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HARMLESS

INVESTMENT

P R O P O S A L

This is Tribute for Musicians, For You This is an Ocean, For Fans This is Wonderland.

Waktu itu, kami sedang memimpikan sebuah festival musik yang sangat menyenangkan dan luar biasa bagi semua orang untuk diselenggarakan di sini. Kemudian kami terus- menerus mencari informasi bahkan dari titik terjauh di dunia, untuk terusmenerus mengupgrade mimpi kami sehingga semakin manis untuk membayangkannya. Perjalanan ini dimulai, ketika kami menyadari bahwa hanya bermimpi dan mengupgrade mimpi akan sesuatu yang kami inginkan, sangatlah sudah klasik. Kami mulai menyadari bahwa ini bukan lagi hanya sebuah mimpi, melainkan sebuah konsep luar biasa yang bisa diwujudkan. Kemudian kami berkumpul untuk menyatakan kesungguhan, dan berkata satu sama lain, Bagaimana dengan berkarya?. Berbekal niat baik untuk menitikkan karya bagi musik Indonesia, lahirlah cerita ini, Rock n Roll Nights Of Wonderland , sebuah acara yang tidak memiliki kepentingan lain, selain memberi warna bagi musik di Tanah Air. Kami coba tuangkan semuanya dalam bentuk bahasa ide, ide yang kami kembangan dengan rapih, tajam, teliti, dan tertata, yang kuat akarnya dari konsep yang paling besarnya, sampai yang paling detail sekalipun. Kemudian setelah jadi, kami yakin, bahwa This is could be done dan It is beautiful, to be done.

Kami telah dan akan keluarkan segala kemampuan, pengetahuan, dan energi muda kami untuk menjaga sekuat- kuatnya agar acara ini berjalan sampai selesai, sehingga kami bisa membagi dan menyebarkan cerita dan semangat ini. Kami yakin, inilah festival musik terbaik bagi semua yang terlibat didalamnya, musisi; corporate; dan fans. Bergabunglah bersama kami, izinkan kami, awasi kami, bimbing kami, kerja sama dengan kami, agar kita bisa menunjukan apa yang sebenarnya generasi yang akan memimpin masa depan mimpikan, bisa menjadi kenyataan. Inilah kami, sekumpulan dari generasi masa ini, yang melahirkan suatu konsep dan ide dari ketulusan mimpi, dan percaya diri atas perwujudannya. Semoga perasaan, pengetahuan, mimpi, keinginan, kesiapan dan kesungguhan ini, dapat menjadi bekal awal untuk diberikannya kepercayaan kepada kami. Salam paling hangat, Fikar Rizky Mohammad Director of Rock n Roll Nights Of Wonderland

Your Journey Start Here

Path to Festival Site

Background: Rock N Roll Nights path to festival site.

Rock n Roll Nights is a magnificent avant-garde two days music festival that will be held at Ciater SPA which have breath taking panoramic area in 24-25 July of 2010. This festival, built by three main of strengths. The first strength of this event is the music. There will be four spectacular stages with different concepts that will be beautifully packed in Rock n Roll music with different themes. The main stage at this festival will indulge the fans with impressive rock n roll performances of by top-notch international bands. This is where thousands of lights and precious sound are on their high tension. On the second stage, top local bands will give their best performance where the audiences will be spoiled by a lot of playful rides that will evoke a warm and cheerful atmosphere. Aside from the main stage and second stage, this festival also has two different third stages, named Tribute Stage and Genre Stage. Tribute Stage will satisfy the audiences with bands that specialized on performing cover songs from Rock n Roll legends. Last but not least, the audiences will experience an unforgettable moment at this festival by performances in Genre Stage, according to its name this stage will perform Rock n Roll show with special music segmentation such as 80s Rock, Rock n Roll Blues and 90s Rock.

Nature which stands as the second strength of this festival will bring a fresh atmosphere which will definitely give compliment to Rock n Roll spirit. Like no other music festivals in Indonesia, this festival bravely chose a venue that will be located near to the tea plantations that grace the green hills and slopes of Mt Tangkuban Perahu, a distinct one-thousand-one-hundred and fifty meter high volcano. Besides, great weather and fresh air at 10 16c temperature will most likely be another allurement of the festival. Congruent as being an an innovative music festival, Rock N Roll nights strives to pamper their audiences with new and bold concepts, this festival will give a daring experience to enjoy Rock n Roll music by hot spring pool that can be enjoyed during the show. In addition, great music and beautiful nature will combine with the theme that will make a perfection of this festival. As it is important, the third element of this festival will be its theme that is Wonderland. In this festival Wonderland stand as a weapon as this festival present this not only music performances but also the full package of entertainment for everyone where the audiences could get great foods, playful rides, shopping place which accompanied by marvelous music in a beautiful place. Therefore, it is not only the fans of Rock n Roll music who can enjoy this festival, but also everyone who wants to be rejuvenated by this distinct and marvelous concept.

