Before and After 0683

Before&After
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PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS
zig-zag brochure
Swings
ITALIAN BISTRO
Design a
Legal-size sheet with an angled edge makes a catchy, fun format.

Continued
Continued
Design a zig-zag brochure 0683
Before&After
BAmagazine.com
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Design a zig-zag brochure

Legal-size sheet with an angled edge makes a catchy, fun format
14 2
PASTAS & PIZZAS
STARTERS & SALADS
Soup
Cream of Mushroom with or Seafood Gumbo, both served with cheese crouton $4.25
Swings House Salad

Mixed seasonal greens topped with tomato, red onions, cucumbers, shredded carrots, olives and house dressing $5.50
Lasagna
Layers of pasta with pepperoni, Italian sausage, mozzarella, parmesan, mushrooms and tomato sauce $11.25
Classic Neapolitan
A classic pizza with diced tomatoes, garlic and olive oil, seasoned with fresh herbs and baked fresh on focaccia bread $9.95
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Calamari Fritti
Fried calamari served with lemon wedges and dipping marinara sauce $8.50
Bistro Salad
Mixed seasonal greens tossed with oregano vinegrette, feta cheese, Kalamata olives, artichoke hearts, hearts of palm, sliced tomatoes and toasted pinenuts $6.50
Spicy Chicken Penne

Red peppers and sun-dried tomatoes with penne pasta topped with blackened chicken in pesto cream sauce $10.25
Classic Rustica
Italian sausage, roasted peppers, onion and fresh mozzarella, served on focaccia with home made marinara sauce $9.95
Stuffed Portobello Mushrooms

Portabellas stuffed with jumbo lump crab meat and lobster sauce $4.50
Fried Mozzarella
Mozzarella dusted in Italian breadcrumbs served with marinara $6.00
Caesar Salad
Fresh Romaine hearts tossed with house Caesar dressing, shredded parmesan, croutons and grilled chicken $6.25
Cappellini Pomodoro
Roma tomatoes in fresh basil, garlic olive oil and served over angel hair pasta $10.25
Pizza Margherita
Farm-fresh tomatoes and marinara sauce with mozzarella and romana cheeses, baked on fresh focaccia bread $10.55
Spaghetti
A blend of veal, pork and ground beef mixed with our special blend of herbs and fresh mozzarella on a bed of spaghetti and tossed with a rich homemade sauce and parmesan cheese $9.50
Bruschetta
Grilled brushetta bread topped with fresh roma tomatoes, garlic, olive oil and herb seasonings $4.75
Pear & Toasted Almond

Mixed greens tossed with Bosc pears, smoked mozzarella and toasted almonds. Served with a side of vinaigrette $5.00
Roast Chicken Margherita

Roasted chicken breast, fresh tomatoes and marinara with mozzarella and rommano cheeses, baked on homemade focaccia bread $12.50
The zig-zag is one of our favorite brochure formats because it looks so good with so little effortin small quantities you can even make it on your desktop. Rotate a legal-size sheet into landscape format, straight-cut its top edge at an angle, then fold it like an accordion into four panels. Color-key its zig-zag tabs, and youll have an energetic brochure suitable for topics of all kinds. Have a look:
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Front cover
The front cover is where you see the zig-zags. Because theyre angular, zig-zags have a lot of visual energy and movement, so design with that in mind.
PASTAS & PIZZAS

Write short To align neatly (left), your heads must be short, or youll find yourself in a too-tight corner.
Drinks & desserts STARTERS & SALADS
Coordinate image and tabs The effect of intentionally stylized pasta (tagliatelle, thank you) is amplified by color-matching the zig-zags. The result is an appealing interplay of circles and triangles. Right, use the eye dropper tool to sample colors from the image.
Two colors
One color
Monochromatic
Swings
ITALIAN BISTRO
Subtler renditions Above, two-color and one-color tabs soften the triangles, lowering the energy level. The shades of the monochromatic palette ( made by adding blacks to the orange) convey depth, fading smoothly from front to back.
Swings
ITALIAN BISTRO
Swings
ITALIAN BISTRO ITALIAN BISTRO
Swings
ITALIAN BISTRO
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Inside
Inside the brochure are two tabs ideal for a two-topic spread. Bring colors and shapes from the outside in.
PASTAS & PIZZAS
STARTERS & SALADS
Note alignments
Soup
Swings House Salad

Lasagna
Classic Neapolitan
Calamari Fritti
Bistro Salad
Spicy Chicken Penne

Classic Rustica

Fried Mozzarella
Caesar Salad
Cappellini Pomodoro
Pizza Margherita
Spaghetti
Bruschetta


