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Stephen Martin 1037 Talbot Avenue / Albany, CA 94706 / (h) 510 525 7351 / (m) 415 601 7312

(m) 415 601 7312 / steve_martin@sbcglobal.net

Objective
To secure a marketing communication position that will enable me to leverage my more than 15 years of globally-focused
strategic communication, content development, corporate marketing, and program management experience to make a strong,
positive impact at a thriving, leading-edge organization.

Professional Accomplishments
> Designed and produced unique program to generate awareness of Cisco’s environmental efforts and to associate Cisco with
world-class mountaineer Ed Viesturs’ participation in an expedition to document global warming. Incorporated podcasts and
videos, promotional partnerships with National Geographic and Mountain Hardwear, and a Second Life press event to
expand Cisco’s visibility among new audiences.
> Partnered with Cisco Corporate Positioning team to develop employee-focused C-Change web site and the popular “Access
to Experts” and “Mastering Collaboration” executive video series to promote Cisco’s collaboration leadership model – a
corporate priority – among the general employee population.
> Developed messaging platform, content style requirements and dynamic web content for Cisco’s Internet technology
partnership with the Nobel Foundation and Nobel Institute to successfully associate the Cisco brand with these Nobel Prize-
awarding organizations. (http://www.cisco.com/go/nobel)
> Led an organization-wide effort to create a messaging hierarchy to gather, manage and share communications content and
to ensure that all functional messages from diverse groups within the organization effectively rolled up to a common vision.
> Conceived and produced online media presentations to showcase the Cisco-Nobel relationship and successfully engage
diverse education, business decision maker and technology decision maker customer segments worldwide. Featured in
TIME Magazine, CNN and AOL@School.
> Co-managed the design of Cisco CEO John Chambers’ executive platform web site; developed a site structure and suite of
features that became the template for all executives’ sites to demonstrate Cisco’s technology and thought leadership.

Skills Summary
Results-oriented, strategic, deadline-driven, globally-focused marketing and communication professional. Effective program and
project manager. Comfortable in both large corporate organizations and small business environments.
> General Communication: Communication Strategy & Planning, Messaging, Writing, Editing, Organizational / Internal
Communications, Program Management, Executive Communications, Executive Influence, Public Relations, Media
Relations, Press Releases, Fact Sheets, Corporate Video Production, Corporate Video Direction, Web & Online Content
Design, Presentation Development, Event Management, Collaboration Tools, Metrics Reporting & Evaluation, Vendor
Management.
> Office Productivity & Management Software: Microsoft Word, Excel, Powerpoint, Access; Communication & Contact
Management Applications (including Webex, CUVA, Outlook).
> Publishing Software: Adobe PhotoShop, Dreamweaver (and web-based publishing tools), Video editing software.
> Web 2.0 Technologies: Strategy, Social media, C-Vision, Video, Blogging, Wikis, Discussion Forums.

Employment History
Cisco Systems. San Jose, Calif. 2006 – present.

> Organizational & Executive Communication Manager, Global Communications, Customer Service & Support
Operations. 2008 – present.
> Lead the organizational communication efforts for two diverse and dynamic functional groups within Cisco Customer
Service, including communication strategy development and tactical implementation to achieve measurable goals.
> Manage the executive communications for two executives – one vice president and one director.
> Work closely with program leadership (executive & management sponsors, project leads) of three initiatives focused on
transforming the customer experience. Consult on messaging and planning; implement communication strategy.
Stephen Martin > Employment History (continued)

> Communication Manager (Contractor), Customer Solutions Finance, Corporate Finance. 2007 – 2008.
> Conceived communication strategy, executed programs for executive and cross-functional operations teams.
> Crafted executive messaging around the organization’s value proposition for internal and external stakeholders to meet
the strategic communication needs of the organization.

> Program Manager (Contractor), Executive Thought Leadership, Corporate Positioning. Feb. – Oct. 2007.
> Developed innovative marketing and communication programs in collaboration with content providers, executive
thought leaders and promotional partners to associate Cisco technology with high-profile individuals and groups.
> Provided strategic, tactical guidance to Corporate Positioning teams to leverage appropriate media.

> Marketing Communication Consultant (Contractor), Quote to Cash. 2006 – 2007.


> Collaborated with communication team, executive leadership, and project management teams to develop content for all
internal and cross-functional communication.
> Developed messaging, produced content, managed events, edited newsletter content submissions, reported on metrics
for all communication efforts.

Marketing Communication Consultant. El Cerrito, Calif. 2002 – 2006.


> Devised and executed integrated marketing communication plans and campaigns, designed and produced content for
all media to meet campaign goals.
> Managed program budgets and client vendors, evaluated and reported on metrics.
> Partial Client List: Visa International; Planet Properties; Red Oak Realty; Foote, Cone & Belding.

Cisco Systems. San Jose, Calif. 1999 – 2002.

> Program Manager, Strategic Marketing Communications, Corporate Marketing. 2000 – 2002.
> Developed and implemented integrated global marketing programs and messaging platforms to showcase Cisco’s
flagship “Cisco Nobel Programs,” an exclusive three-year internet technology partnership with the Nobel Foundation
(Stockholm, Sweden) and the Nobel Institute (Oslo, Norway).

> Web Marketing Consultant, Cisco.com, Corporate Marketing. 1999 – 2000.


> Advised internal corporate clients on all aspects of external online marketing and communication efforts to deliver
consistent user experience and deliver relevant content for clients.
> Co-managed web projects to ensure adherence to corporate marketing standards for content and design.

Early Professional Experience Summary. 1993 – 1999.


> Developed and executed territory marketing campaigns, special events, and communication and sales programs to
grow business; consistently exceeded monthly sales goals by an average of 27%. (Marketing Manager, Chicago Title
Company.)

> Led marketing, public relations activities and programs for technology-focused commercial law firm for seven legal
practice areas with 125 attorneys. (Regional Marketing Manager, Gray Cary Ware & Freidenrich.)

> Managed, implemented marketing-related activities for $20 million sales and marketing arm of international
manufacturer. Devised strategy, oversaw execution of all communication. Conceived and developed company’s first
web site in 1995. Managed marketing staff. (Marketing Manager, Kährs International.)

Education
> University of California, Berkeley Extension. Marketing Management Seminar.
> California State University, Chico. BA in Journalism / Public Relations. Minor in Spanish.

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