The Abstract
Rock N Roll Nights is a new, unforgettable experience. This is the place where music lovers can spend their most valuable weekend within a year. This is the place where people never find something like this before. Let alone imagine. This is beyond everyones ultimate dream. In this experience, music performances are not only single weapons. We made a very good atmosphere that can be felt during this event. Three different elements will collaborate here, nature as the core, music as the generator of adrenaline and happiness, and the artistic aspect as the complement of both amazing nature and music that echoed. This event will be held in the middle of the forest , where the birds are still singing on the tree and the sun is like one big toy balloon, far far away from the hustle and bustle of the big city. It is a place with beautiful scenery at an altitude of 3000 feet above sea level. The road that passes through the forest with tall trees and rice fields are very neat and will faithfully accompany you along the journey towards this event. You will also not worry about distance because the place is only an hour away from the city. We provide all of this for all the music lovers in Indonesia and this is the place for them to gather around and watch their favorite music played by dozens of great rock n roll musician. Rock n 'roll music will reverberate in every corner of the place and atmosphere of the festival that is the birthplace of rock n roll will complete joy in this event. Wonderland atmosphere will be present here and will bring joy without limits. Rides such as baby beautiful ferries wheel, carousel, and other festivals typical game would be presented here. Artistic decorations in beautiful festival will generate a great atmosphere at this event. Wall that contains the history of rock n 'roll and all about rock n' roll would be presented fully in this event. Not only that, everyone will be spoiled with typical food and drink festivals such as hot dogs, cotton candy, pop corn, and others. We will be ready to serve and maintain the security of all people with security very friendly, gently, and enthusiastic. With all of that, we are confident that it is the greatest rock n roll festival music in Indonesia that will brings a new and great experience for all of the Indonesian people. This is all in the name of Rock n Roll. Lets make it the first and greatest Rock n Roll in Indonesia and enjoy your Rock n Roll journey!

Path to Tribute & Genre Stage

Background: Rock N Roll Nights intersection between main stage-second stage to genre stage-tribute stage

The Venue

Rock N Roll Nights will be situated in Ciater Spa, Jalan Raya Ciater, Subang, West Java on 24 - 25 July 2010 from 8 am on the first day until 12 pm on the second day. During festival time, the venue will be split by two main site; Festival site and Resort site. Total Area: 55 hectare Festival Site Area: 20 hectare Resorts Site Area: 35 hectare Venue maximum capacity: 200,000 visitors Prepared at the Rock n Roll nights: 30,000 visitors Temperature on July: 10 - 16 C

Resort Site

Festival Site

Tribute Stage

Genre Stage

Camping Ground II

Camping Ground I

Camping Ground III Second Stage

Main Stage

Main Stage
That will be a main stage at this event. Once you have set foot on this amazing site and have gotten over the view, you'll want to take a look around. This stage will present the landscape as a background view behind the stage and there will be Rock n 'Roll word that will stand up over the hill and youll easily see it, similar to Hollywood sign in Hollywood Hills, USA. Area around the stage can be filled by 16000 visitors and this is where international artists will play their beautiful music, where our carefully selected topnotch quality rock n roll acts will perform. 30% of our make venue up budget is allocated in this stage. This area will be converted into a mini wonderland that will evoke the atmosphere of a music festival, so the experience of the audience can be more powerful than ordinary music festival. This is where the flecks of Ciater breeze and the sound and lighting of 200.000-watt amplifier will emerge and create a perfect harmony. Our magical fireworks will flash up the skies in the end of the event.

Second Stage
In this stage, we will be presenting top local performers to perform. A little wonderland will be precisely shown up in this area. An attractive rides will be an added value for this area; little carrousel and baby beautiful ferries wheel that will mesmerize the audiences with seeing the beauty of this festival in different way. With the capacity of 8000 people and backed up with a huge amount of flowing visitors who originally wanted to visit the main stage, this stage is certainly alluring. 20 % of our make venue up budget is allocated for this stage. This is where the beautiful music and happiness will be a perfect match to gain the joy.

Second Stage

This is history, this is history. Right here, right now - Noel Gallagher, August 11, 1996

Tribute Stage
Missing The Beatles, Queen, Misfits, NOFX, The Police and the Likes? This is the place to fulfill the thirst. This tribute stage will give you bands that will perform legendary songs written by famous names in the rock n roll history, a tremendous euphoria throughout the nature. We will create beautiful memories that will not be forgotten. This stage area will be combined with the food court area, where the audiences can buy and eat their food while enjoying the music. Food and beverages in here are typical with the festival, from hotdog, french fries, beef, ribs, lemonade and tons of other foods and beverages will fulfill this area. Small typical games of the festival like throw the duck, hit the alligator, shoot em up with an attractive gift will enliven the atmosphere here. This stage can accommodate about 3000 people. This stage will not going to be less interesting with other stage area because the area has the additional attraction, like food court and games.

