ORGANIZATIONAL STUDY

CHAPTER - 1

INTRODUCTION

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1.1 GENERAL INTRODUCTION

Mysore Dairy with the capacity of 10 TLPD was started in the year 1965 under the control of the Department of Animal Husbandry and Veterinary Services of Karnataka State, which was transferred to Karnataka Dairy Development Corporation in the year 1974. The capacity was expanded to 60 TLPD in 1980 under the scheme operation flood and transferred to the Karnataka Milk Federation in 1984. As per the Government policy the Dairy and its Chilling Centers were handed over to Mysore Milk Union on 01.06.1987. The capacity was expanded to 100 TLPD under the Operation Flood II and further expanded to 180 TLPD under Perspective Plan I Programme.

1.2 IMPORTANCE OF MILK

Milk is nature's ideal food for infants and growing children.The importance of milk in our diet has been recognized since Vedic times, and all modern research has only supported and reinforced this view. In fact, milk is now considered not only desirable but essential from the time the child is born. The baby is recommended to be breast-fed until it is weaned and thereafter given cow/buffalo/goat milk till he or she reaches 12 years of age. The National Institute of Nutrition has recommended a minimum of 300 gms daily intake of milk for children between 1-3 years of age and 250 gms for those between 1012 years. Milk is an almost ideal food. It has high nutritive value. It supplies body building proteins, bone-forming minerals and health-giving vitamins and furnishes energy-giving lactose and milk fat. Besides supplying certain essential fatty acids, it contains the above nutrients in an easily digestible and assailable form. All these properties make milk an important food for pregnant mothers, growing children, adolescents, adults, invalids, convalescents and patients alike.

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1.3 COMPOSITION OF MILK

1.4 OBJECTIVES OF THE STUDY

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To be familiar with the organisational environment. To know the organisational structure of the company. To get a practical exposure to various functional departments of MYMUL. To know the products prepared by the MYMUL

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CHAPTER 2

INDUSTRIAL PROFILE

2.1 INDUSTRIAL BACKGROUND

The first organization attempt in providing safe milk to customers was made by military dairy forms. With objectives of supplying milk to the British troops in India. The next

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attempt with the organized dairying was in Bombay city by the British government, to improve the city milk supply. Infact Mr.R.A. Pepperell, the secretary of the milk marketing board of England, in a press meeting in 1944,stated that the sewage of London this necessitated the Government intervention in the year 1945, which led establishment of the Bombay milk scheme and a private firm owned by Mr. Polson, located at Anand400 Kms North Of Bombay, to supply milk to the scheme. To opening up the attractive market of Bombay, to the milk producers of Kaira District, provided the stimulus to increase their production shortly after India became independent, the Government of Bombay realized that the prevailing system of milk contractors, traded and the private Polson dairy were the farmers of Kaira district. Cooperative milk union (Popularly known as AMUL)started with a modest collection of 250 liters of milk per day in 1948, with village milk producers society. AMUL has grown to a size where it today handles some 8, 50,000 liters and more of milk a day in the peak season. The Kairas co-operative society has got the membership of some 36, 00,000 farmers, and pays nearly Rs.100 crores to its farmer members for the milk supplied by them. The co-operative society owns a dairy, which processes dairy products in competition with private industry under the brand name AMUL The leading national brand name in dairy products surprising through it may seem, it was the Kairas co-operative which disproved the myth spread by the multinational that baby food and condensed milk could not be made in India and therefore had to be imported, taking this as a challenge and making both products successfully from buffalo milk. In the above structure the role of the Government is to supervise, to guide, to encourage, disciplining the co-operative societies when the need arises. The Anand pattern combines the power of the people with professional management in a vertical integrated structure, which establishes a direct link between the producers and customers. This co-operative structured in Kaira was in other districts of Gujarat and all the district unions so framed were federated in to the Gujarat co-operative milk marketing federation. The entire structure is owned and operated by farmer elected members, who in turn employ professionals to manage the day today functions of the co-operatives. The structure enables a blend of modern technology with traditional diary framing without

