greencubator Energy innovations

support program
greencubator OUR MISSION

Greencubator aims to change the

energy patterns of Ukraine by

• promotion energy efficiency

• building energy awareness

• fostering innovations
greencubator OUR OBJECTIVES

Spread the word

‣ educate the media on new energy strategies

Raise the energy-savvy generation

‣ team up with educators

Bring investments
‣ Promote business opportunities in green energy

Inspire innovations
‣ Make start-ups / innovators visible and recognized
greencubator PROBLEM STATEMENT

We invest in
Gas wells instead of Smart energy
 Lack of culture in
...as well as well-being
alcohol consumption and reputation
ruins ones’ health
greencubator LACK OF ENERGY CULTURE COSTS US...

$ 2 billions annual loses on

ineffective energy use

• $ 5 480 000 daily

• $ 74 000 000 in each region (oblast)

• thousands of jobs not created

• money that our people overspend

greencubator PROBLEM STATEMENT: CONSUMPTION PATTERNS

We consume 4-x gas as France

Area - 674 843 km2 Area - 603 628 km2

Population - 65 million Population - 46 million
greencubator ENERGY = MONEY

$ 2 billion annually
• a potential of energy-saving in Ukraine
‣ $167 million monthly

‣ $5,5 millions daily

Imagine investing $ 5,5 million

into an innovative enterprise?
• every day – one enterprise?

• will this influence the economy, workplaces, wealth?

greencubator PROBLEM: ENERGY PRICES WILL GROW

A dead end of traditional

energy consumption model

• Energy price will continue to grow

• Oil and gas are being depleted at tremendous pace

• A number of energy consumers is growing

 “When a wind of change blows, one Following Western examples, China is
currently developing windfields with
should build a windmill, not a shelter” thousands of turbines
Chinese proverb
greencubator PROBLEM = OPPORTUNITY

Energy efficiency is
the next big market in Ukraine
• 300 million m2 residential buildings requiring
thermal modernization

• 46 million of end-users

• 460 cities and towns with centralized heating system

• obsolete utility networks and energy supply systems

greencubator OBSTACLES ARE IN OUR MINDS

What prevents this enormous

market from development?

• lack of energy consumption culture

• monopolization and non-transparency

• generations, raised in “gimme that for free” spirit

• dotation-socialist approaches
greencubator KEY DRIVERS FOR ENERGY BREAKTHROUGH

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greencubator SOLUTIONS: CULTURE

Energy culture is built upon:

• Energy accounting and calculative minds
• Thrift

• Understanding of limited resources

‣ we / children will witness full depletion of oil deposits

• Responsibility to next generations

‣ and own children
is created
through

Communications | Education | Socio-Therapy

greencubator SOLUTIONS: INNOVATIONS

Energy innovations create

opportunities
• Energy is the future of science and industries

• Innovations create growth points

• We must leave aside the “Innovations is IT” stereotype

Requirements
• critical mass of innovators

• innovators’ networks

• a resolve to start over andover to succeed

• business approach
greencubator SOLUTIONS: INFRASTRUCTURE

Energy requires routes

• Infrastructure of growth

‣ R&D centers

‣ Incubators

‣ Financial tools

• Infrastructure of production, delivery and sales

‣ with minimized entry barriers

‣ alternative-energy-friendly

‣ demonopolized
greencubator SOLUTION: INVESTMENTS

Investments – fuel for innovations:

• Venture capital
✓ active investments in the new energy sector

• Stock market
✓ accessible with enough resources available

• Government investments
✓ corruption-free

✓ with clear and well-defined strategy

• Private (business angels)

✓ focused and professional investors
greencubator OUR INPUT: COMMUNICATIONS AS INVESTMENTS

...build bridges between

innovators, investors and their
markets using communication
tools and creation of energy-
efficiency culture
greencubator WHAT WE DO: FOR INNOVATIONS

Energy innovation support

service grant program
• start-up support

• municipalities support

• NGO support

Investment through communications

• media-support

• trainings for business leaders

• Investment marketing
greencubator WHAT WE DO: FOR EDUCATION

“Energy Efficient Universities”

Program
• energy-saving educational programs

• energy-efficient campuses

• bringing and implementing international best practices

Partners
• Association of Energy-Efficient Cities

• Embassy of Belgium in Ukraine

• Leuven University (Belgium)

greencubator NOW PREPARING: EDUCATING THE MEDIA

Energy-efficiency trainings for

journalists

• to raise the competence of journalist on alternative

energy and energy-efficiency issues

• to kick-off agenda-setting by the media

• to raise the energy issues understanding across the

country
greencubator NOW PREPARING: EDUCATING CONSUMERS

Educational campaigns for citizens

• with focus on:
‣ household energy-efficiency

‣ support for condominium (OSBB) establishment

‣ economy of energy efficiency – why and how

‣ smart investments into energy efficiency – from

efficient bulb to “smart house”
greencubator NOW PREPARING: BUSINESS VOICE FOR ENERGY-EFFICIENCY

Getting businesses involved in

energy culture development

• Common voice of the energy efficiency market

• Public-private partnerships development

• Education programs

• Lobbying for energy-efficiency standards and

market openness
greencubator EXPECTED RESULTS

Energy issues on the public agenda

• pressure by media and communities against energy
monopolies

Business shift
• New players entering alternative energy sector: both
international and domestic

Educated communities
• Focused on efficient energy models and responsible
energy consumption
greencubator CONTACT OUR TEAM

Roman Victor Andrij

ZINCHENKO KOLESNYK ZINCHENKO

•Fundraising • Municipal energy projects • Educational projects

•Innovations marketing • Local authorities relations • Media campaigns
•Advocacy campaigns • IPA development • Presentations and visual
communication

Cell: +380 67 4492876 Cell: +380 67 4492876 Cell: +380 67 7441580

info@greencubator.info victor.kolesnyk@gmail.com andrez@greencubator.info

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