Bring colors and shapes from the outside to the inside. Here, circles and triangles yield a light, geo metric presentation. Consistency is key. Note (above) that the four dishes are the samesame viewing angle, same size, no background. Change any factor and youll begin losing visual coherence (right). Be consistent. Wrong size Wrong angle Background
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Use sans-serif type
A simple typeface sustains the simple theme.
PASTAS & PIZZAS
STARTERS & SALADS
ITC Franklin Gothic Simple
Adobe Garamond Complex
Classic Neapolitan
Soup
Swings House Salad

A simple theme of triangles and circles needs simple typography, too, which suggests (but does not require) a sans-serif typeface, in this case Franklin Gothic. What makes simple simple? Note above that the Franklin Gothic W is a straight line, one width, no embellishments, in a zig-zag. For comparison, Adobe Garamond is a beautiful but complex blend of crisscrossing stems, varying line weights, detailed, asymmetrical serifs (the little feet) and several radiuses of fillet, the curve between stem and serif.
Calamari Fritti
Bistro Salad
Lasagna Classic Neapolitan A Layers classic pizza with diced tomatoes, garlic and of pasta with pepperoni, Italian A classic pizza with diced tomatoes, garlic and sausage, mozzarella, parmesan, mushrooms olive oil, seasoned with fresh herbs and oliveand oil, seasoned with fresh herbs and baked tomato sauce $11.25 baked fresh on focaccia bread $9.95 fresh on focaccia bread $9.95 Classic Rustica Spicy Chicken Penne

Fried Mozzarella
Caesar Salad
Bruschetta

Each column is centered beneath its dish; heads are color-keyed to the tabs.
(Above) Set in Franklin Gothic Heavy and Book, each head is a point or two larger than its body, and each dish is separated by an extra line space. The best practice in making a menu is to run prices into the text as shown rather than setting them apart, to discourage price skimming.
with our special blend of herbs and fresh mozzarella on a bed of spaghetti and tossed with a rich homemade sauce and parmesan cheese $9.50
Farm-fresh tomatoes and marinara sauce with Italian sausage, roasted peppers, onion and mozzarella and romana cheeses, baked on fresh with focaccia bread $10.55 fresh mozzarella, served on focaccia Spaghetti A blend of veal, pork and ground beef mixed Roast Chicken Margherita home made marinara sauce $9.95 Roasted chicken breast, fresh tomatoes and marinara with mozzarella and rommano cheeses, baked on homemade focaccia bread $12.50
Cappellini Pomodoro
Classic Rustica
Pizza Margherita
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Outside
On the outside are front and back covers and the two panels that comprise the middle zig-zag. Although there are new elements, sustain the visual consistency.
Swings
ITALIAN BISTRO
Image overlap adds depth Same camera angle

SIPS & SWEETS
Swings
ITALIAN BISTRO
Fruit Smoothie
Homemade Tiramisu
Homemade and to die for $5.25
Work by eye Design is by eye, not by rote. Small adjustments can be required to sustain a consistent look. For example, instead of flat platters, note the Sips and Sweets viewing angles match the pasta. The narrow glass is taller, too (above), to give it the same visual weight as the platters inside. Typography and color matching, however, remain identical.
Welcome to Swings Italian Bistro The rst Swings Italian Bistro opened its doors on Maribel Street in 1992 as a neighborhood spot for serving hot, delicious, homemade Italian food. Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty glead and tarm. Come dine with us MondayFriday: 9 a.m.9 p.m. SaturdaySunday: 10 a.m.10 p.m. Yes, we cater! Swings Italian Bistro 4035 North Maribel St., Tucson, AZ 85719 p: 520-297-4800 www.swingsitalianbistro.com
Your choice of mango, strawberry, kiwi or banana avor $4.25
Flourless Chocolate Cake

With wam chocolate center and crme anglaise $5.75
Wine By The Glass

Ask your server about todays selection $5.50
Wine Half Bottles

Red: Merlot and Cabernet Sauvignon White: Pinot Grigio and Chardonnay $12.95
Apple Normandy
Spiced apples baked in brown sugar and cream under puff pastry with vanilla bean ice cream $5.85
Soft Drinks
Pepsi, Diet Pepsi, Coke, Diet Coke, Sprite, Mountain Dew or Dr. Pepper $1.50
Chocolate Pot de Crme

Bittersweet chocolate with expresso coffee, cream and a touch of cinnamon topped with whipped cream $5.75
Acqua Pana or Perrier Water

