Coremetrics Solution Guide 2007

Coremetrics Online Analytics
Solutions Guide
Coremetrics Online Analytics Solution Guide The online channel represents the single richest source of information about customer behavior available to marketers today. Imagine a customer who picks up a shirt to take a closer look in a store, who spends time browsing through a credit card offer sent via mail, or who inquires about a travel package through a call center. Each of these moments represent an opportunity to gain insight into customer behavior, but brick and mortar businesses have always faced challenges in capturing this information about customers, much less capitalizing on it. With Coremetrics, you can do just that. Coremetrics provides the first industry specific application for capturing, storing and analyzing, and acting on comprehensive data about actions that visitors take on your web site. Coremetrics Online Analytics, a key component of the Coremetrics solution suite, leverages this rich data to deliver analytical applications that empower eBusinesses with the insight necessary to successfully manage online initiatives. More importantly, by leveraging industry specific templates combined with flexible reporting, organizations can focus on business goals rather than solution implementation, and generate rapid ROI from their analytical investments. What channels deliver high value customers to your site? Who utilizes your site content and tools? Are you offering the right product mix to visitors? Coremetrics Online Analytics goes one step beyond traditional web reporting tools, allowing you to understand not just how your site performs, but more importantly who your key visitors are and how they interact with your brand. Through ad-hoc profile mining tools, Coremetrics allows organizations to identify and target high value customers, focusing on relationship management rather than just maximizing conversion. As the foundation of Coremetrics digital marketing optimization solution, this document details the key benefits of the Coremetrics Online Analytics. As the leading web analytics provider for over 1,100 online brands, we invite you to learn more about our services. Isnt it time you got to know your customer?

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Table of Contents
Digital Marketing Optimization More Comprehensive Data Analysis: The LIVE Profile Difference Best-in-class User Interface Industry Benchmarking with LIVEmark Monitoring Online Business Performance Acquiring High Value Customers Maximizing the Value of Page Content, Real Estate, and Site Design Optimizing Product Mix and Promotion Increasing Conversion with Site Search Understand and Optimize Conversion for Any Site Event Streamlining Key Site Processes and Paths Tailored Analytics to Deliver Strategic Business Advantage Building a Cross Channel Profile of the Customer Industry Leading Services Accelerate and Increase Return
Coremetrics provides extremely detailed analysis of our customers online behavior, delivering insights that help us improve the online shopping experience and run our web site more effectively.
Vice President of New Media, Victorias Secret
Digital Marketing Optimization

Since 1999, Coremetrics has been helping eBusiness organizations to successfully attract and convert online visitors, and increase customer lifetime value with its web analytics and marketing applications. The premise is simple. We call the combination of these solutions digital marketing optimization. Digital marketing optimization ensures that marketers have the information needed to target the right customers with the right products at the right time and to justify marketing investments, by showing how those investments are directly tied to measurable results. Coremetrics has helped clients optimize their digital marketing efforts through site improvements, improved marketing efficiencies, and successful promotions, generating over $300M in documented incremental revenue for our customers in just the last two years. What fuels our clients success? At Coremetrics we understand that the foundation for digital marketing optimization requires comprehensive web analytics reporting. We have focused on delivering the industrys most comprehensive web analytics solution that help clients see exactly what people do on a websiteindividually, and in the aggregate, and how their website is performingsite content, products, promotions. Further, this data powers our precision marketing applications, where we automate many marketing activities such as bid management and behavioral targeting, so marketers can spend more time on strategy and less on tactics. And finally, combined with partnerships with leading web service providers and comprehensive training and services, Coremetrics is committed to ensuring our customers extract the maximum return on their marketing investments (ROMI). Coremetrics is used by more then 1,100 industry-leading companies in the US and across Europe including: - B2B CDW, Grainger, Panasonic, Sigma-Aldrich, Toshiba - Financial Services Bank of America, Union Bank of California, Quicken Loans, Champion Mortgage, Sharebuilder - Media and Content economist.com, Forbes.com, IBM, Kodak Easy Share Gallery, US News & World Report, The Weather Channel - Retail Boden, CompUSA, Costco, Harrods, Littlewoods, Northern Tool, Victorias Secret, Williams-Sonoma - Travel Cathay Pacific, Holiday Inn, Hotwire, LastMinuteTravel.com This solutions guide provides an overview of Coremetrics Online Analytics, its LIVE Profile approach, and the solutions we provide to deliver tangible, repeatable business value to the worlds leading online brands.
Platform Agnostic Solutions: A Standalone Analytics Provider

Analyzing the performance of your web investments is no longer as simple as plugging into your commerce platform. Investments in on-site search, rich media, ad networks, blogs, RSS, Social media, or marketing placements must all be tracked and tested, requiring tools that interoperate with a variety of technologies within a single enterprise. Coremetrics is committed to cross platform interoperability, rather than focusing on integration with a limited number of proprietary vendor systems. By providing best-of-breed interoperability, Coremetrics is able to deliver a single source for all online reporting and analytics needs, providing a consistent framework for measurement and analysis throughout your organization.
Accurate and Complete Data Capture: LIVE Profiles

From the beginning, Coremetrics has focused on capturing and organizing visitor behavior in Lifetime Individual Visitor Experience Profiles, or LIVE Profiles, the most accurate and complete source of online behavior data. With LIVE Profiles, organizations can find the data they require to meet their most complex web analytics needs. More importantly, by maintaining all customer
Coremetrics Solutions Guide
behavior data, rather than discarding it, Coremetrics LIVE Profiles represent an extensible data asset that can deliver on enterprise data integration and personalization needs as your organizational needs grow beyond analytics.
Rapid Return on Investment: Industry Specific Solutions, Customer-Centric Analytics

Coremetrics Online Analytics represents the most comprehensive web reporting and analysis solution for online B2B, financial services, media and content, retail, and travel companies today. From determining marketing strategy and managing site investments to making tradeoffs between content and creative versions, Coremetrics delivers the frameworks to organize data meaningfully and the prebuilt metrics you require to drive actionable results. By delivering industry specific solutions rather than a simple toolkit, Coremetrics delivers targeted business solutions that allow marketers to uncover value quickly, and focus on business value rather than report configuration. And by delivering these prebuilt templates through a highly flexible interface, you are able to create and publish custom views, add and remove metrics, and even create custom calculated metrics, ensuring that reports are tailored to your unique needs. Coremetrics profile-based approach to analytics also ensures that your solution provides not only metrics, but also information on actual customer behavior. With Coremetrics Online Analytics, eBusiness managers can avoid the pitfalls of simply managing to site usage metrics. Focusing too narrowly on converting visitors ultimately leads to commoditization and reduced margin. By understanding key customer segments, eBusiness managers can focus on acquiring and converting high value customers and growing more profitable relationships with those customers over time.
A Comprehensive Solution: Integrated Partnerships

An online analytics application cannot exist in a vacuum. To be truly effective as a management tool for your entire business, it must integrate with a multitude of other applications to measure the effectiveness of all your site tools, track the value of your multichannel marketing programs, and drive data transfer for automated campaigns. Coremetrics has created partnerships with the leading vendors of digital marketing solutions to ensure the analytic success of our customers. We work with our partners to create integrated solutions that meet your technical and business needs. The result: a comprehensive platform for building, storing, and managing your LIVE Profiles while extracting the information you need to serve your customers better and achieve higher profits. Our clients benefit from certified partnerships and prebuilt integrations with: eCommerce platforms Marketing service providers Email vendors Rich media, A/B testing and real estate optimization applications Customer satisfaction and experience surveys
Best Practice Analytics: Analytical and Strategic Services

