alexastone

Phone: (914) 403-2922

Email: apstonee@gmail.com

Website: alexa-stone.com

EDUCATION

University of Central Florida | Orlando, FL | Expected Graduation: August 2014 Bachelor of Science in Business Administration in Marketing Burnett Honors College Student Deans List Recipient Relevant Electives: Principles of Advertising, Public Relations Study Abroad, St. Johns University | Rome, Italy | Summer 2013

RELEVANT EXPERIENCE
Viacom Media Networks | MTV Consumer Marketing Intern | New York, NY | January 2013- April 2013 Conceptualized and led the creative development for a digital campaign that was approved for implementation by the Vice President of Series Production Supported both multi-million dollar and small campaigns including Awkward, MTV Movie Awards, Jersey Shore, Buckwild, and Catfish by managing decks, creative deliverables charts, budgets, and flowcharts Compiled a competitive analysis of Pretty Little Liars marketing campaign that assisted executives in strategizing optimal ad buys for off-channel promotion Attended departmental and interdepartmental meetings and relayed critical information to the Consumer Marketing team Provided overall administrative support to the Consumer Marketing department Intern Queen, Inc. | Campus Ambassador | Orlando, FL | August 2012- December 2012 Wrote blog posts relevant to college students seeking internships Generated buzz about Intern Queen, Inc. through the use of social media, networking, and event planning Familiarized students with internqueen.com and helped them find internships relevant to their field of interest Dormify | Style Advisor | Virtual | May 2012- January 2013 Composed blog posts geared toward college students relating to style Used social media marketing tactics in order to promote Dormify across social networks MRY | Barnes & Noble College Brand Ambassador | Orlando, FL | August 2012- December 2012 Promoted the Barnes & Noble College brand through guerilla marketing tactics, social media marketing, and promotional event planning Familiarized freshman with different textbook options and helped them get accustomed to campus Received rewards for consistent promoting and dedication to promoting the bookstore PickNTell | Brand Ambassador | Orlando, FL | September 2012- November 2012 Encouraged college students to download the startup mobile fashion app PickNTell Planned and executed on-campus events to promote the app Created the UCF PickNTell Facebook and built likes and engagement on the page College Lifestyles | Social Media Intern | Virtual | May 2012- August 2012 Leveraged social media networks to promote the College Lifestyles brand Worked directly with a team of writers to promote their articles over multiple social networks Intern Sushi | Campus Ambassador | Orlando, FL | December 2011- August 2012 Recruited people to register for internsushi.com on my college campus through word of mouth, social media, and other marketing strategies Crohns & Colitis Foundation of America | Social Media Intern | New York, NY | December 2011- March 2012 Revamped CCFA social media sites by editing over 200 Facebook and Twitter pages Made tutorials on how to use different forms of social media for CCFA chapters nation wide Compiled media lists

CAMPUS LEADERSHIP

Alpha Epsilon Phi | Sisterhood Chair, Programming Chair, Public Relations Chair | January 2011- December 2012 Society for Marketing Professional Services | Director of Communications | May 2012- December 2012 Trick or Treat on Greek Street | Marketing Director | April 2012- October 2012

SKILLS
Social Media, Microsoft Office, Adobe Photoshop, Blogging, HTML, Mac and Windows computers, Photography