500 ml bottle $1.50
Crme Brulee
Rasberry, vanilla bean or blueberry topped with caramelized sugar $5.25
Pellegrino
16 oz bottle $2.25
Swings Swings
Color-matched type
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Back cover
The back cover is the natural and most visible place to tell (and show) your story, give hours, address and other contact information.
Swings
ITALIAN BISTRO
Swings
Welcome to Swings Italian Bistro The rst Swings Italian Bistro opened its doors on Maribel Street in 1992 as a neighborhood spot for serving hot, delicious, homemade Italian food. Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty glead and tarm. Come dine with us MondayFriday: 9 a.m.9 p.m.
Swings
ITALIAN BISTRO
Swings
ITALIAN BISTRO
ITALIAN BISTRO SaturdaySunday: 10 a.m.10 p.m.

Yes, we cater! Swings Italian Bistro 4035 North Maribel St., Tucson, AZ 85719 p: 520-297-4800 www.swingsitalianbistro.com
As visible as the front, the back cover is a key image-making panel. In this case, placing the photo results in a high-contrast edge. The swashy logo then straddles this fence, which helps tie the fields together. (Right) Narrative text style and sizes match the menu items. Heads are color-keyed to the image.
Extend the image An alternative to the high-contrast look is to fill the page with color sampled from the image. In this case, sampling from the edge yields a nearly seamless transition.
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Same template, different look
A promotional brochure makes a beautiful impression with a three-panel photo. Low-key, monochromatic zig-zags quietly recede.
One image across two panels

Make a Donation Our Special Place
Narrative
Form
Suntree Park
Texture and asp net exating mend its mist of it snooling. Spaff forl isnt cubular but its quastic, leam restart that cant it prebast. Its tope, this uant chasible. Silk, shast, lape then and behast its then thing chack. It has larch to say fan. Why? Elesara and order is fay asp net exating lan of alm larc tope, this uant.
Donate to the Renovation Project
Renovation Project. Please accept my monetary contribution in the amount of:
will be directed to.)
Renovations will include . . . s5PDATEDPARKENTRY s)MPROVEDENTRANCESIGNAGE s2EDESIGNEDPARKINGLOT s.EWSTONEFASCIATOBUILDING s.EWDOORSANDWINDOWS s.EWmOORINGANDWALLTREATMENTS s5PDATEDEDUCATIONALEXHIBITS s!$!ACCESSIBILITY s%DUCATIONALSIGNAGE
O $25 O $50 O $100 O $500 O $1000 O Other (Please specify exhibit or area money
O Yes! I want to be a part of the Suntree Park
Text and image across two panels
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and its asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart too that cant prebast. Its larc tope, this the uant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm lape and behast the there often forl isnt cubular but quastic, leam restart that. Forl is cubular larc tope, this uant chasible.
Mail-out promotional brochure for a park renovation must draw the reader in. Above, beautiful photos do the heavy lifting; note the image behind the translucent narrative panel. Left, in a reversal of roles, a beautifully typeset introduction is the primary element (although the photo remains the focal point). Note in both cases that two panels work as one.
Make a tax-deductible donation to the James County Conversation Board for the Suntree Park Renovation Project. Renovation is now underway, and fund-raising for its completion is in full swing.
Send this card and contribution to: James County Conservation Board 45124 East Turner Road Montgomery Village, MA 20877
City, State, Zip:
Address :
Name:
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One type family
A single type family (in three weights: book, bold and black) is used throughout the brochure, the easiest way to get a simple, coherent look.
Make a Donation
Our Special Place

Texture and asp net exating mend its mist of it snooling. Spaff forl isnt cubular but its quastic, leam restart that cant it prebast. Its tope, this uant chasible. Silk, shast, lape then and behast its then thing chack. It has larch to say fan. Why? Elesara and order is fay asp net exating lan of alm larc tope, this uant. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and its asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart too that cant prebast. Its larc tope, this the uant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm lape and behast the there often forl isnt cubular but quastic, leam restart that. Forl is cubular larc tope, this uant chasible.
Suntree Park
Make a tax-deductible donation to the James County Conversation B Project. Renovation is now underway, and fund-raising for its compl
Easier than mixed typefaces and more attractive, too, ITC Goudy Sans (above) handles everything from headlines to the fine print with a stylish gracefulness thats soft and approachable, ideal for this fund-raising appeal.
O Other (Please specify exhibit or area money will be directed to.)
O $25 O $50 O $100 O $500 O $1000
City, State, Zip:
Address :
Name:
It mails easily Tear-off panel fits (perfectly) a #9 envelope or a roomy #10.
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Template: Zig-zag brochure