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causing any financial burden on the state exchequer. Today, the Gujarat Co-operative milk marketing federation has a total membership of over 22 lakhs farmers, with a turnover of about Rs.270 crores a year. With the initiation of Indias first five-year plan in 1951, modernization of the dairy industry became a priority of the government. The goal was to provide hygienic milk to the countrys growing urban population. Initial government action in this regard consisted of organizing milk schemes in large cities. To stimulate milk production, the government implemented the Integrated Cattle Development Project (ICDP) and the Key Village Scheme (KVS), among other similar programmes. In the absence of a stable and remunerative market for milk producers, however, milk production remained more or less stagnant. During the 1960s, various state governments tried out different strategies to develop dairying, including establishing dairies run by their own departments, setting up cattle colonies in urban areas and organizing milk schemes. Almost invariably, dairy processing plants were built in cities rather than in the milk sheds where milk was produced. This urban orientation to milk production led to the establishment of cattle colonies in Bombay, Calcutta and madras. These government projects had extreme difficulties in organizing rural Milk procurement and running milk schemes economically, yet none concentrated on creating an organized system for procurement of milk, which was left to contractors and middlemen. Milks perishable nature and relative scarcity gave the milk vendors leverage, which they used to considerable advantage. This left government-run dairy plants to use large quantities of relatively cheap, commercially imported milk powder. All these factors combined left Indian dairying in a most unsatisfactory low-level equilibrium. The establishment and prevalence of cattle colonies emerged as accurse for dairying in the rural hinterland as it resulted in a major genetic drain on the rural milk animal population, which would never be replaced. City dairy colonies also contributed to environmental degradation, while the rural producer saw little reason to increase production

2.2 OPERATION FLOOD

The strategy for organized dairy development in India was actually conceived in the late 1960s, within a few years after the National Dairy Development Board(NDDB) was founded in 1965. It rested on the Operation Flood programme, which was conceived by

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the NDDB and endorsed by the government. Operation Flood is unique approach to dairy development. During the 1970s, dairy commodity surpluses were building up in Europe. The chairman of NDDB saw those surpluses as both a threat and an opportunity. The threat was massive exports of low-cost dairy products to India, which had it occurred, would have told the death-knell for Indias staggering dairy industry. The large quantities that India was already importing had eroded domestic markets to the point where dairying was not viable. The opportunity, on the other hand, was built into the Operation Flood strategy. Designed basically as marketing project, Operation Flood recognized the potential of the European surpluses as an investment in the modernization of Indias dairy industry. With the assistance of the World Food Programme, food aid in the form of milk powder and butter oil was obtained from the countries of the European Economic Community(EEC) to finance the programme. Operation Flood is a programme designed to develop dairying by replicating the An and Model for dairy development, which has stood the test of time for almost half a century. The first phase of Operation Flood was launched in 1970 following an agreement with the World Food Programme, which undertook to provide as aid126000 tonnes of skim milk powder and 42000 tonnes of butter oil to finance the programme. The programme involved organizing dairy co-operatives at the village level; creating the physical and institutional infrastructure for milk procurement, processing, marketing and production enhancement services at the union level; and establishing dairies in Indias major metropolitan centres. The main thrust was to set up dairy co-operatives in Indias best milk sheds, linking them with the four main cities of Bombay, Calcutta, Delhi and Madras, in which a commanding share of the milk market was to be captured. In achieving that goal, the first phase of Operation Flood laid the foundation for Indias modern dairy industry, an industry that would ultimately meet the countrys need for milk and milk products. The second phase of the programme was implemented between 1981 and1985. Designed to build on the foundation laid in the first phase, it integrated the Indian Dairy Association-assisted dairy development projects being implemented in some Indian states into the overall programme. The current third phase of Operation Flood aims at ensuring that the co-operative institutions become self-sustaining. The programme envisages substantial expansion of the dairy processing and the marketing facilities; an extended milk procurement

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infrastructure; increased outreach of production enhancement activities and professionalization of management in the dairy institutions.