Genre Stage
This kind of stage has never existed before. It is built in the area of hot water pool. Good music + hot water pool + chilly weather? Couldnt be better. With the capacity of 2000 people and appearances of various streams of music, so viewers can enjoy music while enjoying the warm bath of hot water pool in the cool weather. This is a stage that will be filled by performers who specialized in musical genres and have their own mass, ranging from 70's rock music until the 90's, rock n roll blues and many more. There will be some beverages cafe in the middle of the pool, so people can enjoy their drink to make them warmer while enjoying their favorite music. With a soft lighting and hilarious musical sound, this stage instantly put three elements into one.

Main Stage

Background: Rock N Roll Nights main stage and second stage venue

The Facilities
All the audiences will be facilitated by shuttle bus and shuttle service. Shuttle bus meeting point is available in the middle of Bandung for free at unlimited return trip from 8am until 12pm. There, we will provide 50 bus with the capacity of 40 people each, thus every trip with the full-fleet will be around 2000 people.

Parking Lot
Limited parking lot is available in three location, one inside Ciater SPA with 4000 cars capacity, and two parking lots nearby Ciater Spa with maximum capacity of 1000 cars each. From there, a shuttle service is available all time to take the fans to get into the festival.

Hot Spring Pool


We will provide hot water pool that can be enjoyed for free by the visitors; this area will also be complemented with the stage that will be played special music genre in rock n roll.

Merchadise Shop
As there are many famous bands and singers who will perform in this event. The visitors will be also facilitated by the merchandise shop that will sell many things according to their favorite bands or singers such as t-shirt, sticker, key chain, etc.

Stand & Booth


Here will be hundreds of stands in this event. There are many things that people can found here, from rock n roll property to tattoo booth will be here to fulfill festival concept in Rock n Roll Nights.

Food Court, Resto & Lounge

This venue is also complemented by an exclusive food court, in this food court the audiences will be spoiled by Festival typical foods and beverages such as hotdog, popcorn, cotton candy, beer, soft drinks etc. Not only that, we also provide restaurant and lounge, who serves more variant main course, appetizer and light snacks. You can enjoy your pleasure and chill time in here. Hopefully, the festival atmosphere will spread even more intense.

The Features

Fireworks
The earliest documentation of fireworks dates back to 7th century China where they were first used to frighten away evil spirits with their loud sound and also to pray for happiness and prosperity. We want to bring this beautiful lighting from hundreds of firework in the end of each day; these thousand fireflies will cover up the night sky. This will be the sign for the end of the event on that day. No wonder, fireflies will always be a great goodbye.

SING IT! SCREEN


Sing It! Screen
This screen will be useful for the audience to sing along concert even though they did not know or forget the lyrics of each song. Lyrics of each song to be performed by all artists will be out on the screen. This screen will help the audience to enjoy the performances of their favorite bands with more depth. This is a prayer answered for those forgetful audiences.

Games
Unique festival games from the old to modern ones are to be provided here. We provide games that usually can be found in a festival. Huge range of gifts from band merchandises to poster with artist signature are there to be grabbed!

Tent
Tent

Camping Ground
We will provide a camping ground in the area of the event. This area can be used for the fans to rest or wait for their favorite band play. Beside official facilities, they can build their own tent or mat there. In this area there will be also booths that sells food & beverages.
This area can be used by the entire audience with certain amount being charged.

Tent
Tent

Tent

The music! The magic! The total experience! -Rolling Stone


Background: Rock N Roll Nights Camping Ground

Rock N Roll was Something Like a Deliverer.


- Little Richard

MARKETING PLANNING

GENERAL OBJECTIVE

Marketing & Promotion teams main objective is to attract over 60.000 people to be involved and attend Rock N Roll Nights event through a wide range of innovative, effective, and comprehensive marketing strategies in two main target areas, Bandung and Jakarta.

Promotion General Overview


Website
This website provides an information database about Rock N Roll Nights for the public. Starting from the general description of the event, festival guide (what to bring and what not to bring, do and dont, safety and general tips, maps, how to get here, etc.), performers lineup, transportation facilities that are available, and many more. Online ticketing can also be done through this website. The purpose of this website is to facilitate all visitors who want to know and access all information about Rock N 'Roll Nights.

Street Soldier
The Street Soldier concept is a revolutionary marketing strategy concept that we are going to implement to promote this event. We will invite the general public to participate in our promotional event by telling them to create a poster about our main artist in the event. They need to create a brilliant poster and post it in a strategic place of their own choices. Then, they have to take a photo with their poster and submit it to us. The last step is that we will choose five winners from this contest and they will have the chance to meet & greet with the artist they promoted through their posters.

Print Media
We believe printed media as one of the vital means of promotion due to its wide access to publics attention. The printed media includes marketing items such as magazines, banners, posters, and flyers. For each of those marketing approaches, we have prepared a variety of concepts in order to make the advertisement appealing and enticing to the public. Moreover, we will provide information of our progress of the event on the printed media by showing the public an integration advertisement (i.e. pictures that will show stages of our preparation) and by issuing press release. Therefore, the printed media will have a personal attachment with the general public, catching their attention throughout the advertisement campaign.

