PLATINUM GOLD

Platinum is generally 95% pure (18 karat gold is 75% pure), Gold is popular because it can be worked into almost any shape. White Gold is
platinum jewelry does not fade or tarnish and keeps its looks for a popular for its appearance and price point compared to platinum alloys.
lifetime. Platinum's purity makes it hypoallergenic and ideal for
those with sensitive skin. There is very little platinum on this earth
Technically there is no such thing as 'White Gold.' Gold can be lightened by
and it is found in very few places around the world. This exquisite
combining it with light metals but we plate all WG pieces with Rhodium; a
metal is 30 times rarer than gold.
member of the platinum family and the whitest precious metal after silver. This
Platinum jewelry is the perfect choice for a lifetime of everyday wear. Its density
rhodium plating creates a hard skin with good resistance. Over time plating may
and weight make it more durable than other jewelry metals.
wear through. Re-plating is a fairly simple process, depending on the condition
Platinum is also in demand in other fields - it is used in industry, most notably in
of the piece. In most cases this will be done approximately as often as a
catalytic converters. Platinum also plays an important role in medicine. It is not
platinum ring requires re-polishing, although a fine plating job may last longer
affected by the oxidizing reaction of blood, has excellent conductivity, and is
than a polish on platinum due to the superior hardness of rhodium.
compatible with living tissue. Because of these properties, platinum is used for
pacemakers.
IDENTIFICATION
IDENTIFICATION
o 18K gold is the most recognized global standard and will be marked
o 95% platinum is the world standard, marked 950 plat in country of '18K' in the USA and '750' in Europe.
o 14K gold will be marked '14K' in the USA and '585' in Europe.
origin
o 90% platinum is a popular and traditional USA standard, marked 900Pt o It is not generally practical to manufacture jewelry from pre 24K gold, due to
o 50%-90% platinum may be marked Plat in other countries, but only its softness. However, some 20K and 22K alloys are available abroad.
950 platinum can be marked Plat in the USA

PROS
PROS
o Platinum does not fade or tarnish and is ideal for those with sensitive
skin because it is hypoallergenic. o White gold, alloyed with Palladium requires rhodium plating and re-
o When platinum scratches, none of the volume is lost, the metal is plating over time, depending on wear
merely displaced as ridges are raised on the edge of the scratch o Gold is very workable, less ductile than other metals
o Platinum is versatile. In addition to its strength and density, platinum is o Yellow gold jewelry of 18K and above does not tarnish and rarely
pliable, so much so that just one gram of the metal can be drawn to causes problems for people with skin irritations.
produce a fine wire over one mile long. This quality has enabled
jewelers to create some amazing versatile platinum mesh accessories, CONS
which could not be fashioned from other precious metals.
o White gold alloyed with nickel requires rhodium plating and re-plating
CONS over time, depending on wear.
o Gold will erode away or wear down over a long period of time.
o Platinum is soft, and is more susceptible to scratching and showing o Palladium white gold is more expensive than 18K nickel white gold.
wear than other metals. o Nickel causes skin irritation for people with nickel allergies
o Platinum will develop a dark gray patina over time, though it can be re-
polished to its original luster.
o Platinum is the most expensive metal used for the manufacture of fine
jewelry, as compared to Gold, Palladium, Steel, Titanium, Tungsten
Carbide, or Cobalt.
 PALLADIUM
Palladium is a platinum group metal that has been in use for jewelry since 1939.
With platinum skyrocketing in price the past two years, palladium has seen
resurgence in jewelry use as it offers similar benefits to platinum, but at pricing
comparable to 18k white gold. Ironically, palladium is much rarer than gold
(30x) in terms of quantities mined.
Pure palladium for jewelry is 95% palladium, and usually 5% ruthenium
(ruthenium is often mixed with platinum as well). Because it is a platinum
group metal, it offers the several jewelry related benefits.
IDENTIFICATION
o 95% platinum is the world standard, marked PD950 in country of
origin
PROS
o Palladium is hypoallergenic. Unlike white gold, which is usually mixed
with nickel and thus can cause allergic reactions, palladium has no
allergy issues.
o Palladium has a true white color. White gold has a yellowish tint in its
natural state, since it is yellow gold mixed with nickel in an effort to
make it white, but it results in a grey/yellow metal - this is overcome by
plating it with rhodium to give it the platinum white look, but the
rhodium will wear off over time. However, palladium is naturally a pure
white, will not yellow over time, and does not need rhodium plating.
o Palladium is 10% stronger than platinum, meaning it can wear longer
without as much scratching.
o Palladium costs less than half of platinum. Palladium does not have as
many industrial uses as platinum, and because it is only lightly used in
the jewelry industry (currently), its pricing has not seen the recent spikes
of gold and platinum.
CONS
o Palladium is harder to work with in casting.
o Palladium is lighter than platinum (about the same as white gold in
weight) - this can be a negative as many people appreciate the hefty
feel of platinum.
o Like Gold, palladium will erode away in time, though at a decelerated
rate.
STAINLESS STEEL
Iron based alloys have a medical history extending over three hundred years.
Corrosion resistant stainless steels were developed in the 18th century,
containing a minimum of 10% chromium. As Technology developed, this unique
surgical implant material evolved as well and achieved its inert characteristics
through the formation of an invisible and adherent chromium-rich oxide surface
film. The most oxidization resistant steels are 300 series steels and are mostly
used for material implants as well as for body jewelry. Our jewelry uses a high
grade steel from 300 series called Grade316L, which are best suitable for
invasive body piercing and do not release nickel salts into the body or induce
contact nickel dermatitis. Stainless steel products are finished using a unique
technique called Electro polishing, which is a sophisticated surface polishing
technique, where electrochemical activity slowly eats away a thin surface layer
from the jewelry surface, resulting in micro smoothing. The surface's result is
extremely smooth finish.
IDENTIFICATION
o There is no standard hallmark for stainless steel. Occasionally, the mark SS
may appear, along with the corresponding SAE designation.
PROS
o Discriminating persons from varying backgrounds like the solid, nearly
indestructible nature of jewelry that is hand carved from a solid piece
of stainless steel.
o Stainless Steel Jewelry doesn't rust. It doesn't discolor some skin types
like other more traditionally used alloys.
o Ultra-high-grade stainless steel is non-magnetic, looks just like
Platinum but 1,000 times stronger than platinum at a fraction of the
cost.
.
CONS
o Stainless steel’s strength also limits jewelry options.
o Stainless steel cannot be used to make delicate designs.
o Stainless steel is so tough that resizing rings is difficult for most bench
jewelers – though many manufacturers do offer a resizing service to
retailers who cannot resize the rings themselves.