Legal-size page (14 x 81 2) Final size 31 2 x 81 2
14
PASTAS & PIZZAS
STARTERS & SALADS
Bleed tab colors above trim line
InDesign (1) Create a new document. Enter 2 for Number of Pages, check off Facing Pages, and select Legal for Page Size. In the Margins and Columns dialog, specify: Columns: 4 Gutter: 6 picas Top: 15 picas Bottom, Left, Right: 3 picas Click OK. On the Master spread . . . (2) Drag a horizontal ruler guide at 12p0 to mark the angled cut. (3) Place vertical ruler guides at 3, 21 (fold), 42 (fold), 63 (fold), and 81 picas.
8 1 2
Soup
Swings House Salad
Lasagna
Classic Neapolitan
Calamari Fritti
Fold
Fold
Fold
Accordion fold
Bistro Salad
Spicy Chicken Penne

Classic Rustica

Fried Mozzarella
Caesar Salad
Cappellini Pomodoro
Pizza Margherita
Spaghetti
Bruschetta


The angle of the cut determines the size of the tabs. A shallow cut is beautifully understated but has no room for words, so color alone must do the job. Deep cut Shallow cut
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Article resources
PASTAS & PIZZAS
Typefaces 1 ITC Franklin Gothic Demi | 11.25 pt 5 13

Swings
ITALIAN BISTRO
Colors 10 C25 M20 Y65 K20 11 C5 M25 Y100 K5 12 C0 M60 Y100 K0
1 10 11 12 4
SIPS & SWEETS STARTERS & SALADS
2 ITC Franklin Gothic Heavy | 10 pt 3 ITC Franklin Gothic Book | 9/12 pt
14 Images Images: iStockphoto 4 (5817678) 5 (6427761) 6 (8849101) 7 (5272051) 8 (4475961)
13 C0 M0 Y0 K100 14 C35 M100 Y40 K10
Swings
ITALIAN BISTRO
7
STARTERS & SALADS
PASTAS & PIZZAS
9 (1197760)
8 9
Soup
Swings House Salad

Lasagna
Classic Neapolitan
2 3
Calamari Fritti
Bistro Salad
Spicy Chicken Penne

Classic Rustica

Fried Mozzarella
Caesar Salad
Cappellini Pomodoro
Pizza Margherita
Spaghetti
Bruschetta


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Article resources
1a 6 7 8 4
Typefaces 1 (ab) Goudy Sans Bold | a) 15 pt b) 9.5 pt 2 (ab) Goudy Sans Black | a) 30 pt b) 22 pt 3 (ab) Goudy Sans Book | a) 10/14 pt b) 9.5/12 pt
Colors 6 7 8 9 C22 M25 Y100 K0 C22 M25 Y100 K20 C22 M25 Y100 K50 C0 M0 Y0 K100
Images 2a Images: iStockphoto 4 (131999) 5 1b 3a 2b 3b 1a

Make a Donation
5 (4391205)
Our Special Place
Suntree Park
3a
3b 1b 9
City, State, Zip:
Address :
Name:
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Subscribe to Before & After Subscribe to Before & After, and become a more capable, confident designer for pennies per article. To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here. Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email
Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone. John McWade Publisher and creative director Gaye McWade Associate publisher Dexter Mark Abellera Senior designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright 2009 Before & After magazine ISSN 1049-0035. All rights reserved You may pass along a free copy of this article to others by clicking here. You may not alter this article, and you may not charge for it. You may quote brief sections for review; please credit Before & After magazine, and let us know. To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com. For all other permissions, please contact us.
Printing formats 13 of 13|
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Before & After is made to fit your binder Before & After articles are intended for permanent reference. All are titled and numbered. For the current table of contents, click here. To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages.
For presentation format Print: (Specify pages 113)
For paper-saver format Print: (Specify pages 1521)
Print Format: Landscape Page Size: Fit to Page
Save Presentation format or Paper-saver format
Back| Paper-saver format
Before&After
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zig-zag brochure
Before&After
Design a
Swings
BAmagazine.com
ITALIAN BISTRO
Legal-size sheet with an angled edge makes a catchy, fun format.
i U X

Design a zig-zag brochure Legal-size sheet with an angled edge makes a catchy, fun format 0683
14 2
STARTERS & SALADS
PASTAS & PIZZAS
81/2
The zig-zag is one of our favorite brochure formats because it looks so good with so little effortin small quantities you can even make it on your desktop. Rotate a legal-size sheet into landscape format, straight-cut its top edge at an angle, then fold it like an accordion into four panels. Color-key its zig-zag tabs, and youll have an energetic brochure suitable for topics of all kinds. Have a look:
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0683 Design a zig-zag brochure
Before&After | www.bamagazine.com
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Front cover
The front cover is where you see the zig-zags. Because theyre angular, zig-zags have a lot of visual energy and movement, so design with that in mind.
PASTAS & PIZZAS