2.3 ANAND MILK PATTERN CO-OPERATIVES

The basic unit in the Anand pattern is the village milk product co-operatives, a voluntary association of milk collection. All the village milk cooperatives in a district are the members of their district cooperative milk union. Every producers, milk is tested and paid for, on the basis of the quality of the milk. Usually the morning milk is paid for in the evening and the evening milk is paid for the next morning. The village societies also market nutritionally balanced compound clarified produced by the cattle feed plant owned and operated by the district level unions. The union also operates the network of veterinary services to provide routine and emergency services for animal health care. The village societies elect the board of directors of centralized facilities of the union. This is the responsible for the board of the day to day activities. A manager Director, who report to the elected chairman and the Board of Directors, professionally manages each union. The dairy owned by a union, usually has milk-drying plant to convert the seasonal surplus into milk powder and other conserved products. With the help of the drying plant, the union is able to ensure that milk products get 80% to90%of the lean season price even in the flues season. This has enabled the farmers to get 20% to 40%higher prices than what would have got if they were not a part of the cooperative systems. The middlemen have usually been paying only 50% to 60% of the lean season price in the flush season. Bulk of the out-of-pocket expenditure on the milk production is the purchase of cattle feed concentrates like oil cake, cottonseeds etc., owned and operated by the cooperative is able to provide naturally balanced cattle feed at price 20% to 30% over the price of the traditional feeds. The milk collection from the village is usually sent to the co-operative dairy through trucks hired by the co-operative dairy, tries to market the bulk of its liquid milk and converts the surplus milk into products. Professional managers employed by the co-operative ensure, that they get the best return for their produce.

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2.4 KARNATAKA MILK FEDERATION
Karnataka Milk Federation (KMF) was instituted in 1984, by federating the 13milk unions in the state and thus forming the state level apex organization. As a co-operative apex body of the state of Karnataka, it represents dairy farmers organization and also implements dairy development activities to achieve the following objectives:-

Provides assured and remunerative market for the milk produced by the farmer members Provide quality milk to urban consumers. To build village level institutions in co-operative sectors to manage the dairy activities. To ensure provision of milk production inputs, processing facilities and dissemination of know-how. To facilitate rural development by providing opportunities for self employment at village level, preventing migration to urban areas, introducing cash economy and opportunity for steady income. Inspiring rural people for Milk production as an added occupation along with agriculture. Providing regular market for milk producers throughout the year. o provide mobile veterinary and emergency services for animals of rural areas.

List of co-operative milk producers under Karnataka Milk Federation

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2.5 Origin of the Industry

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Though ancient written records report milk as an important food, its processing and distribution as a separate commercial business did not develop countries until the concentration of population in the cities reached a high-level in the middle of the nineteenth century. In India, dairying has been practiced as a rural cottage industry since the remote past. Semi commercial dairying started with the establishment of military dairy farms and co-operative milk unions throughout the country towards the end of the nineteenth century, however, market milk technology may be considered to have commenced in 1965, with the functioning of the central dairy of Aarey milk colony and milk product technology in 1956 with the establishment of Anand Milk Union Limited (AMUL) Dairy in 1946 first milk union started in India, at Gujarat. In developed daring countries such as the U.S.A., the year 1850 is seen as the dividing between farm and factory-scale product. Various factors contribute to this change in these countries viz., concentration of population incites where jobs were plentiful, rapid industrialization, improvement in transportation facilities, development of machines etc., where as the rural areas were identified for milk production, the urban centers were selected for the location of milk processing plants and products manufacturing factories. Gradually formers within easy driving distance begin delivering milk over regular routes in the cities. Prior of the1850s most milk was necessarily produced within a short distance of the lace of consumption because of lack of suitable means of transport and refrigeration.

2.6 Growth and development of the industry

Until the 1940, there was very little published information on the method of preparation and use of these products. The credit for the first publication on the subject goes to Dr. W.B.Davis, the first director of the industry research, Indian Diary research Institutes (now National), Bangalore. Within the span of these four decades since his book appeared, considerable research has been places in indigenous Dairy products.