TUNGSTEN CARBIDE
Tungsten and Carbide powders are forged together at 2,400 degrees Fahrenheit
to form rings that are virtually indestructible and scratch proof. Then, they are
polished with a diamond compound, resulting in a polish and shine that will last
forever. Tungsten rings offer the perfect combination of unbelievable strength
with style and comfort.
With gold, platinum and even titanium rings, you will notice varying degrees of
scratching, denting and surface mars. However, with tungsten rings, the surface
will maintain its original beautiful shiny finish.
Many people also enjoy the heavy weight of a tungsten ring. The enduring
polish of Tungsten ring together with the solid weight, speak of commitment,
security, and an everlasting bond.
IDENTIFICATION
o Tungsten carbide has a dark metallic color, and significant weight.
o There is no world standard mark for Tungsten carbide.
o Often, the letters “WC” or the words “Tungsten Carbide” are stamped
inside the ring, accompanied by a stamp of the country of origin or
manufacturer.
PROS
o Tungsten rings are the most wear resistant rings available on the planet.
Tungsten is about 10 times harder than 18K Gold, 5 times harder than
tool steel, and 4 times harder than titanium.
o Tungsten measures between 8 and 9 on the Mohs hardness scale.
(Diamonds are a 10 - the highest.) Due to their extreme hardness,
Tungsten Rings will hold their shape and shine longer than any ring on
the market.
o Tungsten rings will NOT bend, however, in the event of an emergency,
a ring can be removed by a medical professional.
CONS
o Like Steel, Tungsten’s strength limits its jewelry applications…intricate
designs and engravings are prohibitive.
o Tungsten Carbide cannot be sized.
o Tungsten, though very hard, is not indestructible. The rings will break
or shatter if they encounter a significant impact with a hard object.
TITANIUM
Titanium was first discovered at the end of the 18th century. The name was
derived from the Titans of Greek mythology, known for their extreme and
superior strength. Titanium is the only element possessing the strength of steel,
yet with a weight comparable to aluminum.
Titanium has positively and diversely impacted mankind more than any single
element. It has taken us to the depths of the ocean and to the far reaches of
space. (85% of the space shuttle’s structure is titanium.) It is placed inside our
bodies and on our sporting equipment. It is only in the last few years that we
have begun to explore the artistic benefits of this miraculous material.
Titanium is the only element that offers the unique combination of beauty,
strength, light weight and bio-compatibility.
Titanium now commands the highest levels of quality for many consumer
product industries; including sporting equipment, medical, automotive and
marine, art and architecture, gift ware and, of course, jewelry.
IDENTIFICATION
o Like Tungsten Carbide, Titanium also has a dark metallic color, but is
extremely lightweight.
o There is no standard hallmark for Titanium rings.
o Often, rings are stamped with the word “Titanium,’ and the mark of the
manufacturer and/or country of origin.
PROS
o Highest ratio between strength and density of all metallic materials.
o Extreme mechanical and thermal loading capacity.
o Extreme tensile strength - stronger than steel but 42% lighter.
o High corrosion resistance, particularly against oxygen.
o Extremely bio-compatible because of its tissue compatibility and its
elastic attributes, and hypoallergenic.
o Titanium, like Tungsten Carbide, will NOT bend, however, in the event
of an emergency; a ring can be removed by a medical professional.
CONS
o Although it possesses a great tensile strength, titanium is susceptible to
 scratching and showing wear.
o Titanium cannot be sized.
COBALT
Cobalt is a hard, lustrous, grey metal, a chemical element with symbol Co and
atomic number 27. Although cobalt-based colors and pigments have been used
