AMITY BUSINESS SCHOOL

RESEARCH AREA OF THE FACULTY

S.NO. 1 2 3 NAME OF FACULTY MEMBER Prof B P S Chauhan Dr. Balvinder Shukla Prof Alka Munjal DESIGNATION Acting Vice Chancellor Director (Academic) i i i ii iii i i i ii iii iv i ii iii i ii iii iv i ii iii i ii iii iv v vi vii i ii iii iv v i ii iii iv v vi i i ii iii iv v vi vii viii ix RESEARCH AREA Energy management Entrepreneurship Strategy Finance Corporate Social Responsbility. Administration Administration Strategy Performance Management Quality Service Excellence Financial Services Cross-selling Econimic and Social demands Service Satisfaction Measurement Quality Measurement / Gaps Analysis Critical Incidence Study Any project in Services Marketing Financial / Capital Markets, Project Appraisal Financial Rehabilitation Training & Development Recruitment & Selection Motivation Emotional & Social Intelligence Leadership Stress & Conflict Studies Psychological Aspects Of Organizational Issues Customer Relationship Management(CRM) in Banking Marketing of Financial Services(Banking, Insurance, Mutual Funds) Marketing Strategy Turnaround Management Receivables Management in Telecom Organization Theory & Culture Strategic Human Resouce Management Cross-cultural Management Change Management Organization Development Talent Management Organizational Behaviour& Human Resources Working Capital Management Risk and Return dynamics Financial Decision making Behavioural finance and its techniques Entrepreneural Finance Cost control and reduction techiques Monetary policy and its implications Environmental Accounting Emerging techniques in Costing

4 5 6

Dr. Sanjeev Bansal Admiral R. Kochhar Dr. B.K. Srivastava

Director - ABS Dy. Pro. VC Professor -R

Prof. S.K. Malhotra

Professor -R

Prof. P K Bansal

Professor

Prof. Akhil Swami

Professor

10

Professor Taranjeet Duggal

Professor

11

Prof Ramesh Bagla

Professor

12

Dr Sriparna Basu

Professor

13 14

Dr Jaya Yadav Dr TV Raman

Associate Professor Associate Professor

x xi xii 15 Dr RS Rai Associate Professor xiii i ii iii iv v i ii iii iv v vi vii 17 Mr. Ashok Sharma Asst. Professor (Grade - III) i ii iii iv v vi i ii iii iv v vi vii i ii iii iv v vi vii viii ix x i ii iii iv i ii iii iv v vi vii viii

Pre and post merger issues and its financial implications Investment patterns & Investors behaviour New business establishment and sustainibility Micro Finance Aplications of Service Quality Models Application of Quanitative Models in Marketing Research Total Quality Management Lean Management Six sigma Social entrepreneurship Outsourcing Strategic Human Resource Scorecards/Measurements in Human Resource Emotional intellegience for managers Transperancy and ethics HR Policies/programs/practices and job performance Marketing International Marketing Branding Digital Marketing Strategy Consumer Behaviour Leadership Studies Organization Change Studies Gender Issues At Workplace Psychological Aspects Of Organizational Issues Culture Studies Stress & Conflict Studies Motivation Studies At Workplace Green Marketing Consumer Behaviour Branding Advertising & Promotions Personality & Soft Skills Digital Marketing Positioning & Mktng Stratgies Social Causes Marketing Modern Trends In Marketing CSR & Marketing Strategy Operations Management Supply Chain Management Service Operation Management Quality Management Total Quality Management (TQM) Supply chain management and Logistics (SCML) Manufacturing Competitiveness (MC) Total Productive Maintenance (TPM) Project Management (PM) Service Operations Management (SOM) Management of Technology & Innovation (MTI) Learning Curve / Productivity Management

16

Dr.R.Sujatha

Associate Professor

18

Dr. Chandranshu Sinha

Asst. Professor (Grade - III)

19

Dr. Aparna Goyal

Asst. Professor (Grade - III)

20

Dr.Ranjit Roy Ghatak

Asst. Professor (Grade - III)

