33 32 Venus St.

, Bricktown III
34 Moonwalk, Parañaque City
Mobile Landline: +63 (2) 9854342
Handphone: +63 (917) 9769969
E-mail: rmm969@gmail.com;
brainstorm@pldtdsl.net;
ruben@mangaldan.com.ph ;

Ruben Celso Madriaga Mangaldan

Presently an independent resource speaker, trainor and project consultant for
Professional advanced topics in Project Management, Security Information and Event
Profile Mangement, Business Area Analysis & Optimization, Database/Data Warehouse
Design and Enterprise Business Intelligence & Knowledge Management. With
over 30 years of Information Technology experience, the last 20 years of which
has involved managing large IT Projects. Contributed marketing and technical
expertise in various large pioneering IT projects in the country three of which,
garnered the prestigious JAL/AIM Technology Excellence Award in Asia (i.e. San
Miguel Corp. – Unix/Informix Downsizing; MERALCO – Customer Complaint
Monitoring System; Social Security System – Decentralization Project).
Sales and marketing accomplishments include setting up the INFORMIX
representative office in the Philippines, successfully positioning INFORMIX as the
no. 1 Unix database in the country then. As Vice-President and Business Unit
Head for a systems integration company (Asia Pacific Technology Integrators),
sold mainframe systems software and systems management products in the
Philippines for CANDLE Corporation. Market share for CANDLE Products doubled
after the distributorship appointment within the first year. APTECH also provided
local project management and software technical support for SEQUENT’s Data
Warehousing and Thin-Client initiatives.
Regional Reseller Channel sales and management experience was obtained from
TELXON/AIRONET Corporation having been hired as its Business Development
Director for Asian Operations. Accomplishments include designing and
implementing an innovative sales monitoring system for resellers derived from the
earned value concepts in project management. This resulted in a highly pro-active
channel sales management system, which improved sales and technical support,
as well as sales and production forecasting.

Summary of  Project and Program Management

Qualifications  Reseller Channel Sales, Marketing and Management
 Enterprise Security Information & Event Management
 Distributed and Very Large Database Design
 OLTP / SQL Applications and Database Tuning
 Decision Support Systems/Data Warehouse Design and Operational
Data Store Integration
 Business Area Analysis for Data and Process Throughput
Optimization
 Enterprise Systems Architecture Planning, Analysis, Design, and
Implementation
 Automated Data Capture/ Wireless Networking / RFID
Work Experience 2003 - Present Independent Consultant and Technical Trainor
and Job
Accomplishments Seminar Speaker/ Technical Trainor (2003-Present)

 Conducted training seminars both public and in-house to top corporations

in the Phiippines on various topics in Project Management, Enterprise
Information Systems Architecture, Database and Datawarehouse
Development
 Currently collaborating with some technical luminaries in the field of
project management on advanced topics in Earned Value Management
Systems (EVMS). Developed and derived a methodology which
translates the base calculations used in Earned Value to measure and
track project effort, cost and schedule from a cost-based tracking system
into a time-phased tracking system. This in turn, was used to develop a
modified version of the Gantt chart used in project management. The
modified charting system could simultaneously track project cost, effort
and schedule along a project time-scaled chart. It could then be used as
an effective forecasting tool for both schedule and cost down to the task
or activity level of a project. The project tracking method is now called a
“4-bar Earned Schedule Gantt”
 Other advanced project management trainings conducted include topics
such as: quantitative and qualitative project risk analysis and
management , the Theory of Constraints Approach on Continuous
Process Improvement, Critical Chain Multi-Project Management ,
Quantitative Techniques in Project Recovery, Advanced Project
Estimation and Simulation.
 Managed projects and provided consulting services to IT vendors
providing Security Information and Event Management Solutions,
Enterprise Database Systems Development and Knowledge
Management

2002-2005 Professional Systems Synergy Incorporated

(PSSI)

Seminar Speaker/ Technical Trainor (2002-2005)

Director, Education and Consulting Division (2002- 2003)