The Icons!
This is another fresh marketing strategy that is going to be implemented in Rockn Roll Nights. Rock and Roll Nights Commitee will choose 5 representatives to generate massive public attention through their unique facial expression, background, and public popularity. The Icons will appear in most of the printed media promotion acting as the central character in the integration advertisement. The Icons are made to bring massive public interest and attention, becoming the masterpiece of any music festival.

Catch The Icons!


Facebook and Twitter has become a global social network that can be utilized for strategic marketing purposes in Rock'n Roll Nights, especially with the collaboration of The Icons! strategy. From our Facebook and Twitter account we will post a status showing where our five icons will be. The challenge will be to find them, and the first five people who found them will get two free tickets and fully covered accommodation fees for the two days journey. The expectation is that the public will follow our updates in Facebook and Twitter respectively. Furthermore, publics interest in Rock and Roll Nights will grow even more and will result in high attendance on the day.

TV & Radio Advertisement


Radio and TV advertisement has also been pinpointed as an important marketing strategy. Not only we will utilize those avenue of advertisement in conventional ways, but we will also have programs that will attract the general public to get involved. One of the programs will be a radio quiz about the event and general knowledge on music. The prize will be a free ticket and a meet & greet ticket. This method is expected to increase the public interest for this event and increase public awareness. Also, we plan to conduct an interview with the performers about their impression on the event, before or after performing. On the other way, TV advertisement would really help our promotion to reach all the people who watched it our advertisement and series advertisement will be applied in TV advertisement.

Education Institution
We identified targets of Jakarta and Bandung Educational Institutions as our promotional approaches. Those chosen universities and schools are considered to be the most beneficial areas among the others. This way hopefully will give us a free word-by-mouth marketing to their circle.

Community Promotion
One of our strategies is by reaching the music communities in Jakarta and Bandung to promote our event. We will invite them to contribute in this event. Gain the trust and support from the communities will determine the success of this event. Therefore, we emphasize a great deal of concern in this approach. Besides, the gathering places of these communities are proven to be vital spots for spreading posters and flyers.

Bundling and Coorporation


We will also promote our event by using bundling and cooperation method. These are methods when we cooperate with partners to achieve public recognition. For example, a product will have Rock'n Roll Nights' flyer in its package. In return, Rock'n Roll Nights will put the product logo on our publication materials to induce a mutual cooperation. The product gets to increase the brand awareness, while the event will get more attention.

Pre Event
We would like to held 3 times pre-event before the main event. Event will be held in 3 different places. 3 pre-event with 3 different concept and in 3 different place. The creation of a pre-event is one of the most effective marketing strategies.Since it will served, as a notification to the general public that a big event is unravelling. The purpose will also be as a pre-cursor to what the public can expect from the main-event, which will be held in May. Moreover, the preevent will give the public its first taste of the main-event which will consequently be responsible for forming the first impressions of the main- event. The after effect of a pre-event does not stop only to those came to the occasion, but in general the public will feel that with an excellent pre-event the promoter of the event is serious and has enough funds to make a brilliant main- event. The main idea of a pre-event is to let the public know what they could expect from the main-event coming soon in July. Therefore the theme of the first pre-event will follow the theme of the main-event, which is wonderland. How- ever, it must be said, due to several factors not all that is going to be exhibited in the main-event will be shown in the preevent. Thus why we have undertaken the theme of the first pre-event to be the stairway to Rock and Roll Nights: A taste of the wonderland.

Band
There will be rock and roll bands who have agreed to perform in the event. Also there will be performances by bands that have qualified our audition, process which will be held before the pre-event.

Bazaar
Food and rock n roll bazaar held at the preevent. According to plan, the bazaar will be held on the avenue available at the event place. The bazaar will be fulfill with stuff from : Rock N Roll Merchandise ( Everything about Rock N Roll stuff is available here ) Rock N Roll Apparel Bazaar ( Local Brand, Rock N Roll Nights Apparel, Performers Apparel ) Food and Beverages Festival Games

Wonderland Taste
The decoration of the pre-event will comprehensively adopt the wonderland theme. There will be colorful decorations that will attract the attentions of many eyes.

Its just rock n roll, it just so happens we write most of it - John Lennon, June 11, 1964

WHERE IS YOUR NAME

Where is your name?


In Rock N Roll Nights, we differentiate the promoting campaign, there are difference function of Marketing and Promotion. We set marketings role as the way to attract people to come to this event which is sponsored by your company, while Promotion play its role to announce people that there will be an event sponsored by you. Therefore, whether those people come or not to this event, Rock n roll Nights will expell your companys name out loud and widely as investors who make it real. Now, it is time you will see where will we put your names if you decided to join us in this event.

PROMOTION

Newspaper : National & local scale newspapers. We will put up a full page advertisements in newspapers that will show our event details (location and date, performers line up, facilities, features, and spirit) and your name as our sponsor who made this event real. We will have 3 slot for our promotion attributes in National-scale newspaper. Just for additional information, we will also place our advertisement in our printed media partner (magazine, tabloid, etc.).

