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Lumire to Lunch box


Silveri Srishailam LL.M

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Indian cinema is celebrating centenary celebrations all over the world, and a mega event is planned in Southern Indian city Chennai to mark this historical occasion. The legendaries array of film fraternity is expected to come together for this phenomenal event. It is very great honor to India film directors, producers and actors who rendered their valuable contributions to social change through entertainment. In Indian freedom movement film and Drama industry played very important role in creation of awareness and patriotism. The Indian freedom movement leaders used films and muki-dramas to reach remote corners of India. A cinema, with powerful tools of fiction & non-fiction that pleases, deceives, shapes, alters, transforms publics mind. Its dramatic visual effects, synthetic dreams, counterfeit emotions with background music

&sounds, technically advanced camera is an unique tool influencing the psychic and mindset of the society.

As per historic information the first feature film of India, SHREE PUNDALIK directed and produced by Sheri. Gopal Torne film

Ramchandra "Dadasaheb"

released on 18th May 1912. "Dadasaheb" Torne was the first Indian to make an Indianlanguage feature film. After Raja Harishchandra (1913) The first full-length motion picture.

Producer- director- screenwriter Dadasaheb Phalke, considered as the father of Indian cinema. During the British rule English inhabitants tried their level best to sidetrack Indian freedom movement, they forced English and foreign films on the Indians. The first English moving

pictures is Lumire which was released in 1895 in England, later on in July 1896 the Lumire films had been in showed in Bombay (now Mumbai). India is the largest film producing industry in the world and its cinema is becoming increasingly popular in various countries around the globe. Indians during the colonial rule bought film equipment from

Europe. We were introduced to Victorian morality by the British, which is what we are not. Sex+ Violence= Cinema The central role of the mass media in contemporary society, the increasing attention they have recently attracted among historians is thoroughly understandable. The rapid expansion of mass

communications and commercial amusements across the world( advent of radio, growth of the cinema, Television, internet, social media) is widely regarded as a powerful modernizing force both culturally and commercially. The fundamental definition of Cinema is entertainment, enjoyment and eradication of social evils. Cinema became the most popular medium that speaks to an individual and to the masses at the same time aiming to bring huge social changes. It is a socially diffused art form, permeates families, workplaces, schools and other spaces with its accessible language of signs and codes (dialogues, expressions, music, songs, fights, action). Masses understood this semiotic language of cinema easier that the language of the traditional theatre and drama. The era from the 1940s to the 1960s are regarded by film historians as the 'Golden Age' of Indian cinema. Most significantly much-admired Indian films of all time were produced during this period. Modern mainstream movies changed the meaning to sex+ violence= Cinema. Before independence we used follow the positive aspects in Indian cinema like artistic professionalism, efficiency in characterization ,

morals in making, ethics in story and art in photography all the above milestones replaced in Indian cinema with drinking, smoking, sex and violence etc. The question arises what is the value of entertainment? Morals and values among Indian cinemas are degrading. This is true because all the people are following epicurean traditions, culture and values out-of-the-way. The only reason we say that film morals are decreasing is because we know incidents which we have instigated

children for sex and violence. Hundreds of film focusing infatuation and high school love stories as foremost for crimes motivated in children. Too often we see a horrific murder and tactful frauds on silver screen. It is not criticism of cinemas, just throwing light on one of its aspect. Indians are not enjoying the fruits of ethical moral message oriented cinemas. It is true that Indian movies are bent towards westernization, but it

doesn't mean it has lost its roots from where it came. At the back of our minds, still the moral values

inculcated into us by our rites, culture and customs stay alive. It is up to us

how far we can project these values in our cinemas. People are becoming mechanical and stylish as they are following more and dependent on their actors life style. Nowadays, our actors fighting with hundreds of people at a time, human beings cannot do that in real life this only happens in reel life. But human beings are trying their level best to adopt all drastic acts of their dream heroes and heroines. Recently one voluntary organization conducted survey on growing crime rate in India, the survey revealed that cinemas and TV serials are abetting common man for stylish crimes like cinema pakki. Its our Indian cinema industry that needs to be changed, the corrupt politicians, sloppy judiciary, politically biased media, and above all the caste and family succession system film star son become film star, it is suppressing talent among upcoming heroes. It is unfortunate that we may like acting or not we forced to watch some movies, because of this family tag. Until then those directors and film producing companies strictly give the acting chance for talented upcoming actors the we can safeguard the Indian film industry. Cinema moral value will always be with a handful of people.

Reel Life & Real Life Cinema is a remix of the real & the unreal, the present & the past, the memory & the dream. Like the

human mind, cinema can lie as much as truth and myth maniacal as lucid. Veteran Indian producers incorporated elements of India's social life and culture into cinema, each and every movie was focused on social evils of society. The films used to teach us dos & donts in society. The younger generation movie makers have an attitude of "I don't care about society ". Degraded moral values, crime and retaliation have become a theme of cinema. In films, actors proudly admit that they act for remuneration not for social cause. We want common man cinemas for socio-economical change in society. Except few Directors like Ashutosh Gowariker, Bala Pazhanisaamy and Telugu actor cum- director R. Narayana Murthy, most of other directors and producers are dedicated for producing common man movies for a

genuine social cause. Tamil director Bala Pazhanisaamy is the only one director who wins national awards for all his movies. Director Bala gave new meaning to filmmaking in Kollywood and revolutionized Tamil and Telugu cinema with meaningful and realistic films like Sethu remade in Hindi as TereNaam, Nandha dubbed in Hindi as Return of Vaastav,

Pithamagan and Paradesi. Director Bala directed only 7 movies, all seven movies got national awards; it shows the stuff of the director. Actor cum- director R. Narayana Murthy is known as peoples star, red star and revolutionary star. His trademark for left-oriented films that expose the exploitation of society's lower backward and vulnerable classes. His films tend to revolve around themes like the atrocities of the hegemonic classes against the helpless or the poor and the triumph of the proletariat. His films are very popular in the villages where they are very successful. It very unfortunate that on the second day of Centenary celebration of Indian cinema he is been insulted by masala movie makers, as fans of peoples star we have to condemn the barbaric act. Today our movie makers are living in an uncivilized society. Morals and values are just like old stage play, they fully engaged with masala movies. Movie makers are just fulfilling their financial desires and needs and they don't care for any thing else. They forget their ethical values and duties towards society and the country. We should bring

them up. We people belongs to film industry should work for the bringing back Indian morals......through modem of movies. As common man we expect more from movies, we see the cinemas as part of our life, Cinema is a mirror of past, present and future society. In a cosmopolitan culture film industry should realize its responsibility to the ultimate boss that is the common audience, they don't celebrate festival with heart, the reason they celebrate is to show off.

Conclusion It is critically important to understand cinema and its various dimensions deeply and not just as entertainment and commercial venture because of its implication as a mass medium of communication. Once it is done,

there is need to contemplate whether cinema can be a transformative medium? Can it be most effective in developing new epistemologies for social change ? To what extent pedagogy cinema can be instrumental in both teaching about transformative cinema and subversion of what is considered as bad cinema. It is necessary to use cinema for mass communication for social change and not a mere entertainment in the present technologically advantaged age in which majority of population, particularly youth, are socialized into having accelerated perception with exposure to cultural change measurable only by gigabytes. Unfortunately, this dizzying pace is too fast for reflection, self-inquiry, ideology, consciousness and conscience. As I say this the common man feels cinema is cinema the heart beat of common man.

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