[

Building Talent Acquisition efficiency at Comcast using SAP E-Recruiting

Kathleen Malgieri, Comcast / Parvathy Sankar, SAP AG

[ Learning Points
Prioritization and Change Management with governance is the foundation for success HR Integration, Appropriate Interfaces and user friendliness with compliance and focus on user adoption lead to maximizing system efficiency SAP E-Recruiting offers options to enable your processes as well as candidate experience

Real Experience. Real Advantage.

[ Agenda
Comcast Who We Are Comcast eRecruitingThen & Now The Foundation of Success The Path to Maximizing System Efficiency and User Adoption Candidate experience with SAP and SuccessFactors Recruiting from SAP and SuccessFactors Lessons Learned What is next?

Real Experience. Real Advantage.

[ Comcast Our Business

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the worlds leading media, entertainment and communications companies. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nations largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

Real Experience. Real Advantage.

[ eRecruiting - Then and Now: towards effectiveness

2008 2012

User Needs

Organizational Needs
Process Efficiency

Automation

Usability

5
Real Experience. Real Advantage.
5

[ The Challenge: Diverse needs to operational excellence

High Volume:
Multiple Lines of Business Internal eRecruiting User Base of 400+ (includes contract recruiting) Ensure software upgrades in the future will be possible Ensure Comcast technical resources become self reliant Minimization of Administrative Constraints Intuitive User Experience Third Party Vendor Integration (drug, background, assessment, 3rd party recruiters) Metrics Monitoring and Operational Reporting Proactive Compliance Monitoring

Current System Candidate Profiles: 3,263,246 Create 1000 to 1500 Requisitions per Month Average 80K 100K Applications per month Process 15-20K Hires per Year

Diverse Needs:

Provide For COE Transition and Operational Excellence:

Real Experience. Real Advantage.

FOUNDATION OF SUCCESS
Real Experience. Real Advantage.
7

[ Establishing Project Governance

Project Team

Leadership Committee
Project Status Monitoring and Issue/Change Request Resolution

Steering Committee
Overall Project Status and Final Issue/Change Request Resolution

Change Request Need and Assessment

Cross Functional Team: Recruiting COE Compliance Configuration Basis & Development

Cross Functional Leaders directly impacted by system changes (Compliance, Recruiting, Tech, Functional)

Senior Leaders directly and indirectly responsible for project success (Talent, Legal, Employee Relations, Technology, HR Service Delivery)
8

Real Experience. Real Advantage.

[ Facilitating the Change

HR, Finance, and Business Line Senior Leaders Talent Change Network eRecruiting Operations Network
Real Experience. Real Advantage.

Project Overview and Business Drivers Informed of Key Decisions Solicit & Drive support for Change Initiatives

Division/Business Unit Talent Acquisition Leaders Framework for Business Process Change Key Partners to HR Leaders at all levels for cascading Key Decisions Power Users encouraging system adoption Identify system, process, and knowledge gaps and communications needs UAT and training material review
9

[ Creating a Business Changing System = Process

Adoption/Change
Automated Activities (Request for Application)

Standardized Process Templates

Required Activities

Requisition Defaults
MUPO (Sample to the Left) Recruiter Entry of Key Information Recruiter Selection of Positions to be filled

Real Experience. Real Advantage.

10

[ Training Approach
Delta Training Webinars: Recorded for reference E2E Materials: Simulations Job aids Click by Click instructions Annotated Presentations Tips & Tricks Webinars: Focus on Dashboards, Interfaces, Reporting, and Candidate Search Q& A with updates Change Network Policy Q & A
Real Experience. Real Advantage.
11

PATH TO MAXIMIZING SYSTEM EFFICIENCY AND USER ADOPTION

Real Experience. Real Advantage.
12

[ Eliminating Data Entry and Maximizing Data Integrity:

HR Integration
3 Field Types Default (not editable) Default (editable) Free Entry/MultiSelect

Requisition Defaults: OM Information Manager/Recruiter Posting Defaults Position Title Job Description Offer Defaults OM Information Hiring Compensation Range, Bonus Targets Approved details populate offer letter
Real Experience. Real Advantage.
13

[ A Closer Look:

Vendor Integration

Process: Recruiter requests via activity Vendor sends request and Link to Candidate Recruiter Receives results via Dashboard

14

Real Experience. Real Advantage.

14

[ Dashboards, Process Management, and Security:

The Key to Usability
Custom Roles: Enable dashboards to be user specific and minimize support team maintenance requirements Custom Dashboards: Enable quick action to the most relevant and frequent user activities by role

Real Experience. Real Advantage.