since ancient times for making jewelry and paints, and miners have long used
the name kobold ore for some minerals, the free metallic cobalt was not
prepared and discovered until 1735 by Georg Brandt.
IDENTIFICATION
o Cobalt is a ferromagnetic metal. Pure cobalt is not found in nature, but
compounds of cobalt are common.
o Small amounts of it are found in most rocks, soil, plants, and animals.
It is the element of atomic number 27.
o Cobalt has a hardness of 5.5 on the Mohs scale of Mineral hardness.
o There is no world standard mark for Cobalt. Often, the letters “CO” or
words “Cobalt” are stamped inside the ring, accompanied by a stamp of
the country of origin or manufacturer.
PROS
o Cobalt is the whitest contemporary material offered today.
o Cobalt is natural, and is less dense than other materials, allowing for
greater height and shape to be yielded into designs.
o Cobalt is hard. Platinum is approximately 140 Vickers as compared to
Cobalt which is 450 Vickers. When the Vickers hardness increases to
such a point, it becomes, in theory, “too hard” making it a brittle-like
material. It’s this Vickers hardness that gives Cobalt such durability and
wearability.
o Cobalt is not only hypoallergenic; it is bio-compatible to the body. It is
certified by the American Medical Association.
o Cobalt is designed and jeweled just as precious metals are. With Cobalt,
the possibilities are unlimited in design, as it is possible to sculpt and
form it.
CONS
o Although cobalt is an essential element for life in minute amounts, at
higher levels of exposure it shows mutagenic and carcinogenic effects
similar to nickel.
o Cobalt is soft and susceptible to scratching and wear.
o Powdered Cobalt in metal form is a fire hazard.
o After nickel and chromium, cobalt is a major cause of contact
dermatitis.
STERLING SILVER
Silver is stunning. Pure silver is the most lustrous precious metal. It reflects 90
percent of light, making it visually bright and luminous.
Pure silver is too soft and easily damaged. In order to make jewelry such as,
silver bracelets or silver chain necklaces, silver is alloyed with other metals,
rendering it harder and gives it properties perfect for jewelry.
Sterling Silver is the most popular silver alloy in the world. Sterling Silver is
92.5 percent silver and 7.5 percent copper. It is readily used in silver bracelets
and silver chain necklaces. The alloy is harder and stronger than pure silver,
which makes it ideal for jewelry.
While silver is not as rare as gold or platinum, it is still a fairly rare
metal, making up only 73 parts per billion of the Earth. Silver jewelry is
also more affordable than gold jewelry and platinum jewelry.
IDENTIFICATION
o Sterling Silver is 92.5 percent pure silver and 7.5 percent copper.
o Standard Silver hallmarks are the stamp “STER” and/or “925,” “92.5,”
and “.925,” accompanied by a stamp of the country of origin or
manufacturer.
PROS
o Sterling silver’s versatility and affordability create limitless options for
fashionable jewelry
o When platinum scratches, none of the volume is lost, the metal is
merely displaced as ridges are raised on the edge of the scratch
o Platinum is versatile. In addition to its strength and density, platinum is
pliable, so much so that just one gram of the metal can be drawn to
produce a fine wire over one mile long. This quality has enabled
 jewelers to create some amazing versatile platinum mesh accessories,
which could not be fashioned from other precious metals.

CONS

o Sterling silver is soft, and susceptible to scratching and wear.

o Sterling silver will react with oxygen and develop a gray, black, or
reddish tarnish.
o Sterling silver is corrosive, and is that it is highly reactive with
environmental toxins and normal elements such as table salt.

For More Information, Questions and Inquiries...

Please don't hesitate to contact Ben Grubb
ben@samuelgordons.com