21

Mr. S S Pal

Asst. Professor (Grade - III)

ix 22 Dr Anupama R Asst. Professor (Grade - III) x i ii iii iv v vi vii i i ii i ii iii iv i ii iii iv v vi vii viii i ii i ii iii iv v vi vii viii ix x xi xii xiii xiv i ii iii i ii i ii iii iv v vi vii i ii iii

Theory of Constraints / TRIZ / Analytic Hierarchy Balance Scorecard / System Dynamics Information Technology Educational Technology Knowledege Management e-CRM e-SCM electronic marketing e-commerce Psychology and Behavioral Science Branding Services Strategy Marketing Advertising Consumer Behavior Social Entrepreneurship Microfinance New Venture Creation Entrepreneurship Business Incubation/Eco system Entrepreneurship Education Small Medium Enterprise/Small Business Family Business Management MHR PMS Project Management Total Quality Management & Software Qaulity Assurance Knwledge Management Information Systems Marketing of IT Projects Digital Marketing Service Quality E-Commerce, M-Commerce, E-Governance E-Business Business Process System and Reengineering The Indian IT Industry Information Security and Risk Management IT Service Management Computer and Mobile Operating Systems Any other relevant topic in IT & ITES Sector Banking Credit Appraisal Capital Market Development Studies Market Research Knowledge managenment ,its significance in society Information security & related issues Data ware house Business process reengineering software devlopment virual marketing/green computing cloud computing Organizational Learning Organizational Culture leadership style

23 24 25

Dr.Harminder Kaur Gujral Mr. Pradeep Narwal Dr.Himani Sharma

Asst. Professor (Grade - III) Asst. Professor (Grade - III) Asst. Professor (Grade - III)

26

Dr. Anjani Kumar Singh

Asst. Professor (Grade - III)

27 28

Dr. Arun Kumar Panday Ms. Teena Bagga

Asst. Professor (Grade - III) Asst. Professor (Grade - III)

29

Dr. Rosy kalra

Asst. Professor (Grade - III)

30

Ms. Namita Kapoor Dr.Anita venaik

Asst. Professor (Grade - III) Asst. Professor (Grade - III)

31

32

Mr. Rajnish Ratna

Asst. Professor (Grade - III)

33 34

Dr. Shalini Trivedi Ms. Bandana Chadha

Asst. Professor (Grade - III) Asst. Professor (Grade - III)

35

Dr. Anurupa B Singh

Asst. Professor (Grade - III)

36 37

Dr. Anu Prashaant Ms. Vandana Gupta

Asst. Professor (Grade - III) Asst. Professor (Grade - III)

38

Dr. Anita Kumar

Asst. Professor (Grade - III)

39

Dr. Garima Malik

Asst. Professor (Grade - III)

40 41

Dr Smrita Sinha Dr.Supriti Agrawal

Asst. Professor (Grade - III) Asst. Professor (Grade - II)

42

Ms. Vandana Gupta

Asst. Professor (Grade - II)

43

Ms. Lakhwinder Kaur Dhillon

Asst. Professor (Grade - II)

44

Mr. Vivek Singh Tomar

Asst. Professor (Grade - II)

45

Mr. Rajeev Gupta

Asst. Professor (Grade - II)

iv v vi vii viii ix X Xi i i ii iii iv v vi vii viii Ix x i ii iii i i ii iii i ii iii iv i ii iii iv v i i ii iii iv ii iii iv v vi vii i ii iii iv v vi vii i ii iii iv i ii

learning organization job satisfaction job performance organizational effectiveness organizational innovativeness Role efficacy Role stress team effectiveness Poverty and food security International Business International Finance International Commodity Management Foreign Exchange Management Derivatives Foreign Investment Exports/Imports China Global Sourcing International Economics Service Marketing Customer Relation Management General Marketing Management Marketing Research Consumer Behaviour Distribution Marketing Food Supply Chain Management Retail Supply Chain Management Reverse Logistics International Marketing and Documentation Rural Marketing Customer Relationship Management E-Marketing Service Marketing Marketing of Financial Services. HR and allied subjects like OB and Culture Consumer Behavior Customer Relationship Management Marketing Pharmaceutical Marketing Marketing consumer behaviour Distribution Branding Product analysis Services Micro Finance Financial Inclusion Stock Market Corporate Social Responsibilities Foreign Exchange Management Risk Return Dividend decision Retail Management Consumer Behaviour Strategic Management Business to business marketing Online Shopping Online Trading