2.6 Present status of the industry

The establishment of a co-operative structure as a ready and regular buyer or milk produced gave a new turn to the rural economy. Today, over 275 dairy plants and 83 milk products factories in the co-operative, public and private sectors handle an

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estimated 12%--15% of the total milk produced. In most of the countries in the world, the proportion of milk delivered to the dairies is over 90%. The trends are now changing fast in India too it is expected that the processing of milk on organized scale will increase sharply in developed countries. This will consequently increase the opportunities for value addition, while the value of the output of the dairy products in the countrys food sector has increased from 5%-7% during the same period. Now, the days of milk scarcity and imports are behind us, the organized sector can seize the opportunity of tapping the market of value added dairy products like butter, cheese, lactose, khova, paneer, etc. The Indian dairy industry is heading towards new century with an accelerated and positive momentum. With unprecedented growth in milk production by over two and a half time in the also two decades to about 58.8 million tones in 1992, India has emerged as the largest milk producer in the world with an annual milk production of 76 million tones. Food processing industry ranks as the fifth largest industry in the country. Though the milk and milk products have 85% business in unrecognized sector, it is having 7% growth per year. It is beyond doubt to mention that the organized dairy industry has done a splendid job by transforming itself from an import-dependent enterprise to self-sufficient industry and the embarking on export of various products. And, now it is poised for another wave of expansion by undertaking large-scale production of milk in the organized sector.

2.7 Future of the industry

To consolidate the gains of Dairying achieved in the state of Karnataka and with aview of to efficiently chill, process and market ever developing and increasing milk procurement with an utmost emphasis on the Quality and in the process conserve the socio-economic interests of rural milk producers, the Govt. of Karnataka through KMF has proposed to undertake several projects with financial and technical support of NDDB for which an MOU was signed between Govt. of Karnataka and NDDB on10th Nov. 2004.

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CHAPTER 3

COMPANY PROFILE

3.1 Inception of the Organization

MYSORE DAIRY, a unit of Mysore Chamrajanagar District Co-Operative milk producers Union Limited (MYMUL) registered under Karnataka co-operative act has been commissioned in the year 1976. It is fully owned and managed by Mysore and Chamrajanagar districts of Karnataka state. The philosophy of this co-operative milk

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producers organization is to eliminate middlemen and organize institutions owned and managed by milk producers, by employing professionals. Achieve economies of scale of rural milk producers by ensuring maximum returns and at the same time providing wholesome milk at responsible price to urban consumers. Ultimately, the complex network of co-operative organization should build a strong bridge between masses of rural producers and millions of urban consumers and achieve a socio-economic revolution in the village community. Under the World Bank aided Karnataka Dairy Development Projects, the activities on Dairy Development were taken up in the year 1975.The Mysore Coop Milk Producers Societies Union Ltd was established on 23.11.1976, having the jurisdiction extended to the entire Mysore District and Five Taluks of Mandya District. The Union undertook the work of organization of Milk Co-operatives in AMUL Pattern with the main objective of socio-economic reformation of the farmers in the rural areas through Dairying as main subsidiary occupation. The entire system was reconstructed on the model of now well known `ANAND' pattern dairy cooperative societies. Eight southern districts of Karnataka was considered initially with a target of organizing 1800 Dairy Co-operative Societies, four Milk Unions and processing facilities were set up to the tune of 6.5 lakhs per day by 1984. Under Operation Flood - II &III, project which started in 1984 & 1987 covered the remaining parts of Karnataka. Thirteen milk unions are organized in 175 talukas of all 20 districts then and the field work was extended by organizing more dairy cooperative societies. The processing facilities i.e. chilling centers, milk dairies and powder plants were transferred in phases to the administrative control of respective cooperative milk unions and the activities continued to be implemented by these District Organizations. Additional processing facilities were created & existing facilities augmented every decade with the help of Govt. / Zilla Panchayat and NDDB to handle ever increasing milk procurement without declaring milk holidays. The processing facility as exists at 32.25 lakh liters/day is further strengthened.