15

[ Automating & Integrating Compliance

Compliance Prompts
Alert to potential compliance risks Soft Stops Allow exceptions to be processed

Automation
Triggers or Prevents the next step in the process until necessary action is taken Examples:
Requests to Apply Identification of Viewed Candidates Applicant Dispositioning
Real Experience. Real Advantage.
16

RETURN ON INVESTMENT

Real Experience. Real Advantage.

17

[ Considerable savings on administrative hours

18000
16000 14000 12000 10000 8000 6000 4000 2000

0
HR Integration Vendor Automation Dashboard/Process Mgt Compliance Tracking

Hours Saved - Activity/Data Creation

Real Experience. Real Advantage.

Hours Saved Transaction Elimination

Hours Saved Data Retrieval

18

MOVING FORWARD

Real Experience. Real Advantage.

19

[ Applying the Return on Investment

Candidate Experience
Candidate Care Talent Pool Enhance Employee Referral Process UI

Real Experience. Real Advantage.

20

CANDIDATE EXPERIENCE

Real Experience. Real Advantage.

21

[ Candidate experience is an integral part of recruiting

Candidate engagement Collaborate Source
Recruiter / Manager

Attract

Assess

Hire

Talent pipeline

Internal and External Candidates

Find jobs

Apply or register

Interview / Assessment

Receive an offer

Real Experience. Real Advantage.

Internal and External Candidates

Recent Innovations*

Real Experience. Real Advantage.

*Available as SAP Consulting service package only

[ Recruiting Marketing and SAP E-Recruiting

YOUR HRIS
YOUR ATS YOUR RMS

Payroll/benefits Employee performance Post-employment focus NOT about recruiting

Workflow & compliance Applicant-centric NOT a marketing engine CONFINED analytics

Multi-channel Engagement-centric Analytics/benchmarking EVERYTHING interactive

Real Experience. Real Advantage.

24

[ Recruiting Execution:
Social Job Sites

Marketing through Jobs2Web

Sourcing Career Site

Spend Data $$$$

Search
Recruiting Platform ATS Recruiting Metrics

Campaigns

Brand/Visitor Traffic Campaigns/Activity Converts/Captures Cost Per Apply/Hire Time To Fill/Quality Key Perf Indicators

Referrals

Events

Mobile

Internal

Advanced Analytics

Real Experience. Real Advantage.

RECRUITING FROM SAP / SUCCESSFACTORS

Real Experience. Real Advantage.
26

[SAP enables the recruitment and hiring process

MANAGER MANAGER RECRUITER & RECRUITING ADMINISTRATOR

E-Recruiting covers functionality to support all players

CANDIDATE
(Internal/External)

Creates a requisition request to fill open position Review Candidates and shortlist for interview

Complete requisition, create job posting and post the job Send candidate shortlist to manager Evaluate incoming applications and execute pre-screening Create & send rejection letter

Search and apply for a job

Receive rejection letter Receive invitation letter

Talent pool participation Participate in Interview

Prepare to interview shortlisted candidates

Create & send invitation letter

Assess candidate and make formal decision

Forward formal decision to recruiter Create & send offer & contract Improved Analytics
E-Recruiting Process Option: Manual/E-Rec. Manual Process New Functionality through Interview Assistant, Candidate UI service, ODP Analytics

Receive offer & contract

Real Experience. Real Advantage.

[ Think global Act local

Danish
Dansk

Japanese

Chinese

English

Hungarian
Magyar

Finnish
Suomi

Portuguese
Portugus

Italian
Italiano

Hebrew

German
Deutsch

Catalan
Catal

Korean

French
Franais

Dutch
Netherlands

Russian

Norwegian
Norsk

Czech
etina

Slovak Spanish
Espaol

Polish
Polski

Slovensk

Real Experience. Real Advantage.

[ Easy engagement through

Talent Relationship Management (TRM)

Keep track of candidates

Candidates proactively register into the Talent Pool

Alumni

Sales

Engage candidates and position talent

Different talent groups

Executives .

Match candidates to organizational needs

Real Experience. Real Advantage.

[ Take action quickly with real-time reporting

Recent Innovations*

Instant access to track relevant KPIs allowing immediate business decisions

Insight-to-action to directly view requisitions and candidate profile

Ensure compliance through transparency of information

Example Dashboard that can be built on XCelsius*

Real Experience. Real Advantage.

[ Additional reports to track process and

ensure compliance

Recent Innovations*

Track more processes and measures to ensure efficiency in the recruiting processes while meeting compliance requirements

Requisition Monitor Efficiency of Posting Channels Activity Monitor Planned Interviews Efficiency of Application Sources Diversity Report
Real Experience. Real Advantage.