 Directly reporting to the Chief Executive Officer, was hired to lead the
Education and Consulting unit and undertake all initiatives in PSSI’s goal
to be recognized and to regain its leadership in providing quality ongoing
professional education mainly for the IT industry in the Philippines.
 Top local and multi-national companies and major institutions continually
send their employees for training in the various subject areas offered.
One example, among many others, Texas Instruments, has tapped PSSI
as its training provider for project management to help in the companies’
initiative to optimize its Supply Chain throughput. Another company,
 Abbot Laboratories Philippines, in 2002, has also tapped PSSI to provide
training and consulting for project management in its bid to be one of the
first companies in the Philippines to obtain the certification as a “Class A”
MRPII company by the following year 2003.
 Recently, Microsoft Corporation has firmed up an agreement with PSSI as
its very first regional project management consulting partner for
Microsoft’s first enterprise wide project management solution - Project
2003. PSSI together with Microsoft will assist its Asian clients in building
and providing end-to-end infrastructures for enterprise wide project
management solutions.
 Component building blocks such as messaging and collaboration,
wireless technologies, database and ERP solutions, digital dashboards,
data warehouse, web and internet solutions will be integrated to provide
the total Enterprise Project Management Infrastructure for companies
who are ready to move into the “Enterprise Management by Projects”
paradigm.

2000-2001 Total Information Management Corporation

Systems Integration Consultant

 Provided technical advisory and supervision to various enterprise

systems integration projects and proposals undertaken by TIM and its
sister companies. Major responsibilities include management and
supervision from technical design, sourcing, and coordination with third
party suppliers and technology partners, both local and international, and
performed functions as bid manager to oversee and coordinate the
preparation of large systems proposals within a short turnaround time.
 The primary responsibility is to ensure the technical and financial
soundness of Systems Integration Proposals to be submitted in
response to customer Request for Proposals (RFPs).
 The solutions developed included Imaging and Workflow Solutions, Data
Warehouse Projects, Financial and ERP Systems, Call Metering,
Enterprise Multi-Project Management packages, Call Center and CRM
Applications and Enterprise Asset Management.

1999 TELXON CORPORATION

International Distributor Operations
Brussels, Belgium

Director of Business Development

Asian Distributor Operations

 Spurred by increased foreign investor confidence in the Philippines during

that time, TELXON decided to transfer its regional office in Singapore to
the Philippines.
 The task given was to lead and setup the new Asian regional operations
in the Philippines in two years.
 Accomplishments include the development of new sales channels and
partnerships and the improvement of existing partnerships that included
among others major ISVs, VARs, Hardware Vendors, and Consulting
Companies in the Asian region. Together with the partners, new
solutions were developed using portable wireless transaction computers
and radio frequency (RF) based wireless networks to provide wireless
data capture and mobile solutions in diverse industries to include,
Enterprise Resource Planning (ERP) applications, Supply Chain
Management solutions, Warehouse and Distribution applications, Retail,
and Manufacturing applications among others.
 Conducted joint marketing presentations and technical conferences
together with various partners with the objective of increasing market
coverage and improving market awareness on the benefits of using
state-of-the-art wireless networking, automated data capture and other
mobile technologies in various industries.
 Sales forecasting and monitoring of resellers in Asia was improved and
provided better feedback to technical and marketing support operations.
Data obtained from the reports also gave valuable information for
production planning. A sales reporting system adopted from the Earned
Value Project Management Technique was developed which improved
the accuracy of the sales forecasts. This resulted in surpassing initial
sales quotas for the first and second quarter of the fiscal year
immediately after hiring.

1995 – 1998 Asia Pacific Technology Integrators Corp.

