of Garment 2 Measurement Chart Costing Photoshoot Spec Sheet of Garment 3 Measurement Chart Costing Photoshoot Spec Sheet of Garment 4 Measurement Chart Costing Photoshoot Spec Sheet of Garment 5

50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
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Measurement Chart Costing Photoshoot Spec Sheet of Garment 6 Costing Problems Faced By Company Suggestions Experience

65 66 67 68 69 70 71 72

COMPANY PROFILE

Shahi Exports Pvt. Ltd. was started in Delhi in 1974 and it stands vertically integrated as one of the largest manufacturers / exporters in India offering ready to wear garments for ladies , men and children. Besides the dynamic and professional leadership of the promoters , Shahi is mainly recognized for its excellence in quality, product range , service and reliability. Right from fabric processing to garment finishing. Product engineering,, product planning, control and sourcing is executed with great precision and is second to none , ensuring timely delivery and consistency to ever valued customers.
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The company has a total of 12 units with a woven fabric processing unit in Ghaziabad called palmprint and it is one of India's foremost wet processing plants. Bangalore operations began on 1st July ,1988 with 250 workers and 104 machines. They entered into knits manufacturing in 2001 and produce over 1 million units per month. It is an ISO 9000 certified factory and has SA 8000 compliance. Shahi adheres to the 5S system .5S is a basic, fundamental, systematic approach for productivity, quality and safety improvement in all types of business. A Five S program is usually a part of, and the key component of establishing a Visual Workplace and are both a part of Kaizen a system of continual improvement which is a component of lean manufacturing. The Five S program focuses on having visual order, organization, cleanliness and standardization. The results you can expect from a Five S program are: improved profitability, efficiency, service and safety. The principles underlying a Five S program at first appear to be simple, obvious common sense. And they are. But until the advent of Five S programs many businesses ignored these basic principles. The 5S program follows :

Sort - the first step in making things cleaned up and organized Set In Order - organize, identify and arrange everything in a work area Shine - regular cleaning and maintenance Standardize - make it easy to maintain - simplify and standardize
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Sustain -maintaining what has been accomplished Everyone and all types of business benefit from having a Five S program. Manufacturing and industrial plants come to mind first, as those are the business that can realize the greatest benefits. However, any type of business, from a retail store to a power plant from hospitals to television stations all types of businesses, and all areas within a business, will realize benefits from implementing a Five S program. Shahi has the best HR practises in the apparel industry with their gold coin scheme, E- commerce, awards or recognition etc , and they employ well experienced and qualified technical team in all levels of management thus understanding the product and plan. Workforce consists of committed and highly skilled people. A training section is specially set up to enable workers to meet Shahi's stringent requirements . Shahi has ensured that all systems are in place to make sure that everybody works in an extremely salubrious environment. It has invested in a dedicated personnel management division to take care of its labour. Local manpower is developed using innovative training methodolgy of knit Salmon associates , the total quality management approach results in a constant process improvement. Waste reduction is practised and effluent treatment plants are present at all wet processing units. Shahi adheres to International Labour Legalisation. It aims at providing a conducive environment for employees to protect , promote and support their families in the best way possible. Strict compliance and anti child labour law is ensured and provisions for employees include : - Eligibility of workers for health insurance - Educational facilities for children
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- Training facilities for employees - Personality development through workshops , seminars, lectures - Securing of employee earning through e-com (EDI) and ATM. - Access to a creche - Adequate leave during pregnancy - Full fledged dispensary and ambulance with a doctor on standby - Awarness programmes are conducted for employees on health, hygiene and nutrition. Fire fighters are on alert at all times and every floor is equipped with fire fighting equipment. Evacuation boards are put up on all floors along with photographs of fire fighting personnel. The company organizes fire drills to keep employees alert in case of emergency. The major brands that Shahi caters to: In Europe : - Armani jeans - Burberry - United colors of Benetton - Calmar
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- Daks - Emporia Armani - Enzo Lorenzo - Fornarina - Gas - Guru - Kaufhof - Karstadt Marina - Rinaldi - Miss sixty - Replay - Tom tailor - H&M - Matalan

In USA : - Abercrombie & Fitch - American Eagle Outfitters - Ann Taylor - Armani Exchange - BCBG - Cutter and Buck - Chaps - Dillards - DKNY - Eddie Bauer - Gap - Guess - Gymbores - Hollister
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- Izod - J C Penny - Liz Claiborne - Nautica - Pacsun - Sean John - Tommy Hilfiger - Walmart - Kohlsetc

AWARDS
Best exporters Award from AEPC Best vendor of the year rated by Wal Mart/JC Penney/ Target Best manufacturing facilities rated by NIFT

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INFRASTRUCTURE
Shahi has always given the best in everything including its infrastructure. There are 80 integrated state of the art garment production centres with 15,000 sewing machines installed.