At Coremetrics, delivering service goes beyond products and technical support. Coremetrics partners with clients to understand their business objectives and deliver solutions to meet unique business needs. By working with the Coremetrics Implementation Team to instrument your eBusiness sites, Coremetrics collects, stores, and reports on all of the web behaviors required to improve your online business. A dedicated Coremetrics business analyst then works with you to identify your business goals and train application users in performing customer-centric analysis and delivering measurable results. Throughout the term of your service, your assigned business analyst continues to work with you to deliver targeted insight into key conversion areas and to keep you abreast of industry trends and best practices. Additionally, Coremetrics in-house consulting team is available to work on a project basis to drive strategic initiatives and accelerate ROI from your Coremetrics investment.
Proven Results: A Focus on Client Success

Since its inception, Coremetrics has measured its success by the success of its customers. The companys commitment to customer success is evidenced by its large investment in client services, a team which makes up one third of the Coremetrics employee base. Measuring customer satisfaction quarterly and taking action on it, Coremetrics has built and maintained unmatched leadership in customer satisfaction in the web analytics/digital marketing optimization industry. The results are tangible. With over $300 Million in documented client value in two years, Coremetrics is the unquestioned leader in delivering results for its customers.
More Comprehensive Data Analysis: the LIVE Profile Difference

As you evolve your online initiatives, you need more from your web analytics vendor than just the ability to answer questions about what happens on your site. You also need insight into how to manage your relationships with online customers. Coremetrics combines a unique native data warehousing approach with analytical applications designed to provide actionable insight into customer behavior and affinities. The power of this integrated solution is reflected not through any one report, but throughout the applications and metrics used in Coremetrics Online Analytics, from powerful profile mining and discovery tools to comprehensive conversion reporting and flexible measurement frameworks for valuing site investment. By delivering comprehensive profile reporting consistently throughout the interface, Coremetrics business solutions enable marketers to perform rapid discovery and analysis. More importantly, with powerful data warehousing functionality at the fingertips of the business user, organizations can focus their analysis on understanding customer behaviors in real-time, without the limitations posed by aggregate data capture systems or the usability challenges of working with a separate, non-integrated data warehouse.
Powerful Profile Mining

Coremetrics Profile Mining places the ability to gain true customer insight directly in the hands of business users. Delivering the only real-time, on-the-fly segmentation capabilities in the industry, Coremetrics Profile Mining allows users to understand the profile of any group of visitors on the basis of recency, frequency, monetary, campaign acquisition, browsing behavior, participation in key events, or even demographic and psychographic characteristics. Identifying high value segments or large untapped markets allows marketers to understand where to focus their efforts and investments in marketing, merchandising, and site design. Additionally, comprehensive profile reporting provides deep insight into visitor affinities for affiliates, content, and product. By understanding the relative weight and affinities of key visitor groups, business managers can finally differentiate among key customers and apply the right marketing strategies for the right individuals at the right time.
Coremetrics Segmentation Set-Up Wizard
Native Profile Drill Down

Coremetrics Zoom puts the power of profiles at your fingertips. Your customers experience on the web consists of hundreds of thousands of unique elementsfrom email links that deliver a visitor to the site, to search terms that the visitor uses to navigate the site, to pages viewed during a visit. Coremetrics Zoom allows you to drill in on any of these elements within the reporting interface to understand a profile of people who used that marketing element, search term, product or item, page or site feature. Key data for these visitors, such as product affinities, allows marketers to understand how site elements influence customer behavior, and how to tune their marketing message to better meet visitor needs.
Coremetrics Marketing Zoom
Comprehensive Conversion Analysis

Correlating page views to transactions is not a simple task. For years, web analytics solutions have been confounded by the complexity of associating individual behaviors with actions on a site. Most vendors deal with this complexity through limited conversion reporting. By analyzing LIVE Profiles, Coremetrics is able to perform comprehensive conversion reporting throughout Coremetrics Online Analytics, as well as rapidly tailor solutions to meet the unique analytical needs of the most sophisticated businesses. With this capability businesses are able to assign a value to natural search terms, referring sites, site content, promotions, visitor paths, and on-site search terms not just on the basis of popularity, but on the basis of effectiveness at achieving identified goals, such as sales, revenue or registrations. At the end of the day, clicks do not represent achievement of your goals. Having a consistent measure of the ROI for organic traffic sources and site design is critical to truly delivering commerce analysis.
Flexible Marketing Attribution Measurement

Customer behavior online is complex. On average consumers make more than 20 visits to a web site before completing a transaction. Not surprisingly, the marketing campaigns and site tools that visitors respond to vary widely depending on their timing within the customer lifecycle. Traditionally, web analytics tools have provided limited measurement capabilities, attributing conversion to only the first or last influence on customer behavior. Leveraging the power of LIVE Profiles, Coremetrics TrueMeasure delivers the industrys first flexible measurement capability allowing analysts to attribute conversion and investment value to any or all sources of acquisition. In this way organizations can fully value investments across all stages of the customer lifecycle and more effectively manage the customer relationship.

Best-in-class User Interface

Built from the ground up to meet the needs of the most sophisticated online businesses across industries, Coremetrics Online Analytics represents a departure from previous web analytics solutions that worked to merely provide reporting on selected events that occur on a site. By combining rich user profile data with intuitive applications, Coremetrics Online Analytics delivers truly comprehensive solutions for visitor analysis. With role-based applications for marketing, merchandising, and site design, users can quickly identify problem areas, make comprehensive assessments of the data, and drill down for detailed analysis and problem resolution.
Intuitive Navigational Menu

Coremetrics was developed by working closely with leading online businesses. Intuitive navigation and drop-down categories give users an easy-to-understand view of where business solutions are located and what role-based reporting options are available.
Virtual Analyst
Coremetrics is the only vendor to provide comprehensive guided analytics throughout the application to ensure rapid adoption and ROI from your Coremetrics investment. With a library of more than 300 best practices ranging from processes to optimize keyword buys or to perform an A/B test, the shared experience of Coremetrics clients and analysts is brought to bear in Coremetrics Virtual Analyst which provides contextual advice directly to the business user.
Flexible and Fiscal Calendaring

Organizational learning and benchmarking begins with an understanding of historical trends in customer behavior. Coremetrics enables users to easily access web reporting data for standard calendar and custom date ranges on marketing channels, pages, and content links over time. By mapping calendar functionality to client fiscal calendars, organizations can ensure that everyone is operating on of the same page, and quarterly and year end reporting is easily accessible.
Coremetrics Calendar and Report Configuration Wizard
Adaptable A/B Testing Framework

In collecting page view information for tens to hundreds of thousands of distinct pages, web analytics tools historically have provided too much information and not enough insight. Only Coremetrics allows for grouping of site elements into client-defined, multilevel hierarchies. Using adaptable categories, business analysts can manage online performance at the Vendor, Campaign, Product Line, or Content Category Level, drill down for deeper analysis in underperforming areas, and reorganize categories on the fly without requiring reimplementation. More importantly, by ensuring that elements are automatically grouped with like elements for comparison, Coremetrics content categories facilitate rapid analysis and A/B testing for complex data sets and role-based interaction with data that is most appropriate for the business user.
Customizable Metrics and Data Visualization

No two businesses are alike. Coremetrics Analytics Workbench allows users to select the exact metrics they need for analysis, flexibly trend and compare elements, smooth trends over time, and even add new calculated metrics to their reports. More importantly, users can publish report views for use across teams within the organization, allowing analysts to easily share their findings and deliver new analytical insight from the rich data captured by Coremetrics.
Customize report views and trending
Intuitive Discovery
Page metrics tell only half the story; true site optimization requires understanding how customer behavior relates to actions. Coremetrics LIVE Profiles approach provides comprehensive customerfocused analytics for the actions individuals take. Using Coremetrics Zoom business users can drill into any element within the interface and view a profile of the population of visitors who clicked on a marketing link, used a specific search term, or viewed a particular page. More importantly, Coremetrics Zoom reporting is updated continuously, enabling immediate insight without the need to rely on complex page tagging solutions or a separate optional data warehouse.
Coremetrics Excel Plug In
Actionable Analytics with Action Ready Reports