3.2 Development and growth of the organization

Technical guidance and supply of root slips/seeds for Fodder cultivation bythe members of the Coop Societies Intensive Co-Operative education programmes to the women members of theDairy Coop Societies through Coop Development Programme.

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Cross breeding facility through Artificial Insemination service. Effective supervision/extension services through field executives of theUnion. Supply of balanced Cattle Feed to the farmers of the Coop Societies atsubsidized rates. First Aid facility at the Society level. Emergency visits to treat the animals on a nominal fee to be collected fromthe producer. To provide remunerative market for the milk produced by the rural farmersthroughout the year irrespective of the quantity supplied by them. Mysore Dairy with the capacity of 10 TLPD was started in the year 1965 under the control of the Department of Animal Husbandry and Veterinary Services of Karnataka State, which was transferred to Karnataka Dairy Development Corporation in the year 1974. The capacity was expanded to 60 TLPD in 1980 and transferred to the Karnataka Milk Federation in 1984. The capacity was expanded to 100 TLPD under the Operation Flood II and further expanded to 150 TLPD under OF III Programme. As per the Government policy the Dairy and its Chilling Centers were handed over to MYMUL on 01.06.1987.

3.3 Vision and Mission

Vision: The vision of MYMUL is to provide quality milk products to the consumers and emerge as one of the top milk union of the co-operative dairy industry in the country. Mission: MYMUL is committed to provide maximum possible price for the milk supplied by its members and provide necessary inputs to enhance milk production while ensuring economic viability of the union.

Quality Policy: MYMUL is committed to producers welfare through customers delight by adopting continuous improvement and ensure pure and hygienic milk and milk products. Complying with statutory and regulatory requirements Constant communication with all parties involved in the food chain

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Adopting GHP, GMP & HACCP Adopting scientific processing methods Training of employees Union/Dairy Co-operative societies.

This commitment is supported by measurable objectives and brings about continual improvement.

3.4 Objectives of MYMUL

Providing assured and remunerative market for all the milk produced by the farmer members. To facilitate rural development by providing opportunities for self- employment along with providing opportunity for steady Income at village level. First Aid facility at the Society level. Cross breeding facility through Artificial Insemination services at the farmers door step. Technical guidance and supply of root slips/seeds for Fodder cultivation by the members of the Co-operative Societies Providing hygienic milk to urban consumers. Emergency visits to treat the animals on a nominal fee to be collected from the producers. Organizing exclusive women dairy co-operatives. Effective supervision/extension services through field executives of the Union. Implementing STEP program through Govt. Of India Project. The philosophy of dairy development is to eliminate middlemen and organize institutions to be owned and managed by the milk producers themselves, employing professionals. To sum it up, every activity of KMF revolves around meeting one basic objective: 'Achieve economies of scale to ensure maximum returns to the milk producers, at the same time facilitate wholesome milk at reasonable price to urban consumers'. Ultimately, the complex network of cooperative organization should build a bridge between masses of rural producers and millions of urban consumers and in the process achieve a socio-economic revolution in every hinterland of the State. Values: Honesty Discipline Quality

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Trust Impartial Savings Transparency