Posters
Poster : Events, Distros, Music Studios, School & Universities, Malls, Cafes, and Communities Poster is one of the most flexible media that is able to be placed almost anywhere. We will put these posters in minimum of 10 Events, 20 Distros, 40 Music Studios, 100 School & Universities, Malls, and Cafes and other strategic areas and local music communities to attract their attention both to this event and also increase your brand awareness. We will release 4 series of posters that describes the journey of this event.

Newspaper : National & local scale newspapers. We will put up a full page advertisements in newspapers that will show our event details (location and date, performers line up, facilities, features, and spirit) and your name as our sponsor who made this event real. We will have 3 slot for our promotion attributes in National-scale newspaper. Just for additional information, we will also place our advertisement in our printed media partner (magazine, tabloid, etc.). Newspaper : National & local scale newspapers. We will put up a full page advertisements in newspapers that will show our event details (location and date, performers line up, facilities, features, and spirit) and your name as our sponsor who made this event real. We will have 3 slot for our promotion attributes in National-scale newspaper. Just for additional information, we will also place our advertisement in

Flyers
Minimum of 10 Events, 20 Distros, 40 Music Studios, 100 Schools & Universities, Malls, and 20 Cafes Flyers play the role as the grass promotional tool in Rock N Roll Nights. It will signaling, it must be a great event with powerful concept inside, which has an intregative advertisement, start from newspaper, end by pieces of paper. Your name are everywhere.

Broadcast
Broadcast media plays a big role in promotion. We will put an advertisement in the radios, on air interviews with the comitt e e , a n d a d l i p s b y t h e r a d i o a n n o u n c e r. O f course in the advertisements we will include the sponsors who make our event real. Also, we will make the radios as our ticketbox as a form of partnership bet ween the comittee and the radios.

A broad range of our promoting causes this difference. For example, we're also going to promote our events nationally, through National scale newspapers (8 Times Full color, Full Page) and 80 times of half-slot in minimum 4 National - scale Television channel, to announce that there will be an event that your company sponsored, although basically, our most target market for fans are only people from Jakarta and Bandung. In conclusion, your name is in guarantee that not only will be known as our investor towards 60,000 of our fans, but also to people, that facing National Television, and National Newspaper. Its a big number.

ATTRIBUTE
Banner
(Installed maximum 7 x 24 hours since you put signature) Vertical Banner : Riau Street, Cihampelas Street and Sukajadi Area Horizontal Banner : Cisitu Street, Setiabudi Area, Sumur Bandung Street, Ganeca Street, Tubagus Ismail Street and way to Ciater from Bandung We will put up 2- sides vertical banners attached to the electrical poles along the way, a minimum of 10 in Riau Street, 10 in Cihampelas, and 10 in Sukajadi while 50 horizontal banners will be put up between Bandung and Ciater, 3 in Cisitu Street, 5 in Setiabudi Area, 5 Tubagus Ismail and other strategic area in Bandung, with your brand name , logo, and spirit in every single of them. (Increasing component will be installed, accordance to the time that we already set)

TVC

TVC: National TV, Cinemas TV advertisement is unquestionably the advertisement that will reach many layers of markets. We also plan to make a partnership with cinemas to play our video advertisement before they play the movies. Considering the people who come to the cinemas, it is a great opportunity for you as our sponsor to increase your brand awareness to the mid to high-end market segment. We will put our advertisement in 30 times of 1/2slot (15 second) on minimum 4 National TV.

Billboard & Baliho


Jakarta : One in Senayan area, one in Gatot Subroto area and one in Pondok Indah area. Bandung : One in Pasteur Intersection, one in Wastu Kencana,one in Dago Intersection and one in Sulanjana Intersection. Baligho: one in Cihampelas and one in Tamansari Billboards and Balighos are the most prestigious promotion tool that we rank after the TV commercial, there will be a big chance for people to notice your brands due to its locations and size. Furthermore we will change the billboards design intensively periodically based on the progress of Rock N Roll Nights journey (details are attached).

Where is your name too?


MARKETING

Posters
Poster : Events, Distros, Music Studios, School & Universities, Malls, Cafes, and Communities Poster is one of the most flexible media that is able to be placed almost anywhere. We will put these posters in minimum of 10 Events, 20 Distros, 40 Music Studios, 100 School & Universities, Malls, and Cafes and other strategic areas and local music communities to attract their attention both to this event and also increase your brand awareness. We will release 4 series of posters that describes the journey of this event and double up the numbers of our posters with another new series of our poster.

We will put up a full page advertisements in newspapers that will show our event details (location and date, performers line up, facilities, features, and spirit) and your name as our sponsor who made this event real. We will have 3 slot for our promotion attributes in National-scale newspaper. Just for additional information, we will also place our advertisement in our printed media partner (magazine, tabloid, etc.). Newspaper: Kompas and Pikiran Rakyat We will put up a full page advertisements in newspapers that will show our event details (location and date, performers line up, facilities, features, and spirit) and your name as our

We will put up a full page advertisements in newspapers that will show our event details (location and date, performers line up) and your name as our sponsor who made this event reality. We will put 5 times advertisement in the last 2 months before the event. Just for additional information, we will also double up our advertisement in our printed media partner (magazine, tabloid, and etc.)