WOVENS
The fabric processing unit at Ghaziabad whips out 90,000 metres of finished fabric a day. The company has the capacity to produce over 2 million high quality garments per month and employs nearly 30,000 highly competent people. All kinds of woven fabrics made of are made of cotton , linen, rayon and lycra blends are processed to international standards and are namely : poplin twill canvas gauze

Prints that are achieved here are namely : Reactive Vat colour Discharge on reactive grounds and pigments Some special techniques like burnt out effects on polyester cotton blends

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12 colour rotary printing machines with after treatment machines like continuous ager , loop ager, star agers, polymerisers and washing rangers find pride of the place. The designing department is computerised with small yardages hacked on a baby pilot rotary machine. The pre treatment section houses : An Osthoff gas singe and desize machine Benninger continuous bleaching range Ben Dimensa chainless merceriser

The dyeing section has a host of machinery like : Kusters cold pad batch and Benninger wash range Continuous dyeing range , Jet dyeing, Benninger pad dry (with kuster padder) Benninger pad steam range.

In the finishing section one finds : Stenters A relax dryer cum baker Emerising (peaching) machine and pre shrinking range Speciality finishers( apart from normal silicon or soft finishes) like easy care (self smoothening rating -3 -3 -5) Permanent hydrophilic
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Stain repellent- Teflon, water repellent Anti-microbe or permanent fresh Permanent perfume

Palmprint has a data color computer color matching system , coupled with a data color automatic dispenser , to eliminate any human error. There is a Mathis padder with dryer and steamer and a replica pilot plant of bulk dyeing machines. Lab to bulk co-relation is perfectly documented and remains above 95% every time. The lab has a datacolour infrared dyeing equipment for exhaust dyeing. The colour management group also handles the product shade sorting and colour related defects like listing and end to end problem detection. It is equipped with various testing machines that check : Tensile strength, Tear strength, Abraison resistance, Pilling resistance, Shrinkage, Fabric drape, Fastness to various agencies- washing, crocking, perspiration etc.

Wovens are churned out by the latest machines like : Brother

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Juki NgaiShing Durkopp Adler Hashima kannegiesser

KNITS
The knitwear unit of Shahi produces over 1 million units a month but it has an apparel manufacturing capacity of upto 400 thousand units per month. Regular visits are done to leading international fairs in Europe , Hong kong , USA to continue to bring newness into the industry. Efforts are on to increase knit production capacity to 1.5 million pieces per month. Design inputs are always based on product and market and in house design development team create lines as per the given direction , while having design inputs from German oggice and USA. The CAM based cutting department has the production capacity of 125000 cuts per day. The latest CAD software ensures quick processing of pattern creation , grading, marker making and global exchange of pattern data. Shahi uses Gerber and Tukatech for design and development with the best technology and error free result.

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They also have a state of the art cutting room with skilled manpower and automated systems. The 80 embroidery machines with 20 heads have a capacity of over 950 million stitches per day. The washing facility puts over 20 tonnes of garment per day through specialised wash treatments such as : Softner wash Stone wash Enzyme wash Desire soft wash Golf ball wash etc.

They have state of the art sewing facilities with a capacity of 1.2 million units per month with brand new Mayer &Cie knitting machines covering a fine spectrum of knits mainly : Jersey Interlock Autostriper Lycra Rib Collar knitting

They are engaged in strategic alliance with leading processing houses in yarn as well as fabric dyeing or finishing.

