Table of Contents: Introduction ......................................................................................................................... 3 Build .................................................................................................................................... 4 effective fundraising processes ................................................................................... 4 relationships with potential donors ............................................................................. 4 Renew ................................................................................................................................. 5 our fundraising practices ............................................................................................. 5 relationships with past donors ..................................................................................... 5 Strengthen ........................................................................................................................... 6 EDA fundraising ........................................................................................................ 6 our relationships with current donors ........................................................................ 6
Introduction
In 2010, the Conservative Party raised $17.4 million. We raised $6.4. In 2011, the Conservative Party raised $22.7 million. We raised $10.1. In 2012, the Conservative Party raised $17.1 million. We raised $8.2.
Build
effective fundraising processes
Building relationships with potential donors must be supported by effective fundraising processes. Its not enough to simply ask for money when we need it; we need to make fundraising appeals part of comprehensive and strategic fundraising campaigns. We must use every tool at our disposal, including direct mail, e-solicits, and phone canvassing. We must use social media and online advertising to make sure our fundraising campaigns reach as many people as possible. We must be aware of the strengths and limitations of each medium, and plan our campaigns accordingly. We must then fully evaluate the results of our campaigns. An effective fundraising process is a bulwark against the tides of misfortune. The decade Ive spent fundraising in the NGO sector has given me the skills and experiences necessary to build and implement effective fundraising processes.
Renew
our fundraising practices
Fundraising practices are constantly evolving. Ours must as well. A/B Testing. Facebook and Google Ads. PVM (Potential Voter Modeling). Donor Questionnaires. Friend-to-Friend Donor Contact. The Obama for Americas Airwolf. All of these are cutting-edge techniques that will galvanize our fundraising campaigns. We need a Finance Chair that can incorporate new practices effectively into more traditional fundraising campaigns. We need a Finance Chair that can renew our fundraising efforts with cutting-edge technologies and techniques. My fundraising experience in the charitable sector coupled with my political experience means Im poised to renew our fundraising practices.
Strengthen
EDA fundraising
Our EDAs are the representatives of LPCBC and the LPC that are closest to our donors. Successful fundraising means that our EDAs must be partners in the process, and that they must have effective fundraising skills and meaningful dialogue with LPCBC. Ive heard from EDA executives what EDAs need for effective fundraising. I have seen how important it is that we have an effective Finance and Fundraising Committee. As Finance Chair, I will work with EDAs to ensure that they have the skills and the strategies they need to succeed. I will regularly engage with EDAs and our Finance and Fundraising committee to ensure that our fundraising efforts are fully integrated. Thats how we will strengthen our fundraising in the EDAs.