CASE STUDY

Case Study: General Electric

Using green as a source of growth Since mid-2004, GreenOrder has been the principal advisor to GE at the highest levels on the creation, implementation, and ongoing development of its award-winning, multi-billion dollar ecomagination initiative.

GEs Challenge
GE retained GreenOrder to help:  Address customer needs: Meet growing customer demand for more energy efficient products with associated environmental benefits  Devise a consistent strategy: Create an environmental strategy that reinforces GEs business strategy  Promote innovation: Increase innovation in product design around energy and environmental challenges  Maintain leadership: Build on ecomaginations initial success (2005-2010) to broaden the strategy and further extend GEs leadership on corporate sustainability

RESULTS
GEs ecomagination initiative has:  Achieved over $18B in ecomagination revenue and $1.5B in related R&D in 2009 across a portfolio of more than 90 products and services  Cut GE annual energy costs over $130M while reducing greenhouse gas emissions and water usage  Enabled innovative partnerships (e.g., GEGoogle on smart grid), productive government engagement, and greater collaboration across GEs businesses  Strengthened commitment for 2010-2015, including a $10B goal for clean tech R&D

GreenOrders Approach
To tackle these challenges, GreenOrder has focused on:  Strategy: Helped create ecomagination strategy to encourage the development of and qualify GE products that deliver significant operating and environmental benefits to customers. Meet regularly with Jeff Immelt and his senior team to support ongoing strategy development
Continued on reverse

Our long-term partnership with GreenOrder has been essential to the development, implementation and success of ecomagination, GEs strategy to drive growth through environmental innovation.
Jeffrey R. Immelt, Chairman and CEO, General Electric

2009 Ecomagination Report

Continued

 Green marketing: Provide in-depth technical analysis and verification of ecomagination marketing claims along with ongoing green marketing counsel  Stakeholder engagement: Connect GE to critical stakeholders in government, the NGO community, and the private sector to create future opportunities. Facilitate an ecomagination Advisory Board of external experts  Business unit support and product development: Provide training to ecomagination leaders across GE, conduct ecomagination growth strategy workshops, and partner on development of new products including the first US credit card to offer CO2 offsets

We encourage you to learn more about what it is like to work with us by exploring our case studies, team experience, and thought leadership online at www.greenorder.com or contacting our offices: GreenOrder, New York 205 Lexington Avenue 15th Floor New York, NY 10016 Phone: 212.725.4848 GreenOrder, San Francisco 148 Townsend Street Unit 6 San Francisco, CA 94107 Phone: 415.875.9428 GreenOrder, Washington D.C. 1200 First Street, NE Suite 310 Washington, DC 20002 Phone: 202.289.6410

In 2008 GreenOrder became a part of LRN, a company that has helped over 10 million people in 400 companies worldwide simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In partnership with LRN, GreenOrder offers practical tools that help companies integrate environmental values throughout an organization.