Doreen Johnson Yardley, PA 19067 DoreenJohnson2@gmail.

com 267-253-2051 PROFESSIONAL PROFILE Strong background in integrated marketing, including new business acquisition, lead generation, campaign planning, budget management, branding, new product launches, and business development. Ability to analyze complex problems, develop solutions, and implement them. Excel in all environments and able to communicate effectively at all levels, both internally and externally.

CORE COMPETENCIES Campaign Planning & Execution Project Management Matrix Organization Management Team Building WORK EXPERIENCE 2006-Present Elsevier, Philadelphia PA Assoc. Director, Customer Insight & Marketing Operations Assist in overall design of a newly created marketing operations department Collaborate on the implementation of database launch with focus on using marketing campaign automation tool Develop workflows to optimize processes and procedures Work with campaign team to help them understand campaign mechanics; execution flow, customer segmentation, tracking responses, and reporting results to relevant stakeholders Evaluate current campaigns, identify areas to improve and make recommendations for improvement Develop campaign templates and enhance customer engagement through lead nurturing and promotional emails Support marketing teams in the planning and execution of their marketing campaigns Elsevier, Philadelphia PA Director, Campaign Management Manage a global marketing team responsible for driving over $3.5 million in new business Revamped existing Renewals program to include electronic and telemarketing thereby increasing response rates by 5% Streamlined process & procedures using Lean Six Sigma techniques for all e-marketing and print initiatives on over 500 medical journals Partner with strategic marketing to identify cross-sell/up-sell and usage driving opportunities by developing best practice, test plans and business cases for rollout of campaigns across all customer touch points Implement new marketing mix to include all forms of media (electronic, social, print, SEO/SEM, web and exhibits) Analyze and report marketing campaign ROI while making recommendations for improvements on performance Set goals, create forecasts, manage budgets for marketing and operations groups Core team manager with oversight of internal marketing database build, including but not limited to list prospecting, data marketing segmentation, analysis and trend reporting Multi Channel Marketing Creative Problem Solving Budget Management New Product Development

Oversee the day-to-day activities and long term strategy plans for the journals marketing group Develop & deliver training materials to the marketing and sales teams on new product launches, SEO, and industry best practice Manage global staff

2004-2006

Ziff Davis Media, New York NY Circulation Director, Enterprise Group Build and execute marketing plans, with emphasis on electronic marketing for three trade publications Work collaboratively with the Publishing groups to set and deliver rate base goals on all B2B publications Lead transition team responsible for moving from print to electronic Responsible for subscriber acquisition and retention on all B2B titles Managed lead generation program for Commercial Sales team Financial responsibility for $7.5 million budget Oversee all aspects of Direct Marketing campaigns from list selection, list segmentation and creative to campaign ROI Work with custom publication group to develop audience for vendor based magazine launch Manage relationship with SEO vendor to drive online usage Manage staff of three CMP Media, Southampton PA & Manhasset, NY Director, Audience Development Developed strategic business plan for growing circulation rate base by forty five percent Created an on-line retail store Increased renewal rates by moving from print to online renewal process Developed a How To training package to help sales understand the BPA statement Renegotiated contracts with vendors to include a quantity discount for all publications Manage staff of six Cardinal Business Media, Ft. Washington PA Circulation Manager Maintained rate base on seven trade publications Developed audience for magazine launch Analyzed cost of Direct Mail campaigns and streamlined process saving the department an excess of $100,000 Managed staff of seven Professional Press, Horsham PA Database Manager Maintained sales and professional database for four publications and two tradeshows Created lead generation program for sales team

1998-2004

1991-1998

1987-1991

EDUCATION DeVry University Business Administration - 2004 University of San Francisco Master Certification, Internet Marketing -2011 Villanova University Green Belt Six Sigma -2010 DMA International Direct Marketing -2009 AWARDS - Circulation Excellence Gold Award