Flyers
Flyers: Events, Distros, Music Studios, Schools & Universities, Malls, and Cafes Flyers play the role as the closing promotional tool in Rock N Roll Nights. We will only spread the flyers once and it will be near to the events day in order to be the final announcement for every potential spectators. We will create and spread our new different style of flyers in a more large numbers.

Broadcast
Broadcast media plays a big role in promotion. We will put an advertisement in the radios, on air interviews with the comitt e e , a n d a d l i p s b y t h e r a d i o a n n o u n c e r. O f course in the advertisements will include t h e s p o n s o r s w h o m a k e o u r e v e n t r e a l i t y. Also, we will make the radios as our ticketbox as a form of partnership bet ween the comittee and the radios.

ATTRIBUTE

(Installed 60 days to the event dates, 24 MAY 2010)

Banner
Vertical Banner : Riau Street, Cihampelas Street and Sukajadi Area Horizontal Banner : Cisitu Street, Setiabudi Street, Tubagus Ismail Street, Way to Ciater from Bandung We will put up vertical banners attached to the electrical poles along the way, a minimum of 30 in Riau Street, 30 in Cihampelas, and 30 in Sukajadi while 200 horizontal banners will be put up in between Bandung and Ciater, 3 in Cisitu Street, 7 in Setiabudi Area, 10 Tubagus Ismail and other top of crowded streets in Bandung, with your brand name and logo in each one of them.

TVC

TVC : National TV, Cinemas TV advertisement is unquestionably the advertisement that will reach many layers of markets. We also plan to make a partnership with cinemas to play our video advertisement before playing the movies. Considering the people who come to the cinemas, it is a great opportunity for you as our sponsor to increase your brand awareness to the high-end market segment. We will increase the number of slot in here with 50 times of 1/2slot (15 second) on minimum 4 National TV.

Billboard & Baliho


Billboard : Jakarta : Senayan, Gatot Subroto and Pondok Indah Bandung : Pasteur Intersection, Wastu Kencana, Dago Intersection and Sulanjana Intersection. Baligho : one in Cihampelas and one in Tamansari Billboards and Balighos are the most prestigious promotion tool that we have after the TV commercial, there will be a big chance for people to notice your brands due to its locations and size. Furthermore we will change the billboards design periodically based on the progress of Rock N Roll Nights journey. We will double up numbers of our promotion billboard since we entering a MARKETING ATTRIBUTES TIME.

Until where is your name?

FESTIVAL SITE
FOOD COURT Your company name and logo will be overstated on the tissue, plate, apron, popcorn container, hot dog pack, and all of food stand which operated by Rock n Roll Nights on food court area. RESTAURANT and BAR When the visitors come and enjoy their meals, they could see that all of the apron, coasters, plate and tissue holder are exclusively covered by your company name and logo. PLAY GROUND Every visitor could see your company name and logo clearly in this area. All vehicles in the playground will be decorated by your company attributes and also all the properties will be ornamented by your company passion. MERCHANDISE SHOP (TITLE SPONSORSHIP) Varieties of merchandise that will be decorated by your company name and logo. Such as key chain, cap, t-shirt, sticker, pin, ID holder, waist bag, wallet, guitar pick, boxer (underwear), sweater, backpack, poster artist sign, DVDs, arm bracelet, necklace, cigarette container PUBLIC RESTROOM In public restroom we will put your company name and logo on the restroom box.

YOUR NAME HERE

YOUR NAME HERE

OUTSIDE FESTIVAL SITE

YOUR NAME HERE

SHUTTLE BUS (TITLE SPONSORSHIP) Your company name and logo will be overstated on the bus headrest, pillowcase, blanket, Rock n Roll Night advertisement onboard by TV, and on bus body (cutting sticker). SHUTTLE SERVICE Your company name and logo will be overstated on the bus headrest, pillowcase, blanket, Rock n Roll Night advertisement onboard by TV, and on bus body (cutting sticker).

CAMPING SITE
At the time visitors enjoy their time in the camping ground all of promotable place in this area will be equipped by your companys attributes. All of the tents and safety boxes around the camping ground will be printed with your company name and logo above it. On the camping site, not only tents and safety boxes that will be decorated by your company attributes, but we will also placed your company attributes on every camping ground information tools such as board information and toilet.

Fact your name.


