Table of Contents
Executive Summary
Most e-learning conferences, websites, and guides
focus on e-learning for big corporations. However,
non-profits and associations have different goals,
values, and cultures—and require a different approach
to training. Audiences are different. Management
structures are different. Expectations are different.
This e-book contains case studies on a variety of e-
learning programs created for non-profits and
associations and how those programs achieved their
specific goals.
Introduction
1
“2007 Industry Report”, Training, November/December 2007
Page 2
E-learning for Non-Profits and Associations
Case Studies
This e-book contains five case studies of successful e-learning and
simulation programs designed for non-profits and associations. While each
organization’s goals and solutions greatly vary, they all developed engaging
and interactive programs for employees, members, and volunteers.
Page 3
E-learning for Non-Profits and Associations
Overview
The American Heart Association
(AHA) needed a new approach to
train its 250,000 volunteer
instructors on core teaching skills.
AHA chose Enspire Learning to
develop an online train-the-trainer
curriculum that features quality
video and Enspire’s signature
storytelling approach.
Approach
Because of the size and distributed nature of the
audience, AHA needed a cost-effective, flexible, and
scalable solution. Furthermore, they needed to create a
curriculum interesting enough to engage an audience of
volunteers. Ultimately, Enspire and AHA decided on a
blended approach, combining elements of video,
instructor-led, and online training. In total, Enspire
Learning content is reinforced by created ten hours of online training, plus additional instructor-led support
frequent interactivities throughout
the content.
Page 4
E-learning for Non-Profits and Associations
Return on Investment
The curriculum continues to be used by AHA. Since the curriculum’s
launch, AHA has conducted several studies about the efficacy of the
program using Kirkpatrick’s levels of training evaluation.*
Page 5
E-learning for Non-Profits and Associations
Overview
The American Association of Critical-
Care Nurses (AACN), the world’s
largest specialty nursing organization,
needed a course teaching end-of-life
and palliative care for its Continuing
Nursing Education (CNE) curricula.
They chose Enspire to create a virtual
hospital in which nurses could learn
about and practice these skills.
Approach
Enspire created a virtual hospital in which critical-care nurses become part
of the staff and interact with several end-of-life care situations. To
emphasize the gravity of these
situations and provide an added effect
of realism, Enspire used television-
quality video and actors to provide
background on patients and their
families. Learners review patients’ files
before entering their rooms, monitor
patients’ symptoms, and provide
assistance based on their assessments.
The high degree of detail and raw
emotion present in each character
Learners make care decisions to
ease patients’ pain and support
were necessary to provide a realistic, educational situation.
their families during end-of-life
and palliative care.
Page 6
E-learning for Non-Profits and Associations
The course also emphasizes taking care of oneself while on the job. A Self
Care Meter reminded nurses to take time for leisure to reduce personal
stress. Periodically learners visit the self
care section of the course and virtually
participate in a stress reducing activity—
such as taking a walk outside or making
plans to see a movie with a friend—to keep
the Self Care Meter high. A mentor
character guides the learners initially, but
then allows them to explore the hospital
and apply their knowledge independently,
thereby raising their confidence.
The Self Care Meter reminds
learners that to give the best care,
they must also take care of their Outcome
own health by participating in
leisure activities to reduce stress. AACN rolled the final product out to hospitals across the country. The
course is used as part of the Continuing Nursing Education (CNE)
curricula. As a result of this training, critical-care nurses across America
now have a higher degree of confidence when confronted with end-of-life
care situations and are better able to serve their patients and loved ones.
AACN stakeholder Linda Bell said, “I have already recommended you to
several other nursing and health care organizations. I would work with you
all again in a heartbeat!”
Page 7
E-learning for Non-Profits and Associations
Overview
AACN chose Enspire Learning to
design an interactive virtual
hospital to train preceptors how to
effectively mentor incoming
nurses, thereby creating a
confident, educated nursing staff.
Challenge
AACN sought a method to more
effectively teach newly minted
preceptors, or mentors, how to
educate incoming nurses. Because
each hospital is different, a
Approach
AACN chose Enspire to design a course that could interactively
communicate the requirements of a preceptor and fit comfortably into a
veteran nurse’s busy schedule. The three-hour course is divided into short
modules that fit easily into a nurse’s day and can be accessed in any order,
giving the learner more control
over the experience. Virtual
preceptees at different stages of
their training and experience
interact with the user and allow
learners to apply new practices
and ideas. The user practices
essential functions of being a
preceptor, from analyzing learning
needs and writing growth plans to
developing team-building
Learners participate in frequent
interactivities to select best
practices for given situations.
Page 8
E-learning for Non-Profits and Associations
Outcome
The course was launched in July 2008. Representatives at AACN were
pleased with the course and believe it is both worthwhile and enjoyable for
those who use it. The course is part of the Continuing Nursing Education
(CNE) curricula. “I truly felt like a partner in the development and
implementation of this project… Working with [Enspire’s production team]
was a treat,” AACN project manager Linda Bell said. “They were always
responsive and available for our concerns and kept the project on target.”
Page 9
E-learning for Non-Profits and Associations
Overview
The Mortgage Bankers Association
(MBA) sought to revamp a 4-day
Strategic Planning class for its School
of Mortgage Banking, a prestigious
gateway into senior management for
mortgage banking professionals. MBA
chose Enspire Learning to create a
business strategy and management
simulation that closely models the
inner workings of a mortgage bank to
serve as a capstone exercise.
