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Abstract
In the light the competition between companies and their endeavor to

look for alternatives, ways , new and sophisticated methods in the field
of advertising to increase sales and profits ,expand market share ,even
look beyond that and dominate the markets in the future, the present
researcher

has chosen ,online advertising and its importance in

achieving profits for the business as a new and developed concept in

the field of advertising, trying to establish its importance at the

international and local levels. This is adopt to knowledge to the
identification of the main advantages and techniques side by side with

the to reduce the cost of advertising in the company and its effective

role in enhancing the public about the company's products and brand in

the light of modern technology. The researcher also conducted an

interview with the Executive Director of the alarabia Corporation for
Declaration as an e-service provider of online advertising to reach a

conclusion regarding the importance of online advertising. Also, the

researcher conducted an applied study on a group of local and

international companies as beneficiaries of the service of online

advertising in order to arrive at the conclusion regarding the importance

of online advertising for these companies in addition to the sources.

Finally The researcher put together information resources reason so as
to arrive at the importance of online advertising in the profits of the
business.

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1999

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Consumer advertising
Business-to-business

()
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* Selective-demand advertising

Product
advertising Institutional advertising

Ken Magill .Bob Killian. Tom Davis, Fred E. Hahn:(Do- It Yourself Advertising And Promotion(-wiley 2007USA

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www.americanmarketing.com-

2 - , ,(: ) 531

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1-2-2 :
1969 *.
Advance Research Agency
. ARBANET
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,UCSB SRI
, Utah U .
. 1982
Milnet ARBANET
222 1981
5289
.1986

1991
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.Gopher CERN

google office group (Marketing and Advertising Using Google) published google- USA -2010

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google Adsense .

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1. previous reference google office group (Marketing and Advertising Using Google) page34

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Adsense Advertiser
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Google Adsense 2223

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Codes Adsense


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1 Jerri Ledford:)Google AdSense(- published by wiley publishing- USA-2008 -page73

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3-3-2 :SEO
SEO Search Engine Optimization

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Google Yahoo
Bring AltaVista
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1 Andrew Goodman:-( Winning Results With Google AdWords) Mc Graw Hill Publishing by New Yourk- 2009page58

2009 page531

indea

2 Jerri Ledford( Search Engine Optimization Bible(Publishing by Wiley Publishing, Inc

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1 Bill Carmod) online promotion winning strategies and tactics (Published by John Wiley & Sons, Inc - New
York 2009 Page184

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1 Joseph plummer,steve rappaport,taddy hall,barocci (the online advertising) -Published by John Wiley & Sons,
Inc., Hoboken, New Jersey. 2007 page4

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:*
1.

Ken Magill .Bob Killian. Tom Davis, Fred E. Hahn:(Do- It Yourself

Advertising And Promotion(-wiley 2007-USA

2.

Marketing and Advertising Using Google( google office group)-USA

3.

Jerri Ledford (Google AdSense(-published by wiley publishing-USA

4.

Andrew Goodman)Winning Results With Google AdWords)- Mc Graw

Hill Publishing by 2009-New Yourk .

5.

Bill Carmod) online promotion winning strategies and tactics(Published by John Wiley & Sons-2009-New Yourk

6.

Jerri Ledford:( Search Engine Optimization Bible(-Publishing by

Wiley Publishing, Inc indea2007

7.

Joseph plummer,steve rappaport,taddy hall,barocci (the online

advertising)- Published by John Wiley & Sons, Inc., Hoboken, New
Jersey. 2007

www.ar-ad.com
www.majedesign.com
www.rawi4t.com
www.mayadin.com

39

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