Home Uncategorized Exclusive Interview with Debra Langley of Inverted Edge

Exclusive Interview with Debra Langley of Inverted Edge

Posted by Emily on Jan 7, 2013 in Uncategorized | 0 comments The days of window shopping and browsing through the mall are dwindling, as a click of a mouse becomes the preferred method of purchase. As stated on Statistica.com, the number of online shoppers is expected to grow from 137 million in 2010 to 175 million in 2016 according to eMarketer estimates. Internet shopping gives consumers the ability to rock any trend from around the world. Inverted Edge, a website launching in the near future showcases these designs in an innovative way. We bring deep regional and international expertise in fashion retail, technology, logistics, brand building and consumer marketing and we pull all that together in a compelling digital experience, says Founder and CEO, Debra Langley. Debra Langley was born and raised in New Zealand and traveled all over the world from New York to Singapore for her work. She started her career in media and worked her way to international development with an emphasis on Asia Pacific. Following that, Langley found herself in the online and e-commerce world working with DKNY Jeans and Borderlinx. The inspiration for Inverted Edge was consumer demand and the supply chain while the influence came from Langleys focus on Asia Pacific. I believe that the path for online retail will follow that of real world retail, only faster and with lots more iterations along the way, expresses Langley. The online shopper often performs specific searches, especially in fashion. They look for items that reflect who they are, and they easily mix unknown brands with luxe, high street and vintage choice, explains Langley in order to show the perfect opportunity for Inverted Edge to offer such things to this target market. As far as changing the face of design, Asian designers who studied in famous schools have taken over the industry both locally and internationally. Debra Langley was

motivated to help unrecognized talent to achieve such popularity. There are many incredibly talented designers in Asia Pacific who are successful in their own countries, but often less so beyond that or only in certain countriessometime limited resources or lack of experience, says Langley. By featuring their designs on the site, Inverted Edge will create a specialized market by offering beautifully unique, yet wearable clothing to differentiate themselves from mass product markets like Zalora and TMall. Langley pronounces, When I look at the wonderful products coming from designers in Asia Pacific, I know they have a big potential role to play in addressing the needs of those customers. The funding of Inverted Edge came from the founding team, including Karen Yeo, Chris Kelly and Geraldine Laborie. This shows their personal passion for the project and their desires to advance technology, market themselves and selectively pick their apparel products. So what is next for Inverted Edge as they prepare to launch their site next month? Success to us is raising the profile of the incredibly talented independent Asia Pacific designers we work with so they build their audiences and thus their businesses globally. Over time, Im sure the nature of our partnerships with them will change and grow as well, and the possibilities are exciting. Inverted Edge currently has a homepage available giving prospective clients, customers and designers the option to enter their email to be alerted as soon as the site is up and running. If you are a fashion-lover like I am, you will want to check this out and register at http://www.invertededge.com.