In addition to the ability to export any Coremetrics report to Excel, we also offer a standard set of offline reports that is aimed at programmatically extending the reach of your web analytics information and increase adoption of a marketing approach based on data-driven analysis and recommendations throughout your organization. Coremetrics enables businesses to share their digital marketing and web performance data through a unique set of executive-level reports that are delivered via a Microsoft Excel notebook. The report set allows for actionable analysis on top line metrics, top performers, natural and on-site search effectiveness and visitor geography. With these reports, recipients throughout your organization can receive actionable analytics in a format that they know.
Action Ready Reports

LIVEmark delivers benchmark metrics that are consistent with our key performance indicators, allowing us to take action on industry data rather than questioning how to interpret it.
Director of e-Commerce Marketing, PETCO
Industry Benchmarking with LIVEmark

Responding to competitive threats at Internet speed requires real-time insight into how your company is performing relative to industry best practices. As a result, being able to benchmark the key performance indicators (KPIs) for your business against industry peers is a critical requirement for web analytics today. Leveraging the experience of more than 1,100 online brands, Coremetrics is the only vendor able to provide the breadth and depth of data necessary for true benchmarking analysis. Coremetrics LIVEmark delivers timely benchmarking data for industry specific, best practice KPIs, showing you exactly how your site performs compared to industry leaders and peers. With Coremetrics LIVEmark, you can anticipate threats before they arise and stay one step ahead of the competition. Coremetrics LIVEmark also delivers an essential scorecard for measuring and managing your online investments. Benchmark reports present key data enabling easy comparison of site stickiness, conversion effectiveness, marketing impact, search usability, and other important metrics to anonymous industry benchmark data. This context around performance points an organization towards the specific areas requiring improvement while also offering a clear picture of where the company is outperforming its peer group.
Unparalleled Industry Depth

True benchmarking requires comparison across industry peers. Coremetrics clients are leaders in their respective industries, transacting over $10 Billion a year in revenues. With over 1,100 clients across various industries, Coremetrics is uniquely positioned to deliver benchmarking. Using Coremetrics LIVEmark, clients can truly understand the performance of their site relative to industry averages across organizations that maintain similar business objectives.
Accurate and Complete Data

Only Coremetrics LIVEmark provides you with certainty that your benchmark data is truly representative of your performance relative to the industry. Coremetrics LIVEmark metrics are calculated using aggregate LIVE Profiles data collected across all participating companies. Coremetrics does not sample, use self-reported surveys, or perform statistical extrapolations. It measures every single visitor interaction on every single participating site, capturing comprehensive customer data. Using accurate and complete data provides you with the confidence to leverage benchmark information to drive business decisions and investment.
Actionable Information
LIVEmark moves beyond mere technical reporting to deliver benchmark data for the KPIs relevant to your business. Built specifically for online businesses, the LIVEmark benchmark delivers key metrics regarding conversion effectiveness, site stickiness, shopping trends, on-site search, and sources of traffic. More importantly, all metrics are defined with consistent business logic within Coremetrics Online Analytics, making comparisons immediately valid to the data residing in your analytics application.
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Relevant Vertical Groupings

Comparison to industry leaders is only the beginning. Understanding how your site is performing relative to self-identified peers and competitors allows for truly relevant comparisons of site performance. Coremetrics LIVEmark provides benchmarking data for all participating sites, plus an additional level of deeper detail for more tightly defined vertical groupings such as General Merchandiser, Apparel, and Books, Music and Video. For a complete list of Coremetrics LIVEmark verticals, contact a Coremetrics representative.
Coremetrics LIVEmark Report
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Insight gained from Coremetrics helped us reprioritize our web site development queue, saving two and a half months of IT time.
Vice President E-Commerce, Eddie Bauer
Monitoring Online Business Performance

Understanding the health of your online business begins with the proper diagnostic tools. Coremetrics complete set of dashboards, metrics, and reports provide executives with a comprehensive picture of online performance. Using Coremetrics Management Dashboards, executives can define KPIs, track and manage to plan, and understand the technologies and geographies through which visitors are reaching a site. By applying these metrics to online business in a consistent manner, marketers finally have the visibility that they need to forecast demand and apply resources appropriately to meet business needs. Coremetrics Management Dashboards also serve as a key benchmarking tool for business analysts to use throughout the site. Comparing the performance of marketing elements, pages, or links to site-wide conversion ratios provides the frame of reference necessary to understand which creative or page versions are underperforming, and promote or eliminate these elements as appropriate. Using Coremetrics Management Dashboards as the baseline for conversion effectiveness enables business analysts to continually improve marketing spend and site design over time, consistently raising the bar on internal goals and targets as the business grows.
Manage Your Site and Campaigns in Real Time

Coremetrics Real Time Monitor is an add-on module to Coremetrics Online Analytics that empowers online businesses to respond in real time by providing continually updated information on web site performance. The highly configurable, easy to understand graphical interface keeps managers and executives up to date with their latest online results. The Real Time Monitor updates continuously, ensuring that you have a current picture of your operations. Armed with this knowledge, you are able to respond to opportunities and challenges as quickly as they develop ensuring that you can keep your programs on track and optimize results. The Real Time Monitor is highly configurable and enables you to select various metrics for your site overall, or for specific pages, and display those metrics in various modes including bar graph, line graph, tabular, or speedometer format. To supplement your web site data, the Real Time Monitor supports the RSS for data feeds from sources other than your web site. This enables you to feed data from any data source that supports the RSS protocol, including third party discount sites or even internal data systems such as inventory, off-line sales or call center activity. This flexibilty enables you to tailor the display to the information most relevant information for your business, or even a specific campaigns.
Real Time Monitor
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Track and Manage to Plan

Coremetrics Home Page provides a dynamically configured view of dashboards that combines visualization with report drill down. Nine dashboard modules are available for user configuration and presentation. Dashboards can be edited, saved, and then published. Standardized templates of best practice dashboard modules for executives, merchandisers, and marketers are provided out of the box for users to customize. Comparison of trends provides historical benchmarking capabilities and the ability to upload plan data allows marketers to track performance against forecast. Coremetrics Top Line Reports also provide presentation of data in a tabular format for more granular trending and data export.
Features
Home Page Configurable KPI Dashboards Comparison, trending, and target data upload TopLine Comprehensive summary reporting for site-wide page view, browsing, conversion, and revenue metrics Session reporting to identify site traffic patterns Conversion Dashboards Session based reporting on visitor, browser, selection, and transaction conversion Visitor based reporting on sitewide conversion and customer loyalty metrics Multi-Site Reporting Roll-up of online activity by brand, geography, or line of business Technical Properties Comprehensive browser, operating system, and demographic information captured from the browser Activity Atlas Geo-locational reporting Real Time Monitor Highly configurable Flashbase dashboard providing current KPIs Choose from various metrics to display in different modules including trending, gauge, and bar graph Support for RSS feeds Action Ready Reports Microsoft Excel Notebook of standard executive-level reports for offline analysis Comparison, on-site and natural search performance, visitor conversion, geographic reports
Coremetrics Home Page Dashboards
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Understand Site Conversion

At the heart of web analytics is the ability to obtain a complete understanding of how effective your site is at driving customers to visit, browse product, select and transact items, and ultimately return to convert again. Coremetrics Conversion Dashboards provide comprehensive session and visitor metrics to deliver the sitewide conversion insight necessary to manage online initiatives. By identifying and monitoring key points of conversion internally, business managers can effectively allocate resources to underperforming areas, and drive continuous improvement for their most important KPIs.
Coremetrics Conversion Dashboard
Report Across Multiple Sites

For large organizations, understanding the health of an online business goes beyond reporting on a single site. Coremetrics Multi-Site Reporting allows site owners with multiple brands or geographic business units to roll-up data across disparate sites into a single instance of Coremetrics Online Analytics for comprehensive reporting without sacrificing any analytical functionality. Flexible rollup provides information on individual and cross-brand activities for brand-oriented businesses, or on global, regional, and local site performance for geographically managed businesses. Managers can access data at any level of the roll-up and use information to track and manage performance across business units.
Monitor Technical Properties

