Sales Team Structure

Project Structure
A project structure is an organisational structure in which employees continuously work on projects. This is like the matric structure; however when the projects ends the employees dont go back their departments. They continuously work on project in a team like structure. Each team has the necessary employees to successfully complete the project. Each employee brings his or her specialised skill to the team.

Project Manager Project Management Group

Project Director

Other Company Resources Customer Relationship Leader Customer Relationship team

Technical Leader

Sales Leader

Technical team
Advantages:
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Sales teams

Key people can be shared, the project cost is minimized Conflicts are minimal, and those requiring hierarchical referrals are easily resolved There is a better balance between time, cost and performance Authority and responsibility are shared Stress is distributed among the team

Airbus Objective:
1. To be a leading aircraft manufacturer with customer focus, commercial know-how, technological leadership. 2. Manufacturing efficiency have propelled it to the forefront of the industry.

BOEING profile:
Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station The company also provides numerous military and commercial airline support services Boeing has customers in more than 90 countries around the world and is one of the largest U.S. exporters in terms of sales Headquartered in Chicago. Moreover, Boeing employs more than160,000 people across the United States and in 70 countries

SWOT of BOEING

Competitor Positioning Frameworks Analysis

In the Positioning Analysis, the team recognised that both Boeing and Airbus are similarly sharing Market Commonality and Resource Similarity. Specifically, both manufacturers offer large civil aircrafts, and proceeds very similar manufacturing procedures, materials, quality controls, high skills labour resources. However, there is one difference in product core value of Airbus and Boeing. While Boeing efforts to build high-tech aircrafts (Boeing 787) with less fuel consumption, Airbus proposes to the market larger space, and more economical aircrafts (A380).

Strategy Differentiation
BOEING AIRBUS

- More focus on comfort & reliability - Extensive use of technology - Diversified into Space & Military Programs - Established Distribution Networks & Economies of scale - No standardization - Focused on outsourcing/offloading - Global Strategic Partnerships

- Focus on needs of the market - Standard Product Line - Efficient Production Methods - Successful Marketing Ploys - Built Brand by gauging market demand e.g. Midsize& cost efficient A-320 - Reduced Pilot & Attendant training costs - Faster airplane turnaround time - Tighter control over knowledge