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Rotated Component Matrixa

Component
1

NaijaCom

.275

.456

.124

-.071

-.208

-.057

.375

SaharaReports

.230

.166

.102

.046

-.013

.040

.752

NewsPapers

.166

.635

.132

-.042

-.018

-.132

.301

BBCOnline

.091

.821

.055

.055

-.103

-.105

-.055

CNNOnline

.186

.722

.066

.066

-.146

-.109

-.105

-.007

.364

.474

.333

.034

.222

.157

Others

.142

-.022

.818

.023

.018

.012

.149

Facebook

.106

.606

.041

-.006

.269

.144

.084

Twitter

.795

.127

-.035

.234

-.065

-.071

.075

Twoo

.890

-.031

.159

-.010

-.075

-.052

.075

Badoo

.856

.063

.173

-.024

.108

.058

-.031

Youtube

.680

.330

-.040

.047

.139

.174

.017

BlackBerry

.733

.252

-.023

.131

.127

.017

.173

Skype

.820

.014

.117

.101

-.045

-.076

-.006

Others1

.261

.270

.716

-.113

.076

-.108

-.063

Books

.014

.043

-.070

.201

.020

.581

.068

Newspaper

-.011

-.076

.159

-.086

-.098

.787

-.137

Magazine

-.028

-.172

-.307

-.228

.098

.636

.122

Radio

.069

.136

-.031

-.183

.302

.109

-.570

TV

.116

-.122

-.315

-.115

.228

.175

.147

Satelite

.032

-.188

-.297

.042

-.148

.291

-.120

Internet

.089

-.006

.064

.086

-.014

.163

-.109

MP3

.017

.028

.028

-.044

.039

-.015

.112

SociMedia

.207

-.027

.095

-.065

-.009

-.027

-.078

GSM

.003

.101

.070

.075

.110

-.031

-.116

-.168

.003

-.113

.056

.414

-.044

.418

Age

.064

-.050

.052

.018

.791

-.083

-.135

Institution

.047

-.088

.050

.178

.756

.041

-.022

AcceMedia

-.178

-.021

.058

-.090

-.094

-.045

.103

HoursSpent

.147

.032

-.127

.035

.073

-.046

-.173

LocalNorms

-.041

.001

-.192

-.616

-.167

-.071

.053

AljazeeraOnl

Gender

Rotated Component Matrixa


Component
8

10

11

12

NaijaCom

-.187

.014

-.106

-.023

.158

SaharaReports

-.017

-.018

-.023

-.079

-.047

NewsPapers

-.026

.163

.142

.160

-.012

BBCOnline

.009

-.035

-.001

.041

-.069

CNNOnline

.360

-.116

-.134

-.190

.002

AljazeeraOnl

.084

.045

-.408

.004

-.182

Others

.013

-.017

.015

-.066

.119

-.172

-.019

-.024

-.036

.359

Facebook

Twitter

-.060

.117

-.103

-.003

.073

Twoo

.181

-.005

-.043

-.045

.016

Badoo

.041

.048

.059

.073

.025

-.087

.200

-.165

-.144

-.090

.118

-.101

.062

.000

.022

Skype

-.076

.022

.202

-.014

-.055

Others1

-.067

.183

.077

.035

.034

Books

-.354

.029

.088

.292

.293

Newspaper

.114

-.162

.052

-.106

-.063

Magazine

.059

.144

.052

-.149

-.036

Radio

.152

-.275

.159

-.139

.189

TV

.547

.064

-.013

.099

.168

Satelite

.341

.280

.212

.052

.009

Internet

.097

.154

.749

-.065

-.134

-.150

.785

-.031

-.077

-.010

SociMedia

.303

.663

.262

.124

.119

GSM

.725

-.047

.081

-.026

.026

Gender

.046

-.132

.508

-.104

.232

Age

.008

.237

.014

-.158

-.086

Institution

.214

-.181

.003

.147

.040

AcceMedia

-.042

-.064

-.111

.728

.084

HoursSpent

.071

.069

.025

.675

-.259

LocalNorms

.082

.036

-.230

.131

-.069

Youtube
BlackBerry

MP3

Rotated Component Matrixa


Component

Source
Attitudinal
Change
Exposure

.002

.046

.098

.124

-.028

-.008

-.092

-.172

-.081

.014

-.736

.062

.222

-.028

.186

-.042

-.201

.699

.120

-.009

.169

Rotated Component Matrixa


Component
8

10

11

12

Source

.118

.057

-.052

-.092

.827

AttitudinalChange

.058

-.010

.022

-.053

-.191

Exposure

.211

-.086

-.080

-.007

-.102

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.a
a. Rotation converged in 14 iterations.