Coremetrics Technical Properties delivers complete information on visitor browser and system settings, allowing IT executives to make informed decisions about how to optimize their site for varying browser types, monitor resolutions, java versions, plug-ins, and even language preferences. More importantly, error page tracking ensures that site designers can uncover when a visitor reaches an error page and correct site design flaws immediately.
Deliver Geo-Location Analysis

Coremetrics Activity Atlas allows you to have a view of the physical source of visitor traffic through use of reverse DNS lookup technology provided by Quova. Tying visitor site behaviors to the individuals city, market area, or country allows marketers to understand the regions and locations they are servicing well or poorly, and adjust accordingly. This allows site managers to measure the results of offline marketing to drive web traffic, identify regions or countries that are ripe for investment, and understand the impact of localized content on site conversion.
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Acquiring High Value Customers

Acquiring the right customers is the cornerstone of every successful marketing program. Coremetrics leverages the power of LIVE Profiles to enable marketers to quickly segment and reach the right audience for their products and services, as well as track value of these customers over time. Using Coremetrics powerful, customer-centric solution, marketers are able to attract high value customers and present them with relevant offerings to drive increased margins and customer satisfaction. Managing hundreds of thousands of marketing links across in-house systems and external vendors also presents a unique challenge for online marketers. Coremetrics Marketing Management Center is the first system to provide a unified marketing interface for understanding vendor, campaign, and creative performance regardless of marketing channel and provide seamless integration with cost, impression, open rate, or offline transactional data. With Coremetrics Marketing Management Center, users can quickly optimize marketing spend and refine promotions across ongoing campaigns, improving return on marketing investment.
With Coremetrics, our team can analyze the ROI of all our campaigns in a single interface and understand which campaigns drive sales. Our team can now allocate resources to top performers and increase our revenue.
Webmaster, Ace Mart
Target the Right Audience

Understanding which visitors are most valuable allows marketers to prioritize campaigns effectively and reach the right audience. Coremetrics Segmentation provides a powerful tool for marketers, allowing users to understand the size and value of groups of visitors identified by their web site behaviors and demographic characteristics. Segment reporting on product and content affinities delivers critical insight into what product or content mix should be offered to your target audience, ensuring that you can realize increased relevance and return from your targeted marketing programs.
Optimize Spend to Drive Conversion

Coremetrics Marketing Management Center provides the first set of reports for tracking all of your online sources of traffic within a single interface. Hierarchical navigation and flexible channel roll-up allow analysts to manage vendor, campaign, placement, and item performance at the category level and drill down for iterative analysis into which elements are over performing and underperforming. Zoom reporting enables users to drill into campaigns or links to understand the profile of visitors who were acquired, compare campaign results across vendors, and identify customer product affinities so that marketers can further refine marketing spend and messaging. Finally, Coremetrics Marketing Attribution Measurement, our flexible approach to crediting marketing campaigns with value, ensures that site conversions are attributed to any or all sources of campaign acquisition, providing marketers with a seamless mechanism for comprehensively understanding the performance of their marketing programs.
Coremetrics Marketing Management Center

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Features
Segmentation Segment visitors by first-time acquisition, referral source, or campaign acquisition Channel Summary User-defined channel rollup, trending, and drill down Marketing Programs Group campaign links into vendor, category, placement, and items Marketing Zoom Drill into any marketing element to understand the profile of visitors acquired by that campaign Natural Search Comprehensive organic search reporting tied to conversion Referring Sites Tracking of sites, which refer visitors by domain name Advanced Campaigns Measure campaign response over multiple sources of influence Campaign Integration Unified reporting interface Configurable attribution windows to match vendor agreements Autosensed links to automatically configure campaign names without back-end integration Marketing API to upload cost, impression, open rate, and offline transaction data Industry leading partnerships Flexible Marketing Attribution Attribute conversion to same session, first, last, or all marketing influences over a client defined time window
Value Organic Sources of Traffic

Outside of direct load, organic search and referring sites drive a majority of the traffic for for many online brands. Coremetrics Natural Search and Referring Sites deliver comprehensive reporting on the sources and quality of traffic received and also support our flexible attribution logic to enable marketers to understand value and justify investments. By being able to tie organic finding methods to conversion, analysts can identify which business partners to invest more heavily in co-branding with, as well as understand which search engines and terms are most suitable for paid placements and where investments are required in natural search optimization.
Coremetrics Natural Search Report
Seamless Campaign Integration

Coremetrics Autosensing technology ensures that paid marketing campaigns are automatically tracked; eliminating the need for manual campaign management through user entry or spreadsheet uploads. Coremetrics Autosensing can also be mapped to existing campaign tracking codes so that clients can continue to leverage their existing investments in campaign tracking technology. Coremetrics Marketing ROI Import allows for seamless integration of marketing cost, open rate, impression, and even offline transaction data within Coremetrics Marketing Management Center, ensuring that marketing analysts have a comprehensive view of their programs performance.
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Maximizing the Value of Page Content, Real Estate, and Site Design
Site content and features are essential tools for assisting visitors through the research and selection process. Informational pages and product reviews can serve to drive interest, whereas product comparison or guided selling tools simplify and accelerate choices for visitors. In-page promotions also represent a valuable opportunity to deliver timely offerings when visitors are browsing the home page or key category pages. Intra-page technologies such as portals, Ajax, Flex and Flash provide a richer and more streamlined site experience for your visitors. Each of these site elements represent a unique chance to interact with the customer, requiring testing of page content, versions, real estate value, and promotional creative. Coremetrics Content Analysis provides a complete module of diagnostic reports to enable site owners to understand content usage and conversion influence, as well as lifetime behavior of content users. With this information, managers can optimize investments in site content to increase site stickiness and drive return visits. More importantly, through profile mining, analysts can gain a greater understanding of content users, including their product and cross-content affinities. Using this detailed behavioral information, organizations can develop new content strategies to more fully address visitor interests, driving increased customer satisfaction and customer value.
Using Coremetrics Online Analytics, we learned that Product Compare users represented a key customer group for us, kicking off an initiative to improve access to that function. Through these changes, Coremetrics helped us increase annualized revenues by $2.2mm.
Director of eCommerce, CompUSA
Manage Content Categories

Managing tens of thousands of content pages presents a unique challenge for any marketer. Hundreds of pages of product information or help content cannot be managed at the individual page level. Coremetrics Category Analysis report allows site managers to group their content into intuitive hierarchies that map directly to the web site design. Rollup of underlying page data ensures that category metrics provide a comprehensive view of content category effectiveness, so that business analysts can compare the performance of a broad range of site content easily, as well as drill down for detailed investigation where necessary.
Coremetrics LIVEview In-Browser Analytics
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Features
Segmentation Segment on pages or categories browsed Top Pages Browsed Entry Departure Content Categories Organize site content and tools for rapid analysis Page Zoom Profile content viewers and trend behaviors over time LIVEview Graphical, in-browser analytics overlay Real Estate Track page, version, area, and link performance Site Promotions Track promotional links across multiple pages Link Analysis Identify lifetime behaviors of promotional responders Campaign Integration Links are automatically detected without tag maintenance Impression Tracking Automatically capture impressions served from promotional content Elements Reporting Track visitor behavior around intra-page activities to understand value of these elements to your business
Manage Investments in Web 2.0 and Portal Technologies

Web 2.0 and rich internet applications such as Ajax, flex and flash offer a wealth of new possibilities for site designers to improve the customer experience. Understanding how these intra-page technologies are performing, and the value they drive for your business is critical in ensuring that you invest wisely in these new technologies. Coremetrics Element Reporting deliver the capability to measure intra-page visitor activities such as an Ajax pop-up of product details, or interaction with a content filter. Coremetrics Element Reporting also powers portal analytics by providing insight into how and where various content is accessed within a portal environment.
Element Categories Report
Optimize for Natural Search