iii iv v vi vii i ii iii iv v vi vii viii i ii iii i ii iii iv i ii iii iv i i ii iii iv v vi i ii iii i ii iii i i ii iii i ii iii i ii iii i ii iii iv i ii iii i ii iii i

Portfolio Management, Currency market, options BPR Data Warehousing & Data mining E-Commerce Business Intelligence, Data Analytics Consumer Behaviour Retail Management Visual Merchandising Rural Marketing Distribution Management Advertising Marketing Communication Marketing Mnagement Sales Management Distribution Management Brand Management Branding Advertising Promotion / Marketing Communication Event Marketing Quality Management Supply Chain Management Inventory Management Consumer Perception Psychology IFRS Stock Market Portfolio Management FII Capital Structure Divinded Policy Performance Management System Strategic HR Training & Development Operation Research Operation Management Marketing Rural Management, Social Entrepreneurship Human Resource Organizational Behaviour Attitude & Culture Finance Cost Accounting Banking Gender Differences Consumer Behaviour Green Marketing Marketing Management Services Marketing After Sales Service Consumer Durables Corporate Law Industrial and Labour laws CSR and Sustainability Consumer Behaviour Retail Management Branding Compensation Management

46

Ms. Pooja Sehgal Tabeck

Asst. Professor (Grade - II)

47

Ms. Swati Bhatnagar

Asst. Professor (Grade - II)

48

Ms. Varsha Khattri

Asst. Professor (Grade - II)

49

Dr. Sumit Singh Jasial

Asst. Professor (Grade - II)

50 51

Dr. Jaideep Kaur Dr. Anubha Srivastava

Asst. Professor (Grade - II) Asst. Professor (Grade - II)

52

Ms. Shikha Mishra

Asst. Professor (Grade - II)

53

Dr Rushina Singhi

Asst. Professor (Grade - II)

54 55

Dr. Ritesh Dwivedi Ms. Shweta Awasthi

Asst. Professor (Grade - II) Asst. Professor (Grade - II)

56

Ms. Manjula Shastri

Asst. Professor (Grade - II)

57

Ms. Swarna Bakshi

Asst. Professor (Grade - II)

58

Ms. Sonali P. Banerjee

Asst. Professor (Grade - II)

59

Ms. Shinu Vig

Asst. Professor (Grade - I)

60

Ms. Sunetra Saha

Asst. Professor (Grade - I)

61

Mr. Hargovind Kakkar

Asst. Professor (Grade - I)

62

Ms. Amanpreet Kang

Asst. Professor (Grade - I)

63

Ms. Tavishi

Asst. Professor (Grade - I)

64 65

Ms. Parul Yadav Ms. Ruchika Nayyar

Asst. Professor (Grade - I) Asst. Professor (Grade - I)

66 67

Dr. Anshu Yadav Ms. Mansi Paul

Asst. Professor (Grade - I) Asst. Professor (Grade - I)

68

Ms. Vinamra Jain

Programme Coordinator

69

Dr. S.K. Laroiya

Professor / Advisor

ii iii iv v vi i ii iii iv v vi i ii iii iv 1 i ii iii i i ii iii i ii iii iv v i ii

Strategic Human Resource Management Corporate Communication / Public Relations Outsourcing of Functions Talent Acquisition Training / Skill Development International Trade International Economics International Economics International Marketing International Marketing International Branding International Trade Foreign Exchange Stock Marketing Marketing Research Human Resource Consumer Behaviour Advertising and Sales Promotion Digital Marketing Organizational Behavioural Aspects

Rural and sustainable development Women entrepreneurship Social entrepreneurship

Retailing Branding Consumer Behaviour Sales Mall Management Marketing Research Marketing