Advanced Program in Quantitative Brand Management (APQBM) Batch 01

CONTENTS

Broad Contours Learning Objectives Unique Features Who Should Attend Program Director Profile Program Modules About MarkStrat Simulation Academic Guidelines NIIT Imperia Edge Program Fees Information Session and Application Process Detailed Program Contents

BROAD CONTOURS

Program Director: Dr. Dinesh Gauri

Duration: 5 weeks
Eligibility: Working professionals

Schedule: Thrice a Week: Wednesday, Friday & Sunday- 6:30 PM to 9:30 PM

Fees(INR): Rs 39,500/- +12.36% Service tax= Rs 44,382/-

WHO SHOULD ATTEND ?

Working Professionals responsible for corporate branding and marketing. Functional leaders who are involved with defining or executing brand and reputation strategies. Managers seeking to move into leadership positions in their organization. Also, Senior managers responsible for driving strategic direction in product/service marketing. Product Managers, Brand Managers and Product Marketing Managers who wants to enhance their quantitative approach in Brand Management.

UNIQUE FEATURES
Only short duration program on Quantitative Brand Management focusing on developing and implementing effective brand management strategies, using strategic marketing simulation tools. Faculty of International Repute. Designed with a mix of experience sharing, real life case discussions, Current Affairs Branding Related Articles besides lectures in class. Candidates get practical orientation with project work under guidance of the faculty.

LEARNING OBJECTIVES
To develop a customer centered perspective of brand management. To develop skills for systematic analyses of brand performance and market opportunities using internal and external data. To build the ability to translate various data analyses into a comprehensive brand management strategy. To gain a deeper understanding of strategic interactions among the players in the market place and their impact on the brand managers ability to create and capture value.

PROGRAM DIRECTOR PROFILE

Dr. Dinesh Gauri
- Associate Professor Marketing, Syracuse University
Qualification:
PhD, Marketing and Economics and MA, Economics from State University of New York at Buffalo M.S. Mathematics and Computer Applications from Indian Institute of Technology, Delhi

Teaching and Research Interests :

Brand Management, Marketing Strategy, Marketing Analytics, Retailing Management, Retail strategy, Grocery retailing and Pricing and promotions in Cruise industry. His research has been published in journals like Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Journal of Revenue and Pricing Management and European Journal of Operational Research.

Honors
He has been acknowledged with very prestigious awards such as Whitman Teaching Innovation Award, Whitman Research Fellow, William R. Davidson Award, Guttag Junior Faculty Award. . He has been recognized as an Emerging Thought Leader in Retailing in 2008 and 2010.

MODULE COVERAGE
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Brand Strategy Development Introduction to Markstrat Basic Analysis of Brand Performance Sales Forecast & Production Planning Market Share Analysis Segmentation, Targeting & Positioning Short-term brand promotion vs. Long-term brand building Brand Portfolio Management First Mover Advantage New Brand Launch Strategy Competitive Strategy

ABOUT MARKSTRAT SIMULATION

Markstrat is a strategic marketing simulation that will engage you as a participant. It is a very effective tool for teaching strategic marketing concepts such as brand portfolio strategy, segmentation and positioning strategies. Markstrat will allow you to practice your skills in a concentrated amount of time before trying them out in their real business environment. New alternatives can be tested without incurring the cost or the risk of implementing them in real-life situations. Experience-based learning is highly effective today. As a participant, you must go beyond strategy formulation and implement the strategic plan through decisions at the tactical level. Strategic marketing concepts. Key marketing concepts come to life such as the relationship between marketing share and profitability, the experience effect, allocation of resources, marketing segmentation and product positioning, etc. Marketing tools. Markstrat will provide hands on experience in the use of complex marketing tools such as perceptual mapping, conjoint analysis, portfolio analysis, etc. Market and competitive analysis. To be successful in the simulation, you will have to analyze changes in markets, anticipate the moves of competitors, evaluate different courses of action, plan long-term and secure competitive advantages.

MANY TOP BUSINESS SCHOOLS USE SIMULATIONS

Top 30 Global MBA Ranking 2010
1 2 London Business School University of Pennsylvania: Wharton

Top 30 European Business Schools 2010

1 2 3 4 5 6 7 8 8 10 11 12 13 13 15 16 17 18 19 19 19 22 22 24 25 26 27 28 29 30 HEC Paris London Business School Insead IMD IE Business School Iese Business School Rotterdam School of Management, Erasmus EM Lyon Business School Esade Business School Vlerick Leuven Gent Management School Essec Business School ESCP Europe City University: Cass Cranfield School of Management Stockholm School of Economics Imperial College Business School University of Strathclyde Business School Helsinki School of Economics Grenoble Graduate School of Business London School of Economics and Political Science University of Oxford: Sad University College Dublin: Smurfit Warwick Business School SDA Bocconi Durham Business School Mannheim Business School Nyenrode Business Universiteit Edhec Business School Ashridge Universitt St.Gallen