Natural Search results receive over 85 percent of clickthroughs as opposed to paid search results, representing the single largest means for most customers to find your site outside of typing your URL into the browser. Designing your pages to be found represents an effective way to increase traffic to your site without increasing marketing spend. Using Coremetrics Page Zoom, business analysts can view a profile of the viewers of a page including listings of the natural search terms that brought them to your site. Using this insight, content owners can choose the appropriate keywords for inclusion in page headers to increase search results rank and site traffic.
Rank and Compare Conversion Influence

Coremetrics LIVEview provides analysts with a simple, effective way to understand link performance while browsing the web site in real-time. By installing a browser plug-in, marketers can overlay basic metrics such as page views, conversions, and transactions onto every page on your site. Graphical annotation provides an intuitive view of link performance, with drop down options available for tracking links by percent of total, by rank, or even comparing link performance over different time periods.
Value Page Real Estate

Which home page is the most effective at converting visitors? Where on the page should high margin products or premium content be placed? Coremetrics Real Estate Report allows for comprehensive tracking across both page versions and locations within pages. Consequently, analysts can compare historical performance across multiple page versions and use synchronous or sequential A/B testing to identify the optimal page layout. Page real estate location and link performance can also be valued so that marketers can maximize use of highly trafficked locations within the page to optimize for conversion and margin.
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Track Site-Wide Promotions

Coremetrics Site Promotions Report tracks the value of promotional content which is displayed across multiple pages on the site. A free shipping offer, for example, may be performing particularly well. But where is it most effective the home page or a category page? By understanding where to place promotions to maximize impact, marketers are able to reach the visitor at exactly the right moment to persuade them to purchase.
Understand Lifetime Value and Product Affinities

Conversion is only half the story. Great sites not only convert visitors into customers, they also grow the customer relationship to increase repeat visits and revenues over time. Coremetrics Segmentation and Link Analysis allow marketers to understand lifetime visits and purchases of visitors who viewed a page category or clicked through on an onsite promotion, as well as tie those visits into product affinities. Only by valuing promotional content on the basis of lifetime value can site owners avoid the pitfalls of marketing only to a price sensitive clientele, and begin to focus on the growing more profitable relationships with loyal customers.
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Using Coremetrics to help us intelligently deploy cross sell offerings throughout our site by leveraging historical customer purchase behavior, we expect to generate more than $3mm of additional annual revenues.
eCommerce Marketing Manager, Northern Tool
Optimizing Product Mix and Promotion

When visitors enter your site where do they go? Just as brick and mortar businesses design the most efficient and effective floor plans, online businesses need to understand how to categorize products in an intuitive manner to allow customers to easily find and acquire products on the site. Promotional categories need to be used to drive sales of high-margin items, and site content needs to be grouped to create the highest probability of up sell. Coremetrics Products is the first and only solution in the web analytics industry designed specifically for the unique needs of sophisticated online retailers that allows eCommerce managers to map their product categories directly to an analytical report, allowing merchants to optimize product mix and manage their product placement effectively. Using multilevel hierarchies, Coremetrics Products and Merchandising reports deliver an intuitive application for managing category performance and providing flexible drill down into actual products offered, viewed, and sold. This capability is essential for sites that sell hundreds of thousands, or even millions of products to ensure the sheer volume of web data available can be presented in a meaningful way, without requiring that users sift through mountains of data to find the right products for analysis. While designed with retailers in mind, clients across industries find value in a hierarchical view of customer behavior and conversions associated with their product or service. Coremetrics has also developed a view of customer behavior around travel products and services to meet the unique needs of travel providers. The complex nature of travel offerings requires a flexible solution that allows organizations in the travel industry to understand various attributes of their bookings.
Identify the Right Product Mix

Merchandising begins with the proper product mix. Coremetrics Segmentation provides analysts with a complete picture of visitor product affinities by demographic or browsing behavior. Using segment information, analysts can select the product mix that is most relevant to site visitors, and present it prominently within navigational as well as promotional categories. Using LIVE Profiles merchandisers can view affinities from any historical time period, ensuring for example that analysis of holiday shopper behaviors includes data from last years holiday shoppers.
Manage Merchandising Categories

KPIs for merchandisers vary widely by product line. Coremetrics offers multiple views of product hierarchies. For example, you can map Product Categories to the navigational and promotional categories which visitors actually navigate through on your site. At the same time, you can have a secondary hierarchy that maps back to your internal management categories. Flexible hierarchical analysis allows product managers to manage at the category level to understand aggregate performance metrics, as well as drill down to item level details to identify which specific products are underperforming and identify creative or pricing issues. Virtual categories allow for easy reporting on site tools, such as search, home page promotions, and cross sell links. Each site tool is a category within the Product Categories report, giving users the ability to easily see performance, revenue, and conversion for each tool, as well as look at the success of individual products within tools.
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Features
Segmentation Segment visitors based on browsing, abandonment, conversion and purchase behavior at the item or category level Merchandising Categories Organize products into categories that match navigational categories on your site for intuitive analysis Virtual categories track promotional categories or site tool impact on product sales Client defined to achieve the level of analysis appropriate for your business Merchandising Zoom Identify sources of acquisition for visitors that viewed or transacted specific categories or products Identify site search terms that drove visitors to specific products Identify commonly cross sold items for specific products Top Items Browsed Identify popular items and plan promotions accordingly Top Items Abandoned Identify frequently abandoned products and take corrective action Cross Sell Identify top cross-sold items over buyer lifetime Enterprise Product Report Map product performance back to a single category to correlate to internal organization Import offline data such as call center sales, inventory, or margin Bookings Report Attribute based report that offers travel providers a view of their products filtered by key attributes
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Coremetrics Product Categories Trending Report
Optimize Product Placement

Where on the site is the best location for your product to be placed? Only Coremetrics allows merchandisers to understand where a particular product sold wellin a navigational category, a promotional or sale category, or possibly in a cross sell category placed on product pages. Using Coremetrics Product Categories, managers can understand the value of promotional categories and ensure that they have the appropriate product mix, track cross sell initiatives and their performance, and place products appropriately on the site to maximize conversion.
Improve Cross Sell

True cross sell analysis takes into account consumer preferences over time across multiple site visits and transactions. Leveraging the power of LIVE Profiles, Coremetrics Cross Sell Report delivers the only true lifetime cross sell analysis in the industry, providing insight into what consumers of popular products are likely to select in the future. Using Coremetrics Cross Sell, merchandisers can easily identify offerings which will be relevant to clients in order to maximize the value of customer visits.
Coremetrics Cross Sell Report

Enable Product-Based Marketing Optimization

Merchants need to work hand in hand with marketers to determine strategies for driving awareness of specific product lines and offers based on corporate, seasonal, or inventory objectives. Merchandising Zoom allows organizations to identify which offers, placements and creative drive product interest with the click of a button. With this valuable data, organizations can allocate marketing spend and target campaign placements to drive interest in specific products, increasing the relevance of promotions and improving return on marketing investment.
Optimize Bookings
Travel providers that operate online have special needs regarding understand their products and services. The nature of their product is highly complex, andrather than being based on SKUsis based on various attributes of their offering, e.g. room size, seat class. Moreover, travel providers often manage multiple geographic and branded sites all of which may offer the same product. With this in mind, Coremetrics developed an attribute based report that provides organizations in the travel industry with a view of their offerings filtered by attributes. This unique flexibility has many purposes. For example, a online hotelier can have a view of the geographic source of bookings for a given property. For example, they may find that their German site initiates a lot of bookings for a specific property in San Francisco, CA, but has a very low conversion rate. With this information, they may examine the competitive pricing of San Francisco hotel properties in the German market.
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Increasing Conversion with Site Search