[ Enable collaboration to give quick feedback to

candidates for improved candidate retention
Recent Innovation

Recent Innovations*

Improve candidate engagement and time to hire

Improved collaboration between managers and recruiters Enable review of candidates anytime, anywhere

Real Experience. Real Advantage.

[ Strong integration enables you to onboard

a new hire from day 1
Seamless integration to complete process
Hire

New with EhP5

Rehire

Transfer

Completion of additional personnel assignment

Information exchanged
Work experience Real Experience. Real Advantage. Education Qualifications Custom fields

[ Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Real Experience. Real Advantage.

[ Combine the best of cloud and on-premise

HR solutions with a hybrid deployment
Hybrid Deployment
Workforce Planning Performance & Workforce Analytics Goals Succession & Compensation Development Learning Recruiting

Planned Innovations

>

Why hybrid? Benefit from market-leading capabilities of SuccessFactors and leverage Core HR on-premise investments

>
>

Proven today Multiple hundreds of customers run SuccessFactors and the SAP Business Suite successfully integrated today
Advancing the status-quo In the coming quarters we plan to deliver enhanced data, process and user experience integration Rapid deployment We will ease the deployment of hybrid landscapes packaging pre-configured solutions, services and integration technology

Delivered Integration

Core HR

Time & Attendance

>

Payroll

Workforce Analytics

Real Experience. Real Advantage.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

[ Recruiting: Built for Business Execution

Business Execution Recruiting
Standard Recruiting

Workforce Planning Headcount forecast

Succession Find internal candidates

Recruiting Source Screen/Assess Interview Background check Hire & Onboard

Compensation Budget planning Performance & Goals Build successful profile 30-60-90 day goals and probation Long term assessment

Development Develop new hire gaps Career development

One login
Real Experience. Real Advantage.

One User Interface

One Platform
36

[Recruiting Execution changes the game

Recruiting Management Platform Recruiting Marketing Platform
Fully Branded Career Site

Requisition Management
Mobile Career Sites Search Engine Optimization (SEO) Source Analytics Dashboard Automated Job Publishing Social Recruiting Talent Community & CRM

Assessment & Interview Mgmt Offer Management

Onboarding
Talent Mobility

Real Experience. Real Advantage.

[ Integration innovation highlights

Data integration
Employee and organizational data full file and delta uploads from SAP to SuccessFactors
Pre-defined data mappings with standard extensions New data extractors of employee and organizational data for SuccessFactors Workforce Planning and Analytics Improved integration set-ups and operations leveraging SAP Integration Technology

Planned Innovations

Process integration
Planned Compensation planning results from SuccessFactors to SAP HR core and SAP payroll Requisition and new hire integration from SuccessFactors to SAP HR

User experience
Planned Standardized single-sign-on integration Standardized user integration in SAP navigational environments (e.g. SAP
NetWeaver Portal)

Future Consideration Additional user integration in planning (e.g. Shared Services Future Consideration Additional standardized process integrations in planning (e.g. skills and
competency integration)

Framework)

Best-practice based integration in non-SAP environments in planning NOTE: UI harmonization not planned.

Real Experience. Real Advantage.

BEST PRACTICES AND KEY LESSONS LEARNED

Real Experience. Real Advantage.
39

[ Best Practices for successful adoption of processes

Utilize your Governance Team/Sr. Leaders for support and key decisions Get your change management contacts engaged early and frequently Engage compliance teams and encourage refresher training

Real Experience. Real Advantage.

40

[ Best Practices for successful enablement of system

Build dashboards based on your key processes and based on your recruiting roles Use custom security roles to minimize adminsitrative constraints

Engage and ensure vendor partners are equipped for testing and are part of the design process
Tailor SAP E-Recruiting to run the processes appropriate for your company

Real Experience. Real Advantage.

41

[ Key Learnings
Early and Frequent use of Governance and Change Management teams is critical to success Ensure that recruiters are trained on standard processes and understand key business decisions Implement a variety of training mechanisms Enhance or customize system capabilities to reflect your business needs and processes with SAP E-Recruiting Use the mission statement and priorities list to guide system and process change decisions SAP provides options to enable candidate experience with strong returns on investment

Real Experience. Real Advantage.

42

Thank you for participating.

Please remember to complete and return your evaluation form following this session. For ongoing education on this area of focus, visit the Year-Round Community page at www.asug.com/yrc

]
43

SESSION CODE: INSERT SESSION CODE

Real Experience. Real Advantage.