INDUSTRIAL PROFILE

Retailing consists of the sale of goods or merchandise from a fixed location, such as a departmental stores, boutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser, Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the enduser. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of nonshop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.

Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, Indias first truly multinational corporation with revenues of USD 28 Billion Corporation. The Groups foray into the Retail sector began in 2006 with the acquisition of Trinethra, the south India based chain of stores, The Company ventured into food and grocery retail sector in May 2007 were Aditya Birla Retail launched its own brand of stores more. Over 50 per cent revenues flow from operations outside India Anchored by a workforce of 100,000 employees belonging to over 25 different nationalities. Subsequently Aditya Birla Retail Ltd. expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket.

NATURE OF THE BUSINESS CARRIED Supermarket: More. - Conveniently located in neighborhoods, more. Supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 575 more supermarkets across the country.

Hypermarket: more. MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products, more. MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT.

Currently, twelve hypermarkets operate under the brand more. MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Mahadevpura & Old Madras Road (Old Chetan Talkies) in Bangalore, Mumbai, Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi &Nasik . Club more. - Our loyalty program currently has a strong membership base of over 1 million members.

VISION, MISSION AND QUALITY POLICY Vision: "To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's Top retailers, while delivering superior returns to all stakeholders". Mission: To deliver superior value to our Customers, Shareholders, Employees and Society at large Values: Integrity - Honesty in every action. Ethical, transparent, truthful, upright, principled, respectful Commitment Deliver on the promise. Accountability, discipline, responsibility, results orientation ,self-confidence, reliability Passion Energized action. Intensity, innovation, transformational, fire in the belly, inspirational, deep sense of purpose Seamlessness Boundary less in letter and spirit. Team work, integration, involvement, openness, global, learning from the best, empowering. Speed One step ahead always. Response time, agile, accelerated, timelines, nimble, prompt, pro-active, and decisive.

Quality policy
ABRL is committed to assure our consumers of the quality of our products and services on a consistent basis. We keep our Consumers at the centre of everything we do and are committed to earn trust and recognition of ABRL as Indias premier retail organization. The above will be achieved by: 1) Ensuring that the products available at the stores meet our stringent specification, regulatory and statutory requirements through implementation of robust Quality Management System. 2) Ensuring that our Brands are systematically managed to make certain that the Finished Goods, Raw Materials, and Packaging Components supplied to us are safe and meet ABRL specifications and statutory requirements, and that our vendors and third party manufacturers are meeting ABRL specifications for the goods supplied. 3) Ensuring that at our processing sites and extended supply chain, the manufacturing practices and processes meet the highest standards of GHP & GMP at every stage and in every operation. 4) Implementing a rigorous, credible & efficient assessment, inspection, testing& certification system. 5) Ensuring that our employees are committed, competent, fully trained and are working in a seamless manner to meet consumer expectation. 6) Striving towards a well-organized consumer redressal system where consumer concerns are efficiently addressed, root cause identified, and corrective and preventive action are implemented. 7) Ensuring that every person at ABRL plays an essential role in our endeavor to make sure that our products are always of good quality and that we employ a systematic and innovative approach towards continuous improvement. Our devotion to Quality is fortified by our core values - Passionate about Consumers & Committed to Quality. ABRL is also committed to respecting our Corporate Social and Environmental responsibilities.

INFRASTRUCTURAL FACILITIES 1. Telephone facility is available for every employee in office. 2. Usage of highly computerized techniques to help employee accomplish there working easily and accurately. 3. Hygienic pantry and cafeteria facilities available in office. 4. Good hygienic facility inside the office 5. A well arranged cabin for every employee. 6. Good parking facility 7. Elevators and generators 8. Water facility
9. Tight security measure for who enters and exits of the office .

