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AD RATES AND SPECS About pitchfork

Created in 1996, Pitchfork Media is the leading online resource for independent music. Attracting 1.5 million unique visitors per month and 250,00 readers per weekday the site is now widely acknowledged as the music worlds primary tastemaker. Publishing daily reviews, features, interviews, audio/visual content, as well as real-time music news coverage, Pitchfork has developed one of the webs most loyal readerships, establishing itself over its 11-year history as the largest and most authoritative independent music publication, on or offline.

2001-2007 DAILY VISIT 15,000 - 200,000

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RATESHEET GENERAL ADVERTISING INFO

Pitchfork offers a variety of ad sizes ranging from subtle and refined to direct and commanding. As a general rule, Pitchforks standard ad campaigns run for 30 days from the time of placement. All ads placed with Pitchfork are ROS and randomly generated* and linked to the advertisers desired URL. *unless otherwise specified

TERMS

ROS stands for run of site, meaning that an ads placement may appear on any site page.

ADVERTISING OPTIONS (ALL ROS*)

Ad Name Ad Sizes (in pixels) CPM Min. Impressions

Panel Square Skyscraper Leaderboard

160 x 200 250 x 250 160 x 600 728 x 90

$6.00 $8.00 $9.00 $10.00

250,000 ($1,500) 275,000 ($2,200) 275,000 ($2,475) 350,000 ($3,500)

CPM means cost per 1000 impressions. Impression is a term to describe each instance an ad appears on a site page for a single user. For example, if you want your ad to appear 700,000 times at a CPM rate of $5, the total cost will be $3,500:

*unless otherwise specified

Disclaimer: These rates are subject to change without notice before an ad is confirmed. But once an agreement is in place, further price adjustments will have no affect on the signed agreement. Ad campaigns must start within 30 days of the agreement.

DISCOUNTS
Pitchfork offers discounts on multiple ad agreements. For every three ads placed, theres a 5 percent discount applied to the overall total. (Three months of ads are discounted at 5 percent; six months discounted at 10 percent; nine months discounted at 15 percent; and 12 months discounted at 20 percent.) Pre-payment in full receives an additional 5 percent off.

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AD SPECIFICATIONS 1. CHECK THE REQUIREMENTS

FILE REQUIREMENTS
Ads may come in ANY file format: JPG, GIF, SWF, HTML, Flash, etc.
Ad Type Dimensions Max Filesize

ARTWORK DEADLINE
The deadline for artwork is three days prior to desired campaign launch. For inventory purposes, its necessary to place reservations at least two weeks before desired start date.

PAYMENT DEADLINE
Unless other arrangements have been made, payment is due no later than 30 days after the conclusion of the scheduled ad campaign. After a payment becomes 31 days past due a 1.5% late fee is charged to the unpaid account, and accrues each month (30 days) for unpaid accounts.

Panel Square

160 x 200 35 kb 250 x 250 40 kb

Skyscraper 160 x 600 45 kb Leaderboard 728 x 90 50 kb

2. SEND IN YOUR ADS

RECIPIENT
Ads should be sent as an attachment to or mailed on a CD/DVD to this address:

ads@pitchforkmedia.com

Pitchfork Media Attn.: Accounts Receivable 1834 W. North Ave. #2 Chicago, IL 60622