Internet users are increasingly turning to search to help them find content across the multitude of pages offered on the Internet, but as these tools become more popular expectations are also rising for them to deliver more accurate, relevant results. According to Coremetrics LIVEmark index, April 2005, site search users purchase 86% more often and spend 11% more than users from other sources. Despite the popularity of search tools, however, a majority of users are dissatisfied with the search experience. Ensuring that your onsite search engine delivers true findability for customers seeking precise results is critical to improving customer satisfaction and triggering sales. Coremetrics is the only vendor to provide a comprehensive solution for tracking the effectiveness of search engines by search term and correlating these interactions to other site behaviors. Coremetrics On-Site Search delivers detailed metrics on the keywords that have the highest impact on conversion, and allows users to drill into details by term. By tuning the site search engine to deliver more relevant results as well as present valuable up sell and cross sell offerings, site managers can leverage search as a critical tool to improve site-wide conversions and revenues.
Using the Coremetrics On-Site Search Intelligence Report to fine-tune our site search results, we increased search conversions 82%. Coremetrics analytics delivered a multimillion dollar revenue boost to our company.
Director of Online Operations & Merchandising, FootSmart.com
Act on Customer Intent

Your site is designed to help customers find information, but do you provide what they are looking for? Analysis of popular search terms that do not convert customers often provides valuable insight into gaps in product line offerings that customers would otherwise associate with your brand. Using search as a measure of customer intent, Coremetrics clients have been able to invest in bringing new products to market quickly that address customer needs head on, and provide profitable new revenue streams with minimal risk.
Ensure You Deliver Results

Searches that dont return results confuse customers, leaving them dissatisfied not just with search, but with their overall experience with your brand. Coremetrics On-Site Search allows analysts to understand which search terms are delivering few or no results, and correct the search engine logic to provide appropriate recommendations. Cross-search term analysis ties searches to popularly misspelled terms, plurals, and stemming, allowing search engine managers to populate results for those queries with the content that the customer intended to find.
Coremetrics On-Site Search Report
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Increase Relevancy and Conversion

How effective is your search engine if customers have to scroll through dozens of products to find the item they were looking for on page 7 of their search results? Using Coremetrics On-Site Search Zoom, search managers can drill into popular search terms to understand which items customers using that term actually transacted. By placing these items near the top of the search results for that term, managers can increase relevancy for search results, driving higher conversion and increased customer satisfaction from the site search experience.
Capitalize on Cross Sell Opportunities

Providing search results is not just a matter of filling a customer request, it is a valuable opportunity to provide visitors with product recommendations. Coremetrics On-Site Search Zoom also allows analysts to drill into individual search terms to uncover other search terms that visitors used during their visit. With this insight, analysts can understand the natural affinity for cross sell that these visitors have and present them with relevant suggestions within the results page.
Coremtrics On-Site Search Zoom
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Understand and Optimize Conversion for Any Site Event

For many sites, tracking one key conversion event, such as a sale or a booking, is not adequate. Most sites have multiple conversion events and business managers are looking to track all of these events, and even assign a relative value to each. For example, for a financial services organization, an online application may represent money in the bank. Likewise, they may have a clear understanding that customers who use their online tools (such as mortgage calculator) have a high propensity to add another service. Tracking and valuing this site event (use of the mortgage calculator) is also very important. For a media or content provide, perhaps your goal is to have visitors come to your site often, and click on advertisements. Key site events can really be anything that represents achievement of a goal to you: registering for a newsletter, webinar, gift registry or wish list, playing a game, viewing an advertisement, using an online tool, viewing your account information, downloading a document or using a store or branch locator. Coremetrics provides the unique ability to track and segment any site event by name, category and weighted value.
Features
On-Site Search Comprehensive search results Search frequency, conversion, and results returned metrics On-Site Search Zoom Similar search terms match searches that are similar to a given term to identify issues with plurality, misspelling, and stemming Cross-searched terms correlate a search term with other terms searched for by a visitor in session to identify cross sell opportunities Top Items identify what users of a specific search term transacted to understand which results would be most relevant to serve for a given term
Conversion Events Report and Segmentation
Quantify the Value of Site Conversion

Since all events are not created equal, Coremetrics provides the capability to assign a weighted value to that any conversion event. So, an online travel provider may understand that visitors who register for a special deals newsletter have a 10% propensity to book a ticket over the next 6 months, whereas those that register for a specific fare alert have a 30% propensity to book over a six month period. In this case, a travel provider could use assign 10 conversion points to registering for a special deals newsletter, and 30 for registering for a specific fare alert.
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Features
Conversion Events Track and report on multiple non-commerce conversion events on your site Understand relative value of various conversion events by assigning points to reflect weighted value
Understand Initiation and Abandonment of Key Activities

You can track initiation and completion of any site event, so you can optimize these and increase the value that event represents to your company. For example, if downloading a file represents significant cost avoidance and represents achievement of a site goal, tracking intitiation and completion is key. Are enough visitors even beginning the download? If no, perhaps you need to improve navigation to make this download easier to find. Are visitors beginning the download, but then abandoning it mid-process? If so, youll want to evaluate the actual download process to see if it is too long, has too many steps or if there are other unnecessary barriers to completion..
Track Sources of Acquisition for Key Customers

Segmentation Segment visitors based on conversion events criteria (e.g. name, category, completion, accumumlated points) Because Coremetrics enables you to track multiple conversion events, and weight them according to their value to your business, you will possess a comprehensive understanding of customer behavior as it relates to all site goals. With this knowledge, you can now understand which marketing programs are delivering the most points. Take for example a travel site that is tracking both bookings and registrations for fare alerts. Email Campaign A may deliver the best results when looking only at if bookings, but when looking at both bookings and registering for fare alerts (which represents future bookigns) may be a better performing campaign.
Conversion Events Report and Segmentation
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Streamlining Key Site Processes and Paths

Understanding points of abandonment for a visitor scenario allows site designers to streamline key processes such as checkout, booking or applications; reduce site abandonment; and improve customer satisfaction. Coremetrics Scenario Analysis represents the first set of path and clickstream analysis tools in the industry that provide site designers with true visibility into individual visitor behaviors instead of simply reporting on aggregate clicks. With Coremetrics Scenario Analysis, site designers can prioritize process bottlenecks by revenue impact and design pages with conversion in mind. More importantly, Coremetrics LIVE Profiles allow for on the fly scenario creation and visualization. By storing all customer information in the Coremetrics LIVE Profiles data warehouse, Coremetrics is uniquely able to create historical path analyses, deliver segmented clickstream, and provide unlimited pathing to completion in an ad-hoc manner. With this powerful functionality site designers can analyze, create, and validate hypotheses regarding any user behavior, not just the behaviors that were accounted for during implementation.
Coremetrics reporting interface is extremely intuitive, and our team leverages the detailed clickstream analysis to ensure that we display our merchandise intuitively and meet our customers online needs.
Director of Web Merchandising, Restoration Hardware
Self Service Scenario Definition

Traditional site analysis tools require that steps in funnels be defined up front during implementation, but what happens when you want to analyze visitor patterns on a new landing page? Coremetrics TruePath leverages the first ever in-browser setup to allow users to define scenarios for analysis on the fly while browsing their own site. Using this industry leading technology, analysts can create new paths and view results for historical time periods without the need for IT intervention or waiting for results. Because Coremetrics stores data in LIVE Profiles, no visitor information is ever lost, allowing for comprehensive path reporting on any aspect of your site.
Coremetrics TruePath Setup
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Features
TruePath In-browser path setup enables user to define the path while browsing their own site Arbitrary step definition consisting of any page or group of pages Optional steps allow visitors to take alternate paths to completion Unlimited pathing provides limitless number of steps for complex paths Historical lookback to examine paths for historical time periods TruePath Summary provides an overview report of all defined paths TruePath Analysis provides comprehensive visualization and metrics for defined paths Clickstream User-defined start page Conversion pathing with Buyers and Sales Revenue at every clickstream node Drill down to departure allows users to follow the complete clickstream path through any site process Click-to and Click-from allows users to trace pathing forwards or backwards Clickstream by segment shows the navigation paths of any ad hoc segment Forms Experience and usability metrics for key site forms Form Zoom Detailed form field usage and abandonment metrics
Complex Path Visualization