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When it comes to sampling Shahi has a skilled team for a specific process , preparing 6000 samples per month . It is capable of doing all kinds of sequins and bead work. skilled vendor base for all types of work including sequins and beads with a capacity of upto 600 thousand units per month with specific buyer requirement. Specialised equipment have been installed for continuous fusing , pocket welting and smocking. There are also : Single needle programmable machines with UBT Double needle- needle feed split bar machines Single needle top and bottom variable feed machines Feed of arm machines Fusing press Collar/cuff turning and blocking machine Pocket creasing machine Automatic pocket welters

It is capable of producing 10 lakh pieces a month of knits and advanced sewing facility is equipped with the latest programs top feed , micro processor controlled with automatic trimmers , CF Italian collar attaching and latest button hole machines capable of handling fine textured knits. Some of the specialities of Shahi are : o Bio polished polo's

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o Peached jersey o Sueded jersey o Flat back rib - CVC o Cotton- wool or poly-cotton o 100% cotton fleece o 80/20 cotton poly fleece o Polar fleece - micro polar o Fleece o Spun/ poly fleece o Heather fleece o Moisture wicking fabric - chemical and by yarn technique o Water repellent fabric - satin guard , teflon coated o Compact yarn fabric silicate wash. Flawless raw materials matching STM standards are used every time. Fabrics range from solids, yarn dyed single jersey, pique, interlock, rib, flat back rib, textured knits, jacquards, engineered stripes, full jacquards, heavy jersey in cotton, polyester cotton, polyester viscose, double mercerised, single mercerised, 100% polyester, polar fleece, spun filament, cotton fleece, indigo dyed knits, acrylic wool, circular woollen knits. Efforts are on to implement state of the art fabric processing of 10 tonnes per day, yarn dyeing of 6 tonnes per day and garment dyeing of 3 tonnes per day. Fabric flow is handled by experienced personnel and an exclusive fabric division handles knitting, processing, inspection etc.

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Fabric store has been developed specially for knitted fabrics and trims with space optimization without sacrificing compliance norms and quality systems. Shahi is specialised in yarn dyed program, like jersey- feeder striper , auto striper, flat back ribs. Adopting panel wash for yarn dyed thus assuring very less shrinkage and spirality to almost the level of 2-3 . They use the 4 ppoint system for fabric inspection. The yarns are procured from renowned mills and knitted and processed with the best facilities. 100% fabric inspection is done before despatch and all fabrics are sent to independent testing facilities for quality check. These production centres are fully equipped to test the yarn or fabric quality like fastness, shrinkage etc. Professionally qualified textile engineers handle fabric sourcing and quality control. Dyeing is either done through sulphur dyes, garment pigment dye, tie and dye and dip dye. Quality control department comprises of one of the best teams in the country. The systems are developed based on research and stringent buyer requirements to arrive at a standard Shahi quality system. All units follow stringent quality procedures with every shippment undergoing inspection by an in house final statistical audit team. All quality systems are strictly adhered to in the garment wet processing department as well as the embroidery department.

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ORGANISATION CHART
Owner ( Mr. Harish Ahuja) Director ( Mr. VenkateshBabu ) CEO ( Mr. Rama )

DESIGN

Ms. Preeti

Mr. Atul

Ms. Archana

Mr. Amardeep

Ms. Nilanjana

MARKETING

Ms. Lawanya Ms. Hamsini

Ms. Pragya Mr. Bhaswa

Ms. Upasana

Ms. Roshini

Mr. Rajneesh

( Deputy G.M )

Mr. Pradeep

Mr. Ragavendra

Mr. senthil

Mr. Karthikeyan

Mr. Manish Bansal

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PRODUCT SPECIALISATION OF THE COMPANY :

The product range in wovens includes: - Men's and boy's shirts (casual and formal) - Ladies and girl's blouses - Ladies and girl's dresses - Men's and ladies bottoms Product range covers: - 3 button polo shirts - T-shirts - Tailored collar polo shirt - Turtle neck - Mock neck - Jackets - Tank tops and dressy tops - Lingere
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- Loungewear - Golfwear - Sportswear - Sleepwear etc.

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DIFFERENT DEPARTMENTS
Shahi has a number of departments that help in carrying out the buyer requirements in the most orderly way possible. The different departments namely are : Design Marketing Planning Fabric sourcing Cutting Washing Sampling CAD Pattern Making Sewing Embroidery Printing Finishing Quality Assurance Training

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FABRICS
4 point system for fabric inspection by professionally trained manpower. In house lab for testing various fabric parameters like shrinkage, spirality, wet and dry rub, color fastness to washing etc.

CUTTING
State of the art cutting room equipped with latest CAD/CAMS to provide precision cutting consistently Fabric is relaxed to control shrinkage In majority of cases panel wash is done to arrest shrinkage and spirality(in knits) In line inspection to address issues related to laying, spreading, cutting. Lot wise GSM/shade continuity cards maintained in cutting section.