Write short To align neatly (left), your heads must be short, or youll nd yourself in a too-tight corner.
DRINKS & DESSERTS STARTERS & SALADS
Coordinate image and tabs The effect of intentionally stylized pasta (tagliatelle, thank you) is amplied by color-matching the zig-zags. The result is an appealing interplay of circles and triangles. Right, use the eyedropper tool to sample colors from the image.
PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS STARTERS & SALADS STARTERS & SALADS SIPS & SWEETS SIPS & SWEETS PASTAS & PIZZAS PASTAS & PIZZAS
Two colors
One color
Monochromatic
Swings
ITALIAN BISTRO
Subtler renditions Above, two-color and one-color tabs soften the triangles, lowering the energy level. The shades of the monochromatic palette ( made by adding blacks to the orange) convey depth, fading smoothly from front to back.
Swings
ITALIAN BISTRO
Swings
Swings
ITALIAN BISTRO
Before&After
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Inside
Inside the brochure are two tabs ideal for a two-topic spread. Bring colors and shapes from the outside in.
PASTAS & PIZZAS
STARTERS & SALADS
Note alignments
Soup
Swings House Salad

Lasagna
Classic Neapolitan
Calamari Fritti
Bistro Salad
Spicy Chicken Penne

Classic Rustica

Fried Mozzarella
Caesar Salad
Cappellini Pomodoro
Pizza Margherita
Spaghetti Pear & Toasted Almond

Mixed greens tossed with Bosc pears, smoked mozzarella and toasted almonds. Served with a side of vinaigrette $5.00 A blend of veal, pork and ground beef mixed with our special blend of herbs and fresh mozzarella on a bed of spaghetti and tossed with a rich homemade sauce and parmesan cheese $9.50
Bruschetta

Bring colors and shapes from the outside to the inside. Here, circles and triangles yield a light, geometric presentation. Consistency is key. Note (above) that the four dishes are the samesame viewing angle, same size, no background. Change any factor and youll begin losing visual coherence (right). Be consistent. Wrong size Wrong angle Background
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Design a zig-zag brochure 0683 Design a zig-zag brochure 0683
Before&After
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Use sans-serif type
A simple typeface sustains the simple theme.
PASTAS & PIZZAS
STARTERS & SALADS
ITC Franklin Gothic Simple
Adobe Garamond Complex
Classic Neapolitan
Soup
Cream of Mushroom with or Seafood Gumbo, both served with cheese crouton $4.25 Mixed seasonal greens topped with tomato, red onions, cucumbers, shredded carrots, olives and house dressing $5.50
Swings House Salad
A simple theme of triangles and circles needs simple typography, too, which suggests (but does not require) a sans-serif typeface, in this case Franklin Gothic. What makes simple simple? Note above that the Franklin Gothic W is a straight line, one width, no embellishments, in a zig-zag. For comparison, Adobe Garamond is a beautiful but complex blend of crisscrossing stems, varying line weights, detailed, asymmetrical serifs (the little feet) and several radiuses of llet, the curve between stem and serif.
Calamari Fritti Bistro Salad

Mixed seasonal greens tossed with oregano vinegrette, feta cheese, Kalamata olives, artichoke hearts, hearts of palm, sliced tomatoes and toasted pinenuts $6.50 Red peppers and sun-dried tomatoes with penne pasta topped with blackened chicken in pesto cream sauce $10.25
Lasagna Classic Neapolitan A Layers classic pizza with diced tomatoes, garlic and of pasta with pepperoni, Italian A classic pizza with diced tomatoes, garlic and sausage, mozzarella, parmesan, mushrooms olive oil, seasoned with fresh herbs and olive oil, seasoned and baked and tomato sauce $11.25 with fresh herbs baked fresh on focaccia bread $9.95 fresh on focaccia bread $9.95 Classic Rustica Spicy Chicken Penne