Page 10
E-learning for Non-Profits and Associations
These design imperatives were required for more than just a sound
learning experience. The class is open enrollment and a high-quality
experience would directly affect MBA revenues, as well as direct sales of
the class to large mortgage banks that license the class in-house.
Approach
MBA chose Enspire Learning to develop an entirely new simulation. The
Enspire simulation design team and MBA’s subject matter experts
collaborated to design the most effective approach.
Page 11
E-learning for Non-Profits and Associations
Outcome
MBA successfully deployed the simulation to an audience of 30 students in
May of 2008 who played the simulation over the course of 4 days.
Feedback was overwhelmingly positive from the users. The simulation
resulted in an immediate sale of the simulation to a global financial
services company to bring the simulation “in house.”
Page 12
E-learning for Non-Profits and Associations
Overview
Doorways to Dreams Fund (D2D)
chose Enspire to create a casual
video game to teach low- to
moderate-income (LMI)
individuals personal finance skills
about avoiding credit card debt.
Challenge
The Doorways to Dreams Fund is a
non-profit with the mission to
expand access to financial services
to low-income families by
Players purchase items for a providing innovative financial products and services. The people they help
celebrity to learn proper debit and
credit card use. The celebrity has
are often targeted by lenders who prey on those who need immediate cash,
a mood meter that tracks how well but have little experience with or access to traditional banking services.
the player is doing.
This leads them to use cash advance and check cashing services, which
charge high fees and do not encourage savings.
Approach
D2D partnered with Enspire Learning to create a
casual game that teaches smart use of debit and
credit cards. Casual games require little technical
skill to play and typically feature a simple
interface and mechanics. Popular casual games—
like FreeCell, Tetris, and Bejeweled—are popular
with a very wide demographic, which was ideal
Players use the right and left
arrow keys to move around the
for a target audience who may have little familiarity with computers.
screen catching money and luxury
items.
Page 13
E-learning for Non-Profits and Associations
After multiple rounds of play, players experience how quickly credit card
debt can accumulate, how hard it is to reduce it, and most importantly,
how to avoid overwhelming credit card debt in the first place.
Throughout the development process, Enspire and D2D worked with non-
profit organizations in Austin, Tulsa, and Providence to gather volunteer
play testers from the target audience to ensure that the game was both
effective and fun. The focus of each session was two-fold. First, do the
game mechanics work? Second, does the game teach personal finance
skills effectively? Testing was done in groups to observe players
interacting with the game and individually to gather specific feedback.
Developers refined the game mechanics and instruction based on users’
comments.
Outcome
Celebrity Calamity met the organization’s goal of a fun, effective personal
finance game. Throughout user testing, D2D collected data to measure the
efficacy of the game. In three testing groups in different geographic
locations participants were asked to complete a pre-game and post-game
test. Based on a Likert scale (1 is not confident and 5 is confident), D2D
found the following confidence changes:
Page 14
E-learning for Non-Profits and Associations
Participants also completed a short test of true and false questions. The
following knowledge changes were recorded:
D2D Fund recorded participants’ comments as well. One user noted, “Until
tonight, I didn’t know what APR was and I’ve had two credit cards for
awhile.” Another said that she thought the game would be a valuable
resource to have in her local community center.
Page 15
E-learning for Non-Profits and Associations
Overview
The National Center for
Community Education (NCCE) is a
non-profit organization focused on
building effective afterschool
programs. NCCE saw shortcomings
in program management
knowledge among afterschool
program administrators and
needed a training initiative to close
the gap.
Challenge
NCCE staff members build
Approach
NCCE partnered with Enspire learning to develop an online
curriculum. To help NCCE make training available anytime
and anywhere to new afterschool administrators, Enspire
developed custom-designed interactive online training
modules in areas such as visioning, collaboration, and
management of afterschool programs. Enspire collaborated
with the afterschool programs community in collecting best
practices and materials used in successful afterschool
programs. Based on these findings, Enspire developed fun
The modules include a set of tools
and forms to assist them in the
and effective scenarios, case studies, and easily printable interactive tools
planning of their after school and templates. Enspire validated the effectiveness of these materials
program. In this case, users go
through the steps of creating an through feedback from seasoned experts in the afterschool community, as
effective vision statement that can
later be printed or saved. well as through extensive user testing.
Page 16
E-learning for Non-Profits and Associations
Outcome
The online modules were launched
nationwide to school administrators
and community members who are
active in running afterschool programs.
The modules were promoted both at
NCCE’s classroom seminars and on the
NCCE website. Accessible to more
than 3,000 school administrators, the
online training curriculum proved to be
an overwhelming success. The
application was selected as a finalist
for an EdNET award, which is given
annually to pioneering visionaries
within the Education Market. In
Participants learn new content
through rich media tutorials that informal polls at the end of the modules, 89% of respondents ranked the
feature animations and embedded modules as “Very Effective” and over 90% believed it to be a “Very Useful
video.
Resource”.
Page 17
E-learning for Non-Profits and Associations
Enspire’s Solutions
Enspire is dedicated to helping non-profits and associations achieve their
educational missions. No matter if your training is required for certification
purposes or is optional for volunteers, Enspire will work as a trusted
partner to develop a solution that fits your goals and learning objectives.
For more information on how Enspire can help you achieve your
educational mission, please contact sales@enspire.com. To view
demonstrations like the ones you have read about in this e-book, visit
www.enspire.com/custom/demonstrations.
Page 18
E-learning for Non-Profits and Associations:
A Book of Successful Case Studies
Written by