SEWING
Stress on process standardization to enhance quality Deskilling operation by using folders/ guides/ patents to get consistent quality. SPF concept enables minimum wip in the lines there by making it easier to control quality. In line inspection points to weed out issues as close as possible to the needle. An independent audit team audits pieces after end inspection @ 1.5 AQL Pieces are moved to finishing only after their certification. Feedback from audit on daily basis for further improvement.

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FINISHING
Clear SOP for processing of a style in finishing. Strong independent internal audit to certify quality before final shipment.

PRODUCTION FLOOR
Production floor is the floor where the over all process is done right from laying the piles for cutting to final packaging of the garment. The floor has assembly line system. The planning development arranges the order received for loading to the batches according to the shipment priority. The priority list is also sent to the cutting department in advance. The cutting plan is made for every style. It includes following information Style number Buyers name No. of pieces to be cut Information about the style, etc.

In shahi all the processes as cutting, sorting, stitching, finishing and packaging is done on the production floor. The piles are laid on the flat tables and markers or patterns are put on the top of the piles and patterns is traced on it with wax chalk. Often in knitted fabrics pattern sheet are places between the layers to avoid sliding or slipping of the fabric. After cutting ticketing is done on each piece which has the information of the style. Generally ticketing is done for ease while stitching to match all the pieces of same style having same ticket number. After that the bundles are loaded into the batch. There are 12 batches on each production floor starting from A to L. The floor has assembly line system. Operational breakdown for a particular style is determined in advance so that the line can be set accordingly, no time is wasted and increases efficiency.
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Basically there are five sections in production department Cutting section Sorting section Sewing section Finishing section Packaging section

Process flow
The operators are given the brief details of the style and required quality standards. They are allotted activities based on their grades. Operation sequence is decided upon according to the production plan. A line is formed keeping in mind the workers and their efficiency levels. The machines are arranged such that there is no much movement from one operator to another. This keeps the work flow smooth. Every operator after completing their activity passes on the garment to the next operator whos nearby for other operation on the garment. There are in line checkers allocated at various critical points of the operation flow. Normally there are 4 in line checkers in a batch. Each batch has 35 to 40 operators. At the end of the batch there are checkers who checks the garment for some defects and resend it in the batch for correction. The ready garments are finished, pressed, tagging is done either the cardboard ones or heat transfer labels are applied and are finally packed in polybags.

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Fabric procured from fabric store

Fabric issued for cutting

Fabric is spread and laid

Marker is laid over

Fabric is cut

Quality checking

Bundling

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PRINTING The printing department in shahi has 7 printing machines among which 1 is fully automated and others are manual. They have a workforce of 79 operators. There are latest printing facilities, which can produce over 12 color 90,000 meters a day .printing section was the designing section where the graphic prints were made. Designers use coral draw, adobe Photoshop, adobe illustrator, etc, as softwares. Process flow The design is made in the software coral draw or photoshop. The different layers of the design is separated to print it on the plotter sheet or the film. The sheets are either the gateway/tracing sheet or plotter sheets. These are than ready for making the screens. The films are exposed to UV rays for 4 second in the dark on the screen. Screens are made of the wooden frame on which nylon fabric is mounted. Than a layer of photo emulsion is coated on the layer with dichromate solution in 1:3 ratio. When this layer of solution is exposed to UV rays, it reacts with it and the designed area is fused and the base solidifies. The same process is done for the reverse printing. In shahi the graphic prints, label. Tags etc. are printed on the fabric. The different types of printing are Pigment printing Non PVC water base printing
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Discharge printing Glitter printing Puff printing High density printing Foil printing

Washing The main objective of washing is to remove stains, dirt, pencil marks. Check for shrinkage and also to enhance the feel of the garment. Washing is the process done on the fabric to give extra softness, strength, and look to the fabric. Normally there are nine types of washes done on the knits in SHAHI and these are Normal water wash Softener wash Enzyme wash/ bio wash Acid wash Potassium permanganate wash
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Aged wash Vintage wash Rubber ball wash Tea stain wash

Knitting fabrics can be washed at two stages, first is the bit stage and the second is the garment stage. Bit is the term used to describe the fabrics of length 3 3.5 meters cut for washing to avoid entangling. The major difference between the two washes is that bit washing is done prior to the cutting and stitching of the ferment while the other is vice- versa of it. The type and the stage of the wash to be done on the fabric depends on its quality and the requirement. Bit washing is generally done to allow the fabric to its maximum before cutting the pattern.