Fried Mozzarella
Mozzarella dusted in Italian breadcrumbs served with marinara $6.00 Fresh Romaine hearts tossed with house Caesar dressing, shredded parmesan, croutons and grilled chicken $6.25
Caesar Salad
Bruschetta
Grilled brushetta bread topped with fresh roma tomatoes, garlic, olive oil and herb seasonings $4.75 Mixed greens tossed with Bosc pears, smoked mozzarella and toasted almonds. Served with a side of vinaigrette $5.00
Each column is centered beneath its dish; heads are color-keyed to the tabs.
(Above) Set in Franklin Gothic Heavy and Book, each head is a point or two larger than its body, and each dish is separated by an extra line space. The best practice in making a menu is to run prices into the text as shown rather than setting them apart, to discourage price skimming.
BAmagazine.com
Farm-fresh tomatoes and marinara sauce with Italian sausage, roasted peppers, onion and mozzarella and romana cheeses, baked on fresh with focaccia bread $10.55 fresh mozzarella, served on focaccia Spaghetti Roast Chicken Margherita home made marinara sauce $9.95 Roasted chicken breast, fresh tomatoes and marinara with mozzarella and rommano cheeses, baked on homemade focaccia bread $12.50
Cappellini Pomodoro
Classic Rustica
Pizza Margherita
Before&After
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Outside
On the outside are front and back covers and the two panels that comprise the middle zig-zag. Although there are new elements, sustain the visual consistency.
Swings
ITALIAN BISTRO
Image overlap adds depth Same camera angle

SIPS & SWEETS
Swings
ITALIAN BISTRO
Fruit Smoothie
Homemade Tiramisu
Welcome to Swings Italian Bistro The rst Swings Italian Bistro opened its doors on Maribel Street in 1992 as a neighborhood spot for serving hot, delicious, homemade Italian food. Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty glead and tarm. Come dine with us MondayFriday: 9 a.m.9 p.m. SaturdaySunday: 10 a.m.10 p.m. Yes, we cater! Swings Italian Bistro 4035 North Maribel St., Tucson, AZ 85719 p: 520-297-4800 www.swingsitalianbistro.com Your choice of mango, strawberry, kiwi or banana avor $4.25 Homemade and to die for $5.25
Work by eye Design is by eye, not by rote. Small adjustments can be required to sustain a consistent look. For example, instead of at platters, note the Sips and Sweets viewing angles match the pasta. The narrow glass is taller, too (above), to give it the same visual weight as the platters inside. Typography and color matching, however, remain identical.
Flourless Chocolate Cake Wine By The Glass

Ask your server about todays selection $5.50 With wam chocolate center and crme anglaise $5.75
Wine Half Bottles

Red: Merlot and Cabernet Sauvignon White: Pinot Grigio and Chardonnay $12.95
Apple Normandy
Spiced apples baked in brown sugar and cream under puff pastry with vanilla bean ice cream $5.85
Soft Drinks
Pepsi, Diet Pepsi, Coke, Diet Coke, Sprite, Mountain Dew or Dr. Pepper $1.50
Chocolate Pot de Crme Acqua Pana or Perrier Water

500 ml bottle $1.50 Bittersweet chocolate with expresso coffee, cream and a touch of cinnamon topped with whipped cream $5.75
Crme Brulee Pellegrino

16 oz bottle $2.25 Rasberry, vanilla bean or blueberry topped with caramelized sugar $5.25
Swings Swings
Color-matched type
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Back cover
The back cover is the natural and most visible place to tell (and show) your story, give hours, address and other contact information.
Swings
ITALIAN BISTRO
Swings
Welcome to Swings Italian Bistro The rst Swings Italian Bistro opened its doors on Maribel Street in 1992 as a neighborhood spot for serving hot, delicious, homemade Italian food. Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty glead and tarm.
Swings
Swings
ITALIAN BISTRO SaturdaySunday: 10 a.m.10 p.m.

Yes, we cater! Swings Italian Bistro 4035 North Maribel St., Tucson, AZ 85719 p: 520-297-4800 www.swingsitalianbistro.com
Come dine with us MondayFriday: 9 a.m.9 p.m.
As visible as the front, the back cover is a key image-making panel. In this case, placing the photo results in a high-contrast edge. The swashy logo then straddles this fence, which helps tie the elds together. (Right) Narrative text style and sizes match the menu items. Heads are color-keyed to the image.
Extend the image An alternative to the high-contrast look is to ll the page with color sampled from the image. In this case, sampling from the edge yields a nearly seamless transition.
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Same template, different look
A promotional brochure makes a beautiful impression with a three-panel photo. Low-key, monochromatic zig-zags quietly recede.
One image across two panels