The golden path rarely represents a realistic scenario for most users. A checkout, application, or booking sequence may have a dozen or more steps, with numerous side steps that a user may take between start and finish. Only Coremetrics TruePath allows for analysis of complex, nonlinear paths. With Coremetrics TruePath, analysts can model an unlimited number of path nodes, group pages arbitrarily into steps, and measure optional step fallout, delivering visualization of realistic visitor traffic patterns. By delivering realistic customer path analysis within a single visual tool, organizations can easily understand abandonment and generate rapid ROI by retaining more visitors on the web.
Coremetrics TruePath Report
Understanding Path Value

Coremetrics Clickstream allows for even deeper analysis of customer behavior. By examining individual customer paths from key pages, analysts can quickly identify the content visitors are drawn to and why certain pages are driving abandonment. More importantly, Coremetrics Clickstream goes beyond competing tools, delivering not only traffic metrics, but also conversion metrics for each step in a visitor path. Using this information, a site designer can understand which paths have lead to successful completion of a purchase, booking, or application, and value paths based on their probability of success. With this information, users can make informed decisions about the impact of path abandonment, and value how important it is to make changes to content on the site.
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Segmented Clickstream Analysis

Coremetrics Clickstream can be run for targeted user segments on an ad hoc basis, meaning that users can define these reports on the fly, and run them immediately against their LIVE Profiles data warehouse. As a result, segmented clickstream reports do not require IT intervention, approval, and implementation time. With clickstream by segment, Coremetrics clients can compare navigation pathing among visitors based on any RFM, campaign acquisition, behavioral or demographic characteristic. As a result, the potential analyses are limitless, allowing users to iteratively define segments and clickstreams to identify which customers are facing challenges with a particular page, tool, or process. Without the ability to compare pathing among different types of visitors, it is impossible to know who is affected by content issues and how to take corrective action.
Coremetrics Clickstream Report
Optimizing Key Forms

Forms represent the last mile in the conversion process. Entering billing information, account details, or personal information is required for customers to complete a purchase, application, or registration. Coremetrics Forms allows site designers to monitor form usage and abandonment to ensure that customers are able to complete forms easily the first time. More importantly, Coremetrics Form Zoom allows for drill down on key forms to understand individual form fields that drive abandonment or delay, allowing analysts to reduce form complexity, increase transactional throughput, and improve the overall user experience.
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Coremetrics multichannel data is immediately actionable and drives optimization of our marketing strategy.
Vice President of eCommerce, Select Comfort
Tailored Analytics to Deliver Strategic Business Advantage

Coremetrics recognizes that no two businesses have the same business model or analytical needs. Online tools, functions, and features differ from site to site. Coremetrics is unique in that it provides the first true application-building platform for custom reporting in the web analytics industry. Combined with the Coremetrics LIVE Profiles data warehouse, Coremetrics provides the tools to get at any relevant online business measurement, correlate information within and across sessions, and present that information through an intuitive and flexible reporting interface. Why is Coremetrics unique? Other web analytics vendors only store aggregate data, resulting in a limited and inflexible data set for custom reporting. This requires site owners to re-implement their page tags to be able to effectively perform custom reporting, and even then many types of complex reporting may not be possible. Coremetrics Custom Reporting leverages LIVE Profiles, which provide a complete historical data set without requiring customers to re-instrument their sites. Most importantly, by taking advantage of LIVE Profiles, Coremetrics Custom Reporting can deliver information on multiple influences and conversion points over the visitor lifetime, enabling uniquely powerful insight into customer behavior.
Fully Managed Solution

Web metrics are open to interpretation. Utilizing industry expertise from more than 1,100 clients, Coremetrics Business Analysts are experts at helping you identify key business requirements, mapping your requirements to business metrics, and helping you to scope and test custom reports. Working with Coremetrics Business Analysts, customers can quickly define custom reports that leverage consistent, best practice business metrics, and ensure that information is delivered in an intuitive manner to drive rapid adoption.
Lifetime and Historical Visitor Analysis

With Coremetrics Custom Reporting clients can leverage the rich visitor data captured in LIVE Profiles to create comprehensive visitor-based analytics unique to their business needs. Using Coremetrics Custom Reporting, organizations can evaluate any number of conversion points within the visitor buying cycle, correlate this information to campaign acquisition and purchase affinities, and understand lifetime behavior of visitors. More importantly, Coremetrics Custom Reporting allows for investigation into historical profile data, unlike competing solutions that require that the set up of custom solutions prior to collecting and delivering data. As a result, your organization can leverage insight immediately and trend custom report data over time without waiting weeks, months, or even years to collect valid visitor samples.
Delivering Multichannel Analytics

By augmenting LIVE Profiles with offline customer data, clients can use Coremetrics Custom Reporting to deliver true multichannel analytics. For example, correlating call center or in-store purchases to online campaign acquisition allows marketers to determine the true return for their online marketing investments across multiple channels. Only Coremetrics LIVE Profiles enable this powerful ability to drive analysis of any behavior across online and offline channels and report on multichannel data seamlessly within the user interface. Coremetrics offers out of the box views to cross channel sales and product views and can meet other multichannel analytic needs through Custom Reporting.
Flexible Reporting Options

Coremetrics Custom Reporting provides the most flexible custom reporting solution in the industry, allowing business users to access data in a manner that makes the most sense for analysis. Users can define metrics, graphs, and even hierarchical reporting for understanding complex data relationships, as well as group and place reports anywhere in the Coremetrics Online Analytics interface for easy access for the appropriate business user. Applications can be built to filter reporting interfaces to provide role-based views of data or to segment data sets based on visitor profiles or complex business logic.
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Building a Cross-Channel Profile of the Customer

The online channel represents the single richest source of customer behavioral information available today. The ability to identify visitor affinities through browsing and selection behavior, as well as accurately measure the return on investment of marketing campaigns, represents a leap forward for online brands wishing to understand what drives customer interest and conversion in any channel. With so much data available online, however, the challenge is not obtaining the information, but rather integrating it with other data sources to gain a true cross-channel view of the customer. Coremetrics Enterprise Data Bridge allows for the comprehensive import and export flexibility necessary to tie detailed data to in-house systems and drive truly successful multichannel business initiatives. Critical to this capability is Coremetrics approach to storing web visitor data in LIVE Profiles. The profile tables in our LIVE Profile data warehouse cover a broad range of information for individual visitors, such as every page browsed, all products selected or transacted, every field filled out in registration forms, lifetime value of a customer, as well as original campaign acquisition source. Seamless integration with offline CRM systems through a customer ID, email address, transaction ID, or login allow marketers to create a comprehensive, historical, cross-channel profile of customer behavior. This 360-degree view of the customer, enabled by LIVE Profiles, represents high value data for fueling your web analytics, business intelligence and CRM needs.
Extending the Power of LIVE Profiles

Importing offline customer profile or product data into Coremetrics provides marketers with powerful multichannel analytics capabilities directly within Coremetrics Online Analytics. With this 360-degree view, marketers can understand the true return on online marketing investment across the web, call center, and brick and mortar channels. Coremetrics Enterprise Data Bridge allows for creation and storage of data tables to meet client specific needs, enabling reporting on custom attributes and metrics. Offline data can also be directly correlated to individual behavior through the LIVE Profile, ensuring that offline conversions are correctly attributed to the campaigns or content that drove a transaction, resulting in unique and powerful analytics capabilities.
Fueling Business Intelligence and CRM Initiatives