3.5 Milestones
1955: First Dairy in Karnataka at Kudagoo. 1965 : Govt. Dairy, Mysore started with 10 TLPD capacities. 1974 : Karnataka Dairy Development Corporation born. 1975: Primary Dairy Coop Societies commissioned. 1975 : Govt. Dairies transferred to KDDC. 1976: Mysore Coop Milk Producers Societies Union started. 1980: Processing capacity of Mysore Dairy expanded to 60 TLPD. 1983: Corporate brand name NANDINI came into effect. 1984: KDDC transformed to KMF. 1987: Mysore dairy was handed over to Mysore milk union. 1987: Bifurcation of Mysore Union into Mysore & Mandya District Unions 1987: Operation Flood III implementation started. 1988: Newly expanded 60 TLPD capacity CC at Chamarajanagar 1988: Training centre, Mysore handed over to MYMUL 1993: Cluster AI centers started in MYMUL and first time in Karnataka 1993: IBP prepared at MYMUL for the first time in Karnataka 1998: Kollegal Chilling Centre commissioned 1998: 10 TL capacity Liquid Nitrogen Storage Tank installed. 1999 : NANDINI SALES DEPOT started at Chamarajanagar 1999: Planted trees in 10 Acres land under social forestry scheme at Alanahally Farm 1999: First Place at national level in construction of Smokeless Chullas 2000: Preparation of IBP in the Primary Dairy Cooperatives 2001: Production of Mysore Pak started 2002: Adopted Mnemonic Symbol through NDDB 2003: Released Full Cream Milk in 500 ml & Toned Milk in 250 ml packets 2003: Production of Flavored Milk started 2004: 3 Nos each BMCs started in Gundlupet and KR Nagar taluk. 2004: MYMUL Raitha Kalyana Trust Started

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2005: ISO 9001-2000 Certification obtained through TUV Rhineland 2005: For the first time received the national award for Energy Conservation Award from Dr. A.P.J. Abdul Kalam ,President of India 2006: Production of Badam Burfy and Cashew Burfy started 2006: Released ghee to market in 50 ml, 100 ml packets 2006: Ghee sales in Pet Jars at Kerala started 2006: An Auditorium at Chamarajanagara CC is inaugurated and named as Dr. Rajkumar Ksheera Bhavana in the memory of Dr.Rajkumar 2007: Received the National and State award for Energy Conservation Award 2007: Released 5 Lit Toned milk packet and 100g packet containing 10 No of 10 gm peda 2008: Installation of 10LPH Homogenizer 2009: Prestigious ISO 9000-2008 certification is obtained 2009: Received state award for Energy Conservation 2009: 5 KLPH capacity RO Plant was started 2009: Processing capacity of Dairy plant was expanded from 1.8 to 3.0 lakh liters per day 2009: Processing capacity of Hunsur CC was expanded from 30000 to 60000 liters per day 2009: Installed continuous Butter Making Machine (CBMM) installed 2009: Union launched Nandini Homogenized Cow Milk and Shubham Milk 2009: Introduced Kesar Peda and Nandini Bite to the Mysore market 2009: Released Ghee in 5 ltr Pet Jar 2009: Released Nandini Khova and Panner to the market 2010: Installation of Walk In Cold store in Chamarajanagar and Kollegal 2010: Installation of 3 ton capacity multi fuel boiler 2010: Construction of Lal Bahadhur Shastri Auditorium for conducting Consumer awareness programmes. 2010: Construction of Kurein Auditorium for conducting farmers awareness programmes 2011: Installation of 5000 liters capacity curd pasteurizer 2011: Obtained National and State Energy conservation award 2012: Launching of 100 gms Cashew Burfi and Mysore Pak. 2012: Commissioning of Fodder densification unit at Monachanahally, Chamrajanagar Taluk 2012: Installation of 1010 Kva Diesel Generator

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2012: 2012: 2012: 2012: 2012: 2012: 2012: Installation of fully automated refrigeration plant to handle 5 lakh liters of Milk Renovation of product block under NCDC project Installation of 38 BMC under NCDC project Establishment of IMCU at Heggada Devana kote Taluk Supply of 1,10,000 Fodder tree saplings to milk producers Achieved peek Milk procurement of 6,24,813 Kgs on 5th Jul 2012 Construction of New P&I Block with an investment of 94 lakhs

Product Profile
Milk Product

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Curd and other fermented products

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Milk powder

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Ghee and Butter

Ice cream and Frozen desserts

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Milk Sweets

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Chocolates

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Other Miscellaneous Products