Ad Budget Allocation by Media
Billboard Baliho Poster Flyers Media Cetak Media TV 0 10 20 30 40 50 60

Ad Budget Allocation by Location


Bandung

Jakarta

Other Region 0.0 0.1 0.2 0.3 0.4 0.5

Ad Budget Allocation by Month


February March April May June July 0.00 0.05 0.10 0.15 0.20 0.25

February March
Weekly Weekly Weekly Weekly

Weekly Weekly

April

May

June

July

2010 Printed Media


Flyer Spreading

Workforce gathering Education institution approach

Poster Spreading

Advertisement broadcast Magazine advertisement Advertisement broadcasted in TV Advertisement broadcasted in Cinemas Radio interview

Radio & Magazine Video & TVC

Baliho installment Bandung Baliho installment Jakarta Series I, First edition Series I, Second edition Series I, Third edition Series II, First edition Series II, Second edition Series II, Third edition Series II, Fourth edition Series II, Fifth edition Series III, First edition Series III, Second edition Series III, Third edition Series III, Fourth edition Series III, Fifth edition Series IV, Indonesian edition Series IV, Imported edition Series IV, Final edition Banner Installment Street soldier sounding Invite the target community to come to our show

Billboard & Baliho

Target community search

Community

For me, Its about the music. Im just the messenger. I carry a message and I hope to be able to do that as as I live. If I may, Ill just go over there and play
- Eric Clapton, Rock and Roll Hall of Fame, March 6, 2000

PROMOTION DETAILS

Promotion Details

Event Place and D-day

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There will be phrase that states coming soon written in big fonts which will also be decorated with Rock N Roll Nights Theme (Font, color, design, etc) A plain picture of our event place. There will be a caption: what will happen on ciater spa and resort? Stay Tuned. which is decorated with Rock N Roll Nights Theme (Font, color, design, etc) The construction of the festival half-finished. For the first time there will also be the web address of Rock N Roll Nights written in a contrast colour. Event place completely decorated and ready for the day of the event. And finally there will be a big sentence that reads dd.mm.yy at Ciater Spa and Resort. Rock N Roll Nights which is fully decorated with Rock N Roll Nights Theme (Font, Ferris wheel, design, color, etc)

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Facilities

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The Icons! watching their favorite artists while they are enjoying the hot spring pool. The Icons! are looking excited in Rock N Roll Nights shuttle bus. The Icons! are enjoying the view of Rock N Roll Nights venue, overlooking them from the Ferris-wheel With each pose, The Icons! relaxing themselves in the tent provided in the camping are of Rock N Roll Nights. The Icons! shopping at Rock N Roll Nights merchandise stands area and also enjoying their meals at our food-court.

Artists

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There will be a photo of Rock N Roll Nights top local performers with tag line We are Rock N Roll Nights Performers There will be a photo of Rock N Roll Nights international performers with tag line We are ready to rock you at Rock N Roll Nights 2010 Bilboard will be shaped as big-steel containers with the stamp of Rock N Roll Nights performers and Big Red Stamp stating: IMPORTED for foreign performers containers and some of container painted red and white for local performers. Some Red and white containers opened and there will be a photo of Rock N Roll Nights top local performers with tag line We are Rock N Roll Nights Performers All container opened and there will be a photo of Rock N Roll Nights international performers with tag line We are ready to rock you at Rock N Roll Nights 2010 There will be a giant banner with a postcard design and it the content will be one of international artists testimony about Rock N Roll Nights.

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Features & Hospitality

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The Icons! will pose as Rock N Roll Nights cavalry guard and using Rock N Roll Nights security uniform while they are riding the horses. The Icons! looking excited and cheerful while they are playing festival games that are available at Rock N Roll Nights The Icons! puts a big smile while they are enjoying the fireworks in Rock N Roll Nights

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The Icons! Showing their blissfulness while they are enjoying singing- along with their favorite band and watching the big SING IT! SCREEN

Customer Experience
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Plain white background with the picture of Family, focusing on their expressions. Also imprinted the tagline (Bold and emboss style) What is the perfect thing to do in July?? The Family finding themselves in Amusement Park feeling unhappy with the Tagline Something is Missing The Family finding themselves in Camping ground feeling bored with the Tagline Plain and Boring The Family finding themselves in Concert Hall but feeling inconvenient with the Tagline Just another ordinary Music event Finally The Family finding themselves in RnR Nights with expressions showing elation and jubilation with the Tagline This what we call Wonderland

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25 Reasons Should
Rock N Roll Nights will be the first music festival in Indonesia that

You will join one of the greatest

Rock N Roll Nights will be an avant-grade a

Join Rock N Roll Nights and you will b

Rock N Roll Nights is created from thousands of brilliant ideas that has been a

Rock N Roll Nights will give you the biggest opportunity

There will be lots of world-class performances from

Rock N Roll Nights will have 4 different stages

Rock N Roll nights will provide features and facilities

Rock N Roll Nights will certainly give people n

Rock N Roll Nights will feature a wide range of integrated s

This event will also have The Ico

Rock N Roll Nights will certainly promote your compan

Rock N Roll Nights gives your company opportunity to pro

Rock N Roll Nights will be covered by hund

Your company will y higher tha Rock N Roll Nights will create DVD live

Rock N Roll Nights will take and

Your company will have full freedom to design, d

Rock N Roll Nights will build a sustainable cooperation with e

Rock N Roll Nights will be a big investment opportun

Rock N Roll Nights will try to provide a structured and well-organized partners Your wish is our command and Rock