Embroidery Embroidery is the value addition in the garment. Embroidery is done on a rectangular panel before cutting the pattern. Before the process to start punching of the embroidery design is done on a gateway sheet to trace the pattern and then the embroidery is done on the fabric panels framed on the plastic wooden frame. The department gets the panel for embroidery after the cutting of the pattern. Total number of people at each level:

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Assistant manager (1) Embroidery executive (1) Shift Incharge (2) Supervisor (3) Operator (24) Frames(24) Feeding helpers (2) Markers (6) Trimmers (18) End line checking (4) In line checkers (10) Technical associate (1) Alteration tailor (3) Store keeper (2) Mechanic (3) Laser cutting operator (1)
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Quality checker (3)

Marketing/ merchandising Marketing department is very closely associated with the merchandising department. It plays a major role in Procuring orders Create market for companys products Getting new buyers for the companys benefit Maintain good will of the buyers.

Merchandising department provide support to the marketing is achieving the above goals. Its motto is to give the right product in the right place at the right time. Functions Finalizing deals with the buyers Negotiating prices for the differnent styles with buyers Participating avtively in domestic and international trade fairs
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Keep track of orders and see to that the order is executed as per the plan and executed on time. Get the approval from the buyer for the development sample Get the final packed goods approved by the buyers

There are two types of marketing Direct marketing Indirect marketing

Direct marketing In direct marketing the marketing department representative attends trade fairs and shows where there are possibilities of gaining buyers attention by displaying their best developed samples in the fair. The best samples of the company are offered at the best price. If the buyer likes the sample he places the orders. If any changes are required they are specified accordingly. Indirect marketing

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In indirect marketing the orders are produced through AEPC ( apparel exporters promotion council). A directory maintained by AEPC gives DNB report which gives information about the registered buyers and their preferences. It also shows financial status of the buyer and the DNB rating of the buyer. The prospective buyers are sent the samples accordingly along with the cost sheet. The buyer sometimes visits the company wherein the companys strength are shown. The buyer then sends a tech pack having all the specifications right from the trims to fabric which are as follows Measurement chart Delivery date of the samples Fabric details( GSM, type of knit, finish) Quality details Trim description Yarn details Style description Garment sketch

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As soon as the tech pack is received marketing department starts with the costing of the styles. After negotiating a price agreed upon. The information is then passed on to other departments( sampling, sourcing, planning). Fabric sourcing Sourcing department plays a vital role in procuring of the raw materials required for the order execution. It is the responsibility of this department to arrange for the fabric for the buyer specification on time at the right place. The marketing and fabric sourcing department are very much interconnected. The sourcing department receives all the details regarding fabric like GSM, color, fabric, structure, count, etc. An incident is raised for the purchase department specifying the yarn typ e, quantity, suppliers name and value. The yarn is sourced from the vendors and received at the Tirupur unit where it is knitted. A work order is raised for knitting from Bangalore. After knitting the fabric is processed for the required finishing. Processing who include dyeing, compacting. The fabric is then checked for defects at Tirupur and sent to Bangalore according to the work order. PPC gives the dates for the delivery of fabric to reach Bangalore. Sourcing department makes a time and action plan so as to complete the entire work in stipulated time, including the time taken for yarn sourcing, lab dip approval etc.

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PROCESS FLOW
Business Development Procedure/Process Merchandisers are serious in the success of any garment retail business. They provide the right products at the right time, enabling a company to match with latest market trends and meet the market demand. In the merchandising concept, time management is agig to manage o nes time properly, so he can focus on value adding actions. Todays garment merchandisers have to move with frequent changes in demand and the developing technologies utilized in manufacturi ng and production. To find out customer requirements, they regularly visit retail outlets, and come up with latest updates from frontline staff. In order to keep an eye on developments in sourcing, site visits are made every week to mainland factories to meet suppliers and study production. In garment merchandising, ther is no specific rule, so it is important to be able to think on ones feet.

Understanding Sample Order:

Merchandiser has to understand the buyers requirements after receiving specification in the sample order. In many cases, the re are modifications pertaining to the specifications in the order to dispatch on time and the right quality. He has to talk with the in house veterans on the execution problems of sample orders, ass the right information is required in decision making.

Managing order route card and production time table:

Merchandiser has to manage every single production schedule and order route card that helps to follow-up the execution in the planned way. It is expected to be acknowledged of the various description like: design, no. of modules, and no. of operators, how many processes, and date of dispatch, quantity, output capacity, and deadlines in the schedules.