Product Index Milk Products

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1 2 3 4 5 6 7 Pasteurized Toned Milk Shubham Milk Nandini Double Toned Milk Homogenized Cow's Pure Milk Super Pasteurized Full Cream Milk Goodlife UHT Long Life Milk Samrudhi

Curd and other fermented products

1 2 3 4 5 6 7 Yoghurt Real Thick Curd Curd Butter Milk Premium Curd Large Set Curd Sweet Lassi

Milk Powder
1 2 3 Dairy Whitener Skimmed Milk Powder Badam Milk Mix

Ghee and Butter

1 2 3 4 Butter Salted & Unsalted Ghee in Pet Jar Ghee in Sachet Bag-in-Box

Ice Cream and Frozen Desserts

1 2 3 Ice Cream Delightfully Tasty Mango Crazy Cone Ice Cream Butter Scotch Chocolate Ice Cream Delightfully Tasty Kaju Draksh

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4 5 6 7 Nandini Sugar Free Pro Biotic Frozen Food Sundae Ice Cream Strawberry Cassata Ice Cream Ball Ice Cream Vanilla Strawberry

Milk Sweets
1 2 3 4 5 6 7 Mysore Pak Khova Jamoons Assorted sweets gift box Dry Fruits Burfi Pure Milk Peda Premium Cashew Burfi Premium Badam burfi

Chocolates
1 2 3 Creamy bite Eclairs Chit Chat

Other Miscellaneous Products

1 2 3 4 5 6 Diced Paneer Kunda Flavored Milk Nandini Sugar Free Peda Process Cheese Spread Nandini Cream

3.7 Area of Operation

Mysore- Chamarajanagar district co-operative milk producers union limited registered under the Karnataka co-operative act has been commissioned in the year 1980. The dairy receives milk in cans with temperature of 27C to 30c from village co-operatives located in the district of Mysore and Chamarajanagar district. And in tanker with

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temperature of 5C to 6C from the three chilling centers located at Hunsur, Kollegal and Chamarajanagar towns. Also the dairy receives milk with temperature of 5 C to 6 C in tankers from 27 Bulk Milk Coolers. These bulk milk coolers have been installed to maintain the quality of raw milk and also to reduce the intake of energy intensives raw materials. MYMUL not only operates in Mysore districts, but, also operates in some partsof Chamrajanagar District. It operates 502 distribution centres, concerning all theagents besides, there are 2 milk parlour maintained by the dairy. Area of operation under Mysore district Mysore T Narsipura Tq. Nanjanagudu Tq. H.D.Kote Tq. Hunsur Tq. Periapatana Tq. K.R. Nagar Tq.

Area of operation under Chamrajanagar district Chamrajanagar Tq. Gundlupete Tq.

MYMUL is a co-operative institution. Farmers are the real owners as well as the shareholders of the co-operative union. Farmers are entitles to receive the dividends from the co-operative union.

3.8 Competitor Information

Jersey Dodla Arogya Gomatha Thirumala

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Swastika Heritage Loose milk vendors

3.9 Infrastructural Facilities

MYMUL has infrastructural facilities which helps in making their production process and Business process more easier, it consists the following processes :

I. MILK PROCUREMENT
Milk collection from farmers.

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Dairy co-operative society. Bulk milk products.

II. TRANSPORTATION
They have procurement group contract vehicles. Milk Tankers.

III. MILK PROCESSING

Raw milk reception dock Cream separators Milk pastures Cream pastures Stored tanks Electronic milk tester and milk scan

IV. PACKING
Milk packing machine Curd packing machine Lassi, Butter milk packing machine Ghee packing machine Flavored milk packing machine

V. ENGINEERING
Reformation equipments Effluent treatment plants Boiler equipment Electronic generation

VI. MARKETING

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Distribution Network
Agents Parlours Depots Franchise

Distribution Transport
Trucks Goods auto Mobile

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Board of Directors

Resident

Managing Director (MD)

Manager (P&I)

Manager (Dairy)

Manager (Mktg)

Manager (MIS)

Manager (Finance)

Security Supervisor

Deputy Manager (Adminstration)

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