MAJOR PLAYERS IN THE MEDIA & ENTERTAINMENT INDUSTRY TELEVISION

Star India Pvt Ltd Ltd

Zee Entertainment Enterprises Ltd

Multi Screen Media Pvt

PRINT

Bennett, Coleman and Co Ltd Ltd

HT Media Ltd

Living Media India

FILMS

Yash Raj Films Studios Ltd

Eros International Media Ltd

Red Chillies Entertainments Pvt

MUSIC

Music Bharti

Saregama India Ltd

Tips Industries Ltd

STRENGTHS & WEAKNESS OF A FEW MAJOR PLAYERS STAR INDIA PVT LTD STRENGTHS Worldwide presence Financial muscle Strong in prime time slot Association with big names Good content

WEAKNESS Not strong in non-prime time slot, so need to concentrate on that Excessively dependent on K series slot, which may harm them in long term HT MEDIA LTD STRENGTHS Increase in MINT Readership garnering market share in Metro and Tier-1 towns Experience Management with focus on diversification Strong brand name as it has brands like Hindustan Times, Fever 104 Radio etc. Wide reach across India with a strong readership Good brand recall and widely recognised and available Produces over 1.5 million copies per hour in nearly 20 facilities

WEAKNESS Increasing penetration of digital media could affect newspaper readership in the long term News related controversies often create an issue YASH RAJ FILMS STUDIOS STRENGTHS It is India's biggest production company Yash Raj Films has launched its own merchandise label called YRF Merchandise which offers a range of products embellished with pictures and posters from Yash Raj Films helping in branding. Presence of popular movie stars like Amitabh Bachchan, Shahrukh Khan etc. makes it a high brand value production house The movie DDLJ which is second most movie played in theatre helps in brand recall. International association recognition being a phenomenal production house

Impact movies which score highly at movie award functions also

WEAKNESS Limited innovation in terms of genre of movies No great presence in regional movies Limited number of directors associated with production house TIPS INDUSTRIES LTD STRENGTHS Great Marketing Team with over 1000 distributors, and over 400,000 retailers International, State-of-the-art production facilities Expertise in mass-appeal movies and music Have produced popular mainstream Indian cinema movies Holds copyright for over 50 Indian films

WEAKNESS Business is mostly dependent on the Indian market Limited of music business development