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The sub-ordinates are normally assigned to follow up with execution of the plan. Merchandiser plans the activities depending on the essentials and the non-essentials and top priority are given to the most essential tasks. This is customary that the essential activities are handles personally or with the support of junior merchandisers/sub- ordinates.

In a daily schedule merchandiser has to carry out and categorize which is the most significant and urgent task. The activity that has to be focused with full attention to sweep-off non- essential activities and have to be corrected by prioritising to meet the deadlines.

Using route card to reschedule activities

To get updated on the current status on the order, the route cards should be utilized. The latest status can be fed into the computers. In case, the buyer ask for the goods prior to the deadlines, then merchandiser hads to reorganise the schedules to accomplish tasks, output capacity, no. of pieces to be produced daily, substitute arrangements, time availability, supply time, scheduling critical ratio etc.

Submitting pre production samples

The per production samples should be provided on time to the concerned buyers. Quality of the sample must be verified. If required, revised samples should be made available to the buyers. Merchandiser should adjust to the required changes demanded by the buyer. The execution of the bulk orders should be made only after samples are approved by the buyer. In- process inspection denote between any tasks in order execution. In case of non conformation, its better to focus on the concerns of quality. Merchandisers who work on complete orders have to check deviation to the production teams so that any amendments can be done to avoid the non-conformities.

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 Solving shortage problem

The merchnadiser should knoe about the dearth of any commodity, such as fabric, yarn etc. from the beginning. Actions should be taken immediately to arrange required materials, after discovering the shortage. It is expected that the merchandisers should verify quality of the goods prior to execution of the order. If the material is found unavailable, the superior should be informed about the concern.

Communicating with associated people and buyer

It is essential for the merchandises to communicate with buyers regarding the order. It is expected to give some time to the buyer to read the sent messages. Merchandiser should go through the messages received from the buyer and reply on time. In many cases, merchandisers have to provide orer status to the buyers. Also, merchandiser has to communicate with the people that are in- house, vendors, contractors and job workers. Only through the right communication can be meet deadline for the concerned orders.

Apart from the above mention procedures, merchandiser has to assign subordinates to help him in the order execution and direct procedures. He has to revise his knowledge from time to - time to know marker trends.to record preferences for all the planes activities, use daily or time log systems.

The merchandiser should find out exact reasons for time consumption. It is necessary to keep record of time value and keeping it safe, as it is going to be shared with concerned buyers. It is certain that merchandising jobs need huge time planning.

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WORK ASSIGNED BY COMPANY

1st WEEK( 1st - 7th June)
Work was started by working on some mood boards for the brand J-Jill. They had 5 stories for May, June and July. I was then given the brand Guess as embroidered and sequined mocks had to be made for them. I came up with designs for the embroidery which included embroidery with ribbons and neon coloured cords and studs. I also selected the fabrics for the mocks and the sequins to be used for each of the mocks followed up on them and helped pattern masters with their queries for the styles that were previously made for the brand Catherines and also made sample indents for the same. The brand United Colours Of Benetton needed a booklet to be made for their fall winter 13' collection and I started studying the brand, the Inspirations and forecasts provided by the brand and WGSN to start making styles for the brand.

2nd WEEK (8th June 14th June)

Made about 35 styles for UCB and 33 of those were selected to be in the booklet. The styles were to be made in the form of floats and then added details along with their fabrics and proper detailing like indents. I also had to make mood boards for the brand Catherines for their Spring Summer 13' collection according to the forecast that they had given. They had about 7 stories . All the floats of the UCB styles were to be made with every detailing such as stitch details , plackets, buttons etc.

3rd WEEK (15th - 21st June)

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Did a follow up on the styles that had been made for the online brand Bhane. Sequins and other embroidery details were to be selected for the styles. I was then given the brand Catherines and styles were to be made for the same. So I started studying the brand and the kind of styles they make as well as their target group in order to make appropriate styles for them. Studying about their sister brands also helped understand the differencein each and the target market they cater to. Wrote keywords and drew certain elements of possible style ideas such as sleeve or ruched effect etc. Studied the embroidery, textures, colours, prints etc provided by the brand for each style and started making the styles story wise.