You just only have to invest and Rock N Roll Nights will e

2 days, 4 stages, 60.000 people, hundreds of commun

s Why You d Join Us


has the real rock and roll history as its underlying spirit of the event.

t Rock N Roll event in Indonesia.

and most exquisite music festival in Indonesia.

be the part of Indonesias music history.

accumulated and will be actualized in one magnificent concept of music festival.

y to be the center of attention in Indonesias music industry

m local and international acts in Rock N Roll Nights.

s with 4 different concepts in one music festival.

s that are not commonly seen in other music festivals.

new experience to enjoy and visit music festival.

serial-advertisement in both the printed and electronic media.

ons!, making it easily recognizable.

ny not only as a sponsor but also as the part of our event.

omote in a large- scale in a relatively short and effective time.

dreds of printed media and national television.

an it was with Rock N Roll Nights. from CIATER SPA that will sell worldwide.

d pull 60.000 people only in 2 days.

decorate, and utilize the agreed sponsorship area.

every institution and corporation that are included in this event

nity for your company and Rock n Roll Nights vice versa

ship right from the beginning of the cooperation until the end of the partnership N Roll Nights is in charge to realize it.

ensure a successful promotional campaign for your company.

nity, lots of performance, once in a lifetime opportunity .

Your Opportunity

Title Sponsorship
Exclusive sponsorship rights include the naming of the primary part before the event name. Your organization may brands area as you see fit as 20 booths.

Main Stage Sponsorship (1slot)


Exclusive stage sponsorship rights include the naming of the primary stage after the sponsor. Your organization may brands the stage as you see fit either with a banner or other unique logo placement.

Second Stage Sponsorship (1slot)


Exclusive stage sponsorship rights include the naming of the secondary stage after the sponsor. Your organization may brands the stage as you see fit either with a banner or other unique logo placement.

Tribute Stage Sponsorship (1 Slot)


Exclusive stage sponsorship rights include the naming of the tertiary stage after the sponsor. Your organization may brands the stage as you see fit either with a banner or other unique logo placement.

Genre Stage Sponsorship (1 Slot)


Exclusive stage sponsorship rights include the naming of the tertiary stage after the sponsor. Your organization may brands the stage as you see fit either with a banner or other unique logo placement.

Exclusivity
Each sponsor will get category exclusivity in their sponsor agreement. Sponsorship opportunities will highlight the participating businesses in a way that ensures positive associative branding and an overall increase of brand recognition. Each sponsor will creates their own custom marketing experience, the Rock N Roll Nights Festival is dedicated to fulfilling your companys marketing wishes through creative and effective associative branding.

The Conclusion
For fans, Rock N Roll Nights will be an unforgettable journey of wonderland in the real world. Here, they will experience music festival where they could get almost everything they ever imagined. Rock N Roll Nights wont be just another common music festival for them because not only fulfilled with dozens of local and international performances but also held in a land full of breathtaking views, where in here they could enjoy music melodies in their own way. Colorful carrousel, baby beautiful ferris wheel, and fireworks will be a perfect combination for reviving their spirit in this music festival. All of fans will see what they are never see, hear what they are never hear and feel what they are never feel in Indonesias music festival. This history, right there. For musicians Rock N Roll Nights will be a gathering place for musicians where they can share their masterpiece to fans ears. This is the place where musicians can express their music and arrange their signature harmony and melody for their closest friend, fans. They can be whatever they want and express their music on the best synergy, not only for their fans but also for what their life is for, music. Rock N Roll Nights will give them something that will amaze their heart to perform in wonderland world that they are never seen before. With new experience and new atmosphere, Rock N Roll Nights will be a paradise for every musicians. In the end, for the corporate this is the chance where you can be the part of this wonderful journey and make all of those things real. An opportunity to be the part of Indonesias music history. Come join us, roll the people with new experience, rock the crowd like no other music festival ever do and be the part of this magical wonderland tour. Lets we feel all of these together when these words have been changed into a Rock N Roll Nights of Wonderland. We are at most welcome for any kind of your call for further discussion or question about any information in this event. Your participation will genuinely make a history on Indonesias music festival.

Hit us on: rocknrollnights.investor@hotmail.com +62813.8330.2560

agreement
Yes, i want to support Rock N roll Nights! Please sign me up as a supporter and sponsor of the event. This is the option of sponsorship I will provide (mark one): Name Title Sponsorship Main Stage Second Stage Tribute Stage Genre Stage Price IDR 12.500.000.000 IDR 3.500.000.000 IDR 2.500.000.000 IDR 1.500.000.000 IDR 1.500.000.000

Name: Company: Address: Telephone:

SIGNATURE

Dont be afraid to the new idea, be afraid to the old one - Rock N Roll Nights of Wonderland 2010

Exit Path

Background: Rock N Roll Nights exit path