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Data Analysis Technique 1: Frequency Distribution (Histogram in Excel)

Frequency distribution is a simple data analysis technique which allows you to get a big picture of the data. From frequency distribution, you can see how frequently the specific values are observed and what their percentages are for the same variable. For example: for variable of age, you can use frequency distribution to figure out how many people in the survey are aged 18 to 25, and how many are aged 26 to 33, etc Histogram is a great tool in Excel to recognize frequency distribution in data like this.

Data Analysis Technique 2: Descriptive Statistics


From the frequency distribution we can figure out the frequency of the values observed, as shown in the age example above. We can use the measures of central tendency and dispersion to learn more about the data for age.

Data Analysis Technique 3: Comparing Means Statistical Testing


T-Tests are used to test if the difference of means is statistically significant. It tests if the sample is representative of the populations. For example, if the mean for variable 1 is 20 and the mean for variable 2 is 28, you may say the means are different. T-Tests may show you that they are not significantly different, however, and you cant base your conclusion on the means difference since the difference in the sample is not representative for the population.

Data Analysis Technique 4: Cross-Tabulation (Pivot Table in Excel)


Cross-tabulation, also called Pivot Table in Excel, is one of the most popular techniques for data analysis. It helps you to understand what the relations are among different variables. For example, you can see the ratings from male respondents and the ratings from female respondents.

Data Analysis Technique 5: Correlations


Correlations are used when you want to know about the relationship between two variables. For example, you want to know consumers willingness to pay and their ratings for the product quality.

Data Analysis Technique 6: Linear Regressions


Regression is a more accurate way to test the relationship between the variables compared with correlations since it shows the goodness of fit (Adjusted R Square) and the statistical testing for the variables.

Data Analysis Technique 7: Text Analytics


In the survey, there are always some open questions which will allow respondents to fill in their own answers. When the sample is big, it is difficult to analyze each respondents answers. It seems that there are no ways to do open questions analysis in Excel. However, I will introduce a very useful way to do the text analytics

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