4th WEEK ( 22nd - 28th June)

Worked on the stories that were left and had a total of 33 styles for approval. A few styles were asked to be reworked on and about 16 styles were selected to be given for sampling. Detailed indents were made for the selected styles and looked for embroidery design ideas and prints. Separated the styles according to prints , embroidery and sequins.

5th WEEK ( 29th- 5th July )

Worked on the mood boards for Catherines. Looked for inspiration for embroidery designs for the Shahi library and worked on a few designs. Collected pantone chips for the styles that had been made for the brand Bhane. Went to the fabric godown and collected samples of fabric for the swatch file.
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Also started collecting information about Shahi. The brand Lane Bryant needed sequined and crotchet- lace styles to be developed for that April Sports chic collection with the inspiration of party in mind. As a study of the brand had already been made, styles for the same were started.

6th WEEK (6th - 12th July)

Continued making styles for Lane Bryant. Worked with the merchants to follow up on the Catherines styles and also to learn about their job and how they do costing etc. Follow up of the Catherines Styles were done with the respective merchants.

7th WEEK (13th- 19th July)

Made about 54 styles in total for lane Bryant of which 20 were selected to be faired in corel draw. The styles were coloured according to the palatte given and the prints, lace and sequins were applied on the styles. Made detailed indents for the same and the presentation was sent to the buyer. A booklet of the different trims samples were also to be made and sent to the buyer. The booklet was to contain samples of seed beads, metal beads, bugle beads, wooden beads, turquoise beads and shells. Worked with the sampling department and collected these samples in small pouches.

8th WEEK (20th- 26th July)

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Pasted the collected samples on the printed hard sheet meant for the trims booklet. Worked on a swatch file of about 71 samples of fabric. Made style files of all the approved and rough styles that I had made during my internship and put them in a proper layout in order to be made into a booklet. Went around the factory visting and learning about the different departments. Did costing for the styles that I had been given.

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COLLECTION
One of the collections that I have done for Catherines is with the inspiration "Bali Hai" as given by Catherines in its forecast. This forecast included : Grounded tropicals Ombred prints for separates and accessories Engineered and placement prints Placed tropicals and tonal tropicals Exploded lace and broderie anglaise Bold printed ikkats with clear sequin dayshine Assymetric embroidered tops Vintage polks dots in varying sizes Engineered soutache jackets Layered solids in crushed knits Bark cloth jacquards and bi colour ikkats Cargos and utility detailed parts Animal printed pique Inset lace and crochet details Schiffli embroidered tees Photoreal florals

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INSPIRATION BOARD

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COLOUR BOARD

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CLIENT BOARD

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BRAND STUDY BOARD

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SPEC SHEET OF GARMENT 1

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MEASURUREMENT CHART

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COSTING

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PHOTOSHOOT

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SPEC SHEET OF GARMENT 2

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MEASURUREMENT CHART

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COSTING

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PHOTOSHOOT

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SPEC SHEET OF GARMENT 3

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MEASURUREMENT CHART

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COSTING

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PHOTOSHOOT

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SPEC SHEET OF GARMENT 4

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MEASURUREMENT CHART

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COSTING

62

PHOTOSHOOT

63

SPEC SHEET OF GARMENT 5

64

MEASURUREMENT CHART

65

COSTING

66

PHOTOSHOOT

67

SPEC SHEET OF GARMENT 6

68

MEASURUREMENT CHART

69

COSTING

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PROBLEMS FACED BY COMPANY

Shahi has an endlees list of buyers who they supply to and the problem of profit margin varies with every buyer. It is always negotiated with a base of 20% and some buyers would be hesitant even about 2% or so and this gives a problem of how profitable the venture might be. Also , production feasibilty of the garments are a big drawback when it comes to styling as to many style elements would make the cost of the garment more and hence ends up being non feasible for mass production.

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SUGGESTIONS
Shahi could try expanding on their range of products and also venture out into garments with flat knits which they presently do not do. It would give them a wider outlook into the markets of abroad and also provide more profitability for winter collections. They could also improve on their inter department connectivity and conduct activities that engage them all .

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EXPERIENCE
Working with shahi has personally taught me a lot about how the industry works and also how a company needs to meet the requirements of the buyers while at the same time make production feasible garments and provide quality in the given time . It also made me more aware of how stringent buyer requirements are and the effort that is put in by the designers and the merchandisers for every buyer meet. It gave me an insight on how a mass production export house works and how they make quality garments. Overall , the experience with Shahi Exports Pvt Ltd has been memorable and enriching in every aspect.

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