(Ms.

) Huynh Bich Tram

Date of Birth: August 9th, 1991 Mobile: Email: Address: 0122 874 3237 tram.huynhbich@gmail.com 27 Street No. 2, Hiep Binh Phuoc Ward, Thu Duc Dist., HCMC, Vietnam.

CAREER OBJECTIVE To develop a long-term career in Consulting & Marketing Planning KEY COMPETENCIES Graduated candidate with fresh ideas/ initiatives bringing in business Fluent in both verbal & written (English & Vietnamese) Proficient in Microsoft Office including Word, Excel and Power Point Able to adapt to new environment and working type with willing to learn attitude Flexible to work well as individual or in a team with high responsibility, quality driven and deadline focus. Able to work under pressure Presentation & academic report writing skill.

EDUCATION RMIT International University, Vietnam Bachelor of Business Marketing (Minor stream: Management) COURSE RELATED EXPERIENCE Marketing Communication SYM Attila EFI Integrated Marketing Communication (IMC) Project Designed a marketing plan for SYM Attila EFI in 1 year in order to develop brand equity; with special emphasis on advertising, public relation and sales promotion. Created specific communication strategies, applied various IMC tools that appropriate to deliver main message to target audience. Thought of new ways to market and evaluate the effectiveness of marketing plans enhance the ability to brainstorm new ideas and interact with others team members. Jun 2011 Jun 2011 2010 to May 2013

Market Research (Team Leader) Fresh Studio Market Analysis

Practiced critical analysis and problem solving competencies. Offered perspectives on the actual market situation as well as trend and future outlook of fruit packaging. Receive good feedback about data analysis and report representation from Lecturer.

Introduction to Advertising (Team Leader) Marou Chocolate Adverting and Media Plan

Feb 2013

Analyzed and applied appropriate creative approaches to developing persuasive messages. Used a variety of marketing communication alternatives to transfer the message effectively to target audience and reach company vision & objectives. Developed an advertising campaign, event and media strategy for Marou Chocolate. Oct 2011

Consumer Behavior Bread Talk Consumer analysis

Conducted customer analysis: an opportunity to improve critical and analytical skills. Organized a focus group interview with 12 interviewees and survey with 100 respondents to identify the customer preferences in bakery consumption. Recommended some ideal ways in order to build good customer relationship as well as create customer satisfaction. Received High Distinction and good feedback from lecturer. Oct 2012

Business to Business Marketing TRG International Marketing Plan for Customer Service Profile

Recognized the dynamic and complex nature of the business marketplace in a competitive framework. Identified the most valuable and potential clients for the package. Provided strategic planning for a new product launch - Customer Service Profile ability to create a strategic and practical marketing plan. Critically analyzed and applied business marketing concepts to develop a business marketing solution. Oct 2012

Strategic Marketing (Team Leader) The Gioi Gia Dinh (TGGD) Magazine Strategic Planning

Identified problems in relation to contemporary strategic planning of TGGD magazine based on company's own particular competitive circumstances and its competitive position. Conducted a survey and depth interview to get a deep understanding about consumer perceptions and trends. Provided strategies with different scenarios for client in order to reach a positive brand image in customers mind, made a critical evaluation of advanced literature and other evidences.

EMPLOYMENT Acorn Marketing & Research Consultants (http://www.acornasia.com/) Coding; Data Input & Interviewer - Part-time Jun 2010 Feb 2011

An opportunity to explore market research industry and understand more about research work. Enhance carefulness via coding & data input to make sure high level of correctness. Have more insights about consumers via research projects in different fields.