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SUMMARY CITY BRANDING SURABAYA SEBAGAI PUSAT INDUSTRI KREATIF NASIONAL

Created by INDROJARWO, BAROTO TAVIP Subject Subject Alt Keyword : : Perencanaan kota : City planning : ekonomi kreatif; budaya potensial; maritim

Description :
Surabaya adalah salah satu kota besar di Indonesia dengan berbagai aspek industri di berbagai bidang. Saat ini negara kita memasuki era ekonomi keempat yaitu ekonomi kreatif, setelah ekonomi informasi dan komunikasi. Pengembangan potensi industri kreatif dalam sektor ekonomi kreatif kedepannya akan tetap menjadi sebuah alternatif penting dalam meningkatkan kontribusi dibidang ekonomi dan bisnis, meningkatkan kualitas hidup masyarakat, pembentukan citra, alat komunikasi, menumbuhkan inovasi dan kreativitas, dan penguatan identitas suatu daerah. Pencitraan kota hubungannya dengan industri kreatif di Indonesia selama ini tertuju pada kota-kota seperti Jakarta, Bandung, Jogjakarta, dan Bali. Arus perdagangan dan industri non kreatif sesungguhnya secara implisit menawarkan sebuah kebudayaan yang unik. Hal tersebut dikarenakan percampuran budaya pedagang-pedagang yang heterogen tersebut menghasilkan industri kreatif yang dapat dimanfaatkan sebagai kunci pengembangan city branding Surabaya. Dalam eksistingnya Surabaya sudah berupaya melakukan branding salah satunya adalah Sparkling Surabaya. Sparkling Surabaya adalah suatu konsep promosi Surabaya untuk mengkomunikasikan bahwa Surabaya berkilau, baik karena gemerlap kotanya yang menuju kota metropolitan, maupun pertimbangan bahwa kota Surabaya menjadi kota pusat perhiasan. Konsep ini masih diperdebatkan efektifitasnya, mengingat konsep yang tidak mengakar pada kekayaan potensi budaya Surabaya. Hal ini menyebabkan masyarakat Surabaya kurang merasa terwakili oleh konsep tersebut. Metode penelitian ini menggunakan pendekatan studi kasus yang dibedakan menjadi eksperimen, survey, archival analysis, history dan studi kasus. Dengan metode tersebut, ditemukan kota Surabaya sebagai salah satu kota industri kreatif, memiliki diferensiasi dibidang riset dan pengembangan, yang menitikberatkan pada kemaritimannya. Mata rantai dibidang kemaritiman sangat banyak ditemukan, menjadikan kota Surabaya memiliki positioning yang kuat dibandingkan dengan kota-kota industri kreatif di Indonesia.

Description Alt:
Surabaya is one of the big cities in Indonesia with various aspects of sector industries. Nowadays, our country entering the fourth economics era that is creative economics, after information economics and communication. In the next step, development of the potential creative industry in creative economics sector will be a crucial alternative within increasing the contribution in economics and business sectors, peoples life quality, creating brand image, communications equipments, cultivate the innovation and creativity, and strengthening the identity of an area. During this era, city branding related with creative industry in Indonesia has directed to another big city, such as Jakarta, Bandung, Jogjakarta, and Bali. Actually, trading flow and non creative industry implicitly offer a unique culture. This matter is caused by this heterogeneous mix of traders 's culture product results of the creative industry that could be used as the key for city branding development in Surabaya. Surabaya in this present, has create a city branding, known as Sparkling Surabaya. Sparkling Surabaya has try to bring a new concept, communicate that Surabaya is spark, from the sparkling of the city based on metropolitan city, or consideration about Surabaya is the center of jewelry. The effectiveness of this concept is still being discussed, considering this concept background is not derived from potential culture in Surabaya. It causing Surabayas citizen feel that this concept is not enough to represent their city. This research method using the case study approach that is distinguish to the experiment, survey, archival analysis,

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history and the case study. With this method, found that Surabaya city as one of the creative industrial cities, had differentiation in the research and development, that stress in maritime. The link in maritime is a large number of its found, thats made the Surabaya city had strong positioning compared with another creative industrial cities in Indonesia

Date Create Type Format Language Identifier Collection Call Number Source COverage Right

: 16/07/2010 : Text : pdf. : Indonesian : ITS-Research-3100010082611 : 3100010082611 : ITS 711.43 Cit c : Research Report, Research Institutions and Community Service, ITS 711.43 Cit c,2009 : ITS COMMUNITY : Copyright @2009 by ITS Library. This publication is protected by copyright and permission should be obtained from the ITS Library prior to any prohibited reproduction, storage in a retrievel system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to ITS Library

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