FUTURE GROWTH AND PROEPECTS Aditya Birla Retail Ltd (ABRL), the retail arm of the Aditya Birla Group, aims to be a $2.5 billion entity by 2017-18, a top company official said. We aim to become a $2.5 billion entity by 2017-18. The growth will be driven by opening new stores, launching private labels and closing unviable stores, among other initiatives, Aditya Birla Retails CEO Thomas Varghese said. In the next one-two years, our focus will be on consolidation and getting us to profitability. Our focus will be on profitability of the existing network rather than to grow the network, he said. ABRL expects revenue of Rs 1,450-1,500 crores this fiscal (FY10). It had closed FY09 at Rs 1,130 crore. We are targeting a growth of 25-30% in FY11, Varghese said.

The company plans to open a dozen hypermarket stores every year at an investment of Rs 18 crore per store, spread across 55,000-75,000 sq ft. In 2010, its outlets will come up in places like Delhi (May), Hyderabad (June), Surat, Pune and Nasik, among others. Besides, ABRL plans to open 70-100 supermarket stores every year at an investment of nearly Rs 50-60 lakh per store, spread across 2,500-2,800 sqft pan-India, Varghese added. On the companys IPO plans, Varghese said, It is on our radar but not at this juncture. We are definitely open to an IPO but it will happen when we are closer to profitability. We are not thinking about it now. The company currently has 632 supermarkets and six hypermarkets under the brand MORE and MORE Megastore, respectively. The company also plans to close down unviable supermarket stores this fiscal, Varghese said.

Strategy of ABRL
ABRLs strategy is to provide all type of product to their customer including both private as well as other label product with standard rates and best quality. Their strategy is to provide complete different shopping opportunity to their customer with a high level of satisfaction. Create retail management success with expert employee motivation tools, customer service management tips, top leadership qualities, and the best advice from the most famous retail founders and CEOs in the world. In every level of management throughout your retail industry career, you will find the best information about successful retail management strategies that will help you obtain retail management success here

Skills of ABRL: The ABRL follows the following skills: Communication skills: Communication skills are the ability to use language (receptive) and express (expressive) information. Communication skills are the set of skills that enables a person to convey information so that it is received and understood. Communication skills refer to the repertoire of behaviors that serve to convey information for the individual. Communication Skills is required by all staffs. It can be seen between sales people and customers, as they sell their products to customers. Executive staff communicates with the sales employee giving targets. Human skills: Human skills also referred to as human relation skills or interpersonal skills are ones ability to work effectively with others on a person-to-person basis and to build up cooperative group relations to achieve specified objectives. These skills can be seen in the organization, for maintaining good rapport with the employees. Problem-solving skills: Problem-solving skills include the ability to recognize and define problems, invent and implement solutions, and track and evaluate results. Creative thinking not only requires the ability to understand problem-solving techniques, but also to transcend logical and sequential thinking, making the leap to innovation. Unresolved problems create dysfunctional relationships in the workplace. Ultimately, they become impediments to flexibility and in dealing with strategic change in an open-ended and creative way. These skills can be seen while handling customer grievances. Hard skills: Hard skills are the technical skills required by the sales people in order to explain about the product to customers. Sales people should know their products before interacting with customers.

Environment AT more
At more. we have a highly energized, multicultural environment where we celebrate work life. Being part of a green field start up is motivation enough to keep the exploration exciting at every stage. In order to keep the excitement alive, it is in our advantage to make our workplace a happy place for our employees. We believe that highly engaged employees often find their motivation from working in a pleasant office environment - the more they can relieve stress, the harder and more efficiently they'll work. Within our own organization, we also include educational and training programs to provide employees with the awareness, skills, knowledge and ability to embrace differences. At more. we always look forward to another day at office.

Employee Training
More Retail chain has a specific employee training program known as SPARK i.e. Specialized program for Accelerated Retail career. Under this program, the SM and ASM are required to attend a 10 day training program at the Cochin head office which orients them towards the operations strategy being employed and other information regarding the Aditya Birla Group. The CSAs are required to attend a weeks onsite training program at the retail store itself where the ASM and SM act as their mentors and orient them towards the operations.