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Which commercial is your favorite? Why? http://www.youtube.com/watch?v=8qy8v 1ghy38

Which commercial is your favorite? Why?

Which commercial is your favorite? Why? http://www.youtube.com/watch?v=8qy8v 1ghy38
 Genres of Argument › Newspaper article, scholarly article, blog, etc.  Cultural contexts ›

Genres of Argument

Newspaper article, scholarly article, blog, etc.

Cultural contexts

Who writes arguments and why?

Argument › Newspaper article, scholarly article, blog, etc.  Cultural contexts › Who writes arguments and
Must temporarily adopt author’s beliefs and values, suspend personal skepticism and bias to hear author’s

Must temporarily adopt author’s beliefs

and values, suspend personal skepticism

and bias to hear author’s point of view

Write a summary of argument Search for personal experiences and values that coincide with argument

of view  Write a summary of argument  Search for personal experiences and values that
 Question the writer’s › Logic › Evidence and assumptions › Strategies  Think about

Question the writer’s

Logic

Evidence and assumptions Strategies

Think about what is missing from argument

 Every thesis prompts an opposing thesis (antithesis)  Conflict between these views leads to

Every thesis prompts an opposing thesis

(antithesis)

Conflict between these views leads to a new claim (synthesis)

Synthesis incorporates aspects of both views

 Conflict between these views leads to a new claim (synthesis)  Synthesis incorporates aspects of
Think of a creative way to illustrate/explain the relationship between thesis, antithesis, and synthesis

Think of a creative way to illustrate/explain

the relationship between thesis,

antithesis, and synthesis

Think of a creative way to illustrate/explain the relationship between thesis, antithesis, and synthesis
 Builds upon a summary  a formalized, critical reading of a passage that includes

Builds upon a summary

a formalized, critical reading of a passage that includes a personal response

purpose is to turn a critical reading of a

passage into a systematic evaluation to deepen a reader’s understanding of that

passage

 must determine what an author says  how well the points are made 

must determine what an author says

how well the points are made

what assumptions underlie the argument

what issues are overlooked, and what

implication can be drawn from such an analysis, statement and explanation of

personal assumptions

(opinions/responses)

implication can be drawn from such an analysis, statement and explanation of personal assumptions (opinions/responses)
Begin by posing two broad questions about readings:  To what extent does the author

Begin by posing two broad questions about

readings:

To what extent does the author succeed in his/her purpose?

To what extent do you agree with the author?

 identify author’s thesis  identify the selection’s content and structure  identify the author’s

identify author’s thesis

identify the selection’s content and structure

identify the author’s purpose.

author’s purpose – to inform, persuade, and/or entertain

and structure  identify the author’s purpose.  author’s purpose – to inform, persuade, and/or entertain
 Reason an author writes something  To inform  To persuade  To entertain

Reason an author writes something

To inform

To persuade

To entertain

 Reason an author writes something  To inform  To persuade  To entertain
 Is the information accurate?  Is the information significant? What can the reader gain

Is the information accurate?

Is the information significant? What can the reader gain from this information? How

is knowledge advanced by the

publication of this material? Is the information of importance to you or to

others in a particular audience? Why or

why not?

 Does the author fairly interpret the factual information? Could you offer a contrary explanation

Does the author fairly interpret the factual information? Could you offer a contrary explanation for the same facts? Does

more information need to be gathered

before firm conclusions can be drawn? Why?

 What is the author’s assertion or thesis statement?  Is the author’s argument valid?

What is the author’s assertion or thesis

statement?

Is the author’s argument valid? Does the

author use clearly defined key terms?

Does the author use information fairly? Has the author argued logically and not

fallaciously?

Watch out for faulty thinking and logical fallacies

 Which elements of the work seemed effective/ineffective? Why? Offer an overall assessment, elaborating on

Which elements of the work seemed effective/ineffective? Why? Offer an

overall assessment, elaborating on

personal views.

Did I care for the portrayal of a certain

character?

Did that character seem overly sentimental

or heroic?

Did his adversaries seem too villainous or stupid?

› Did his adversaries seem too villainous or stupid? › Were the situations believable? ›

Did his adversaries seem too villainous or

stupid?

Were the situations believable?

Was the action interesting or merely

formulaic?

Was the theme developed subtly or

powerfully, or did the work come across as

preachy or shrill?

Did the action at the end of the work follow plausibly from what had come before?

Was the language fresh and incisive or stale

and predictable?

To what extent do you agree with the author?  your assessment of the presentation

To what extent do you agree with the author?

your assessment of the presentation may not coincide with personal views:

you may agree with the author but feel the presentation is superficial

respond to author’s main assertions (arguments)

identify points of agreement and

disagreement

identify assumptions

Elaborate upon your opinion….WHY do you agree or disagree?

 identify the article title and author  provide background information that answers one or

identify the article title and author

provide background information that

answers one or more of the following

questions:

Why is the subject of current interest?

How or why is the subject of the passage

controversial?

What is the author’s background?

Under what circumstances was the passage

written?

include a specific thesis statement

 summarizes the author’s main points and purpose for writing  is brief, complete, objective,

summarizes the author’s main points and purpose for writing

is brief, complete, objective, and avoids

plagiarism

summarizes the author’s main points and purpose for writing  is brief, complete, objective, and avoids
 essay objectively assesses the validity of the author’s presentation by commenting on the author’s

essay objectively assesses the validity of the author’s presentation by commenting on the

author’s success in achieving his/her purpose by reviewing 3 or 4 specific points

presentation by commenting on the author’s success in achieving his/her purpose by reviewing 3 or 4
 The specific points are based upon the following criteria: › Is the information accurate?

The specific points are based upon the following criteria:

Is the information accurate?

Is the information significant?

Has the author clearly defined terms?

Has the author used and interpreted information fairly? Has the author argued

logically?

 Essay responds to the author’s views  Essay discusses reasons for agreement and/or disagreement

Essay responds to the author’s views

Essay discusses reasons for agreement

and/or disagreement

Questions to answer include:

With which views do you agree? Why?

With which views do you disagree? Why?

 states conclusions about the overall validity of the article  assesses author’s success at

states conclusions about the overall validity of the article

assesses author’s success at achieving aims

mentions personal reactions to author’s

views

restates the thesis by mentioning the

weaknesses/strengths of passage

Group activity Choose an ad in Behrens text (pg 578-599) Answer questions for organizing a

Group activity Choose an ad in Behrens text (pg 578-599)

Answer questions for organizing a critique

Group activity Choose an ad in Behrens text (pg 578-599) Answer questions for organizing a critique
 Choose commercial  Follow directions to write a critique of the video. › 100

Choose commercial

Follow directions to write a critique of the video.

100 points

Rough draft due Thursday, October 3

Final copy due (we need to discuss this)

 Active & Passive verbs  Commas  Classical structure

Active & Passive verbs

Commas

Classical structure

 Active & Passive verbs  Commas  Classical structure