Media advantages and disadvantages

$ $$ $$$ $$$$ B&W =lowcost(averagemediumad=upto$100/ad) =lowmediumcost(averagead$100$500/ad) =mediumcost(averagead$500$2000/ad) =highcost(averagead$2000up/ad) =BlackandWhitead

Newspaper
Average CostRates
$B&W $$$Color Establishedaudience, Cancreatesenseof immediacy, Timingflexibility, Abilitytodevelop depthofmessage, Placeadsbasedon editorial appropriatenessby section

Magazines
$$$$$B&W $$$$$$Color Establishedaudience overlargerterritory, Abilitytodevelop depthofmessage, Canpayforpremier placements, Longershelflife possibleyears, Fourcolorprocess normallyavailable withadditionalfee

Television
$$$$$$$ lengthofad Allowsforsound andmotion, Highreach capabilities, Cantargetby programming

Radio
$$$$ lengthofad Localtieto community, Abletotargetby format, Itsmobileincar, office,home, outdoors, Audienceidentify withtheirstations itispersonal, Shortleadtimesfor schedulingand production, Outofpocketcost islow, Canbehigh frequencymedium marketsaturation withrepetition Cluttered commercialbreaks Doesnotallowfor visual, Fragmented audienceinlarger markets, Listenermaybe otherwiseoccupied whilelistening

Web
$$$$ Sizeofad Reachisdefined Canpayfor premium placement(top lefthandof screen) Longershelflife Coloris normallyfree andunrestricted Allowsfor soundand motion Highglobal reachcapabilities Itsmobile Stillnew medium Demographics and audience difficultto define Webpagecan becomecluttered Higherdesign costs

Advantages

Possible Disadvantages

Clutteronpage, messagecangetlost, Inconsistentre production placement, Limited demographics, Shortshelflife unusually12days, Nosoundormotion inadoftennocolor, Seldomget positioning guarantee

Highrelativecostto reach, Limited demographics, Nosoundormotion inad

Higheroutof pocketcosts, Higher productioncosts, Lessflexibility duetolongerlead time, Unevenreachby season