Make a Donation Our Special Place
Narrative
Form Mail-out promotional brochure for a park renovation must draw the reader in. Above, beautiful photos do the heavy lifting; note the image behind the translucent narrative panel. Left, in a reversal of roles, a beautifully typeset introduction is the primary element (although the photo remains the focal point). Note in both cases that two panels work as one.
Suntree Park
Texture and asp net exating mend its mist of it snooling. Spaff forl isnt cubular but its quastic, leam restart that cant it prebast. Its tope, this uant chasible. Silk, shast, lape then and behast its then thing chack. It has larch to say fan. Why? Elesara and order is fay asp net exating lan of alm larc tope, this uant. say fan. Why? Elesara and order is fay of alm lape and behast the there often forl isnt cubular but quastic, leam restart that. Forl is cubular larc tope, this uant chasible.
Text and image across two panels
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and its asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart too that cant prebast. Its larc tope, this the uant chasible. Silk, shast, lape and behast the thin chack. It has larch to
O O
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One type family
A single type family (in three weights: book, bold and black) is used throughout the brochure, the easiest way to get a simple, coherent look.
Make a Donation
Our Special Place

Suntree Park
Make a tax-deductible donation to the James County Conversation Board Project. Renovation is now underway, and fund-raising for its completion
Easier than mixed typefaces and more attractive, too, ITC Goudy Sans (above) handles everything from headlines to the ne print with a stylish gracefulness thats soft and approachable, ideal for this fund-raising appeal.
City, State, Zip:
Address :
Name:
It mails easily Tear-off panel ts (perfectly) a #9 envelope or a roomy #10.
M F b m
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Template: Zig-zag brochure

Legal-size page (14 x 81 2) Final size 31 2 x 81 2
14
PASTAS & PIZZAS
STARTERS & SALADS
Bleed tab colors above trim line
InDesign (1) Create a new document. Enter 2 for Number of Pages, check off Facing Pages, and select Legal for Page Size. In the Margins and Columns dialog, specify: Columns: 4 Gutter: 6 picas Top: 15 picas Bottom, Left, Right: 3 picas Click OK.
Lasagna Classic Neapolitan
8 1 2
Soup
Swings House Salad
Calamari Fritti
Fold
Fold
Bistro Salad
Fold
Spicy Chicken Penne
Accordion fold
Classic Rustica
Mixed seasonal greens tossed with oregano vinegrette, feta cheese, Kalamata olives, artichoke hearts, hearts of palm, sliced tomatoes and toasted pinenuts $6.50 Italian sausage, roasted peppers, onion and fresh mozzarella, served on focaccia with home made marinara sauce $9.95
On the Master spread . . .

Caesar Salad
Cappellini Pomodoro
Pizza Margherita
Fried Mozzarella
Spaghetti Pear & Toasted Almond

Mixed greens tossed with Bosc pears, smoked mozzarella and toasted almonds. Served with a side of vinaigrette $5.00 A blend of veal, pork and ground beef mixed with our special blend of herbs and fresh mozzarella on a bed of spaghetti and tossed with a rich homemade sauce and parmesan cheese $9.50
(2) Drag a horizontal ruler guide at 12p0 to mark the angled cut.
Bruschetta
(3) Place vertical ruler guides at 3, 21 (fold), 42 (fold), 63 (fold), and 81 picas.
The angle of the cut determines the size of the tabs. A shallow cut is beautifully understated but has no room for words, so color alone must do the job. Deep cut Shallow cut
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Article resources
PASTAS & PIZZAS
Typefaces Colors 10 C25 M20 Y65 K20 11 C5 M25 Y100 K5 12 C0 M60 Y100 K0 Images Images: iStockphoto 4 (5817678) 5 (6427761) 6 (8849101) 7 (5272051) 8 (4475961) 14 C35 M100 Y40 K10 13 C0 M0 Y0 K100 1 ITC Franklin Gothic Demi | 11.25 pt 5 2 ITC Franklin Gothic Heavy | 10 pt 3 ITC Franklin Gothic Book | 9/12 pt 13
Swings
1
SIPS & SWEETS STARTERS & SALADS
10 11 12
ITALIAN BISTRO
14
4
Swings
ITALIAN BISTRO
6
PASTAS & PIZZAS
7 9 (1197760)
STARTERS & SALADS
8 9
Soup
Cream of Mushroom with or Seafood Gumbo, both served with cheese crouton $4.25 Mixed seasonal greens topped with tomato, red onions, cucumbers, shredded carrots, olives and house dressing $5.50 Layers of pasta with pepperoni, Italian sausage, mozzarella, parmesan, mushrooms and tomato sauce $11.25 A classic pizza with diced tomatoes, garlic and olive oil, seasoned with fresh herbs and baked fresh on focaccia bread $9.95
Swings House Salad Lasagna Classic Neapolitan
2 3
Calamari Fritti
Bistro Salad Spicy Chicken Penne