APTECH
Vice-President

 APTECH was set-up in Q4 1995 as a wholly owned subsidiary of Total

Information Management Corporation (TIM). The main function of the
business unit is to provide systems integration services and software
solutions to be bundled together with hardware offerings from the different
TIM business units specifically for the IBM mainframe, Digital/Compaq and
Sequent platforms.
 The initial tasks involved the mapping and development of a business plan
for APTECH, and later, to negotiate for the distributorship of initial software
offerings to be offered to the local IT market. Distributorship and
marketing agreements were arranged with companies such as CANDLE
Corporation, Platinum Technologies, Computer Associates, Walker
Interactive Systems and various business alliances with both local and
foreign software vendors and consulting companies to provide a range of
services which was focused on systems tools, middleware, data
warehousing, financial applications, network and systems management,
and information systems planning.
 APTECH offered training and consulting specifically on mainframe
systems programming. SQL Tuning, OLTP database design, Data
Warehouse Design and Implementation, Network Performance Planning
and Optimization, Systems Capacity Planning and Benchmarking.
 In the local mainframe MVS market, APTECH was able to double the
 customer base of CANDLE Mainframe Products from 20% to 42% within
the first year after being awarded the local distributorship. IBM Philippines
formerly distributed the products. The market base was further increased
to about 50% in the succeeding year. CANDLE clients in the Philippines
include Metrobank, Far East Bank, BPI, UCPB, Solidbank, Meralco, SSS,
Altel Phils. among others.
 Later in the year, APTECH started introducing products to support
enterprise wide integrated systems management in heterogeneous
environments. Vertical applications were provided to other TIM business
units thru business alliances with applications systems developers and
vendors to be offered to clients in the financial and telecommunications
sector.
 In 1996, in its first year of operation, initial revenue was only 11 million
pesos but net profits were close to 50% of the revenue.

1993 – 1995 Strategic Partners Incorporated

SSS Decentralization Project

Technical and Project Management Consultant*

*(concurrent with other independent training and consulting engagements 1991-95)

 Hired by Strategic Partners Inc. (SPI), a wholly owned subsidiary of the

United Coconut Planters Bank (UCPB), as Technical Consultant and
Senior Project Manager for the Decentralization Project of the Social
Security System.
 The project consisted of three components, namely; the
Decentralization Project (Business and Systems Reengineering),
Telecommunications Plan, and the development of a new Loans
Management System for SSS. The Decentralization Project and the 5
-year Telecommunications Plan for SSS was finished in a year and a
half and garnered SSS the JAL/AIM Information Technology Excellence
Award in 1994 for the successful decentralization of its operations.
 Detailed tasks involved providing multi-disciplinary technical resource
and training in business reengineering, distributed database design,
business benchmarking, workflow and process
analysis/design/simulation, time and motion analysis, information
systems architecture design, RDBMS Very Large Database design and
administration, SQL performance tuning techniques among others.
 Existing applications and business processes were evaluated and
changes were proposed by the SPI project team and executed by the
SSS to ensure that operations will be able to function in a decentralized
environment.
 Project management tasks involved monitoring, coordinating, and
reporting to the SSS Executive Committee on the status and issues
relevant to the project. The U.S. Department of Defense specified
Cost/Schedule Control Systems Criteria, the pre-cursor of the ANSI
Earned Value Project Management System(EVMS) was used in
managing the entire project.
1991 – 1995 Independent Consultant/Trainor

Independent Consultant/Trainor

 Conducted various public and in-house technical and management

training and seminars on various IT topics, (i.e. relational analysis and
design, distributed database design, information systems architecture,
client/server systems and applications design and methodology, SQL
programming and tuning). Client companies, among many, include IBM
Phils, Computer Information Systems, Inc. (Meralco), PLDT, San Miguel
Corporation, Online Advanced Systems, Cocolife, TIMEX Phils.,
PCARDD, Dole Philippines, etc. and various public seminars thru
Professional Systems Synergy, Inc.

1989 – 1991 Informix Asia/Pacific Pte. Ltd.

Marketing Consultant

 As Philippine Marketing consultant, was hired by INFORMIX Asia

Pacific to help set-up the Philippine Representative Office and market
Informix database products in the Philippines. Business
accomplishments included the successful positioning of INFORMIX
as the number one UNIX Relational Database Management System
(i.e. size of installed base) in the Philippines during those years, which
went against the trend in the whole of the Asia/Pacific rim that had
Oracle as the leading RDBMS.
 Pioneering institutions such as San Miguel Corporation, Manila
Electric Company (MERALCO), and the Armed Forces of the
Philippines (AFP) were among the early users of UNIX/INFORMIX
based RDBMS technology. San Miguel Corporation and MERALCO
both became awardees of the JAL/AIM Technology Excellence
awards after having implemented and standardized on INFORMIX.
 Philippine business operations posted an average ROI above 400% at
that time. Marketing operations was successful after having been one
of the first software vendors to have implemented an effective
channels marketing strategy in the Philippines. As a result, most
UNIX hardware vendors bundled INFORMIX for their RDBMS
solutions.