By integrating LIVE Profile information with corporate CRM and business intelligence systems, clients can leverage rich web data throughout the enterprise to drive customer insight and targeted marketing initiatives in offline channels. Coremetrics Enterprise Data Bridge employs a flexible database schema that enables you to define export-file structures that exactly match your internal usage requirements. Instead of receiving a massive volume of information, a client can specify the exact data fields for export and aggregation into their in-house systems. Exports can also utilize a subset of visitor profiles to deliver data sets and business logic tailored to business needs. Custom metrics and files can be created to provide easy flexible integration with any data warehouse, Business Intelligence Application, or eCommerce platform.
Prebuilt Partner Integration

Integration presents a unique challenge for any organization, from identifying and accessing data sources to testing and validating integration results. Through Coremetrics industry leading partnerships, Coremetrics relieves organizations of the burden of integration by delivering prebuilt solutions that are tested and validated by both Coremetrics and partner development teams. With productized partner integration, clients can speed time to deployment for end-to-end solutions and reduce the cost and risk associated with cross-channel initiatives.
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Coremetrics combines the premier behavioral analysis and segmentation tools with superb customer service...
Forrester Research
Industry Leading Services Accelerate and Increase Return

Coremetrics has built the industrys best support team to help you reach your online goals. With dedicated support staff tasked with understanding your business and its challenges, you will gain consistent, measurable ROI from your Coremetrics investment. Coremetrics world-class client services team acts as your very own outsourced strategic advisors. This team of seasoned professionals brings industry experience, technical prowess, and a deep understanding of specific tactics for improving your companys online results. Serving more Fortune-class clients than any other company in the industry, Coremetrics has developed a sophisticated support structure to help you get the most from your online analytics investment.
Implementation Support
Your relationship with Coremetrics begins with the support of an assigned implementation engineer. Implementation engineers are experienced technical guides that have supported the implementation of Coremetrics on the webs largest sites. In addition to guiding you through your implementation, your implementation engineer remains an assigned resource to support any new implementation needs or modifications throughout the history of your relationship with Coremetrics. Implementation engineers also work with Coremetrics custom report developers to deploy specific reports for your organization as your analytical needs evolve.
Business Analysts
As part of your relationship with Coremetrics, you will be assigned to an experienced business analyst who is responsible to fully understand the specific goals and challenges of your online business. Coremetrics business analysts are measured on their ability to demonstrate positive ROI for clients, and you will benefit from their arsenal of insights, case studies, and analyses. Coremetrics business analysts have helped clients draw additional concrete insights out of their online data, leading to dramatic increases in revenue, conversion rates, and marketing effectiveness. Similarly, he or she will work with your team to identify problem areas, create relevant analyses, and develop a specific action plan for making constant improvements to all aspects of your online channel. In addition, your business analyst partners with another assigned Coremetrics resource, your account executive, who will strategize with senior-level executives in the eCommerce, marketing, and merchandising arms of your business to ensure that your crossfunctional business objectives are met. Leveraging the expertise they gain from working with other leading eBusinesses, Coremetrics business analysts and account executives bring to bear the collective experience of the industry leading Coremetrics customer base. business analysts recommend and help execute key high-impact analyses for their clients, and proactively offer business insights that address specific, tactical adjustments that clients can leverage to increase online performance.
Coremetrics Support Line

In addition to the strategic insight provided by your business analyst and account executive, Coremetrics provides technical and user support through the Support Line. Coremetrics technical support staff is available to answer any and all product-related and usability questions. Coremetrics has built a solid reputation by providing the most robust analytics platform available anywhere today, and the Support Line plays a key role in helping clients with any questions they may have.
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Online Support
The Coremetrics support site, located at https://support.coremetrics.com, contains a wealth of information organized for the functional groups within your company that will be using Coremetrics applications. Specific information is available for each report area within Coremetrics, as well as training materials, frequently asked questions (FAQs), implementation guides, and cases study samples.
Strategic Services Group

Coremetrics offers an in-house consulting team that is available to work on a project basis to drive specific strategic initiatives, or on a retainer basis as outsourced analysts. Extending analysis of customer data from day-to-day operational usage into strategic projects with transforming impact, the group leverages its cross-client experiences and employs proven methodologies to achieve measurable results. Through its full range of offerings, the group provides deep insights into customer behavior as well as recommendations to improve the effectiveness of current marketing programs, merchandising strategies, web site design, and navigability. By engaging with the strategic services group for these critical initiatives, clients will accelerate and increase the return on their web analytics investment.
Client Training and Tutorial Series

The Coremetrics team is dedicated to your success. Therefore, Coremetrics takes a very active role in providing ongoing educational opportunities to clients. Coremetrics offers training across all web analytics, marketing, and merchandising functions to accelerate adoption of Coremetrics and understanding of how to analyze, interpret, and use LIVE Profiles data. In addition, the Coremetrics Client Tutorial Series occurs periodically in a web-based format and is designed to train clients on new product functionality. The series has received rave reviews from clients who regularly pass the web recordings along to other business users in their organizations.
Client Summits and Email Forum

Coremetrics hosts an annual client summit, bringing industry leading clients, analysts and partners together for general sessions on trends, best practice case studies and informative roundtable discussions. Coremetrics clients regularly refer to these summits as more valuable than the best industry conferences. During these events, clients present case studies while sharing specific tactics for improving their performance in the online channel. These insights are applicable across industries, and in most cases also include recommendations for organizational change to take full advantage of the analytical insight that Coremetrics provides. Coremetrics Client Summits allow attendees to leverage the group learning advantage and apply best practices to their own online businesses.
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Coremetrics, Inc. 1840 Gateway Drive Suite 320 San Mateo, CA 94044 1.877.721.2673 www.coremetrics.com
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Coremetrics Solution Guide 2007

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Coremetrics Online Analytics

Digital Marketing Optimization

Platform Agnostic Solutions: A Standalone Analytics Provider

Accurate and Complete Data Capture: LIVE Profiles

Coremetrics Solutions Guide

Rapid Return on Investment: Industry Specific Solutions, Customer-Centric Analytics

A Comprehensive Solution: Integrated Partnerships

Best Practice Analytics: Analytical and Strategic Services

Coremetrics Solutions Guide

Proven Results: A Focus on Client Success

Coremetrics Solutions Guide

More Comprehensive Data Analysis: the LIVE Profile Difference

Powerful Profile Mining

Coremetrics Segmentation Set-Up Wizard

Coremetrics Solutions Guide

Native Profile Drill Down

Coremetrics Marketing Zoom

Comprehensive Conversion Analysis

Flexible Marketing Attribution Measurement

Best-in-class User Interface

Intuitive Navigational Menu

Flexible and Fiscal Calendaring

Coremetrics Calendar and Report Configuration Wizard

Coremetrics Solutions Guide

Adaptable A/B Testing Framework

Customizable Metrics and Data Visualization

Customize report views and trending

Coremetrics Solutions Guide

Coremetrics Excel Plug In

Actionable Analytics with Action Ready Reports

Action Ready Reports

Industry Benchmarking with LIVEmark

Unparalleled Industry Depth

Accurate and Complete Data

Coremetrics Solutions Guide

Relevant Vertical Groupings

Coremetrics LIVEmark Report

Coremetrics Solutions Guide

Monitoring Online Business Performance

Manage Your Site and Campaigns in Real Time

Real Time Monitor

Coremetrics Solutions Guide

Track and Manage to Plan

Coremetrics Home Page Dashboards

Coremetrics Solutions Guide

Understand Site Conversion

Coremetrics Conversion Dashboard

Report Across Multiple Sites

Monitor Technical Properties

Deliver Geo-Location Analysis

Coremetrics Solutions Guide

Acquiring High Value Customers

Target the Right Audience

Optimize Spend to Drive Conversion

Coremetrics Marketing Management Center

Value Organic Sources of Traffic

Coremetrics Natural Search Report

Seamless Campaign Integration

Coremetrics Solutions Guide

Manage Content Categories

Coremetrics LIVEview In-Browser Analytics

Coremetrics Solutions Guide

Manage Investments in Web 2.0 and Portal Technologies