Red peppers and sun-dried tomatoes with penne pasta topped with blackened chicken in pesto cream sauce $10.25 Italian sausage, roasted peppers, onion and fresh mozzarella, served on focaccia with home made marinara sauce $9.95
Classic Rustica

Fried Mozzarella
Mozzarella dusted in Italian breadcrumbs served with marinara $6.00 Fresh Romaine hearts tossed with house Caesar dressing, shredded parmesan, croutons and grilled chicken $6.25
Caesar Salad
Cappellini Pomodoro
Pizza Margherita
Spaghetti
A blend of veal, pork and ground beef mixed with our special blend of herbs and fresh mozzarella on a bed of spaghetti and tossed with a rich homemade sauce and parmesan cheese $9.50 Roasted chicken breast, fresh tomatoes and marinara with mozzarella and rommano cheeses, baked on homemade focaccia bread $12.50
Bruschetta
Grilled brushetta bread topped with fresh roma tomatoes, garlic, olive oil and herb seasonings $4.75 Mixed greens tossed with Bosc pears, smoked mozzarella and toasted almonds. Served with a side of vinaigrette $5.00
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Article resources
1a 6 7 8 4
Typefaces 1 (ab) Goudy Sans Bold | a) 15 pt b) 9.5 pt 2 (ab) Goudy Sans Black | a) 30 pt b) 22 pt 3 (ab) Goudy Sans Book | a) 10/14 pt b) 9.5/12 pt
Colors 6 7 8 9 C22 M25 Y100 K0 C22 M25 Y100 K20 C22 M25 Y100 K50 C0 M0 Y0 K100
Images 2a Images: iStockphoto 4 (131999) 5 1b 3a 2b 3b 1a

Make a Donation
5 (4391205)
Our Special Place
Suntree Park
3a
3b
City, State, Zip: Address : Name:
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Subscribe to Before & After Subscribe to Before & After, and become a more capable, condent designer for pennies per article. To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here. Join our e-list To be notied by e-mail of new articles as they become available, go to http://www.bamagazine.com/email
Copyright 2009 Before & After magazine ISSN 1049-0035. All rights reserved You may pass along a free copy of this article to others by clicking here. You may not alter this article, and you may not charge for it. You may quote brief sections for review; please credit Before & After magazine, and let us know. To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com. For all other permissions, please contact us. Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com John McWade Publisher and creative director Gaye McWade Associate publisher Dexter Mark Abellera Senior designer Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone.
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Printing formats
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Before&After

PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS

Legal-size sheet with an angled edge makes a catchy, fun format.

Design a zig-zag brochure 0683

Design a zig-zag brochure

STARTERS & SALADS

Swings House Salad

Spicy Chicken Penne

Stuffed Portobello Mushrooms

Pear & Toasted Almond

Roast Chicken Margherita

Design a zig-zag brochure

PASTAS & PIZZAS

PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS

Drinks & desserts STARTERS & SALADS

PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS

PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS

PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS

Design a zig-zag brochure 0683

Design a zig-zag brochure

STARTERS & SALADS

Swings House Salad

Spicy Chicken Penne

Stuffed Portobello Mushrooms

Pear & Toasted Almond

Roast Chicken Margherita

Design a zig-zag brochure 0683

Design a zig-zag brochure

Use sans-serif type

A simple typeface sustains the simple theme.

PASTAS & PIZZAS

STARTERS & SALADS

ITC Franklin Gothic Simple

Adobe Garamond Complex

Swings House Salad

Stuffed Portobello Mushrooms

Pear & Toasted Almond

Design a zig-zag brochure 0683

Design a zig-zag brochure

PASTAS & PIZZAS SIPS & SWEETS STARTERS & SALADS

Image overlap adds depth Same camera angle

Your choice of mango, strawberry, kiwi or banana avor $4.25

Flourless Chocolate Cake

Wine By The Glass

Wine Half Bottles

Chocolate Pot de Crme

Acqua Pana or Perrier Water

Design a zig-zag brochure 0683

Design a zig-zag brochure

ITALIAN BISTRO SaturdaySunday: 10 a.m.10 p.m.

Design a zig-zag brochure 0683

Design a zig-zag brochure

Same template, different look

One image across two panels

Donate to the Renovation Project

Renovation Project. Please accept my monetary contribution in the amount of:

will be directed to.)

O Yes! I want to be a part of the Suntree Park

Text and image across two panels

City, State, Zip:

Design a zig-zag brochure 0683

Design a zig-zag brochure

One type family

Our Special Place