3
4 5 6 6 8 9 9

Harvard Business School

Stanford University GSB Insead Columbia Business School IE Business School MIT Sloan School of Management University of Chicago: Booth Hong Kong UST Business School

11
12 13 13 15 16 16 18 19 20 21 22 22 24 25 26 27 28 28 28

Iese Business School

Indian School of Business Dartmouth College: Tuck New York University: Stern IMD Yale School of Management University of Oxford: Sad HEC Paris Esade Business School Duke University: Fuqua University of Cambridge: Judge Northwestern University: Kellogg Ceibs Lancaster University Management School Rotterdam School of Management, Erasmus Cranfield School of Management Nanyang Business School University of California at Berkeley: Haas University of Michigan: Ross Chinese University of Hong Kong

CORPORATE USERS
BUSINESS TO BUSINESS:

PHARMA/HEALTHCARE:

BUSINESS TO CONSUMER:

SERVICES & RETAIL:

ACADEMIC GUIDELINES
Evaluation Methodology
Group Performance Cumulative Profits Profit Growth (2nd half / 1st half) Individual Performance Brand Manager Reports Case Memos Contribution to Group & Class Final Report

Attendance:

Minimum 75% in the overall Program

ACADEMIC GUIDELINES

Certificate of Successful Completion

Certificate of Participation No Certificate

Securing 50% or more marks in Comprehensive Evaluation and fulfilling attendance criterion Securing less than 50% marks in Comprehensive Evaluation and fulfilling attendance criterion Failing to meet attendance Criterion

About NIIT IMPERIA

NIIT IMEPRIA EDGE

Technology:
Inbuilt Redundancies Infrastructure to reduce breakdown (Extended C-Band)

Student Facilities
Transit: when travelling to other cities Transfer: permanent change in location to other city Recorded Lecture: when absent in a session

Students Services
Students Services Portal Learning Management System Collaborative Environment

Availability of Trained professional to address queries between 9 AM to 9 PM, 365 days Continuous Communication
Mails Phone Calls SMS

AWARDS AND ACCOLADES

Best Training Institute for Working Professionals, World Education Summit, 15 July 2011. Outstanding Student Support Services, Asian Learning Leadership Awards, 25th September 2012 Outstanding Blended Course for Post Graduate Diploma in International Business Strategy, World Education Congress, 29th June 2012. Best Telecom & Satellite Learning Providers in Education, ASSOCHAM National Education Excellence Awards 2013 , 8th April 2013 Polycom Intelligent Enterprise Award for Synchronous Learning Technology, 2009

FEE PAYMENT SCHEDULE

The fee can be paid by cash, cheque or DD drawn in favor of NIIT Ltd. Imperia Collection Account Program fee payable at time of application. Program fee(INR): Rs 39,500/- +12.36% Service tax= Rs 44,382/-

*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the announced timelines as we may be compelled to allot the seats on first come first serve basis due to limited availability of seats. *The program fee in non refundable.

NIIT IMPERIA - TECHNOLOGY EDGE

STUDIO VIEW

55 Classrooms across 23 Cities in India Direct one-to-one interaction is ensured through individual ICT systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation, connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom. Learning Management System (LMS): program-specific notices online submission of assignments reminder services online testing student records

CLASSROOM VIEW

SYNCHRONOUS LEARNING

REPLICATION OF LIVE CLASSROOM

Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention

Click here to play NIIT Imperia Video

Tabulation of responses Quizzes randomly created by the teacher

INFORMATION SESSION
What is Information Session?
It is a telephonic conference call arranged for interested participants, to address their specific queries regarding the program

Why should I attend the conference call?

To evaluate the program rigorously and in depth before taking a final decision

Who will host the call?

NIIT Imperia Product Management & Academic Team would address the queries regarding the program

How can I register for the conference call?

Register Online using the following link

http://bit.ly/APQBM01concall

HOW TO APPLY

Application period
Application for the Batch will commence in August 2013 and will close on September 2013

Application forms
Candidates could also apply online athttp://bit.ly/SDPapplynow Application forms can be also obtained or at local NIIT IMPERIA Centres

Classes would commence on or after September 2013

DOCUMENTS REQUIRED FOR APPLICATION

1 Passport size photo affixed [Latest photo with light backdrop] Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet] All Documents should be Self Attested

For any Queries Or Doubts, Call Us At 18002660304 (Or) Write to imperia@niit.com